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Side-by-side financial comparison of Brown–Forman (BF.B) and UPBOUND GROUP, INC. (UPBD). Click either name above to swap in a different company.
UPBOUND GROUP, INC. is the larger business by last-quarter revenue ($1.2B vs $1.0B, roughly 1.2× Brown–Forman). Brown–Forman runs the higher net margin — 21.6% vs 1.7%, a 20.0% gap on every dollar of revenue. On growth, UPBOUND GROUP, INC. posted the faster year-over-year revenue change (10.9% vs -5.4%). Brown–Forman produced more free cash flow last quarter ($107.0M vs $24.0M). Over the past eight quarters, UPBOUND GROUP, INC.'s revenue compounded faster (4.5% CAGR vs -1.6%).
Brown-Forman Corporation is an American family-controlled publicly traded company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several very well known brands throughout the world, including Jack Daniel's, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Herradura, Korbel, and Chambord. Brown-Forman formerly owned Southern Comfort and Tuaca before selling them off in 2016.
Upbound Group, Inc. is a leading US provider of flexible lease-to-own solutions for consumer goods. It offers furniture, consumer electronics, home appliances, and accessories, catering to customers seeking accessible payment alternatives to traditional retail financing.
BF.B vs UPBD — Head-to-Head
Income Statement — Q2 FY2026 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $1.0B | $1.2B |
| Net Profit | $224.0M | $19.7M |
| Gross Margin | 59.4% | 49.0% |
| Operating Margin | 29.4% | 4.8% |
| Net Margin | 21.6% | 1.7% |
| Revenue YoY | -5.4% | 10.9% |
| Net Profit YoY | -13.2% | -36.3% |
| EPS (diluted) | $0.47 | $0.35 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $1.0B | $1.2B | ||
| Q3 25 | $924.0M | $1.2B | ||
| Q2 25 | $894.0M | $1.2B | ||
| Q1 25 | $1.0B | $1.2B | ||
| Q4 24 | $1.1B | $1.1B | ||
| Q3 24 | $951.0M | $1.1B | ||
| Q2 24 | $964.0M | $1.1B | ||
| Q1 24 | $1.1B | $1.1B |
| Q4 25 | $224.0M | $19.7M | ||
| Q3 25 | $170.0M | $13.2M | ||
| Q2 25 | $146.0M | $15.5M | ||
| Q1 25 | $270.0M | $24.8M | ||
| Q4 24 | $258.0M | $31.0M | ||
| Q3 24 | $195.0M | $30.9M | ||
| Q2 24 | $266.0M | $33.9M | ||
| Q1 24 | $285.0M | $27.7M |
| Q4 25 | 59.4% | 49.0% | ||
| Q3 25 | 59.7% | 48.3% | ||
| Q2 25 | 57.4% | 49.4% | ||
| Q1 25 | 59.8% | 46.8% | ||
| Q4 24 | 59.0% | 47.1% | ||
| Q3 24 | 59.4% | 47.8% | ||
| Q2 24 | 59.0% | 49.4% | ||
| Q1 24 | 59.4% | 48.3% |
| Q4 25 | 29.4% | 4.8% | ||
| Q3 25 | 28.1% | 4.5% | ||
| Q2 25 | 22.9% | 4.4% | ||
| Q1 25 | 27.1% | 5.3% | ||
| Q4 24 | 31.1% | 7.3% | ||
| Q3 24 | 29.5% | 6.6% | ||
| Q2 24 | 38.9% | 7.5% | ||
| Q1 24 | 34.9% | 5.6% |
| Q4 25 | 21.6% | 1.7% | ||
| Q3 25 | 18.4% | 1.1% | ||
| Q2 25 | 16.3% | 1.3% | ||
| Q1 25 | 26.1% | 2.1% | ||
| Q4 24 | 23.6% | 2.9% | ||
| Q3 24 | 20.5% | 2.9% | ||
| Q2 24 | 27.6% | 3.2% | ||
| Q1 24 | 26.7% | 2.5% |
| Q4 25 | $0.47 | $0.35 | ||
| Q3 25 | $0.36 | $0.22 | ||
| Q2 25 | $0.31 | $0.26 | ||
| Q1 25 | $0.57 | $0.42 | ||
| Q4 24 | $0.55 | $0.55 | ||
| Q3 24 | $0.41 | $0.55 | ||
| Q2 24 | $0.56 | $0.61 | ||
| Q1 24 | $0.60 | $0.50 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $319.0M | $120.5M |
