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Side-by-side financial comparison of Bilibili Inc. (BILI) and Masco (MAS). Click either name above to swap in a different company.

Masco is the larger business by last-quarter revenue ($1.9B vs $1.3B, roughly 1.5× Bilibili Inc.). Masco runs the higher net margin — 11.9% vs 6.0%, a 5.9% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs 6.5%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs -4.2%).

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

Masco Corporation is an American manufacturer of products for the home improvement and new home construction markets. Comprising more than 20 companies, the Masco conglomerate operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world. Since 1969 it trades on the NYSE. Under the leadership of Richard Manoogian, the company grew exponentially and subsequently joined the Fortune 500 list of largest U.S. corporations.

BILI vs MAS — Head-to-Head

Bigger by revenue
MAS
MAS
1.5× larger
MAS
$1.9B
$1.3B
BILI
Growing faster (revenue YoY)
BILI
BILI
+19.7% gap
BILI
26.2%
6.5%
MAS
Higher net margin
MAS
MAS
5.9% more per $
MAS
11.9%
6.0%
BILI
Faster 2-yr revenue CAGR
BILI
BILI
Annualised
BILI
27.3%
-4.2%
MAS

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
BILI
BILI
MAS
MAS
Revenue
$1.3B
$1.9B
Net Profit
$75.7M
$228.0M
Gross Margin
37.0%
35.8%
Operating Margin
5.8%
16.5%
Net Margin
6.0%
11.9%
Revenue YoY
26.2%
6.5%
Net Profit YoY
143.0%
14.5%
EPS (diluted)
$1.14

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BILI
BILI
MAS
MAS
Q1 26
$1.9B
Q4 25
$1.3B
$1.8B
Q3 25
$1.1B
$1.9B
Q2 25
$1.0B
$2.1B
Q1 25
$965.1M
$1.8B
Q4 24
$1.0B
$1.8B
Q3 24
$1.0B
$2.0B
Q2 24
$843.1M
$2.1B
Net Profit
BILI
BILI
MAS
MAS
Q1 26
$228.0M
Q4 25
$75.7M
$165.0M
Q3 25
$65.9M
$189.0M
Q2 25
$30.5M
$270.0M
Q1 25
$-1.5M
$186.0M
Q4 24
$-176.0M
$182.0M
Q3 24
$11.4M
$167.0M
Q2 24
$83.7M
$258.0M
Gross Margin
BILI
BILI
MAS
MAS
Q1 26
35.8%
Q4 25
37.0%
33.9%
Q3 25
36.7%
34.2%
Q2 25
36.5%
37.6%
Q1 25
36.3%
35.8%
Q4 24
36.2%
34.8%
Q3 24
34.9%
36.6%
Q2 24
29.9%
37.5%
Operating Margin
BILI
BILI
MAS
MAS
Q1 26
16.5%
Q4 25
5.8%
13.8%
Q3 25
4.6%
15.8%
Q2 25
3.4%
20.1%
Q1 25
0.2%
15.9%
Q4 24
-16.0%
15.9%
Q3 24
0.9%
18.0%
Q2 24
9.5%
19.0%
Net Margin
BILI
BILI
MAS
MAS
Q1 26
11.9%
Q4 25
6.0%
9.2%
Q3 25
6.1%
9.9%
Q2 25
3.0%
13.2%
Q1 25
-0.2%
10.3%
Q4 24
-17.5%
10.0%
Q3 24
1.1%
8.4%
Q2 24
9.9%
12.3%
EPS (diluted)
BILI
BILI
MAS
MAS
Q1 26
Q4 25
$1.14
$0.81
Q3 25
$1.05
$0.90
Q2 25
$0.51
$1.28
Q1 25
$0.00
$0.87
Q4 24
$0.21
$0.85
Q3 24
$-0.03
$0.77
Q2 24
$-0.20
$1.17

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BILI
BILI
MAS
MAS
Cash + ST InvestmentsLiquidity on hand
$2.7B
Total DebtLower is stronger
$1.4B
$2.9B
Stockholders' EquityBook value
$2.2B
$27.0M
Total Assets
$5.9B
$5.2B
Debt / EquityLower = less leverage
0.62×
109.07×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BILI
BILI
MAS
MAS
Q1 26
Q4 25
$2.7B
$647.0M
Q3 25
$2.4B
$559.0M
Q2 25
$390.0M
Q1 25
$1.9B
$377.0M
Q4 24
$1.8B
$634.0M
Q3 24
$11.7B
$646.0M
Q2 24
$398.0M
Total Debt
BILI
BILI
MAS
MAS
Q1 26
$2.9B
Q4 25
$1.4B
$2.9B
Q3 25
$1.4B
Q2 25
Q1 25
$700.3M
Q4 24
$662.5M
$2.9B
Q3 24
$4.3B
Q2 24
Stockholders' Equity
BILI
BILI
MAS
MAS
Q1 26
$27.0M
Q4 25
$2.2B
$-185.0M
Q3 25
$2.1B
$-78.0M
Q2 25
$-84.0M
Q1 25
$2.0B
$-254.0M
Q4 24
$1.9B
$-279.0M
Q3 24
$13.7B
$-88.0M
Q2 24
$-26.0M
Total Assets
BILI
BILI
MAS
MAS
Q1 26
$5.2B
Q4 25
$5.9B
$5.2B
Q3 25
$5.6B
$5.3B
Q2 25
$5.3B
Q1 25
$4.6B
$5.1B
Q4 24
$4.5B
$5.0B
Q3 24
$32.0B
$5.3B
Q2 24
$5.4B
Debt / Equity
BILI
BILI
MAS
MAS
Q1 26
109.07×
Q4 25
0.62×
Q3 25
0.65×
Q2 25
Q1 25
0.35×
Q4 24
0.34×
Q3 24
0.31×
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BILI
BILI
MAS
MAS
Operating Cash FlowLast quarter
$263.1M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
1.8%
Cash ConversionOCF / Net Profit
3.47×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BILI
BILI
MAS
MAS
Q1 26
Q4 25
$263.1M
$418.0M
Q3 25
$283.2M
$456.0M
Q2 25
$277.7M
$306.0M
Q1 25
$179.4M
$-158.0M
Q4 24
$191.9M
$407.0M
Q3 24
$2.2B
$416.0M
Q2 24
$346.0M
Free Cash Flow
BILI
BILI
MAS
MAS
Q1 26
Q4 25
$371.0M
Q3 25
$415.0M
Q2 25
$270.0M
Q1 25
$174.5M
$-190.0M
Q4 24
$351.0M
Q3 24
$378.0M
Q2 24
$303.0M
FCF Margin
BILI
BILI
MAS
MAS
Q1 26
Q4 25
20.7%
Q3 25
21.6%
Q2 25
13.2%
Q1 25
18.1%
-10.5%
Q4 24
19.2%
Q3 24
19.1%
Q2 24
14.5%
Capex Intensity
BILI
BILI
MAS
MAS
Q1 26
1.8%
Q4 25
2.6%
Q3 25
2.1%
Q2 25
1.8%
Q1 25
0.5%
1.8%
Q4 24
3.1%
Q3 24
1.9%
Q2 24
2.1%
Cash Conversion
BILI
BILI
MAS
MAS
Q1 26
Q4 25
3.47×
2.53×
Q3 25
4.30×
2.41×
Q2 25
9.11×
1.13×
Q1 25
-0.85×
Q4 24
2.24×
Q3 24
195.23×
2.49×
Q2 24
1.34×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

MAS
MAS

Segment breakdown not available.

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