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Side-by-side financial comparison of BRC Inc. (BRCC) and Clorox (CLX). Click either name above to swap in a different company.
Clorox is the larger business by last-quarter revenue ($1.7B vs $112.7M, roughly 14.8× BRC Inc.). Clorox runs the higher net margin — 9.4% vs -2.8%, a 12.2% gap on every dollar of revenue. On growth, BRC Inc. posted the faster year-over-year revenue change (6.5% vs 0.3%). Over the past eight quarters, BRC Inc.'s revenue compounded faster (7.0% CAGR vs -8.3%).
BRC Inc., operating under the Black Rifle Coffee brand, is a U.S.-headquartered premium coffee and lifestyle brand. It sells roasted coffee beans, ready-to-drink coffee products, branded apparel, and outdoor gear, targeting primarily veteran, first responder, and outdoor enthusiast consumer segments across North America, via both e-commerce and physical retail channels.
The Clorox Company is an American multinational manufacturer and marketer of consumer and professional products. Clorox ranked annually on the Fortune 500 list from 2000 to 2024, where it last held the #485 spot.
BRCC vs CLX — Head-to-Head
Income Statement — Q4 2025 vs Q2 2026
| Metric | | |
|---|---|---|
| Revenue | $112.7M | $1.7B |
| Net Profit | $-3.2M | $157.0M |
| Gross Margin | 32.1% | 43.2% |
| Operating Margin | -6.3% | — |
| Net Margin | -2.8% | 9.4% |
| Revenue YoY | 6.5% | 0.3% |
| Net Profit YoY | -29.3% | -15.6% |
| EPS (diluted) | $-0.02 | $1.29 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $112.7M | $1.7B | ||
| Q3 25 | $100.7M | — | ||
| Q2 25 | $94.8M | $2.0B | ||
| Q1 25 | $90.0M | $1.7B | ||
| Q4 24 | $105.9M | $1.7B | ||
| Q3 24 | $98.2M | $1.8B | ||
| Q2 24 | $89.0M | $1.9B | ||
| Q1 24 | $98.4M | $1.8B |
| Q4 25 | $-3.2M | $157.0M | ||
| Q3 25 | $-486.0K | — | ||
| Q2 25 | $-5.3M | $332.0M | ||
| Q1 25 | $-2.9M | $186.0M | ||
| Q4 24 | $-2.5M | $193.0M | ||
| Q3 24 | $-535.0K | $99.0M | ||
| Q2 24 | $-482.0K | $216.0M | ||
| Q1 24 | $548.0K | $-51.0M |
| Q4 25 | 32.1% | 43.2% | ||
| Q3 25 | 36.9% | — | ||
| Q2 25 | 33.9% | 46.5% | ||
| Q1 25 | 36.1% | 44.6% | ||
| Q4 24 | 38.1% | 43.8% | ||
| Q3 24 | 42.1% | 45.8% | ||
| Q2 24 | 41.9% | 46.5% | ||
| Q1 24 | 42.9% | 42.2% |
| Q4 25 | -6.3% | — | ||
| Q3 25 | 0.5% | — | ||
| Q2 25 | -13.3% | 20.6% | ||
| Q1 25 | -6.0% | 15.2% | ||
| Q4 24 | -2.1% | 14.1% | ||
| Q3 24 | 1.1% | 10.0% | ||
| Q2 24 | 1.1% | 14.5% | ||
| Q1 24 | 4.0% | -2.3% |
| Q4 25 | -2.8% | 9.4% | ||
| Q3 25 | -0.5% | — | ||
| Q2 25 | -5.6% | 16.7% | ||
| Q1 25 | -3.2% | 11.2% | ||
| Q4 24 | -2.3% | 11.4% | ||
| Q3 24 | -0.5% | 5.6% | ||
| Q2 24 | -0.5% | 11.4% | ||
| Q1 24 | 0.6% | -2.8% |
| Q4 25 | $-0.02 | $1.29 | ||
| Q3 25 | $0.00 | — | ||
| Q2 25 | $-0.07 | $2.68 | ||
| Q1 25 | $-0.04 | $1.50 | ||
| Q4 24 | $-0.03 | $1.54 | ||
| Q3 24 | $-0.01 | $0.80 | ||
| Q2 24 | $-0.01 | $1.74 | ||
| Q1 24 | $0.01 | $-0.41 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $4.3M | $227.0M |
| Total DebtLower is stronger | $34.7M | — |
