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Side-by-side financial comparison of Alarm.com Holdings, Inc. (ALRM) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.

Alarm.com Holdings, Inc. is the larger business by last-quarter revenue ($261.7M vs $140.7M, roughly 1.9× Purple Innovation, Inc.). Alarm.com Holdings, Inc. runs the higher net margin — 13.2% vs -2.3%, a 15.5% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs 8.0%). Alarm.com Holdings, Inc. produced more free cash flow last quarter ($35.1M vs $-7.8M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs 8.3%).

Alarm.com, Inc. is an American technology company that provides cloud-based services for remote control, home automation, and alarm monitoring services. The company was founded in 2000 as a spinoff from MicroStrategy. The company is based in Tysons, Virginia.

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

ALRM vs PRPL — Head-to-Head

Bigger by revenue
ALRM
ALRM
1.9× larger
ALRM
$261.7M
$140.7M
PRPL
Growing faster (revenue YoY)
PRPL
PRPL
+1.1% gap
PRPL
9.1%
8.0%
ALRM
Higher net margin
ALRM
ALRM
15.5% more per $
ALRM
13.2%
-2.3%
PRPL
More free cash flow
ALRM
ALRM
$42.9M more FCF
ALRM
$35.1M
$-7.8M
PRPL
Faster 2-yr revenue CAGR
PRPL
PRPL
Annualised
PRPL
8.3%
8.3%
ALRM

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
ALRM
ALRM
PRPL
PRPL
Revenue
$261.7M
$140.7M
Net Profit
$34.6M
$-3.2M
Gross Margin
66.0%
41.9%
Operating Margin
13.4%
-1.6%
Net Margin
13.2%
-2.3%
Revenue YoY
8.0%
9.1%
Net Profit YoY
14.8%
62.1%
EPS (diluted)
$0.66
$0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
ALRM
ALRM
PRPL
PRPL
Q4 25
$261.7M
$140.7M
Q3 25
$256.4M
$118.8M
Q2 25
$254.3M
$105.1M
Q1 25
$238.8M
$104.2M
Q4 24
$242.2M
$129.0M
Q3 24
$240.5M
$118.6M
Q2 24
$233.8M
$120.3M
Q1 24
$223.3M
$120.0M
Net Profit
ALRM
ALRM
PRPL
PRPL
Q4 25
$34.6M
$-3.2M
Q3 25
$35.1M
$-11.7M
Q2 25
$34.2M
$-17.3M
Q1 25
$27.7M
$-19.1M
Q4 24
$30.1M
$-8.5M
Q3 24
$36.7M
$-39.2M
Q2 24
$33.5M
$27.0K
Q1 24
$23.6M
$-50.2M
Gross Margin
ALRM
ALRM
PRPL
PRPL
Q4 25
66.0%
41.9%
Q3 25
65.8%
42.8%
Q2 25
65.6%
35.9%
Q1 25
67.2%
39.4%
Q4 24
65.5%
42.9%
Q3 24
64.8%
29.7%
Q2 24
65.2%
40.7%
Q1 24
65.7%
34.8%
Operating Margin
ALRM
ALRM
PRPL
PRPL
Q4 25
13.4%
-1.6%
Q3 25
14.4%
-10.2%
Q2 25
12.6%
-13.5%
Q1 25
12.4%
-13.9%
Q4 24
12.7%
-6.0%
Q3 24
13.8%
-39.5%
Q2 24
11.0%
-12.1%
Q1 24
8.4%
-19.3%
Net Margin
ALRM
ALRM
PRPL
PRPL
Q4 25
13.2%
-2.3%
Q3 25
13.7%
-9.9%
Q2 25
13.5%
-16.5%
Q1 25
11.6%
-18.4%
Q4 24
12.4%
-6.6%
Q3 24
15.3%
-33.1%
Q2 24
14.3%
0.0%
Q1 24
10.6%
-41.8%
EPS (diluted)
ALRM
ALRM
PRPL
PRPL
Q4 25
$0.66
$0.03
Q3 25
$0.65
$0.11
Q2 25
$0.63
$0.16
Q1 25
$0.52
$0.18
Q4 24
$0.56
$0.08
Q3 24
$0.67
$0.36
Q2 24
$0.62
$0.00
Q1 24
$0.44
$0.47

