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Side-by-side financial comparison of ALTA EQUIPMENT GROUP INC. (ALTG) and Booking Holdings (BKNG). Click either name above to swap in a different company.
Booking Holdings is the larger business by last-quarter revenue ($6.3B vs $509.1M, roughly 12.5× ALTA EQUIPMENT GROUP INC.). On growth, Booking Holdings posted the faster year-over-year revenue change (16.0% vs 2.2%). Booking Holdings produced more free cash flow last quarter ($1.4B vs $32.8M). Over the past eight quarters, Booking Holdings's revenue compounded faster (19.9% CAGR vs 7.4%).
The Alta Car and Engineering Company was a British sports and racing car manufacturer, commonly known simply as Alta. Their cars contested five FIA World Championship races between 1950 and 1952, as well as Grand Prix events prior to this. They also supplied engines to a small number of other constructors, most notably the Connaught and HWM teams.
Booking Holdings is a leading global travel services group that operates a portfolio of well-known online platforms including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com and OpenTable. It offers leisure and business travelers services covering accommodation reservations, flight ticketing, car rentals, vacation packages and restaurant reservations, serving markets across North America, Europe, Asia Pacific and other regions, partnering with millions of travel and hospitality merchants worldwide.
ALTG vs BKNG — Head-to-Head
Income Statement — Q4 2025 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $509.1M | $6.3B |
| Net Profit | $-11.7M | — |
| Gross Margin | 23.5% | — |
| Operating Margin | 1.0% | 32.0% |
| Net Margin | -2.3% | — |
| Revenue YoY | 2.2% | 16.0% |
| Net Profit YoY | -10.4% | — |
| EPS (diluted) | $-0.38 | $43.66 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $509.1M | $6.3B | ||
| Q3 25 | $422.6M | $9.0B | ||
| Q2 25 | $481.2M | $6.8B | ||
| Q1 25 | $423.0M | $4.8B | ||
| Q4 24 | $498.1M | $5.5B | ||
| Q3 24 | $448.8M | $8.0B | ||
| Q2 24 | $488.1M | $5.9B | ||
| Q1 24 | $441.6M | $4.4B |
| Q4 25 | $-11.7M | — | ||
| Q3 25 | $-41.6M | — | ||
| Q2 25 | $-6.1M | — | ||
| Q1 25 | $-20.9M | — | ||
| Q4 24 | $-10.6M | — | ||
| Q3 24 | $-27.7M | — | ||
| Q2 24 | $-11.9M | — | ||
| Q1 24 | $-11.9M | — |
| Q4 25 | 23.5% | — | ||
| Q3 25 | 27.9% | — | ||
| Q2 25 | 25.4% | — | ||
| Q1 25 | 27.2% | — | ||
| Q4 24 | 23.4% | — | ||
| Q3 24 | 27.8% | — | ||
| Q2 24 | 27.0% | — | ||
| Q1 24 | 27.3% | — |
| Q4 25 | 1.0% | 32.0% | ||
| Q3 25 | 1.1% | 38.7% | ||
| Q2 25 | 2.6% | 33.1% | ||
| Q1 25 | 0.2% | 22.3% | ||
| Q4 24 | 0.5% | 31.6% | ||
| Q3 24 | 1.5% | 39.8% | ||
| Q2 24 | 2.1% | 31.7% | ||
| Q1 24 | -0.2% | 17.9% |
| Q4 25 | -2.3% | — | ||
| Q3 25 | -9.8% | — | ||
| Q2 25 | -1.3% | — | ||
| Q1 25 | -4.9% | — | ||
| Q4 24 | -2.1% | — | ||
| Q3 24 | -6.2% | — | ||
| Q2 24 | -2.4% | — | ||
| Q1 24 | -2.7% | — |
| Q4 25 | $-0.38 | $43.66 | ||
| Q3 25 | $-1.31 | $84.41 | ||
| Q2 25 | $-0.21 | $27.43 | ||
| Q1 25 | $-0.65 | $10.07 | ||
| Q4 24 | $-0.34 | $31.60 | ||
| Q3 24 | $-0.86 | $74.34 | ||
| Q2 24 | $-0.38 | $44.38 | ||
| Q1 24 | $-0.38 | $22.37 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $18.6M | $17.2B |
