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Side-by-side financial comparison of BREAD FINANCIAL HOLDINGS, INC. (BFH) and Bilibili Inc. (BILI). Click either name above to swap in a different company.
Bilibili Inc. is the larger business by last-quarter revenue ($1.3B vs $975.0M, roughly 1.3× BREAD FINANCIAL HOLDINGS, INC.). On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs 5.4%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs -0.8%).
Bread Financial Holdings, Inc. is an American publicly traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.
BFH vs BILI — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $975.0M | $1.3B |
| Net Profit | — | $75.7M |
| Gross Margin | — | 37.0% |
| Operating Margin | 4.9% | 5.8% |
| Net Margin | — | 6.0% |
| Revenue YoY | 5.4% | 26.2% |
| Net Profit YoY | — | 143.0% |
| EPS (diluted) | $1.21 | $1.14 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $975.0M | $1.3B | ||
| Q3 25 | $971.0M | $1.1B | ||
| Q2 25 | $929.0M | $1.0B | ||
| Q1 25 | $970.0M | $965.1M | ||
| Q4 24 | $925.0M | $1.0B | ||
| Q3 24 | $983.0M | $1.0B | ||
| Q2 24 | $939.0M | $843.1M | ||
| Q1 24 | $991.0M | $784.5M |
| Q4 25 | — | $75.7M | ||
| Q3 25 | $188.0M | $65.9M | ||
| Q2 25 | $139.0M | $30.5M | ||
| Q1 25 | $138.0M | $-1.5M | ||
| Q4 24 | — | $-176.0M | ||
| Q3 24 | $2.0M | $11.4M | ||
| Q2 24 | $133.0M | $83.7M | ||
| Q1 24 | $134.0M | $-105.9M |
| Q4 25 | — | 37.0% | ||
| Q3 25 | — | 36.7% | ||
| Q2 25 | — | 36.5% | ||
| Q1 25 | — | 36.3% | ||
| Q4 24 | — | 36.2% | ||
| Q3 24 | — | 34.9% | ||
| Q2 24 | — | 29.9% | ||
| Q1 24 | — | 28.3% |
| Q4 25 | 4.9% | 5.8% | ||
| Q3 25 | 20.2% | 4.6% | ||
| Q2 25 | 18.7% | 3.4% | ||
| Q1 25 | 20.3% | 0.2% | ||
| Q4 24 | -2.9% | -16.0% | ||
| Q3 24 | 4.1% | 0.9% | ||
| Q2 24 | 19.2% | 9.5% | ||
| Q1 24 | 19.0% | -14.5% |
| Q4 25 | — | 6.0% | ||
| Q3 25 | 19.4% | 6.1% | ||
| Q2 25 | 15.0% | 3.0% | ||
| Q1 25 | 14.2% | -0.2% | ||
| Q4 24 | — | -17.5% | ||
| Q3 24 | 0.2% | 1.1% | ||
| Q2 24 | 14.2% | 9.9% | ||
| Q1 24 | 13.5% | -13.5% |
| Q4 25 | $1.21 | $1.14 | ||
| Q3 25 | $3.96 | $1.05 | ||
| Q2 25 | $2.94 | $0.51 | ||
| Q1 25 | $2.78 | $0.00 | ||
| Q4 24 | $0.08 | $0.21 | ||
| Q3 24 | $0.05 | $-0.03 | ||
| Q2 24 | $2.66 | $-0.20 | ||
| Q1 24 | $2.70 | $-1.80 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $3.6B | $2.7B |
| Total DebtLower is stronger | $4.3B | $1.4B |
| Stockholders' EquityBook value | $3.3B | $2.2B |
| Total Assets | $22.7B | $5.9B |
| Debt / EquityLower = less leverage | 1.29× | 0.62× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $3.6B | $2.7B | ||
| Q3 25 | $3.8B | $2.4B | ||
| Q2 25 | $3.8B | — | ||
| Q1 25 | $4.2B | $1.9B | ||
| Q4 24 | $4.0B | $1.8B | ||
| Q3 24 | $3.5B | $11.7B | ||
| Q2 24 | $4.1B | — | ||
| Q1 24 | $3.8B | $1.1B |
| Q4 25 | $4.3B | $1.4B | ||
| Q3 25 | $3.8B | $1.4B | ||
| Q2 25 | $4.2B | — | ||
| Q1 25 | $5.1B | $700.3M | ||
| Q4 24 | $5.6B | $662.5M | ||
| Q3 24 | $4.6B | $4.3B | ||
| Q2 24 | — | — | ||
| Q1 24 | — | $684.5M |
| Q4 25 | $3.3B | $2.2B | ||
| Q3 25 | $3.3B | $2.1B | ||
| Q2 25 | $3.2B | — | ||
| Q1 25 | $3.1B | $2.0B | ||
| Q4 24 | $3.1B | $1.9B | ||
| Q3 24 | $3.1B | $13.7B | ||
| Q2 24 | $3.2B | — | ||
| Q1 24 | $3.0B | $1.9B |
| Q4 25 | $22.7B | $5.9B | ||
| Q3 25 | $21.7B | $5.6B | ||
| Q2 25 | $21.8B | — | ||
| Q1 25 | $22.4B | $4.6B | ||
| Q4 24 | $22.9B | $4.5B | ||
| Q3 24 | $21.7B | $32.0B | ||
| Q2 24 | $22.1B | — | ||
| Q1 24 | $22.3B | $4.2B |
| Q4 25 | 1.29× | 0.62× | ||
| Q3 25 | 1.14× | 0.65× | ||
| Q2 25 | 1.34× | — | ||
| Q1 25 | 1.67× | 0.35× | ||
| Q4 24 | 1.82× | 0.34× | ||
| Q3 24 | 1.47× | 0.31× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | 0.36× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $568.0M | $263.1M |
| Free Cash FlowOCF − Capex | — | — |
| FCF MarginFCF / Revenue | — | — |
| Capex IntensityCapex / Revenue | — | — |
| Cash ConversionOCF / Net Profit | — | 3.47× |
| TTM Free Cash FlowTrailing 4 quarters | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $568.0M | $263.1M | ||
| Q3 25 | $605.0M | $283.2M | ||
| Q2 25 | $526.0M | $277.7M | ||
| Q1 25 | $393.0M | $179.4M | ||
| Q4 24 | $479.0M | $191.9M | ||
| Q3 24 | $456.0M | $2.2B | ||
| Q2 24 | $477.0M | — | ||
| Q1 24 | $447.0M | $88.3M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | $174.5M | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | 18.1% | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | 0.5% | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | — | 3.47× | ||
| Q3 25 | 3.22× | 4.30× | ||
| Q2 25 | 3.78× | 9.11× | ||
| Q1 25 | 2.85× | — | ||
| Q4 24 | — | — | ||
| Q3 24 | 228.00× | 195.23× | ||
| Q2 24 | 3.59× | — | ||
| Q1 24 | 3.34× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BFH
Segment breakdown not available.
BILI
| Value-added services (VAS) | $466.4M | 37% |
| Advertising | $435.0M | 34% |
| Mobile games | $220.3M | 17% |
| Other | $80.8M | 6% |
| IP derivatives and others | $68.2M | 5% |
