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Side-by-side financial comparison of Cricut, Inc. (CRCT) and Turning Point Brands, Inc. (TPB). Click either name above to swap in a different company.

Cricut, Inc. is the larger business by last-quarter revenue ($159.5M vs $121.0M, roughly 1.3× Turning Point Brands, Inc.). Cricut, Inc. runs the higher net margin — 12.7% vs 6.8%, a 6.0% gap on every dollar of revenue. On growth, Turning Point Brands, Inc. posted the faster year-over-year revenue change (29.2% vs -1.9%). Over the past eight quarters, Turning Point Brands, Inc.'s revenue compounded faster (20.7% CAGR vs -2.6%).

Cricut, Inc. is an American brand of cutting plotters, or computer-controlled cutting machines, designed for home crafters. The machines are used for cutting paper, felt, vinyl, fabric and other materials such as leather, matboard, and wood.

Turning Point Australia (TPAUS) is a conservative lobby group based in Australia, affiliated with Turning Point USA but independent of it. Founded by Joel Jammal and first registered in 2023, the group has become active in trying to influence the outcome of the 2026 South Australian state election in March 2026.

CRCT vs TPB — Head-to-Head

Bigger by revenue
CRCT
CRCT
1.3× larger
CRCT
$159.5M
$121.0M
TPB
Growing faster (revenue YoY)
TPB
TPB
+31.1% gap
TPB
29.2%
-1.9%
CRCT
Higher net margin
CRCT
CRCT
6.0% more per $
CRCT
12.7%
6.8%
TPB
Faster 2-yr revenue CAGR
TPB
TPB
Annualised
TPB
20.7%
-2.6%
CRCT

Income Statement — Q1 FY2026 vs Q4 FY2025

Metric
CRCT
CRCT
TPB
TPB
Revenue
$159.5M
$121.0M
Net Profit
$20.3M
$8.2M
Gross Margin
58.1%
55.9%
Operating Margin
14.4%
16.5%
Net Margin
12.7%
6.8%
Revenue YoY
-1.9%
29.2%
Net Profit YoY
239.8%
EPS (diluted)
$0.10
$0.40

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CRCT
CRCT
TPB
TPB
Q1 26
$159.5M
Q4 25
$203.6M
$121.0M
Q3 25
$170.4M
$119.0M
Q2 25
$172.1M
$116.6M
Q1 25
$162.6M
$106.4M
Q4 24
$209.3M
$93.7M
Q3 24
$167.9M
$90.7M
Q2 24
$167.9M
$93.2M
Net Profit
CRCT
CRCT
TPB
TPB
Q1 26
$20.3M
Q4 25
$7.8M
$8.2M
Q3 25
$20.5M
$21.1M
Q2 25
$24.5M
$14.5M
Q1 25
$23.9M
$14.4M
Q4 24
$11.9M
$2.4M
Q3 24
$11.5M
$12.4M
Q2 24
$19.8M
$13.0M
Gross Margin
CRCT
CRCT
TPB
TPB
Q1 26
58.1%
Q4 25
47.4%
55.9%
Q3 25
55.2%
59.2%
Q2 25
59.0%
57.1%
Q1 25
60.5%
56.0%
Q4 24
44.9%
56.0%
Q3 24
46.1%
55.6%
Q2 24
53.5%
54.1%
Operating Margin
CRCT
CRCT
TPB
TPB
Q1 26
14.4%
Q4 25
6.8%
16.5%
Q3 25
13.3%
21.8%
Q2 25
17.5%
22.6%
Q1 25
18.0%
21.8%
Q4 24
6.6%
19.1%
Q3 24
6.3%
22.9%
Q2 24
15.7%
24.5%
Net Margin
CRCT
CRCT
TPB
TPB
Q1 26
12.7%
Q4 25
3.8%
6.8%
Q3 25
12.0%
17.7%
Q2 25
14.2%
12.4%
Q1 25
14.7%
13.5%
Q4 24
5.7%
2.6%
Q3 24
6.8%
13.6%
Q2 24
11.8%
14.0%
EPS (diluted)
CRCT
CRCT
TPB
TPB
Q1 26
$0.10
Q4 25
$0.03
$0.40
Q3 25
$0.10
$1.13
Q2 25
$0.11
$0.79
Q1 25
$0.11
$0.79
Q4 24
$0.06
$0.15
Q3 24
$0.05
$0.68
Q2 24
$0.09
$0.68