| Stockholders' EquityBook value | $45.7M | $-125.0M |
| Total Assets | $209.2M | $5.6B |
| Debt / EquityLower = less leverage | 0.76× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $4.3M | $227.0M | ||
| Q3 25 | $9.5M | — | ||
| Q2 25 | $4.3M | $167.0M | ||
| Q1 25 | $3.9M | $226.0M | ||
| Q4 24 | $6.8M | $290.0M | ||
| Q3 24 | $7.3M | $278.0M | ||
| Q2 24 | $9.6M | $202.0M | ||
| Q1 24 | $4.0M | $219.0M |
| Q4 25 | $34.7M | — | ||
| Q3 25 | $35.0M | — | ||
| Q2 25 | $72.7M | $2.5B | ||
| Q1 25 | $68.8M | — | ||
| Q4 24 | $65.1M | — | ||
| Q3 24 | $64.9M | — | ||
| Q2 24 | $66.5M | $2.5B | ||
| Q1 24 | $61.5M | — |
| Q4 25 | $45.7M | $-125.0M | ||
| Q3 25 | $48.0M | — | ||
| Q2 25 | $10.1M | $321.0M | ||
| Q1 25 | $11.2M | $27.0M | ||
| Q4 24 | $13.2M | $-41.0M | ||
| Q3 24 | $14.5M | $60.0M | ||
| Q2 24 | $14.9M | $328.0M | ||
| Q1 24 | $14.6M | $91.0M |
| Q4 25 | $209.2M | $5.6B | ||
| Q3 25 | $222.4M | — | ||
| Q2 25 | $225.3M | $5.6B | ||
| Q1 25 | $222.9M | $5.5B | ||
| Q4 24 | $227.4M | $5.6B | ||
| Q3 24 | $233.7M | $5.5B | ||
| Q2 24 | $229.9M | $5.8B | ||
| Q1 24 | $227.2M | $5.8B |
| Q4 25 | 0.76× | — | ||
| Q3 25 | 0.73× | — | ||
| Q2 25 | 7.19× | 7.74× | ||
| Q1 25 | 6.15× | — | ||
| Q4 24 | 4.94× | — | ||
| Q3 24 | 4.47× | — | ||
| Q2 24 | 4.46× | 7.56× | ||
| Q1 24 | 4.21× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-8.7M | — |
| Free Cash FlowOCF − Capex | $-9.4M | — |
| FCF MarginFCF / Revenue | -8.3% | — |
| Capex IntensityCapex / Revenue | 0.6% | — |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-13.5M | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-8.7M | — | ||
| Q3 25 | $6.4M | — | ||
| Q2 25 | $-3.3M | $294.0M | ||
| Q1 25 | $-4.1M | $286.0M | ||
| Q4 24 | $2.2M | $180.0M | ||
| Q3 24 | $1.9M | $221.0M | ||
| Q2 24 | $2.3M | $340.0M | ||
| Q1 24 | $4.9M | $182.0M |
| Q4 25 | $-9.4M | — | ||
| Q3 25 | $5.6M | — | ||
| Q2 25 | $-4.3M | $219.0M | ||
| Q1 25 | $-5.3M | $233.0M | ||
| Q4 24 | $504.0K | $127.0M | ||
| Q3 24 | $-205.0K | $182.0M | ||
| Q2 24 | $147.0K | $259.0M | ||
| Q1 24 | $2.2M | $127.0M |
| Q4 25 | -8.3% | — | ||
| Q3 25 | 5.5% | — | ||
| Q2 25 | -4.5% | 11.0% | ||
| Q1 25 | -5.9% | 14.0% | ||
| Q4 24 | 0.5% | 7.5% | ||
| Q3 24 | -0.2% | 10.3% | ||
| Q2 24 | 0.2% | 13.6% | ||
| Q1 24 | 2.2% | 7.0% |
| Q4 25 | 0.6% | — | ||
| Q3 25 | 0.8% | — | ||
| Q2 25 | 1.0% | 3.8% | ||
| Q1 25 | 1.3% | 3.2% | ||
| Q4 24 | 1.6% | 3.1% | ||
| Q3 24 | 2.2% | 2.2% | ||
| Q2 24 | 2.4% | 4.3% | ||
| Q1 24 | 2.8% | 3.0% |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | 0.89× | ||
| Q1 25 | — | 1.54× | ||
| Q4 24 | — | 0.93× | ||
| Q3 24 | — | 2.23× | ||
| Q2 24 | — | 1.57× | ||
| Q1 24 | 8.97× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BRCC
| Sales Channel Through Intermediary | $72.9M | 65% |
| Sales Channel Directly To Consumer | $34.4M | 31% |
| Outpost | $5.4M | 5% |
CLX
| Health And Wellness | $643.0M | 38% |
| Household | $419.0M | 25% |
| Lifestyle | $321.0M | 19% |
| Other | $290.0M | 17% |
