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Baozun Inc.

Baozun Inc.BZUNEarnings & Financial Report

Nasdaq
NextMar 31, 2026

BZUN Q2 2025 Key Financial Metrics

Revenue

$610.1M

Gross Profit

N/A

Operating Profit

$-10.3M

Net Profit

$-12.2M

Gross Margin

N/A

Operating Margin

-1.7%

Net Margin

-2.0%

YoY Growth

N/A

Financial Flow

Baozun Inc. Q2 2025 Financial Summary

Baozun Inc. reported revenue of $610.1M for Q2 2025, with a net profit of $-12.2M (-2.0% margin). Cost of goods sold was N/A, operating expenses totaled N/A.

Key Financial Metrics

Total Revenue$610.1M
Net Profit$-12.2M
Gross MarginN/A
Operating Margin-1.7%
Report PeriodQ2 2025

Income Statement

Q2 2023Q4 2023Q2 2024Q4 2024Q2 2025
Revenue$580.3M$1.24B$82.8M$1.15B$610.1M
YoY GrowthN/AN/AN/AN/AN/A

Balance Sheet

Q2 2023Q4 2023Q2 2024Q4 2024Q2 2025
Assets$1.42B$1.48B$188.3M$1.40B$187.5M
Liabilities$637.5M$651.1M$77.2M$606.4M$77.1M
Equity$579.6M$601.0M$80.0M$536.2M$77.6M

Cash Flow

Q2 2024
Operating CF$580554