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Side-by-side financial comparison of Alibaba Group Holding Ltd (BABA) and Coupang, Inc. (CPNG), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.

Alibaba Group Holding Ltd is the larger business by last-quarter revenue ($38.8B vs $8.8B, roughly 4.4× Coupang, Inc.). Alibaba Group Holding Ltd runs the higher net margin — 5.8% vs -0.3%, a 6.0% gap on every dollar of revenue.

Alibaba Group Holding Limited, branded as Alibaba, is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. Founded on 28 June 1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via Chinese and global marketplaces, as well as local consumer, digital media and entertainment, logistics, and cloud computing services. It owns and operates a diverse...

Coupang, Inc. is an American Delaware-incorporated technology and online retail company headquartered in Seattle, Washington. Founded in 2010 by Bom Kim, the company operates a retail business, food delivery service, and OTT streaming service, with offices and operations in South Korea, Taiwan, the United States, India, Japan and Singapore.

BABA vs CPNG — Head-to-Head

Bigger by revenue
BABA
BABA
4.4× larger
BABA
$38.8B
$8.8B
CPNG
Higher net margin
BABA
BABA
6.0% more per $
BABA
5.8%
-0.3%
CPNG

Income Statement — Q4 2025 vs Q4 2025

Metric
BABA
BABA
CPNG
CPNG
Revenue
$38.8B
$8.8B
Net Profit
$2.2B
$-26.0M
Gross Margin
40.2%
28.8%
Operating Margin
6.6%
0.1%
Net Margin
5.8%
-0.3%
Revenue YoY
10.9%
Net Profit YoY
-116.7%
EPS (diluted)
$6.64
$-0.02

Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.

Revenue
BABA
BABA
CPNG
CPNG
Q4 25
$38.8B
$8.8B
Q3 25
$34.2B
$9.3B
Q2 25
$32.6B
$8.5B
Q1 25
$7.9B
Q4 24
$38.7B
$8.0B
Q3 24
$7.9B
Q2 24
$7.3B
Q1 24
$7.1B
Net Profit
BABA
BABA
CPNG
CPNG
Q4 25
$2.2B
$-26.0M
Q3 25
$2.9B
$95.0M
Q2 25
$1.7B
$32.0M
Q1 25
$107.0M
Q4 24
$6.8B
$156.0M
Q3 24
$70.0M
Q2 24
$-77.0M
Q1 24
$5.0M
Gross Margin
BABA
BABA
CPNG
CPNG
Q4 25
40.2%
28.8%
Q3 25
39.2%
29.4%
Q2 25
38.4%
30.0%
Q1 25
29.3%
Q4 24
42.0%
31.3%
Q3 24
28.8%
Q2 24
29.3%
Q1 24
27.1%
Operating Margin
BABA
BABA
CPNG
CPNG
Q4 25
6.6%
0.1%
Q3 25
2.2%
1.7%
Q2 25
12.0%
1.7%
Q1 25
1.9%
Q4 24
14.7%
3.9%
Q3 24
1.4%
Q2 24
-0.3%
Q1 24
0.6%
Net Margin
BABA
BABA
CPNG
CPNG
Q4 25
5.8%
-0.3%
Q3 25
8.5%
1.0%
Q2 25
5.3%
0.4%
Q1 25
1.4%
Q4 24
17.5%
2.0%
Q3 24
0.9%
Q2 24
-1.1%
Q1 24
0.1%
EPS (diluted)
BABA
BABA
CPNG
CPNG
Q4 25
$6.64
$-0.02
Q3 25
$8.72
$0.05
Q2 25
$5.20
$0.02
Q1 25
$0.06
Q4 24
$20.40
$0.08
Q3 24
$0.04
Q2 24
$-0.04
Q1 24
$0.00

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.

