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Side-by-side financial comparison of ASURE SOFTWARE INC (ASUR) and HERITAGE FINANCIAL CORP (HFWA). Click either name above to swap in a different company.

HERITAGE FINANCIAL CORP is the larger business by last-quarter revenue ($66.3M vs $36.3M, roughly 1.8× ASURE SOFTWARE INC). HERITAGE FINANCIAL CORP runs the higher net margin — 33.5% vs -14.8%, a 48.3% gap on every dollar of revenue. On growth, ASURE SOFTWARE INC posted the faster year-over-year revenue change (23.7% vs 16.3%). HERITAGE FINANCIAL CORP produced more free cash flow last quarter ($85.7M vs $5.7M). Over the past eight quarters, HERITAGE FINANCIAL CORP's revenue compounded faster (16.8% CAGR vs 11.2%).

Asure Software, Inc. is a software company. Prior to September 13, 2007, the company was known as Forgent Networks. After rebranding as Asure Software, the company expanded into offering human capital management (HCM) solutions, including payroll, time & attendance, talent management, human resource management, benefits administration and insurance services.

Heritage Financial Corp (WA) is a U.S. regional financial holding company headquartered in Washington state. It provides comprehensive commercial and consumer banking services, including deposit products, small business loans, residential mortgages, personal lending and wealth management solutions, primarily serving local communities across the Pacific Northwest, with core customer segments covering small-to-medium enterprises and retail clients.

ASUR vs HFWA — Head-to-Head

Bigger by revenue
HFWA
HFWA
1.8× larger
HFWA
$66.3M
$36.3M
ASUR
Growing faster (revenue YoY)
ASUR
ASUR
+7.4% gap
ASUR
23.7%
16.3%
HFWA
Higher net margin
HFWA
HFWA
48.3% more per $
HFWA
33.5%
-14.8%
ASUR
More free cash flow
HFWA
HFWA
$80.0M more FCF
HFWA
$85.7M
$5.7M
ASUR
Faster 2-yr revenue CAGR
HFWA
HFWA
Annualised
HFWA
16.8%
11.2%
ASUR

Income Statement — Q3 FY2025 vs Q4 FY2025

Metric
ASUR
ASUR
HFWA
HFWA
Revenue
$36.3M
$66.3M
Net Profit
$-5.4M
$22.2M
Gross Margin
63.8%
Operating Margin
-9.7%
38.7%
Net Margin
-14.8%
33.5%
Revenue YoY
23.7%
16.3%
Net Profit YoY
-37.5%
86.4%
EPS (diluted)
$-0.19
$0.65

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
ASUR
ASUR
HFWA
HFWA
Q4 25
$66.3M
Q3 25
$36.3M
$65.7M
Q2 25
$30.1M
$56.5M
Q1 25
$34.9M
$57.6M
Q4 24
$57.1M
Q3 24
$29.3M
$54.8M
Q2 24
$28.0M
$56.4M
Q1 24
$31.7M
$48.6M
Net Profit
ASUR
ASUR
HFWA
HFWA
Q4 25
$22.2M
Q3 25
$-5.4M
$19.2M
Q2 25
$-6.1M
$12.2M
Q1 25
$-2.4M
$13.9M
Q4 24
$11.9M
Q3 24
$-3.9M
$11.4M
Q2 24
$-4.4M
$14.2M
Q1 24
$-308.0K
$5.7M
Gross Margin
ASUR
ASUR
HFWA
HFWA
Q4 25
Q3 25
63.8%
Q2 25
66.1%
Q1 25
70.6%
Q4 24
Q3 24
67.2%
Q2 24
67.3%
Q1 24
71.4%
Operating Margin
ASUR
ASUR
HFWA
HFWA
Q4 25
38.7%
Q3 25
-9.7%
34.0%
Q2 25
-15.4%
25.6%
Q1 25
-5.8%
28.1%
Q4 24
28.6%
Q3 24
-12.4%
23.8%
Q2 24
-14.9%
28.4%
Q1 24
-1.4%
14.1%
Net Margin
ASUR
ASUR
HFWA
HFWA
Q4 25
33.5%
Q3 25
-14.8%
29.2%
Q2 25
-20.3%
21.6%
Q1 25
-6.9%
24.2%
Q4 24
20.9%
Q3 24
-13.3%
20.8%
Q2 24
-15.5%
25.1%
Q1 24
-1.0%
11.8%
EPS (diluted)
ASUR
ASUR
HFWA
HFWA
Q4 25
$0.65
Q3 25
$-0.19
$0.55
Q2 25
$-0.22
$0.36
Q1 25
$-0.09
$0.40
Q4 24
$0.34
Q3 24
$-0.15
$0.33
Q2 24
$-0.17
$0.41
Q1 24
$-0.01
$0.16

