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Side-by-side financial comparison of Autohome Inc. (ATHM) and ROCKY BRANDS, INC. (RCKY). Click either name above to swap in a different company.

Autohome Inc. is the larger business by last-quarter revenue ($249.8M vs $139.7M, roughly 1.8× ROCKY BRANDS, INC.). Autohome Inc. runs the higher net margin — 23.8% vs 4.7%, a 19.1% gap on every dollar of revenue. Over the past eight quarters, ROCKY BRANDS, INC.'s revenue compounded faster (11.2% CAGR vs -0.6%).

Autohome Inc. is a leading online destination for automobile consumers in China. Through its websites and mobile apps, it provides professionally produced content, user-generated content, comprehensive vehicle listings, and a suite of services for dealers, automakers, and car buyers, including new and used car listings, financing, insurance, and online transactions.

Rocky Brands, Inc., formerly known as Rocky Shoes & Boots, Inc., is a company which designs, develops, manufactures, and markets outdoor, work, western and military footwear, and other outdoor and work apparel and accessories. The company was founded in 1932 in Nelsonville, Ohio, and still maintains its corporate headquarters there.

ATHM vs RCKY — Head-to-Head

Bigger by revenue
ATHM
ATHM
1.8× larger
ATHM
$249.8M
$139.7M
RCKY
Higher net margin
ATHM
ATHM
19.1% more per $
ATHM
23.8%
4.7%
RCKY
Faster 2-yr revenue CAGR
RCKY
RCKY
Annualised
RCKY
11.2%
-0.6%
ATHM

Income Statement — Q3 FY2025 vs Q4 FY2025

Metric
ATHM
ATHM
RCKY
RCKY
Revenue
$249.8M
$139.7M
Net Profit
$59.4M
$6.5M
Gross Margin
63.7%
41.3%
Operating Margin
8.3%
6.9%
Net Margin
23.8%
4.7%
Revenue YoY
9.1%
Net Profit YoY
35.7%
EPS (diluted)
$0.86

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
ATHM
ATHM
RCKY
RCKY
Q4 25
$139.7M
Q3 25
$249.8M
$122.5M
Q2 25
$245.4M
$105.6M
Q1 25
$244.3M
$114.1M
Q4 24
$128.1M
Q3 24
$252.9M
$114.6M
Q2 24
$257.7M
$98.3M
Q1 24
$222.9M
$112.9M
Net Profit
ATHM
ATHM
RCKY
RCKY
Q4 25
$6.5M
Q3 25
$59.4M
$7.2M
Q2 25
$56.0M
$3.6M
Q1 25
$4.9M
Q4 24
$4.8M
Q3 24
$61.0M
$5.3M
Q2 24
$69.3M
$-1.2M
Q1 24
$52.4M
$2.5M
Gross Margin
ATHM
ATHM
RCKY
RCKY
Q4 25
41.3%
Q3 25
63.7%
40.2%
Q2 25
71.4%
41.0%
Q1 25
41.2%
Q4 24
41.5%
Q3 24
77.0%
38.1%
Q2 24
81.5%
38.7%
Q1 24
81.3%
39.1%
Operating Margin
ATHM
ATHM
RCKY
RCKY
Q4 25
6.9%
Q3 25
8.3%
9.6%
Q2 25
16.9%
6.8%
Q1 25
13.0%
7.6%
Q4 24
6.6%
Q3 24
4.7%
8.8%
Q2 24
22.0%
4.6%
Q1 24
17.2%
7.1%
Net Margin
ATHM
ATHM
RCKY
RCKY
Q4 25
4.7%
Q3 25
23.8%
5.9%
Q2 25
22.8%
3.4%
Q1 25
4.3%
Q4 24
3.7%
Q3 24
24.1%
4.6%
Q2 24
26.9%
-1.3%
Q1 24
23.5%
2.3%
EPS (diluted)
ATHM
ATHM
RCKY
RCKY
Q4 25
$0.86
Q3 25
$0.96
Q2 25
$0.48
Q1 25
$0.66
Q4 24
$0.65
Q3 24
$0.70
Q2 24
$-0.17
Q1 24
$0.34

