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Side-by-side financial comparison of CREATIVE REALITIES, INC. (CREX) and OptimizeRx Corp (OPRX). Click either name above to swap in a different company.

OptimizeRx Corp is the larger business by last-quarter revenue ($32.2M vs $23.9M, roughly 1.3× CREATIVE REALITIES, INC.). OptimizeRx Corp runs the higher net margin — 15.6% vs -8.2%, a 23.8% gap on every dollar of revenue. On growth, CREATIVE REALITIES, INC. posted the faster year-over-year revenue change (117.2% vs -0.2%). OptimizeRx Corp produced more free cash flow last quarter ($7.1M vs $-4.6M). Over the past eight quarters, CREATIVE REALITIES, INC.'s revenue compounded faster (39.5% CAGR vs 28.0%).

Creative Realities, Inc. is a provider of end-to-end immersive digital experience solutions, including interactive digital signage, content management software, and custom experiential design services. It primarily caters to retail, hospitality, healthcare, corporate workplace, and public sector clients across North America, helping brands enhance customer engagement and operational efficiency.

OptimizeRx Corp is a U.S.-headquartered digital health technology company that delivers patient engagement, medication affordability and clinical communication solutions to life sciences enterprises, healthcare providers and pharmacy partners. Its core offerings include digital medication savings tools, patient support programs, and therapeutic area-specific resources to boost medication access and treatment adherence.

CREX vs OPRX — Head-to-Head

Bigger by revenue
OPRX
OPRX
1.3× larger
OPRX
$32.2M
$23.9M
CREX
Growing faster (revenue YoY)
CREX
CREX
+117.5% gap
CREX
117.2%
-0.2%
OPRX
Higher net margin
OPRX
OPRX
23.8% more per $
OPRX
15.6%
-8.2%
CREX
More free cash flow
OPRX
OPRX
$11.6M more FCF
OPRX
$7.1M
$-4.6M
CREX
Faster 2-yr revenue CAGR
CREX
CREX
Annualised
CREX
39.5%
28.0%
OPRX

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
CREX
CREX
OPRX
OPRX
Revenue
$23.9M
$32.2M
Net Profit
$-2.0M
$5.0M
Gross Margin
47.9%
74.8%
Operating Margin
1.9%
26.6%
Net Margin
-8.2%
15.6%
Revenue YoY
117.2%
-0.2%
Net Profit YoY
30.8%
6535.9%
EPS (diluted)
$0.27

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CREX
CREX
OPRX
OPRX
Q4 25
$23.9M
$32.2M
Q3 25
$10.5M
$26.1M
Q2 25
$13.0M
$29.2M
Q1 25
$9.7M
$21.9M
Q4 24
$11.0M
$32.3M
Q3 24
$14.4M
$21.3M
Q2 24
$13.1M
$18.8M
Q1 24
$12.3M
$19.7M
Net Profit
CREX
CREX
OPRX
OPRX
Q4 25
$-2.0M
$5.0M
Q3 25
$-7.9M
$779.0K
Q2 25
$-1.8M
$1.5M
Q1 25
$3.4M
$-2.2M
Q4 24
$-2.8M
$-78.0K
Q3 24
$54.0K
$-9.1M
Q2 24
$-615.0K
$-4.0M
Q1 24
$-109.0K
$-6.9M
Gross Margin
CREX
CREX
OPRX
OPRX
Q4 25
47.9%
74.8%
Q3 25
45.3%
67.2%
Q2 25
38.5%
63.8%
Q1 25
45.7%
60.9%
Q4 24
44.2%
68.1%
Q3 24
45.6%
63.1%
Q2 24
51.8%
62.2%
Q1 24
46.9%
62.0%
Operating Margin
CREX
CREX
OPRX
OPRX
Q4 25
1.9%
26.6%
Q3 25
-68.9%
7.9%
Q2 25
-10.2%
10.9%
Q1 25
-7.4%
-9.6%
Q4 24
-6.5%
11.2%
Q3 24
7.9%
-40.2%
Q2 24
4.5%
-19.9%
Q1 24
-0.6%
-25.5%
Net Margin
CREX
CREX
OPRX
OPRX
Q4 25
-8.2%
15.6%
Q3 25
-74.5%
3.0%
Q2 25
-13.9%
5.2%
Q1 25
34.6%
-10.0%
Q4 24
-25.8%
-0.2%
Q3 24
0.4%
-42.8%
Q2 24
-4.7%
-21.3%
Q1 24
-0.9%
-35.0%
EPS (diluted)
CREX
CREX
OPRX
OPRX
Q4 25
$0.27
Q3 25
$-0.75
$0.04
Q2 25
$-0.17
$0.08
Q1 25
$0.32
$-0.12
Q4 24
$-0.28
$0.00
Q3 24
$0.01
$-0.50
Q2 24
$-0.06
$-0.22
Q1 24
$-0.01
$-0.38

