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Side-by-side financial comparison of Cheer Holding, Inc. (CHR) and SMITH & WESSON BRANDS, INC. (SWBI). Click either name above to swap in a different company.

SMITH & WESSON BRANDS, INC. is the larger business by last-quarter revenue ($124.7M vs $71.0M, roughly 1.8× Cheer Holding, Inc.). Cheer Holding, Inc. runs the higher net margin — 10.9% vs 1.5%, a 9.4% gap on every dollar of revenue. On growth, Cheer Holding, Inc. posted the faster year-over-year revenue change (-0.1% vs -3.9%).

Cheer Holding, Inc. is a diversified holding company primarily operating in the Chinese market, with core business segments covering early childhood education services, mobile lifestyle platforms, digital content offerings, and integrated consumer solutions for households and enterprise partners across multiple demand scenarios.

Smith & Wesson Brands, Inc. (S&W) is an American firearm manufacturer headquartered in Maryville, Tennessee, United States.

CHR vs SWBI — Head-to-Head

Bigger by revenue
SWBI
SWBI
1.8× larger
SWBI
$124.7M
$71.0M
CHR
Growing faster (revenue YoY)
CHR
CHR
+3.8% gap
CHR
-0.1%
-3.9%
SWBI
Higher net margin
CHR
CHR
9.4% more per $
CHR
10.9%
1.5%
SWBI

Income Statement — Q2 FY2025 vs Q2 FY2026

Metric
CHR
CHR
SWBI
SWBI
Revenue
$71.0M
$124.7M
Net Profit
$7.8M
$1.9M
Gross Margin
70.7%
24.3%
Operating Margin
11.7%
3.3%
Net Margin
10.9%
1.5%
Revenue YoY
-0.1%
-3.9%
Net Profit YoY
-37.5%
-53.6%
EPS (diluted)
$0.67
$0.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CHR
CHR
SWBI
SWBI
Q4 25
$124.7M
Q3 25
$85.1M
Q2 25
$71.0M
$140.8M
Q1 25
$115.9M
Q4 24
$129.7M
Q3 24
$88.3M
Q2 24
$71.1M
$159.1M
Q1 24
$137.5M
Net Profit
CHR
CHR
SWBI
SWBI
Q4 25
$1.9M
Q3 25
$-3.4M
Q2 25
$7.8M
$8.6M
Q1 25
$2.1M
Q4 24
$4.5M
Q3 24
$-1.9M
Q2 24
$12.4M
$27.9M
Q1 24
$7.9M
Gross Margin
CHR
CHR
SWBI
SWBI
Q4 25
24.3%
Q3 25
25.9%
Q2 25
70.7%
28.8%
Q1 25
24.1%
Q4 24
26.6%
Q3 24
27.4%
Q2 24
73.4%
35.5%
Q1 24
28.7%
Operating Margin
CHR
CHR
SWBI
SWBI
Q4 25
3.3%
Q3 25
-3.5%
Q2 25
11.7%
9.3%
Q1 25
4.1%
Q4 24
5.8%
Q3 24
-1.7%
Q2 24
16.4%
17.4%
Q1 24
8.2%
Net Margin
CHR
CHR
SWBI
SWBI
Q4 25
1.5%
Q3 25
-4.0%
Q2 25
10.9%
6.1%
Q1 25
1.8%
Q4 24
3.5%
Q3 24
-2.1%
Q2 24
17.5%
17.5%
Q1 24
5.7%
EPS (diluted)
CHR
CHR
SWBI
SWBI
Q4 25
$0.04
Q3 25
$-0.08
Q2 25
$0.67
$0.19
Q1 25
$0.05
Q4 24
$0.10
Q3 24
$-0.04
Q2 24
$1.23
$0.60
Q1 24
$0.17

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CHR
CHR
SWBI
SWBI
Cash + ST InvestmentsLiquidity on hand
$22.4M
Total DebtLower is stronger
Stockholders' EquityBook value
$322.1M
$363.2M
Total Assets
$362.7M
$548.6M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CHR
CHR
SWBI
SWBI
Q4 25
$22.4M
Q3 25
$18.0M
Q2 25
$25.2M
Q1 25
$26.7M
Q4 24
$39.1M
Q3 24
$35.5M
Q2 24
$186.1M
$60.8M
Q1 24
$47.4M
Stockholders' Equity
CHR
CHR
SWBI
SWBI
Q4 25
$363.2M
Q3 25
$364.4M
Q2 25
$322.1M
$372.5M
Q1 25
$366.9M
Q4 24
$371.5M
Q3 24
$380.0M
Q2 24
$286.1M
$399.9M
Q1 24
$376.4M
Total Assets
CHR
CHR
SWBI
SWBI
Q4 25
$548.6M
Q3 25
$554.6M
Q2 25
$362.7M
$559.6M
Q1 25
$578.9M
Q4 24
$587.4M
Q3 24
$571.3M
Q2 24
$333.2M
$577.4M
Q1 24
$570.6M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CHR
CHR
SWBI
SWBI
Operating Cash FlowLast quarter
$3.9M
$27.3M
Free Cash FlowOCF − Capex
$16.3M
FCF MarginFCF / Revenue
13.1%
Capex IntensityCapex / Revenue
8.8%
Cash ConversionOCF / Net Profit
0.51×
14.22×
TTM Free Cash FlowTrailing 4 quarters
$21.3M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CHR
CHR
SWBI
SWBI
Q4 25
$27.3M
Q3 25
$-8.1M
Q2 25
$3.9M
$40.8M
Q1 25
$-9.8M
Q4 24
$-7.4M
Q3 24
$-30.8M
Q2 24
$-6.7M
$43.7M
Q1 24
$25.2M
Free Cash Flow
CHR
CHR
SWBI
SWBI
Q4 25
$16.3M
Q3 25
$-12.4M
Q2 25
$33.5M
Q1 25
$-16.1M
Q4 24
$-10.7M
Q3 24
$-35.5M
Q2 24
$38.2M
Q1 24
$7.0M
FCF Margin
CHR
CHR
SWBI
SWBI
Q4 25
13.1%
Q3 25
-14.6%
Q2 25
23.8%
Q1 25
-13.9%
Q4 24
-8.3%
Q3 24
-40.2%
Q2 24
24.0%
Q1 24
5.1%
Capex Intensity
CHR
CHR
SWBI
SWBI
Q4 25
8.8%
Q3 25
5.0%
Q2 25
5.2%
Q1 25
5.4%
Q4 24
2.5%
Q3 24
5.3%
Q2 24
3.5%
Q1 24
13.2%
Cash Conversion
CHR
CHR
SWBI
SWBI
Q4 25
14.22×
Q3 25
Q2 25
0.51×
4.73×
Q1 25
-4.68×
Q4 24
-1.63×
Q3 24
Q2 24
-0.54×
1.57×
Q1 24
3.20×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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