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
ATHM
ATHM
RCKY
RCKY
Cash + ST InvestmentsLiquidity on hand
$2.9M
Total DebtLower is stronger
$122.6M
Stockholders' EquityBook value
$252.1M
Total Assets
$477.5M
Debt / EquityLower = less leverage
0.49×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
ATHM
ATHM
RCKY
RCKY
Q4 25
$2.9M
Q3 25
$3.3M
Q2 25
$2.8M
Q1 25
$2.6M
Q4 24
$3.7M
Q3 24
$3.7M
Q2 24
$4.1M
Q1 24
$3.1M
Total Debt
ATHM
ATHM
RCKY
RCKY
Q4 25
$122.6M
Q3 25
$139.0M
Q2 25
$132.5M
Q1 25
$128.6M
Q4 24
$128.7M
Q3 24
$150.3M
Q2 24
$152.4M
Q1 24
$156.0M
Stockholders' Equity
ATHM
ATHM
RCKY
RCKY
Q4 25
$252.1M
Q3 25
$246.1M
Q2 25
$239.1M
Q1 25
$236.2M
Q4 24
$232.2M
Q3 24
$228.3M
Q2 24
$223.8M
Q1 24
$225.3M
Total Assets
ATHM
ATHM
RCKY
RCKY
Q4 25
$477.5M
Q3 25
$494.0M
Q2 25
$471.0M
Q1 25
$468.2M
Q4 24
$457.3M
Q3 24
$475.0M
Q2 24
$467.9M
Q1 24
$466.5M
Debt / Equity
ATHM
ATHM
RCKY
RCKY
Q4 25
0.49×
Q3 25
0.57×
Q2 25
0.55×
Q1 25
0.54×
Q4 24
0.55×
Q3 24
0.66×
Q2 24
0.68×
Q1 24
0.69×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
ATHM
ATHM
RCKY
RCKY
Operating Cash FlowLast quarter
$17.6M
Free Cash FlowOCF − Capex
$16.7M
FCF MarginFCF / Revenue
12.0%
Capex IntensityCapex / Revenue
0.6%
Cash ConversionOCF / Net Profit
2.70×
TTM Free Cash FlowTrailing 4 quarters
$9.7M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
ATHM
ATHM
RCKY
RCKY
Q4 25
$17.6M
Q3 25
$-3.3M
Q2 25
$812.0K
Q1 25
$1.2M
Q4 24
$24.4M
Q3 24
$4.5M
Q2 24
$6.5M
Q1 24
$17.4M
Free Cash Flow
ATHM
ATHM
RCKY
RCKY
Q4 25
$16.7M
Q3 25
$-5.2M
Q2 25
$-2.4M
Q1 25
$529.0K
Q4 24
$22.9M
Q3 24
$3.5M
Q2 24
$4.6M
Q1 24
$17.1M
FCF Margin
ATHM
ATHM
RCKY
RCKY
Q4 25
12.0%
Q3 25
-4.2%
Q2 25
-2.2%
Q1 25
0.5%
Q4 24
17.9%
Q3 24
3.0%
Q2 24
4.7%
Q1 24
15.2%
Capex Intensity
ATHM
ATHM
RCKY
RCKY
Q4 25
0.6%
Q3 25
1.5%
Q2 25
3.0%
Q1 25
0.6%
Q4 24
1.2%
Q3 24
0.9%
Q2 24
1.9%
Q1 24
0.2%
Cash Conversion
ATHM
ATHM
RCKY
RCKY
Q4 25
2.70×
Q3 25
-0.46×
Q2 25
0.23×
Q1 25
0.25×
Q4 24
5.08×
Q3 24
0.85×
Q2 24
Q1 24
6.82×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

ATHM
ATHM

Online marketplace and others$114.7M46%
Leads generation services$93.2M37%
Media services$41.9M17%

RCKY
RCKY

Wholesale$79.6M57%
Retail1$57.0M41%
Contract Manufacturing$3.2M2%

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