vs
Side-by-side financial comparison of Traeger, Inc. (COOK) and Wheels Up Experience Inc. (UP). Click either name above to swap in a different company.
Wheels Up Experience Inc. is the larger business by last-quarter revenue ($183.8M vs $145.4M, roughly 1.3× Traeger, Inc.). Traeger, Inc. runs the higher net margin — -11.8% vs -15.7%, a 3.9% gap on every dollar of revenue. On growth, Wheels Up Experience Inc. posted the faster year-over-year revenue change (-10.2% vs -13.8%). Traeger, Inc. produced more free cash flow last quarter ($14.2M vs $-58.3M). Over the past eight quarters, Traeger, Inc.'s revenue compounded faster (0.2% CAGR vs -3.4%).
Traeger, Inc. designs, manufactures, and sells premium wood pellet grills, related accessories, and wood pellet fuel for outdoor cooking users. It primarily operates in North America, Europe, and Australia, serving residential consumers and commercial food service clients via retail partners and direct-to-consumer channels.
Wheels Up is a provider of "on demand" private aviation in the United States and one of the largest private aviation companies in the world. It was founded in 2013 by Kenny Dichter, using a membership/on-demand business model. Wheels Up members can book private aircraft from the company fleet and third-party operators using a mobile application.
COOK vs UP — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $145.4M | $183.8M |
| Net Profit | $-17.2M | $-28.9M |
| Gross Margin | 37.4% | 14.3% |
| Operating Margin | -8.0% | -0.9% |
| Net Margin | -11.8% | -15.7% |
| Revenue YoY | -13.8% | -10.2% |
| Net Profit YoY | -147.2% | 67.0% |
| EPS (diluted) | $-0.13 | $-0.04 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $145.4M | $183.8M | ||
| Q3 25 | $125.4M | $185.5M | ||
| Q2 25 | $145.5M | $189.6M | ||
| Q1 25 | $143.3M | $177.5M | ||
| Q4 24 | $168.6M | $204.8M | ||
| Q3 24 | $122.0M | $193.9M | ||
| Q2 24 | $168.5M | $196.3M | ||
| Q1 24 | $144.9M | $197.1M |
| Q4 25 | $-17.2M | $-28.9M | ||
| Q3 25 | $-89.8M | $-83.7M | ||
| Q2 25 | $-7.4M | $-82.3M | ||
| Q1 25 | $-778.0K | $-99.3M | ||
| Q4 24 | $-7.0M | $-87.5M | ||
| Q3 24 | $-19.8M | $-57.7M | ||
| Q2 24 | $-2.6M | $-97.0M | ||
| Q1 24 | $-4.7M | $-97.4M |
| Q4 25 | 37.4% | 14.3% | ||
| Q3 25 | 38.7% | 6.8% | ||
| Q2 25 | 39.2% | 8.3% | ||
| Q1 25 | 41.5% | 10.8% | ||
| Q4 24 | 40.9% | 13.9% | ||
| Q3 24 | 42.3% | 13.9% | ||
| Q2 24 | 42.9% | 2.3% | ||
| Q1 24 | 43.2% | -0.6% |
| Q4 25 | -8.0% | -0.9% | ||
| Q3 25 | -66.5% | -33.1% | ||
| Q2 25 | -4.2% | -31.4% | ||
| Q1 25 | 2.4% | -45.5% | ||
| Q4 24 | -0.1% | -26.0% | ||
| Q3 24 | -6.1% | -21.6% | ||
| Q2 24 | 2.8% | -40.3% | ||
| Q1 24 | -0.1% | -42.9% |
| Q4 25 | -11.8% | -15.7% | ||
| Q3 25 | -71.6% | -45.1% | ||
| Q2 25 | -5.1% | -43.4% | ||
| Q1 25 | -0.5% | -55.9% | ||
| Q4 24 | -4.1% | -42.7% | ||
| Q3 24 | -16.2% | -29.8% | ||
| Q2 24 | -1.5% | -49.4% | ||
| Q1 24 | -3.2% | -49.4% |
| Q4 25 | $-0.13 | $-0.04 | ||
| Q3 25 | $-0.67 | $-0.12 | ||
| Q2 25 | $-0.06 | $-0.12 | ||
| Q1 25 | $-0.01 | $-0.14 | ||