Metric
BABA
BABA
CPNG
CPNG
Cash + ST InvestmentsLiquidity on hand
$18.3B
$6.3B
Total DebtLower is stronger
$648.0M
Stockholders' EquityBook value
$148.7B
$4.6B
Total Assets
$268.6B
$17.8B
Debt / EquityLower = less leverage
0.14×

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Cash + ST Investments
BABA
BABA
CPNG
CPNG
Q4 25
$18.3B
$6.3B
Q3 25
$19.0B
$7.2B
Q2 25
$20.0B
$6.8B
Q1 25
$6.1B
Q4 24
$22.3B
$5.9B
Q3 24
$5.8B
Q2 24
$5.5B
Q1 24
$5.2B
Total Debt
BABA
BABA
CPNG
CPNG
Q4 25
$648.0M
Q3 25
Q2 25
Q1 25
Q4 24
$988.0M
Q3 24
Q2 24
Q1 24
Stockholders' Equity
BABA
BABA
CPNG
CPNG
Q4 25
$148.7B
$4.6B
Q3 25
$145.0B
$4.7B
Q2 25
$139.2B
$4.7B
Q1 25
$4.4B
Q4 24
$137.2B
$4.1B
Q3 24
$4.2B
Q2 24
$3.9B
Q1 24
$4.1B
Total Assets
BABA
BABA
CPNG
CPNG
Q4 25
$268.6B
$17.8B
Q3 25
$264.6B
$18.7B
Q2 25
$248.6B
$17.8B
Q1 25
$16.0B
Q4 24
$254.1B
$15.3B
Q3 24
$16.3B
Q2 24
$15.2B
Q1 24
$14.9B
Debt / Equity
BABA
BABA
CPNG
CPNG
Q4 25
0.14×
Q3 25
Q2 25
Q1 25
Q4 24
0.24×
Q3 24
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Net income can be massaged; cash flow is harder to fake.

Metric
BABA
BABA
CPNG
CPNG
Operating Cash FlowLast quarter
$5.2B
$82.0M
Free Cash FlowOCF − Capex
$-278.0M
FCF MarginFCF / Revenue
-3.1%
Capex IntensityCapex / Revenue; lower = less reinvestment burden
4.1%
Cash ConversionOCF / Net Profit; >1× = earnings back up with cash
2.31×
TTM Free Cash FlowTrailing 4 quarters
$522.0M

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Operating Cash Flow
BABA
BABA
CPNG
CPNG
Q4 25
$5.2B
$82.0M
Q3 25
$1.4B
$792.0M
Q2 25
$3.8B
$545.0M
Q1 25
$354.0M
Q4 24
$9.7B
$676.0M
Q3 24
$334.0M
Q2 24
$664.0M
Q1 24
$212.0M
Free Cash Flow
BABA
BABA
CPNG
CPNG
Q4 25
$-278.0M
Q3 25
$439.0M
Q2 25
$246.0M
Q1 25
$115.0M
Q4 24
$462.0M
Q3 24
$-46.0M
Q2 24
$486.0M
Q1 24
$105.0M
FCF Margin
BABA
BABA
CPNG
CPNG
Q4 25
-3.1%
Q3 25
4.7%
Q2 25
2.9%
Q1 25
1.5%
Q4 24
5.8%
Q3 24
-0.6%
Q2 24
6.6%
Q1 24
1.5%
Capex Intensity
BABA
BABA
CPNG
CPNG
Q4 25
4.1%
Q3 25
3.8%
Q2 25
3.5%
Q1 25
3.0%
Q4 24
2.7%
Q3 24
4.8%
Q2 24
2.4%
Q1 24
1.5%
Cash Conversion
BABA
BABA
CPNG
CPNG
Q4 25
2.31×
Q3 25
0.49×
8.34×
Q2 25
2.19×
17.03×
Q1 25
3.31×
Q4 24
1.43×
4.33×
Q3 24
4.77×
Q2 24
Q1 24
42.40×

Financial Flow Comparison

Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.

Revenue Breakdown by Segment

BABA
BABA

Alibaba China E-commerce Group$22.8B59%
All others$9.6B25%
Cloud Intelligence Group$6.2B16%

CPNG
CPNG

Products$6.6B75%
Third Party Merchant Services$1.9B22%
Service Other$296.0M3%

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