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
ASUR
ASUR
HFWA
HFWA
Cash + ST InvestmentsLiquidity on hand
$21.5M
$233.1M
Total DebtLower is stronger
$70.4M
Stockholders' EquityBook value
$193.1M
$921.5M
Total Assets
$447.1M
$7.0B
Debt / EquityLower = less leverage
0.36×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
ASUR
ASUR
HFWA
HFWA
Q4 25
$233.1M
Q3 25
$21.5M
$245.5M
Q2 25
$66.0M
$254.1M
Q1 25
$14.1M
$248.7M
Q4 24
$117.1M
Q3 24
$11.2M
$175.6M
Q2 24
$20.7M
$113.8M
Q1 24
$23.2M
$189.6M
Total Debt
ASUR
ASUR
HFWA
HFWA
Q4 25
Q3 25
$70.4M
Q2 25
$67.4M
Q1 25
$14.1M
Q4 24
Q3 24
$7.5M
Q2 24
$6.0M
Q1 24
$5.3M
Stockholders' Equity
ASUR
ASUR
HFWA
HFWA
Q4 25
$921.5M
Q3 25
$193.1M
$904.1M
Q2 25
$194.3M
$888.2M
Q1 25
$197.7M
$881.5M
Q4 24
$863.5M
Q3 24
$199.2M
$874.5M
Q2 24
$195.5M
$850.5M
Q1 24
$197.7M
$847.6M
Total Assets
ASUR
ASUR
HFWA
HFWA
Q4 25
$7.0B
Q3 25
$447.1M
$7.0B
Q2 25
$505.6M
$7.1B
Q1 25
$498.9M
$7.1B
Q4 24
$7.1B
Q3 24
$428.1M
$7.2B
Q2 24
$420.1M
$7.1B
Q1 24
$469.3M
$7.1B
Debt / Equity
ASUR
ASUR
HFWA
HFWA
Q4 25
Q3 25
0.36×
Q2 25
0.35×
Q1 25
0.07×
Q4 24
Q3 24
0.04×
Q2 24
0.03×
Q1 24
0.03×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
ASUR
ASUR
HFWA
HFWA
Operating Cash FlowLast quarter
$5.8M
$94.8M
Free Cash FlowOCF − Capex
$5.7M
$85.7M
FCF MarginFCF / Revenue
15.6%
129.1%
Capex IntensityCapex / Revenue
0.3%
13.8%
Cash ConversionOCF / Net Profit
4.26×
TTM Free Cash FlowTrailing 4 quarters
$11.6M
$149.0M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
ASUR
ASUR
HFWA
HFWA
Q4 25
$94.8M
Q3 25
$5.8M
$25.1M
Q2 25
$3.2M
$22.5M
Q1 25
$2.0M
$19.3M
Q4 24
$64.5M
Q3 24
$1.3M
$24.2M
Q2 24
$2.2M
$6.8M
Q1 24
$-3.9M
$12.9M
Free Cash Flow
ASUR
ASUR
HFWA
HFWA
Q4 25
$85.7M
Q3 25
$5.7M
$24.4M
Q2 25
$3.0M
$20.9M
Q1 25
$1.8M
$18.1M
Q4 24
$61.0M
Q3 24
$1.2M
$23.2M
Q2 24
$2.1M
$6.0M
Q1 24
$-4.2M
$12.0M
FCF Margin
ASUR
ASUR
HFWA
HFWA
Q4 25
129.1%
Q3 25
15.6%
37.1%
Q2 25
9.8%
37.0%
Q1 25
5.2%
31.4%
Q4 24
107.0%
Q3 24
3.9%
42.4%
Q2 24
7.5%
10.6%
Q1 24
-13.2%
24.7%
Capex Intensity
ASUR
ASUR
HFWA
HFWA
Q4 25
13.8%
Q3 25
0.3%
1.0%
Q2 25
0.7%
2.8%
Q1 25
0.6%
2.0%
Q4 24
6.1%
Q3 24
0.6%
1.7%
Q2 24
0.5%
1.5%
Q1 24
0.8%
1.8%
Cash Conversion
ASUR
ASUR
HFWA
HFWA
Q4 25
4.26×
Q3 25
1.31×
Q2 25
1.84×
Q1 25
1.38×
Q4 24
5.41×
Q3 24
2.12×
Q2 24
0.48×
Q1 24
2.24×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

ASUR
ASUR

Recurring$31.8M88%
Lathem Time$4.6M13%

HFWA
HFWA

Segment breakdown not available.

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