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Side-by-side financial comparison of CHOICEONE FINANCIAL SERVICES INC (COFS) and Rumble Inc. (RUM). Click either name above to swap in a different company.

CHOICEONE FINANCIAL SERVICES INC is the larger business by last-quarter revenue ($42.9M vs $27.1M, roughly 1.6× Rumble Inc.). On growth, CHOICEONE FINANCIAL SERVICES INC posted the faster year-over-year revenue change (76.4% vs -10.5%). CHOICEONE FINANCIAL SERVICES INC produced more free cash flow last quarter ($25.2M vs $-31.7M). Over the past eight quarters, Rumble Inc.'s revenue compounded faster (15.2% CAGR vs 15.0%).

ChoiceOne Financial Services Inc is a US regional financial holding company that operates through its banking subsidiary, offering personal and commercial banking products including savings accounts, loans, wealth management, and insurance services primarily to consumers, small businesses, and corporate clients across Michigan.

Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".

COFS vs RUM — Head-to-Head

Bigger by revenue
COFS
COFS
1.6× larger
COFS
$42.9M
$27.1M
RUM
Growing faster (revenue YoY)
COFS
COFS
+86.8% gap
COFS
76.4%
-10.5%
RUM
More free cash flow
COFS
COFS
$56.9M more FCF
COFS
$25.2M
$-31.7M
RUM
Faster 2-yr revenue CAGR
RUM
RUM
Annualised
RUM
15.2%
15.0%
COFS

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
COFS
COFS
RUM
RUM
Revenue
$42.9M
$27.1M
Net Profit
$-32.7M
Gross Margin
5.5%
Operating Margin
39.1%
-131.1%
Net Margin
-120.8%
Revenue YoY
76.4%
-10.5%
Net Profit YoY
86.2%
EPS (diluted)
$1.43
$-0.13

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
COFS
COFS
RUM
RUM
Q4 25
$42.9M
$27.1M
Q3 25
$61.8M
$24.8M
Q2 25
$60.4M
Q1 25
$44.9M
$23.7M
Q4 24
$24.3M
$30.2M
Q3 24
$36.6M
$25.1M
Q2 24
$34.0M
$22.5M
Q1 24
$32.5M
$17.7M
Net Profit
COFS
COFS
RUM
RUM
Q4 25
$-32.7M
Q3 25
$14.7M
$-16.3M
Q2 25
$13.5M
Q1 25
$-13.9M
$-2.7M
Q4 24
$-236.8M
Q3 24
$7.3M
$-31.5M
Q2 24
$6.6M
$-26.8M
Q1 24
$5.6M
$-43.3M
Gross Margin
COFS
COFS
RUM
RUM
Q4 25
5.5%
Q3 25
-1.8%
Q2 25
Q1 25
-26.7%
Q4 24
-14.2%
Q3 24
-45.4%
Q2 24
-58.8%
Q1 24
-79.5%
Operating Margin
COFS
COFS
RUM
RUM
Q4 25
39.1%
-131.1%
Q3 25
29.6%
-113.6%
Q2 25
27.6%
Q1 25
-39.2%
-153.5%
Q4 24
36.1%
-80.1%
Q3 24
25.4%
-131.0%
Q2 24
24.0%
-172.7%
Q1 24
21.1%
-197.4%
Net Margin
COFS
COFS
RUM
RUM
Q4 25
-120.8%
Q3 25
23.7%
-65.7%
Q2 25
22.4%
Q1 25
-31.0%
-11.2%
Q4 24
-783.2%
Q3 24
20.1%
-125.9%
Q2 24
19.4%
-119.2%
Q1 24
17.3%
-244.1%
EPS (diluted)
COFS
COFS
RUM
RUM
Q4 25
$1.43
$-0.13
Q3 25
$0.97
$-0.06
Q2 25
$0.90
Q1 25
$-1.29
$-0.01
Q4 24
$0.79
$-1.17
Q3 24
$0.85
$-0.15
Q2 24
$0.87
$-0.13
Q1 24
$0.74
$-0.21

