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Side-by-side financial comparison of Bilibili Inc. (BILI) and CARTERS INC (CRI). Click either name above to swap in a different company.

Bilibili Inc. is the larger business by last-quarter revenue ($1.3B vs $757.8M, roughly 1.7× CARTERS INC). Bilibili Inc. runs the higher net margin — 6.0% vs 1.5%, a 4.4% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs -0.1%).

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

Carter's, Inc. is a major American designer and marketer of children's apparel. It was founded in 1865 by William Carter.

BILI vs CRI — Head-to-Head

Bigger by revenue
BILI
BILI
1.7× larger
BILI
$1.3B
$757.8M
CRI
Growing faster (revenue YoY)
BILI
BILI
+26.2% gap
BILI
26.2%
-0.1%
CRI
Higher net margin
BILI
BILI
4.4% more per $
BILI
6.0%
1.5%
CRI

Income Statement — Q4 FY2025 vs Q3 FY2026

Metric
BILI
BILI
CRI
CRI
Revenue
$1.3B
$757.8M
Net Profit
$75.7M
$11.6M
Gross Margin
37.0%
45.1%
Operating Margin
5.8%
3.8%
Net Margin
6.0%
1.5%
Revenue YoY
26.2%
-0.1%
Net Profit YoY
143.0%
-80.1%
EPS (diluted)
$1.14
$0.32

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BILI
BILI
CRI
CRI
Q4 25
$1.3B
Q3 25
$1.1B
$757.8M
Q2 25
$1.0B
$585.3M
Q1 25
$965.1M
$629.8M
Q4 24
$1.0B
Q3 24
$1.0B
Q2 24
$843.1M
Q1 24
$784.5M
Net Profit
BILI
BILI
CRI
CRI
Q4 25
$75.7M
Q3 25
$65.9M
$11.6M
Q2 25
$30.5M
$446.0K
Q1 25
$-1.5M
$15.5M
Q4 24
$-176.0M
Q3 24
$11.4M
Q2 24
$83.7M
Q1 24
$-105.9M
Gross Margin
BILI
BILI
CRI
CRI
Q4 25
37.0%
Q3 25
36.7%
45.1%
Q2 25
36.5%
48.1%
Q1 25
36.3%
46.2%
Q4 24
36.2%
Q3 24
34.9%
Q2 24
29.9%
Q1 24
28.3%
Operating Margin
BILI
BILI
CRI
CRI
Q4 25
5.8%
Q3 25
4.6%
3.8%
Q2 25
3.4%
0.7%
Q1 25
0.2%
4.1%
Q4 24
-16.0%
Q3 24
0.9%
Q2 24
9.5%
Q1 24
-14.5%
Net Margin
BILI
BILI
CRI
CRI
Q4 25
6.0%
Q3 25
6.1%
1.5%
Q2 25
3.0%
0.1%
Q1 25
-0.2%
2.5%
Q4 24
-17.5%
Q3 24
1.1%
Q2 24
9.9%
Q1 24
-13.5%
EPS (diluted)
BILI
BILI
CRI
CRI
Q4 25
$1.14
Q3 25
$1.05
$0.32
Q2 25
$0.51
$0.01
Q1 25
$0.00
$0.43
Q4 24
$0.21
Q3 24
$-0.03
Q2 24
$-0.20
Q1 24
$-1.80

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BILI
BILI
CRI
CRI
Cash + ST InvestmentsLiquidity on hand
$2.7B
$184.2M
Total DebtLower is stronger
$1.4B
Stockholders' EquityBook value
$2.2B
$864.6M
Total Assets
$5.9B
$2.5B
Debt / EquityLower = less leverage
0.62×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BILI
BILI
CRI
CRI
Q4 25
$2.7B
Q3 25
$2.4B
$184.2M
Q2 25
$338.2M
Q1 25
$1.9B
$320.8M
Q4 24
$1.8B
Q3 24
$11.7B
Q2 24
Q1 24
$1.1B
Total Debt
BILI
BILI
CRI
CRI
Q4 25
$1.4B
Q3 25
$1.4B
Q2 25
Q1 25
$700.3M
Q4 24
$662.5M
Q3 24
$4.3B
Q2 24
Q1 24
$684.5M
Stockholders' Equity
BILI
BILI
CRI
CRI
Q4 25
$2.2B
Q3 25
$2.1B
$864.6M
Q2 25
$853.9M
Q1 25
$2.0B
$847.2M
Q4 24
$1.9B
Q3 24
$13.7B
Q2 24
Q1 24
$1.9B
Total Assets
BILI
BILI
CRI
CRI
Q4 25
$5.9B
Q3 25
$5.6B
$2.5B
Q2 25
$2.5B
Q1 25
$4.6B
$2.3B
Q4 24
$4.5B
Q3 24
$32.0B
Q2 24
Q1 24
$4.2B
Debt / Equity
BILI
BILI
CRI
CRI
Q4 25
0.62×
Q3 25
0.65×
Q2 25
Q1 25
0.35×
Q4 24
0.34×
Q3 24
0.31×
Q2 24
Q1 24
0.36×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BILI
BILI
CRI
CRI
Operating Cash FlowLast quarter
$263.1M
$-128.0M
Free Cash FlowOCF − Capex
$-144.1M
FCF MarginFCF / Revenue
-19.0%
Capex IntensityCapex / Revenue
2.1%
Cash ConversionOCF / Net Profit
3.47×
-11.04×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BILI
BILI
CRI
CRI
Q4 25
$263.1M
Q3 25
$283.2M
$-128.0M
Q2 25
$277.7M
$40.3M
Q1 25
$179.4M
$-48.6M
Q4 24
$191.9M
Q3 24
$2.2B
Q2 24
Q1 24
$88.3M
Free Cash Flow
BILI
BILI
CRI
CRI
Q4 25
Q3 25
$-144.1M
Q2 25
$24.1M
Q1 25
$174.5M
$-59.0M
Q4 24
Q3 24
Q2 24
Q1 24
FCF Margin
BILI
BILI
CRI
CRI
Q4 25
Q3 25
-19.0%
Q2 25
4.1%
Q1 25
18.1%
-9.4%
Q4 24
Q3 24
Q2 24
Q1 24
Capex Intensity
BILI
BILI
CRI
CRI
Q4 25
Q3 25
2.1%
Q2 25
2.8%
Q1 25
0.5%
1.6%
Q4 24
Q3 24
Q2 24
Q1 24
Cash Conversion
BILI
BILI
CRI
CRI
Q4 25
3.47×
Q3 25
4.30×
-11.04×
Q2 25
9.11×
90.37×
Q1 25
-3.13×
Q4 24
Q3 24
195.23×
Q2 24
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

CRI
CRI

Sales Channel Directly To Consumer$362.3M48%
Sales Channel Through Intermediary$283.8M37%
Other$110.4M15%
Gift Cards$1.3M0%

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