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Side-by-side financial comparison of ASSOCIATED BANC-CORP (ASB) and Truist Financial (TFC), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.
Truist Financial is the larger business by last-quarter revenue ($3.7B vs $310.0M, roughly 11.9× ASSOCIATED BANC-CORP). ASSOCIATED BANC-CORP runs the higher net margin — 44.2% vs 36.6%, a 7.6% gap on every dollar of revenue. On growth, ASSOCIATED BANC-CORP posted the faster year-over-year revenue change (14.7% vs 3.1%). Over the past eight quarters, Truist Financial's revenue compounded faster (4.8% CAGR vs -2.0%).
Associated Banc-Corp is a U.S. regional bank holding company providing retail banking, commercial banking, commercial real estate lending, private banking and specialized financial services. Headquartered in Green Bay, Wisconsin, Associated is a Midwest bank with from more than 220 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas.
Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. The company was formed in December 2019 as the result of the merger of BB&T and SunTrust. Its bank operates 1,928 branches in 15 states and Washington, D.C., offering consumer, commercial, and investment banking, securities brokerage, asset management, mortgage, and insurance products and services. It is the tenth-largest bank in the United States, with $523 billion in assets.
ASB vs TFC — Head-to-Head
Income Statement — Q4 2025 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $310.0M | $3.7B |
| Net Profit | $137.1M | $1.4B |
| Gross Margin | — | — |
| Operating Margin | 52.6% | 42.3% |
| Net Margin | 44.2% | 36.6% |
| Revenue YoY | 14.7% | 3.1% |
| Net Profit YoY | 184.8% | 6.1% |
| EPS (diluted) | $0.80 | $1.01 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.
| Q4 25 | $310.0M | $3.7B | ||
| Q3 25 | $305.2M | $3.6B | ||
| Q2 25 | $300.0M | $3.6B | ||
| Q1 25 | $285.9M | $3.5B | ||
| Q4 24 | $270.3M | $3.6B | ||
| Q3 24 | $329.7M | $3.6B | ||
| Q2 24 | $321.8M | $3.5B | ||
| Q1 24 | $322.8M | $3.4B |
| Q4 25 | $137.1M | $1.4B | ||
| Q3 25 | $124.7M | $1.5B | ||
| Q2 25 | $111.2M | $1.2B | ||
| Q1 25 | $101.7M | $1.3B | ||
| Q4 24 | $-161.6M | $1.3B | ||
| Q3 24 | $88.0M | $1.4B | ||
| Q2 24 | $115.6M | $922.0M | ||
| Q1 24 | $81.2M | $1.2B |
| Q4 25 | 52.6% | 42.3% | ||
| Q3 25 | 50.5% | 47.9% | ||
| Q2 25 | 46.5% | 42.2% | ||
| Q1 25 | 42.3% | 43.8% | ||
| Q4 24 | -65.8% | 43.3% | ||
| Q3 24 | 32.8% | 47.5% | ||
| Q2 24 | 32.0% | -148.3% | ||
| Q1 24 | 31.3% | 40.5% |
| Q4 25 | 44.2% | 36.6% | ||
| Q3 25 | 40.9% | 40.0% | ||
| Q2 25 | 37.1% | 34.6% | ||
| Q1 25 | 35.6% | 36.0% | ||
| Q4 24 | -59.8% | 35.5% | ||
| Q3 24 | 26.7% | 40.0% | ||
| Q2 24 | 35.9% | 26.1% | ||
| Q1 24 | 25.1% | 35.6% |
| Q4 25 | $0.80 | $1.01 | ||
| Q3 25 | $0.73 | $1.04 | ||
| Q2 25 | $0.65 | $0.90 | ||
| Q1 25 | $0.59 | $0.87 | ||
| Q4 24 | $-1.10 | $0.94 | ||
| Q3 24 | $0.56 | $0.99 | ||
| Q2 24 | $0.74 | $0.62 | ||
| Q1 24 | $0.52 | $0.81 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | — | — |
| Total DebtLower is stronger | $1.0B | $42.0B |
| Stockholders' EquityBook value | $5.0B | $65.2B |
| Total Assets | $45.2B | $547.5B |
| Debt / EquityLower = less leverage | 0.20× | 0.64× |
8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.
| Q4 25 | $1.0B | $42.0B | ||
| Q3 25 | $594.1M | $41.7B | ||
| Q2 25 | $593.5M | $44.4B | ||
| Q1 25 | $591.4M | $32.0B | ||
| Q4 24 | $1.4B | $35.0B | ||
| Q3 24 | $844.3M | $36.8B | ||
| Q2 24 | $536.1M | $34.6B | ||
| Q1 24 | $536.1M | $39.1B |
| Q4 25 | $5.0B | $65.2B | ||
| Q3 25 | $4.9B | $65.6B | ||
| Q2 25 | $4.8B | $64.8B | ||
| Q1 25 | $4.7B | $64.6B | ||
| Q4 24 | $4.6B | $63.7B | ||
| Q3 24 | $4.4B | $65.7B | ||
| Q2 24 | $4.2B | $63.8B | ||
| Q1 24 | $4.2B | $59.1B |
| Q4 25 | $45.2B | $547.5B | ||
| Q3 25 | $44.5B | $543.9B | ||
| Q2 25 | $44.0B | $543.8B | ||
| Q1 25 | $43.3B | $535.9B | ||
| Q4 24 | $43.0B | $531.2B | ||
| Q3 24 | $42.2B | $523.4B | ||
| Q2 24 | $41.6B | $519.9B | ||
| Q1 24 | $41.1B | $535.0B |
| Q4 25 | 0.20× | 0.64× | ||
| Q3 25 | 0.12× | 0.64× | ||
| Q2 25 | 0.12× | 0.69× | ||
| Q1 25 | 0.13× | 0.50× | ||
| Q4 24 | 0.31× | 0.55× | ||
| Q3 24 | 0.19× | 0.56× | ||
| Q2 24 | 0.13× | 0.54× | ||
| Q1 24 | 0.13× | 0.66× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Net income can be massaged; cash flow is harder to fake.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $218.1M | $2.6B |
| Free Cash FlowOCF − Capex | — | — |
| FCF MarginFCF / Revenue | — | — |
| Capex IntensityCapex / Revenue; lower = less reinvestment burden | — | — |
| Cash ConversionOCF / Net Profit; >1× = earnings back up with cash | 1.59× | 1.91× |
| TTM Free Cash FlowTrailing 4 quarters | — | — |
8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.
| Q4 25 | $218.1M | $2.6B | ||
| Q3 25 | $158.0M | $1.5B | ||
| Q2 25 | $141.5M | $914.0M | ||
| Q1 25 | $98.2M | $746.0M | ||
| Q4 24 | $207.1M | $775.0M | ||
| Q3 24 | $105.1M | $1.5B | ||
| Q2 24 | $113.5M | $845.0M | ||
| Q1 24 | $154.5M | $-990.0M |
| Q4 25 | 1.59× | 1.91× | ||
| Q3 25 | 1.27× | 1.03× | ||
| Q2 25 | 1.27× | 0.74× | ||
| Q1 25 | 0.97× | 0.59× | ||
| Q4 24 | — | 0.61× | ||
| Q3 24 | 1.19× | 1.06× | ||
| Q2 24 | 0.98× | 0.92× | ||
| Q1 24 | 1.90× | -0.82× |
Financial Flow Comparison
Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.