| Q4 24 | $-0.06 | $-0.13 | ||
| Q3 24 | $-0.15 | $-0.08 | ||
| Q2 24 | $-0.02 | $-0.14 | ||
| Q1 24 | $-0.04 | $-0.14 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $19.6M | $133.9M |
| Total DebtLower is stronger | $403.3M | $671.3M |
| Stockholders' EquityBook value | $170.8M | $-392.1M |
| Total Assets | $676.0M | $968.8M |
| Debt / EquityLower = less leverage | 2.36× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $19.6M | $133.9M | ||
| Q3 25 | $5.9M | $125.3M | ||
| Q2 25 | $10.3M | $107.0M | ||
| Q1 25 | $12.0M | $171.8M | ||
| Q4 24 | $15.0M | $216.4M | ||
| Q3 24 | $16.9M | $115.9M | ||
| Q2 24 | $18.0M | $141.5M | ||
| Q1 24 | $23.6M | $180.9M |
| Q4 25 | $403.3M | $671.3M | ||
| Q3 25 | — | $766.5M | ||
| Q2 25 | — | $770.5M | ||
| Q1 25 | — | $765.8M | ||
| Q4 24 | $403.6M | $761.3M | ||
| Q3 24 | — | $596.9M | ||
| Q2 24 | — | $597.4M | ||
| Q1 24 | — | $603.2M |
| Q4 25 | $170.8M | $-392.1M | ||
| Q3 25 | $186.1M | $-374.5M | ||
| Q2 25 | $274.2M | $-347.8M | ||
| Q1 25 | $279.6M | $-288.1M | ||
| Q4 24 | $276.4M | $-202.1M | ||
| Q3 24 | $279.8M | $-117.7M | ||
| Q2 24 | $297.3M | $-72.2M | ||
| Q1 24 | $294.6M | $936.0K |
| Q4 25 | $676.0M | $968.8M | ||
| Q3 25 | $689.6M | $973.0M | ||
| Q2 25 | $780.6M | $1.0B | ||
| Q1 25 | $825.6M | $1.1B | ||
| Q4 24 | $830.7M | $1.2B | ||
| Q3 24 | $818.1M | $1.0B | ||
| Q2 24 | $842.4M | $1.1B | ||
| Q1 24 | $862.1M | $1.2B |
| Q4 25 | 2.36× | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 1.46× | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | 644.43× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $15.5M | $-18.4M |
| Free Cash FlowOCF − Capex | $14.2M | $-58.3M |
| FCF MarginFCF / Revenue | 9.8% | -31.7% |
| Capex IntensityCapex / Revenue | 0.9% | 21.7% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $13.6M | $-259.9M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $15.5M | $-18.4M | ||
| Q3 25 | $7.6M | $-37.1M | ||
| Q2 25 | $18.3M | $-62.9M | ||
| Q1 25 | $-20.8M | $-47.9M | ||
| Q4 24 | $7.5M | $37.9M | ||
| Q3 24 | $15.1M | $-16.9M | ||
| Q2 24 | $13.9M | $-25.2M | ||
| Q1 24 | $-12.6M | $-73.8M |
| Q4 25 | $14.2M | $-58.3M | ||
| Q3 25 | $6.4M | $-60.4M | ||
| Q2 25 | $15.7M | $-78.6M | ||
| Q1 25 | $-22.7M | $-62.6M | ||
| Q4 24 | $5.5M | $-70.2M | ||
| Q3 24 | $12.8M | $-21.9M | ||
| Q2 24 | $11.8M | $-30.8M | ||
| Q1 24 | $-18.3M | $-77.8M |
| Q4 25 | 9.8% | -31.7% | ||
| Q3 25 | 5.1% | -32.6% | ||
| Q2 25 | 10.8% | -41.5% | ||
| Q1 25 | -15.8% | -35.3% | ||
| Q4 24 | 3.3% | -34.3% | ||
| Q3 24 | 10.5% | -11.3% | ||
| Q2 24 | 7.0% | -15.7% | ||
| Q1 24 | -12.6% | -39.5% |
| Q4 25 | 0.9% | 21.7% | ||
| Q3 25 | 0.9% | 12.5% | ||
| Q2 25 | 1.8% | 8.3% | ||
| Q1 25 | 1.3% | 8.3% | ||
| Q4 24 | 1.2% | 52.8% | ||
| Q3 24 | 1.9% | 2.6% | ||
| Q2 24 | 1.2% | 2.9% | ||
| Q1 24 | 3.9% | 2.0% |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
COOK
| Grills | $60.6M | 42% |
| Accessories | $49.2M | 34% |
| Consumables | $35.5M | 24% |
UP
Segment breakdown not available.