| Total DebtLower is stronger | $724.0M | $18.7B |
| Stockholders' EquityBook value | $-8.8M | $-5.6B |
| Total Assets | $1.3B | $29.3B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $18.6M | $17.2B | ||
| Q3 25 | $14.1M | $16.5B | ||
| Q2 25 | $13.2M | $17.6B | ||
| Q1 25 | $11.1M | $15.6B | ||
| Q4 24 | $13.4M | $16.2B | ||
| Q3 24 | $14.6M | $15.8B | ||
| Q2 24 | $4.5M | $16.3B | ||
| Q1 24 | $5.6M | $16.0B |
| Q4 25 | $724.0M | $18.7B | ||
| Q3 25 | $745.6M | $17.0B | ||
| Q2 25 | $732.6M | $18.5B | ||
| Q1 25 | $735.0M | $16.0B | ||
| Q4 24 | $695.3M | $16.6B | ||
| Q3 24 | $712.6M | $16.2B | ||
| Q2 24 | $727.3M | $16.8B | ||
| Q1 24 | $674.4M | $16.9B |
| Q4 25 | $-8.8M | $-5.6B | ||
| Q3 25 | $2.9M | $-4.7B | ||
| Q2 25 | $43.9M | $-6.7B | ||
| Q1 25 | $56.0M | $-6.1B | ||
| Q4 24 | $77.6M | $-4.0B | ||
| Q3 24 | $95.7M | $-3.7B | ||
| Q2 24 | $125.2M | $-4.3B | ||
| Q1 24 | $136.9M | $-4.1B |
| Q4 25 | $1.3B | $29.3B | ||
| Q3 25 | $1.4B | $28.8B | ||
| Q2 25 | $1.4B | $30.7B | ||
| Q1 25 | $1.5B | $27.2B | ||
| Q4 24 | $1.5B | $27.7B | ||
| Q3 24 | $1.5B | $28.0B | ||
| Q2 24 | $1.6B | $28.5B | ||
| Q1 24 | $1.6B | $27.7B |
| Q4 25 | — | — | ||
| Q3 25 | 257.10× | — | ||
| Q2 25 | 16.69× | — | ||
| Q1 25 | 13.13× | — | ||
| Q4 24 | 8.96× | — | ||
| Q3 24 | 7.45× | — | ||
| Q2 24 | 5.81× | — | ||
| Q1 24 | 4.93× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $33.9M | $1.5B |
| Free Cash FlowOCF − Capex | $32.8M | $1.4B |
| FCF MarginFCF / Revenue | 6.4% | 22.3% |
| Capex IntensityCapex / Revenue | 0.2% | 1.1% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $23.8M | $9.1B |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $33.9M | $1.5B | ||
| Q3 25 | $2.5M | $1.4B | ||
| Q2 25 | $14.1M | $3.2B | ||
| Q1 25 | $-17.5M | $3.3B | ||
| Q4 24 | $34.9M | $721.0M | ||
| Q3 24 | $46.3M | $2.4B | ||
| Q2 24 | $-10.7M | $2.5B | ||
| Q1 24 | $-13.5M | $2.7B |
| Q4 25 | $32.8M | $1.4B | ||
| Q3 25 | $-1.7M | $1.4B | ||
| Q2 25 | $11.9M | $3.1B | ||
| Q1 25 | $-19.2M | $3.2B | ||
| Q4 24 | $30.9M | $645.0M | ||
| Q3 24 | $42.1M | $2.3B | ||
| Q2 24 | $-13.5M | $2.4B | ||
| Q1 24 | $-17.9M | $2.6B |
| Q4 25 | 6.4% | 22.3% | ||
| Q3 25 | -0.4% | 15.2% | ||
| Q2 25 | 2.5% | 46.1% | ||
| Q1 25 | -4.5% | 66.4% | ||
| Q4 24 | 6.2% | 11.8% | ||
| Q3 24 | 9.4% | 28.7% | ||
| Q2 24 | -2.8% | 40.6% | ||
| Q1 24 | -4.1% | 58.3% |
| Q4 25 | 0.2% | 1.1% | ||
| Q3 25 | 1.0% | 0.7% | ||
| Q2 25 | 0.5% | 0.9% | ||
| Q1 25 | 0.4% | 2.5% | ||
| Q4 24 | 0.8% | 1.4% | ||
| Q3 24 | 0.9% | 1.0% | ||
| Q2 24 | 0.6% | 2.5% | ||
| Q1 24 | 1.0% | 2.9% |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
ALTG
| New And Used Equipment Sales | $300.9M | 59% |
| Parts Sales | $68.1M | 13% |
| Services | $59.3M | 12% |
| Rental Equipment Sales | $38.0M | 7% |
| Design And Build Projects Automated Equipment Installation And System Integration Services | $18.5M | 4% |
| Design And Build Solutions Automated Equipment Installation And System Integration And Software Services | $14.6M | 3% |
| Master Distribution Segment | $14.0M | 3% |
BKNG
| Merchant Revenue | $4.2B | 67% |
| Agency Revenue | $1.8B | 28% |
| Advertisingandotherrevenues | $309.0M | 5% |