| Total DebtLower is stronger | $2.4B | — |
| Stockholders' EquityBook value | $4.1B | $695.7M |
| Total Assets | $8.2B | $3.3B |
| Debt / EquityLower = less leverage | 0.59× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $319.0M | $120.5M | ||
| Q3 25 | $471.0M | $107.0M | ||
| Q2 25 | $444.0M | $106.8M | ||
| Q1 25 | $599.0M | $107.3M | ||
| Q4 24 | $416.0M | $60.9M | ||
| Q3 24 | $416.0M | $85.1M | ||
| Q2 24 | $446.0M | $82.5M | ||
| Q1 24 | $589.0M | $84.8M |
| Q4 25 | $2.4B | — | ||
| Q3 25 | $2.4B | — | ||
| Q2 25 | $2.4B | — | ||
| Q1 25 | $2.7B | — | ||
| Q4 24 | $2.7B | — | ||
| Q3 24 | $2.7B | — | ||
| Q2 24 | $2.7B | — | ||
| Q1 24 | $2.7B | — |
| Q4 25 | $4.1B | $695.7M | ||
| Q3 25 | $4.0B | $687.3M | ||
| Q2 25 | $4.0B | $685.5M | ||
| Q1 25 | $3.8B | $679.2M | ||
| Q4 24 | $3.7B | $629.0M | ||
| Q3 24 | $3.5B | $611.8M | ||
| Q2 24 | $3.5B | $596.3M | ||
| Q1 24 | $3.2B | $578.3M |
| Q4 25 | $8.2B | $3.3B | ||
| Q3 25 | $8.2B | $3.2B | ||
| Q2 25 | $8.1B | $3.1B | ||
| Q1 25 | $8.1B | $3.0B | ||
| Q4 24 | $8.3B | $2.6B | ||
| Q3 24 | $8.2B | $2.6B | ||
| Q2 24 | $8.2B | $2.6B | ||
| Q1 24 | $8.2B | $2.6B |
| Q4 25 | 0.59× | — | ||
| Q3 25 | 0.61× | — | ||
| Q2 25 | 0.61× | — | ||
| Q1 25 | 0.70× | — | ||
| Q4 24 | 0.73× | — | ||
| Q3 24 | 0.77× | — | ||
| Q2 24 | 0.76× | — | ||
| Q1 24 | 0.83× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $132.0M | $41.6M |
| Free Cash FlowOCF − Capex | $107.0M | $24.0M |
| FCF MarginFCF / Revenue | 10.3% | 2.0% |
| Capex IntensityCapex / Revenue | 2.4% | 1.5% |
| Cash ConversionOCF / Net Profit | 0.59× | 2.11× |
| TTM Free Cash FlowTrailing 4 quarters | $610.0M | $238.7M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $132.0M | $41.6M | ||
| Q3 25 | $160.0M | $118.4M | ||
| Q2 25 | $152.0M | $7.8M | ||
| Q1 25 | $317.0M | $137.7M | ||
| Q4 24 | $112.0M | $-61.9M | ||
| Q3 24 | $17.0M | $106.2M | ||
| Q2 24 | $285.0M | $15.0M | ||
| Q1 24 | $265.0M | $45.4M |
| Q4 25 | $107.0M | $24.0M | ||
| Q3 25 | $129.0M | $97.9M | ||
| Q2 25 | $102.0M | $-10.4M | ||
| Q1 25 | $272.0M | $127.2M | ||
| Q4 24 | $81.0M | $-74.0M | ||
| Q3 24 | $-24.0M | $88.3M | ||
| Q2 24 | $205.0M | $613.0K | ||
| Q1 24 | $196.0M | $33.6M |
| Q4 25 | 10.3% | 2.0% | ||
| Q3 25 | 14.0% | 8.4% | ||
| Q2 25 | 11.4% | -0.9% | ||
| Q1 25 | 26.3% | 10.8% | ||
| Q4 24 | 7.4% | -6.9% | ||
| Q3 24 | -2.5% | 8.3% | ||
| Q2 24 | 21.3% | 0.1% | ||
| Q1 24 | 18.3% | 3.1% |
| Q4 25 | 2.4% | 1.5% | ||
| Q3 25 | 3.4% | 1.8% | ||
| Q2 25 | 5.6% | 1.6% | ||
| Q1 25 | 4.3% | 0.9% | ||
| Q4 24 | 2.8% | 1.1% | ||
| Q3 24 | 4.3% | 1.7% | ||
| Q2 24 | 8.3% | 1.3% | ||
| Q1 24 | 6.5% | 1.1% |
| Q4 25 | 0.59× | 2.11× | ||
| Q3 25 | 0.94× | 8.96× | ||
| Q2 25 | 1.04× | 0.50× | ||
| Q1 25 | 1.17× | 5.56× | ||
| Q4 24 | 0.43× | -2.00× | ||
| Q3 24 | 0.09× | 3.44× | ||
| Q2 24 | 1.07× | 0.44× | ||
| Q1 24 | 0.93× | 1.64× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BF.B
| Whiskey | $771.0M | 74% |
| Ready To Drink | $138.0M | 13% |
| Tequila | $67.0M | 6% |
| Restofportfolio | $52.0M | 5% |
| Nonbrandedandbulk | $8.0M | 1% |
UPBD
Segment breakdown not available.
