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Side-by-side financial comparison of ASURE SOFTWARE INC (ASUR) and CITIZENS, INC. (CIA). Click either name above to swap in a different company.

CITIZENS, INC. is the larger business by last-quarter revenue ($72.1M vs $36.3M, roughly 2.0× ASURE SOFTWARE INC). CITIZENS, INC. runs the higher net margin — 10.2% vs -14.8%, a 25.0% gap on every dollar of revenue. On growth, ASURE SOFTWARE INC posted the faster year-over-year revenue change (23.7% vs 13.5%). CITIZENS, INC. produced more free cash flow last quarter ($17.5M vs $5.7M). Over the past eight quarters, CITIZENS, INC.'s revenue compounded faster (11.7% CAGR vs 11.2%).

Asure Software, Inc. is a software company. Prior to September 13, 2007, the company was known as Forgent Networks. After rebranding as Asure Software, the company expanded into offering human capital management (HCM) solutions, including payroll, time & attendance, talent management, human resource management, benefits administration and insurance services.

Citizen Watch Co., Ltd. , also known as the Citizen Group, is an electronics company primarily known for its watches and is the core company of a Japanese global corporate group based in Nishitokyo, Tokyo, Japan. In addition to Citizen brand watches, it is the parent of American watch company Bulova. Beyond watches, Citizen also manufactures calculators, printers, health care devices, and precision CNC machining equipment.

ASUR vs CIA — Head-to-Head

Bigger by revenue
CIA
CIA
2.0× larger
CIA
$72.1M
$36.3M
ASUR
Growing faster (revenue YoY)
ASUR
ASUR
+10.2% gap
ASUR
23.7%
13.5%
CIA
Higher net margin
CIA
CIA
25.0% more per $
CIA
10.2%
-14.8%
ASUR
More free cash flow
CIA
CIA
$11.9M more FCF
CIA
$17.5M
$5.7M
ASUR
Faster 2-yr revenue CAGR
CIA
CIA
Annualised
CIA
11.7%
11.2%
ASUR

Income Statement — Q3 FY2025 vs Q4 FY2025

Metric
ASUR
ASUR
CIA
CIA
Revenue
$36.3M
$72.1M
Net Profit
$-5.4M
$7.3M
Gross Margin
63.8%
Operating Margin
-9.7%
10.9%
Net Margin
-14.8%
10.2%
Revenue YoY
23.7%
13.5%
Net Profit YoY
-37.5%
102.7%
EPS (diluted)
$-0.19

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
ASUR
ASUR
CIA
CIA
Q4 25
$72.1M
Q3 25
$36.3M
$62.8M
Q2 25
$30.1M
$65.1M
Q1 25
$34.9M
$55.7M
Q4 24
$63.5M
Q3 24
$29.3M
$61.7M
Q2 24
$28.0M
$62.1M
Q1 24
$31.7M
$57.7M
Net Profit
ASUR
ASUR
CIA
CIA
Q4 25
$7.3M
Q3 25
$-5.4M
$2.4M
Q2 25
$-6.1M
$6.5M
Q1 25
$-2.4M
$-1.6M
Q4 24
$3.6M
Q3 24
$-3.9M
$2.8M
Q2 24
$-4.4M
$4.0M
Q1 24
$-308.0K
$4.5M
Gross Margin
ASUR
ASUR
CIA
CIA
Q4 25
Q3 25
63.8%
Q2 25
66.1%
Q1 25
70.6%
Q4 24
Q3 24
67.2%
Q2 24
67.3%
Q1 24
71.4%
Operating Margin
ASUR
ASUR
CIA
CIA
Q4 25
10.9%
Q3 25
-9.7%
7.1%
Q2 25
-15.4%
10.6%
Q1 25
-5.8%
-3.2%
Q4 24
5.9%
Q3 24
-12.4%
4.9%
Q2 24
-14.9%
5.3%
Q1 24
-1.4%
8.5%
Net Margin
ASUR
ASUR
CIA
CIA
Q4 25
10.2%
Q3 25
-14.8%
3.8%
Q2 25
-20.3%
9.9%
Q1 25
-6.9%
-2.9%
Q4 24
5.7%
Q3 24
-13.3%
4.5%
Q2 24
-15.5%
6.4%
Q1 24
-1.0%
7.9%
EPS (diluted)
ASUR
ASUR
CIA
CIA
Q4 25
Q3 25
$-0.19
Q2 25
$-0.22
Q1 25
$-0.09
Q4 24
Q3 24
$-0.15
Q2 24
$-0.17
Q1 24
$-0.01

