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Side-by-side financial comparison of BOSTON OMAHA Corp (BOC) and HARTE HANKS INC (HHS). Click either name above to swap in a different company.
HARTE HANKS INC is the larger business by last-quarter revenue ($39.9M vs $29.7M, roughly 1.3× BOSTON OMAHA Corp). HARTE HANKS INC runs the higher net margin — 5.5% vs -23.1%, a 28.6% gap on every dollar of revenue. On growth, BOSTON OMAHA Corp posted the faster year-over-year revenue change (6.4% vs -15.4%). HARTE HANKS INC produced more free cash flow last quarter ($-686.0K vs $-10.0M). Over the past eight quarters, BOSTON OMAHA Corp's revenue compounded faster (7.8% CAGR vs -6.4%).
Boston Omaha Corporation is a publicly traded diversified holding company. Its core operating segments include outdoor advertising, surety insurance, residential real estate development, and fixed wireless broadband services, primarily serving customers across the United States, with a focus on driving long-term shareholder value via strategic acquisitions and organic operational growth.
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
BOC vs HHS — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $29.7M | $39.9M |
| Net Profit | $-6.9M | $2.2M |
| Gross Margin | 64.0% | — |
| Operating Margin | -4.2% | -0.3% |
| Net Margin | -23.1% | 5.5% |
| Revenue YoY | 6.4% | -15.4% |
| Net Profit YoY | -228.1% | — |
| EPS (diluted) | $-0.23 | $0.30 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $29.7M | $39.9M | ||
| Q3 25 | $28.7M | $39.5M | ||
| Q2 25 | $28.2M | $38.6M | ||
| Q1 25 | $27.7M | $41.6M | ||
| Q4 24 | $27.9M | $47.1M | ||
| Q3 24 | $27.7M | $47.6M | ||
| Q2 24 | $27.1M | $45.0M | ||
| Q1 24 | $25.6M | $45.4M |
| Q4 25 | $-6.9M | $2.2M | ||
| Q3 25 | $-2.6M | $-2.3M | ||
| Q2 25 | $-2.3M | $-335.0K | ||
| Q1 25 | $-669.3K | $-392.0K | ||
| Q4 24 | $5.3M | — | ||
| Q3 24 | $-1.6M | $142.0K | ||
| Q2 24 | $-2.2M | $-27.8M | ||
| Q1 24 | $-2.8M | $-171.0K |
| Q4 25 | 64.0% | — | ||
| Q3 25 | 66.2% | — | ||
| Q2 25 | 66.1% | — | ||
| Q1 25 | 67.3% | — | ||
| Q4 24 | 69.5% | — | ||
| Q3 24 | 67.5% | — | ||
| Q2 24 | 68.2% | — | ||
| Q1 24 | 67.9% | — |
| Q4 25 | -4.2% | -0.3% | ||
| Q3 25 | -3.7% | 1.3% | ||
| Q2 25 | -2.9% | 0.1% | ||
| Q1 25 | -2.9% | -0.1% | ||
| Q4 24 | -4.6% | -3.3% | ||
| Q3 24 | -2.7% | 4.0% | ||
| Q2 24 | -16.2% | 3.0% | ||
| Q1 24 | -8.1% | 0.8% |
| Q4 25 | -23.1% | 5.5% | ||
| Q3 25 | -9.0% | -5.8% | ||
| Q2 25 | -8.2% | -0.9% | ||
| Q1 25 | -2.4% | -0.9% | ||
| Q4 24 | 19.1% | — | ||
| Q3 24 | -5.8% | 0.3% | ||
| Q2 24 | -8.3% | -61.8% | ||
| Q1 24 | -11.0% | -0.4% |
| Q4 25 | $-0.23 | $0.30 | ||
| Q3 25 | $-0.08 | $-0.31 | ||
| Q2 25 | $-0.07 | $-0.05 | ||
| Q1 25 | $-0.02 | $-0.05 | ||
| Q4 24 | $0.17 | $-0.31 | ||
| Q3 24 | $-0.05 | $0.02 | ||
| Q2 24 | $-0.07 | $-3.84 | ||
| Q1 24 | $-0.09 | $-0.02 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $56.8M | $5.6M |
| Total DebtLower is stronger | $25.7M | — |
