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Side-by-side financial comparison of Bilibili Inc. (BILI) and Sinclair, Inc. (SBGI). Click either name above to swap in a different company.

Bilibili Inc. is the larger business by last-quarter revenue ($1.3B vs $807.0M, roughly 1.6× Sinclair, Inc.). Bilibili Inc. runs the higher net margin — 6.0% vs 2.5%, a 3.5% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs 4.0%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs -1.3%).

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

Sinclair, Inc., doing business as Sinclair Broadcast Group, is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, the company is the second-largest television station operator in the United States by number of stations after Nexstar Media Group, owning or operating 193 stations across the country in over 100 markets, covering 40% of American ...

BILI vs SBGI — Head-to-Head

Bigger by revenue
BILI
BILI
1.6× larger
BILI
$1.3B
$807.0M
SBGI
Growing faster (revenue YoY)
BILI
BILI
+22.2% gap
BILI
26.2%
4.0%
SBGI
Higher net margin
BILI
BILI
3.5% more per $
BILI
6.0%
2.5%
SBGI
Faster 2-yr revenue CAGR
BILI
BILI
Annualised
BILI
27.3%
-1.3%
SBGI

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
BILI
BILI
SBGI
SBGI
Revenue
$1.3B
$807.0M
Net Profit
$75.7M
$20.0M
Gross Margin
37.0%
Operating Margin
5.8%
0.0%
Net Margin
6.0%
2.5%
Revenue YoY
26.2%
4.0%
Net Profit YoY
143.0%
EPS (diluted)
$1.14
$0.28

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BILI
BILI
SBGI
SBGI
Q1 26
$807.0M
Q4 25
$1.3B
$836.0M
Q3 25
$1.1B
$773.0M
Q2 25
$1.0B
$784.0M
Q1 25
$965.1M
$776.0M
Q4 24
$1.0B
$1.0B
Q3 24
$1.0B
$917.0M
Q2 24
$843.1M
$829.0M
Net Profit
BILI
BILI
SBGI
SBGI
Q1 26
$20.0M
Q4 25
$75.7M
$109.0M
Q3 25
$65.9M
$-1.0M
Q2 25
$30.5M
$-64.0M
Q1 25
$-1.5M
$-156.0M
Q4 24
$-176.0M
$176.0M
Q3 24
$11.4M
$94.0M
Q2 24
$83.7M
$17.0M
Gross Margin
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
37.0%
Q3 25
36.7%
Q2 25
36.5%
Q1 25
36.3%
Q4 24
36.2%
Q3 24
34.9%
Q2 24
29.9%
Operating Margin
BILI
BILI
SBGI
SBGI
Q1 26
0.0%
Q4 25
5.8%
9.6%
Q3 25
4.6%
7.5%
Q2 25
3.4%
2.7%
Q1 25
0.2%
1.8%
Q4 24
-16.0%
26.5%
Q3 24
0.9%
19.5%
Q2 24
9.5%
7.7%
Net Margin
BILI
BILI
SBGI
SBGI
Q1 26
2.5%
Q4 25
6.0%
13.0%
Q3 25
6.1%
-0.1%
Q2 25
3.0%
-8.2%
Q1 25
-0.2%
-20.1%
Q4 24
-17.5%
17.5%
Q3 24
1.1%
10.3%
Q2 24
9.9%
2.1%
EPS (diluted)
BILI
BILI
SBGI
SBGI
Q1 26
$0.28
Q4 25
$1.14
$1.62
Q3 25
$1.05
$-0.02
Q2 25
$0.51
$-0.91
Q1 25
$0.00
$-2.30
Q4 24
$0.21
$2.64
Q3 24
$-0.03
$1.43
Q2 24
$-0.20
$0.27

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BILI
BILI
SBGI
SBGI
Cash + ST InvestmentsLiquidity on hand
$2.7B
Total DebtLower is stronger
$1.4B
Stockholders' EquityBook value
$2.2B
Total Assets
$5.9B
Debt / EquityLower = less leverage
0.62×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
$2.7B
$866.0M
Q3 25
$2.4B
$526.0M
Q2 25
$616.0M
Q1 25
$1.9B
$631.0M
Q4 24
$1.8B
$697.0M
Q3 24
$11.7B
$536.0M
Q2 24
$378.0M
Total Debt
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
$1.4B
$4.4B
Q3 25
$1.4B
$4.1B
Q2 25
$4.1B
Q1 25
$700.3M
$4.2B
Q4 24
$662.5M
$4.1B
Q3 24
$4.3B
$4.1B
Q2 24
$4.1B
Stockholders' Equity
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
$2.2B
$443.0M
Q3 25
$2.1B
$347.0M
Q2 25
$361.0M
Q1 25
$2.0B
$436.0M
Q4 24
$1.9B
$583.0M
Q3 24
$13.7B
$415.0M
Q2 24
$340.0M
Total Assets
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
$5.9B
$5.9B
Q3 25
$5.6B
$5.6B
Q2 25
$5.7B
Q1 25
$4.6B
$5.8B
Q4 24
$4.5B
$5.9B
Q3 24
$32.0B
$5.8B
Q2 24
$5.7B
Debt / Equity
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
0.62×
9.84×
Q3 25
0.65×
11.75×
Q2 25
11.30×
Q1 25
0.35×
9.56×
Q4 24
0.34×
7.02×
Q3 24
0.31×
9.86×
Q2 24
12.08×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BILI
BILI
SBGI
SBGI
Operating Cash FlowLast quarter
$263.1M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
1.7%
Cash ConversionOCF / Net Profit
3.47×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
$263.1M
$98.0M
Q3 25
$283.2M
$-36.0M
Q2 25
$277.7M
$122.0M
Q1 25
$179.4M
$5.0M
Q4 24
$191.9M
$198.0M
Q3 24
$2.2B
$210.0M
Q2 24
$-306.0M
Free Cash Flow
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
$79.0M
Q3 25
$-58.0M
Q2 25
$105.0M
Q1 25
$174.5M
$-11.0M
Q4 24
$175.0M
Q3 24
$193.0M
Q2 24
$-329.0M
FCF Margin
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
9.4%
Q3 25
-7.5%
Q2 25
13.4%
Q1 25
18.1%
-1.4%
Q4 24
17.4%
Q3 24
21.0%
Q2 24
-39.7%
Capex Intensity
BILI
BILI
SBGI
SBGI
Q1 26
1.7%
Q4 25
2.3%
Q3 25
2.8%
Q2 25
2.2%
Q1 25
0.5%
2.1%
Q4 24
2.3%
Q3 24
1.9%
Q2 24
2.8%
Cash Conversion
BILI
BILI
SBGI
SBGI
Q1 26
Q4 25
3.47×
0.90×
Q3 25
4.30×
Q2 25
9.11×
Q1 25
Q4 24
1.13×
Q3 24
195.23×
2.23×
Q2 24
-18.00×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

SBGI
SBGI

Media revenue$701.0M87%
Other$82.0M10%
Political advertising revenue$18.0M2%
Non-media revenue$6.0M1%

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