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
ASUR
ASUR
CIA
CIA
Cash + ST InvestmentsLiquidity on hand
$21.5M
$23.0M
Total DebtLower is stronger
$70.4M
Stockholders' EquityBook value
$193.1M
$235.0M
Total Assets
$447.1M
$1.8B
Debt / EquityLower = less leverage
0.36×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
ASUR
ASUR
CIA
CIA
Q4 25
$23.0M
Q3 25
$21.5M
$23.1M
Q2 25
$66.0M
$22.7M
Q1 25
$14.1M
$18.4M
Q4 24
$29.3M
Q3 24
$11.2M
$32.4M
Q2 24
$20.7M
$26.3M
Q1 24
$23.2M
$23.2M
Total Debt
ASUR
ASUR
CIA
CIA
Q4 25
Q3 25
$70.4M
Q2 25
$67.4M
Q1 25
$14.1M
Q4 24
Q3 24
$7.5M
Q2 24
$6.0M
Q1 24
$5.3M
Stockholders' Equity
ASUR
ASUR
CIA
CIA
Q4 25
$235.0M
Q3 25
$193.1M
$225.6M
Q2 25
$194.3M
$229.0M
Q1 25
$197.7M
$218.1M
Q4 24
$210.4M
Q3 24
$199.2M
$207.6M
Q2 24
$195.5M
$191.5M
Q1 24
$197.7M
$195.2M
Total Assets
ASUR
ASUR
CIA
CIA
Q4 25
$1.8B
Q3 25
$447.1M
$1.7B
Q2 25
$505.6M
$1.7B
Q1 25
$498.9M
$1.7B
Q4 24
$1.7B
Q3 24
$428.1M
$1.7B
Q2 24
$420.1M
$1.7B
Q1 24
$469.3M
$1.7B
Debt / Equity
ASUR
ASUR
CIA
CIA
Q4 25
Q3 25
0.36×
Q2 25
0.35×
Q1 25
0.07×
Q4 24
Q3 24
0.04×
Q2 24
0.03×
Q1 24
0.03×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
ASUR
ASUR
CIA
CIA
Operating Cash FlowLast quarter
$5.8M
$18.0M
Free Cash FlowOCF − Capex
$5.7M
$17.5M
FCF MarginFCF / Revenue
15.6%
24.3%
Capex IntensityCapex / Revenue
0.3%
0.6%
Cash ConversionOCF / Net Profit
2.45×
TTM Free Cash FlowTrailing 4 quarters
$11.6M
$26.1M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
ASUR
ASUR
CIA
CIA
Q4 25
$18.0M
Q3 25
$5.8M
$4.7M
Q2 25
$3.2M
$3.5M
Q1 25
$2.0M
$748.0K
Q4 24
$31.9M
Q3 24
$1.3M
$9.7M
Q2 24
$2.2M
$4.6M
Q1 24
$-3.9M
$6.8M
Free Cash Flow
ASUR
ASUR
CIA
CIA
Q4 25
$17.5M
Q3 25
$5.7M
$4.6M
Q2 25
$3.0M
$3.3M
Q1 25
$1.8M
$641.0K
Q4 24
$31.3M
Q3 24
$1.2M
$9.3M
Q2 24
$2.1M
$4.5M
Q1 24
$-4.2M
$6.7M
FCF Margin
ASUR
ASUR
CIA
CIA
Q4 25
24.3%
Q3 25
15.6%
7.3%
Q2 25
9.8%
5.1%
Q1 25
5.2%
1.2%
Q4 24
49.2%
Q3 24
3.9%
15.1%
Q2 24
7.5%
7.2%
Q1 24
-13.2%
11.7%
Capex Intensity
ASUR
ASUR
CIA
CIA
Q4 25
0.6%
Q3 25
0.3%
0.1%
Q2 25
0.7%
0.3%
Q1 25
0.6%
0.2%
Q4 24
1.0%
Q3 24
0.6%
0.6%
Q2 24
0.5%
0.2%
Q1 24
0.8%
0.1%
Cash Conversion
ASUR
ASUR
CIA
CIA
Q4 25
2.45×
Q3 25
1.93×
Q2 25
0.54×
Q1 25
Q4 24
8.81×
Q3 24
3.48×
Q2 24
1.16×
Q1 24
1.49×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

ASUR
ASUR

Recurring$31.8M88%
Lathem Time$4.6M13%

CIA
CIA

Segment breakdown not available.

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