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
COFS
COFS
RUM
RUM
Cash + ST InvestmentsLiquidity on hand
$88.0M
$237.9M
Total DebtLower is stronger
Stockholders' EquityBook value
$465.4M
$274.8M
Total Assets
$4.4B
$336.8M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
COFS
COFS
RUM
RUM
Q4 25
$88.0M
$237.9M
Q3 25
$99.0M
$269.8M
Q2 25
$156.3M
Q1 25
$139.4M
$301.3M
Q4 24
$96.8M
$114.0M
Q3 24
$145.9M
$132.0M
Q2 24
$101.0M
$154.2M
Q1 24
$150.1M
$183.8M
Stockholders' Equity
COFS
COFS
RUM
RUM
Q4 25
$465.4M
$274.8M
Q3 25
$449.6M
$302.2M
Q2 25
$431.8M
Q1 25
$427.1M
$339.6M
Q4 24
$260.4M
$-63.1M
Q3 24
$247.7M
$166.1M
Q2 24
$214.5M
$192.7M
Q1 24
$206.8M
$210.7M
Total Assets
COFS
COFS
RUM
RUM
Q4 25
$4.4B
$336.8M
Q3 25
$4.3B
$367.2M
Q2 25
$4.3B
Q1 25
$4.3B
$391.1M
Q4 24
$2.7B
$195.3M
Q3 24
$2.7B
$217.2M
Q2 24
$2.7B
$243.2M
Q1 24
$2.7B
$263.0M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
COFS
COFS
RUM
RUM
Operating Cash FlowLast quarter
$31.8M
$-29.4M
Free Cash FlowOCF − Capex
$25.2M
$-31.7M
FCF MarginFCF / Revenue
58.7%
-117.2%
Capex IntensityCapex / Revenue
15.4%
8.5%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$38.5M
$-70.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
COFS
COFS
RUM
RUM
Q4 25
$31.8M
$-29.4M
Q3 25
$15.3M
$-10.6M
Q2 25
$9.0M
Q1 25
$-6.5M
$-14.5M
Q4 24
$47.1M
$-12.4M
Q3 24
$-7.4M
$-19.1M
Q2 24
$15.7M
$-21.7M
Q1 24
$15.3M
$-33.9M
Free Cash Flow
COFS
COFS
RUM
RUM
Q4 25
$25.2M
$-31.7M
Q3 25
$13.7M
$-12.0M
Q2 25
$6.9M
Q1 25
$-7.3M
$-14.6M
Q4 24
$45.4M
$-12.4M
Q3 24
$-7.6M
$-19.9M
Q2 24
$15.3M
$-23.1M
Q1 24
$15.0M
$-34.3M
FCF Margin
COFS
COFS
RUM
RUM
Q4 25
58.7%
-117.2%
Q3 25
22.1%
-48.6%
Q2 25
11.4%
Q1 25
-16.3%
-61.7%
Q4 24
186.4%
-40.9%
Q3 24
-20.8%
-79.5%
Q2 24
44.8%
-102.8%
Q1 24
46.2%
-193.3%
Capex Intensity
COFS
COFS
RUM
RUM
Q4 25
15.4%
8.5%
Q3 25
2.6%
5.7%
Q2 25
3.4%
Q1 25
1.9%
0.6%
Q4 24
7.0%
0.1%
Q3 24
0.7%
3.4%
Q2 24
1.4%
6.1%
Q1 24
1.0%
2.4%
Cash Conversion
COFS
COFS
RUM
RUM
Q4 25
Q3 25
1.04×
Q2 25
0.66×
Q1 25
Q4 24
Q3 24
-1.00×
Q2 24
2.39×
Q1 24
2.72×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

COFS
COFS

Segment breakdown not available.

RUM
RUM

Audience Monetization$23.8M88%
Other Initiatives$3.3M12%

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