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
ALRM
ALRM
PRPL
PRPL
Cash + ST InvestmentsLiquidity on hand
$960.6M
$24.3M
Total DebtLower is stronger
$126.7M
Stockholders' EquityBook value
$848.2M
$-29.7M
Total Assets
$2.1B
$296.3M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
ALRM
ALRM
PRPL
PRPL
Q4 25
$960.6M
$24.3M
Q3 25
$1.1B
$32.4M
Q2 25
$1.0B
$34.2M
Q1 25
$1.2B
$21.6M
Q4 24
$1.2B
$29.0M
Q3 24
$1.2B
$23.4M
Q2 24
$1.1B
$23.4M
Q1 24
$747.9M
$34.5M
Total Debt
ALRM
ALRM
PRPL
PRPL
Q4 25
$126.7M
Q3 25
Q2 25
Q1 25
Q4 24
$70.7M
Q3 24
$50.8M
Q2 24
Q1 24
Stockholders' Equity
ALRM
ALRM
PRPL
PRPL
Q4 25
$848.2M
$-29.7M
Q3 25
$827.2M
$-26.9M
Q2 25
$797.3M
$-15.6M
Q1 25
$759.6M
$1.3M
Q4 24
$726.5M
$20.2M
Q3 24
$690.3M
$28.0M
Q2 24
$645.5M
$66.4M
Q1 24
$728.1M
$65.5M
Total Assets
ALRM
ALRM
PRPL
PRPL
Q4 25
$2.1B
$296.3M
Q3 25
$2.1B
$302.1M
Q2 25
$2.1B
$303.8M
Q1 25
$2.1B
$293.8M
Q4 24
$2.0B
$307.8M
Q3 24
$2.0B
$309.3M
Q2 24
$1.9B
$362.1M
Q1 24
$1.5B
$382.1M
Debt / Equity
ALRM
ALRM
PRPL
PRPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
3.50×
Q3 24
1.82×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
ALRM
ALRM
PRPL
PRPL
Operating Cash FlowLast quarter
$35.9M
$-5.8M
Free Cash FlowOCF − Capex
$35.1M
$-7.8M
FCF MarginFCF / Revenue
13.4%
-5.5%
Capex IntensityCapex / Revenue
0.3%
1.4%
Cash ConversionOCF / Net Profit
1.04×
TTM Free Cash FlowTrailing 4 quarters
$137.0M
$-41.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
ALRM
ALRM
PRPL
PRPL
Q4 25
$35.9M
$-5.8M
Q3 25
$70.6M
$-968.0K
Q2 25
$22.7M
$-4.0M
Q1 25
$24.1M
$-23.1M
Q4 24
$56.3M
$6.8M
Q3 24
$77.3M
$1.1M
Q2 24
$23.0M
$-8.9M
Q1 24
$49.9M
$-16.8M
Free Cash Flow
ALRM
ALRM
PRPL
PRPL
Q4 25
$35.1M
$-7.8M
Q3 25
$65.9M
$-1.8M
Q2 25
$18.2M
$-7.0M
Q1 25
$17.9M
$-25.3M
Q4 24
$54.0M
$5.7M
Q3 24
$74.5M
$101.0K
Q2 24
$21.0M
$-11.0M
Q1 24
$46.8M
$-19.9M
FCF Margin
ALRM
ALRM
PRPL
PRPL
Q4 25
13.4%
-5.5%
Q3 25
25.7%
-1.5%
Q2 25
7.1%
-6.6%
Q1 25
7.5%
-24.3%
Q4 24
22.3%
4.4%
Q3 24
31.0%
0.1%
Q2 24
9.0%
-9.2%
Q1 24
21.0%
-16.5%
Capex Intensity
ALRM
ALRM
PRPL
PRPL
Q4 25
0.3%
1.4%
Q3 25
1.9%
0.7%
Q2 25
1.8%
2.8%
Q1 25
2.6%
2.2%
Q4 24
0.9%
0.8%
Q3 24
1.2%
0.9%
Q2 24
0.9%
1.7%
Q1 24
1.4%
2.5%
Cash Conversion
ALRM
ALRM
PRPL
PRPL
Q4 25
1.04×
Q3 25
2.01×
Q2 25
0.66×
Q1 25
0.87×
Q4 24
1.87×
Q3 24
2.11×
Q2 24
0.69×
-330.22×
Q1 24
2.11×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

ALRM
ALRM

License And Service$180.2M69%
Hardwareand Other Revenue$81.4M31%

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

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