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CRCT
CRCT
TPB
TPB
Cash + ST InvestmentsLiquidity on hand
$236.5M
$222.8M
Total DebtLower is stronger
Stockholders' EquityBook value
$357.5M
$372.0M
Total Assets
$543.8M
$763.8M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CRCT
CRCT
TPB
TPB
Q1 26
$236.5M
Q4 25
$275.6M
$222.8M
Q3 25
$207.1M
$201.2M
Q2 25
$376.9M
$109.9M
Q1 25
$356.7M
$99.6M
Q4 24
$336.9M
$48.9M
Q3 24
$246.9M
$33.6M
Q2 24
$299.5M
$142.2M
Stockholders' Equity
CRCT
CRCT
TPB
TPB
Q1 26
$357.5M
Q4 25
$343.6M
$372.0M
Q3 25
$358.4M
$358.2M
Q2 25
$308.9M
$224.8M
Q1 25
$490.2M
$203.4M
Q4 24
$466.8M
$190.4M
Q3 24
$475.8M
$185.7M
Q2 24
$448.5M
$172.8M
Total Assets
CRCT
CRCT
TPB
TPB
Q1 26
$543.8M
Q4 25
$580.8M
$763.8M
Q3 25
$564.3M
$742.8M
Q2 25
$721.5M
$595.8M
Q1 25
$681.7M
$564.6M
Q4 24
$693.0M
$493.4M
Q3 24
$663.8M
$488.0M
Q2 24
$742.1M
$591.6M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CRCT
CRCT
TPB
TPB
Operating Cash FlowLast quarter
$24.9M
Free Cash FlowOCF − Capex
$21.5M
FCF MarginFCF / Revenue
17.8%
Capex IntensityCapex / Revenue
2.8%
Cash ConversionOCF / Net Profit
3.03×
TTM Free Cash FlowTrailing 4 quarters
$43.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CRCT
CRCT
TPB
TPB
Q1 26
Q4 25
$82.4M
$24.9M
Q3 25
$20.5M
$3.3M
Q2 25
$36.2M
$11.8M
Q1 25
$61.2M
$17.4M
Q4 24
$103.1M
$17.7M
Q3 24
$70.2M
$13.2M
Q2 24
$35.0M
$13.4M
Free Cash Flow
CRCT
CRCT
TPB
TPB
Q1 26
Q4 25
$21.5M
Q3 25
$-721.0K
Q2 25
$7.8M
Q1 25
$15.2M
Q4 24
$16.6M
Q3 24
$12.6M
Q2 24
$10.9M
FCF Margin
CRCT
CRCT
TPB
TPB
Q1 26
Q4 25
17.8%
Q3 25
-0.6%
Q2 25
6.7%
Q1 25
14.3%
Q4 24
17.8%
Q3 24
13.9%
Q2 24
11.7%
Capex Intensity
CRCT
CRCT
TPB
TPB
Q1 26
Q4 25
2.8%
Q3 25
3.4%
Q2 25
3.4%
Q1 25
2.1%
Q4 24
1.2%
Q3 24
0.7%
Q2 24
2.7%
Cash Conversion
CRCT
CRCT
TPB
TPB
Q1 26
Q4 25
10.58×
3.03×
Q3 25
1.00×
0.16×
Q2 25
1.48×
0.82×
Q1 25
2.56×
1.21×
Q4 24
8.64×
7.34×
Q3 24
6.11×
1.07×
Q2 24
1.77×
1.03×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

CRCT
CRCT

Platform$84.8M53%
Products$74.7M47%

TPB
TPB

US$111.5M92%
Non Us$9.6M8%

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