vs

Side-by-side financial comparison of Baozun Inc. (BZUN) and UP Fintech Holding Ltd (TIGR). Click either name above to swap in a different company.

UP Fintech Holding Ltd is the larger business by last-quarter revenue ($107.6M vs $84.2M, roughly 1.3× Baozun Inc.). UP Fintech Holding Ltd runs the higher net margin — 28.4% vs -2.0%, a 30.4% gap on every dollar of revenue.

Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.

UP Fintech Holding Limited, operating under the Tiger Brokers brand, provides online financial services for global Chinese investors. It offers cross-market stock trading (US, Hong Kong, mainland China A-shares), fund management, margin financing and investor education for retail and institutional clients.

BZUN vs TIGR — Head-to-Head

Bigger by revenue
TIGR
TIGR
1.3× larger
TIGR
$107.6M
$84.2M
BZUN
Higher net margin
TIGR
TIGR
30.4% more per $
TIGR
28.4%
-2.0%
BZUN

Income Statement — Q2 FY2025 vs Q1 FY2025

Metric
BZUN
BZUN
TIGR
TIGR
Revenue
$84.2M
$107.6M
Net Profit
$-1.7M
$30.6M
Gross Margin
Operating Margin
-1.7%
Net Margin
-2.0%
28.4%
Revenue YoY
Net Profit YoY
EPS (diluted)
$0.01

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BZUN
BZUN
TIGR
TIGR
Q2 25
$84.2M
Q1 25
$107.6M
Q2 24
$166.4M
Q2 23
$80.1M
Net Profit
BZUN
BZUN
TIGR
TIGR
Q2 25
$-1.7M
Q1 25
$30.6M
Q2 24
$15.2M
Q2 23
$-1.7M
Operating Margin
BZUN
BZUN
TIGR
TIGR
Q2 25
-1.7%
Q1 25
Q2 24
14.0%
Q2 23
-1.8%
Net Margin
BZUN
BZUN
TIGR
TIGR
Q2 25
-2.0%
Q1 25
28.4%
Q2 24
9.1%
Q2 23
-2.2%
EPS (diluted)
BZUN
BZUN
TIGR
TIGR
Q2 25
Q1 25
$0.01
Q2 24
$0.01
Q2 23

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BZUN
BZUN
TIGR
TIGR
Cash + ST InvestmentsLiquidity on hand
$6.9M
Total DebtLower is stronger
Stockholders' EquityBook value
$10.7M
Total Assets
$25.9M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BZUN
BZUN
TIGR
TIGR
Q2 25
$6.9M
Q1 25
Q2 24
$392.5M
Q2 23
$60.0M
Stockholders' Equity
BZUN
BZUN
TIGR
TIGR
Q2 25
$10.7M
Q1 25
Q2 24
$501.2M
Q2 23
$80.0M
Total Assets
BZUN
BZUN
TIGR
TIGR
Q2 25
$25.9M
Q1 25
Q2 24
$4.8B
Q2 23
$195.7M

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Related Comparisons