| Stockholders' EquityBook value | $516.1M | $20.5M |
| Total Assets | $713.1M | $91.8M |
| Debt / EquityLower = less leverage | 0.05× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $56.8M | $5.6M | ||
| Q3 25 | $67.6M | $6.5M | ||
| Q2 25 | $68.6M | $4.8M | ||
| Q1 25 | $69.2M | $9.0M | ||
| Q4 24 | $73.2M | $9.8M | ||
| Q3 24 | $58.6M | $5.9M | ||
| Q2 24 | $53.1M | $11.0M | ||
| Q1 24 | $53.4M | $11.5M |
| Q4 25 | $25.7M | — | ||
| Q3 25 | $25.9M | — | ||
| Q2 25 | $26.1M | — | ||
| Q1 25 | $26.3M | — | ||
| Q4 24 | $26.5M | — | ||
| Q3 24 | $26.7M | — | ||
| Q2 24 | $26.9M | — | ||
| Q1 24 | $27.1M | — |
| Q4 25 | $516.1M | $20.5M | ||
| Q3 25 | $528.4M | $19.9M | ||
| Q2 25 | $531.0M | $22.2M | ||
| Q1 25 | $533.3M | $21.4M | ||
| Q4 24 | $532.8M | $21.7M | ||
| Q3 24 | $527.7M | $21.0M | ||
| Q2 24 | $530.5M | $20.6M | ||
| Q1 24 | $536.2M | $20.0M |
| Q4 25 | $713.1M | $91.8M | ||
| Q3 25 | $721.4M | $92.7M | ||
| Q2 25 | $730.6M | $95.0M | ||
| Q1 25 | $730.8M | $100.6M | ||
| Q4 24 | $728.3M | $101.8M | ||
| Q3 24 | $711.9M | $108.1M | ||
| Q2 24 | $723.1M | $109.7M | ||
| Q1 24 | $757.3M | $113.4M |
| Q4 25 | 0.05× | — | ||
| Q3 25 | 0.05× | — | ||
| Q2 25 | 0.05× | — | ||
| Q1 25 | 0.05× | — | ||
| Q4 24 | 0.05× | — | ||
| Q3 24 | 0.05× | — | ||
| Q2 24 | 0.05× | — | ||
| Q1 24 | 0.05× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $17.9M | $737.0K |
| Free Cash FlowOCF − Capex | $-10.0M | $-686.0K |
| FCF MarginFCF / Revenue | -33.8% | -1.7% |
| Capex IntensityCapex / Revenue | 93.9% | 3.6% |
| Cash ConversionOCF / Net Profit | — | 0.33× |
| TTM Free Cash FlowTrailing 4 quarters | $-17.6M | $-4.5M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $17.9M | $737.0K | ||
| Q3 25 | $4.9M | $3.2M | ||
| Q2 25 | $4.6M | $-4.8M | ||
| Q1 25 | $2.6M | $-818.0K | ||
| Q4 24 | $21.2M | $4.0M | ||
| Q3 24 | $5.2M | $-2.9M | ||
| Q2 24 | $4.5M | $1.6M | ||
| Q1 24 | $2.4M | $-5.7M |
| Q4 25 | $-10.0M | $-686.0K | ||
| Q3 25 | $-489.4K | $2.2M | ||
| Q2 25 | $-2.7M | $-5.1M | ||
| Q1 25 | $-4.3M | $-923.0K | ||
| Q4 24 | $-11.0M | $3.4M | ||
| Q3 24 | $-1.2M | $-4.9M | ||
| Q2 24 | $-4.3M | $926.0K | ||
| Q1 24 | $-6.0M | $-6.2M |
| Q4 25 | -33.8% | -1.7% | ||
| Q3 25 | -1.7% | 5.5% | ||
| Q2 25 | -9.7% | -13.1% | ||
| Q1 25 | -15.5% | -2.2% | ||
| Q4 24 | -39.2% | 7.3% | ||
| Q3 24 | -4.4% | -10.2% | ||
| Q2 24 | -15.9% | 2.1% | ||
| Q1 24 | -23.6% | -13.7% |
| Q4 25 | 93.9% | 3.6% | ||
| Q3 25 | 18.9% | 2.5% | ||
| Q2 25 | 25.9% | 0.6% | ||
| Q1 25 | 24.7% | 0.3% | ||
| Q4 24 | 115.3% | 1.3% | ||
| Q3 24 | 23.2% | 4.0% | ||
| Q2 24 | 32.6% | 1.5% | ||
| Q1 24 | 33.1% | 1.2% |
| Q4 25 | — | 0.33× | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 3.97× | — | ||
| Q3 24 | — | -20.76× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BOC
| Billboard Rentals | $11.9M | 40% |
| Equity Method Investment Nonconsolidated Investee Or Group Of Investees | $10.0M | 34% |
| GIG | $7.3M | 25% |
| Other | $608.4K | 2% |
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