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CREX
CREX
OPRX
OPRX
Cash + ST InvestmentsLiquidity on hand
$1.6M
$23.4M
Total DebtLower is stronger
$44.0M
$26.3M
Stockholders' EquityBook value
$21.5M
$128.3M
Total Assets
$151.0M
$176.9M
Debt / EquityLower = less leverage
2.04×
0.20×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CREX
CREX
OPRX
OPRX
Q4 25
$1.6M
$23.4M
Q3 25
$314.0K
$19.5M
Q2 25
$569.0K
$16.6M
Q1 25
$1.1M
$16.6M
Q4 24
$1.0M
$13.4M
Q3 24
$868.0K
$16.1M
Q2 24
$4.1M
Q1 24
$2.9M
Total Debt
CREX
CREX
OPRX
OPRX
Q4 25
$44.0M
$26.3M
Q3 25
$22.0M
$28.8M
Q2 25
$19.9M
$29.3M
Q1 25
$23.0M
$33.8M
Q4 24
$13.0M
$34.3M
Q3 24
$10.7M
$36.8M
Q2 24
$13.6M
$37.3M
Q1 24
$12.8M
$37.8M
Stockholders' Equity
CREX
CREX
OPRX
OPRX
Q4 25
$21.5M
$128.3M
Q3 25
$21.9M
$122.3M
Q2 25
$29.4M
$119.3M
Q1 25
$29.9M
$116.3M
Q4 24
$25.5M
$117.0M
Q3 24
$28.3M
$114.5M
Q2 24
$28.2M
$121.0M
Q1 24
$28.8M
$122.5M
Total Assets
CREX
CREX
OPRX
OPRX
Q4 25
$151.0M
$176.9M
Q3 25
$61.3M
$170.3M
Q2 25
$63.7M
$169.3M
Q1 25
$67.0M
$167.8M
Q4 24
$65.2M
$171.2M
Q3 24
$67.6M
$165.2M
Q2 24
$69.6M
$172.9M
Q1 24
$68.2M
$176.4M
Debt / Equity
CREX
CREX
OPRX
OPRX
Q4 25
2.04×
0.20×
Q3 25
1.00×
0.24×
Q2 25
0.68×
0.25×
Q1 25
0.77×
0.29×
Q4 24
0.51×
0.29×
Q3 24
0.38×
0.32×
Q2 24
0.48×
0.31×
Q1 24
0.44×
0.31×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CREX
CREX
OPRX
OPRX
Operating Cash FlowLast quarter
$-4.5M
$7.1M
Free Cash FlowOCF − Capex
$-4.6M
$7.1M
FCF MarginFCF / Revenue
-19.1%
22.0%
Capex IntensityCapex / Revenue
0.4%
0.0%
Cash ConversionOCF / Net Profit
1.41×
TTM Free Cash FlowTrailing 4 quarters
$-8.1M
$18.7M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CREX
CREX
OPRX
OPRX
Q4 25
$-4.5M
$7.1M
Q3 25
$-1.6M
$3.2M
Q2 25
$773.0K
$4.6M
Q1 25
$-2.4M
$3.9M
Q4 24
$-1.4M
$198.0K
Q3 24
$544.0K
$1.8M
Q2 24
$2.3M
$782.0K
Q1 24
$1.9M
$2.1M
Free Cash Flow
CREX
CREX
OPRX
OPRX
Q4 25
$-4.6M
$7.1M
Q3 25
$-1.7M
$3.2M
Q2 25
$672.0K
$4.6M
Q1 25
$-2.5M
$3.8M
Q4 24
$-1.4M
$181.0K
Q3 24
$543.0K
$1.8M
Q2 24
$2.3M
$737.0K
Q1 24
$1.9M
$2.1M
FCF Margin
CREX
CREX
OPRX
OPRX
Q4 25
-19.1%
22.0%
Q3 25
-16.2%
12.2%
Q2 25
5.2%
15.6%
Q1 25
-25.2%
17.5%
Q4 24
-12.5%
0.6%
Q3 24
3.8%
8.3%
Q2 24
17.3%
3.9%
Q1 24
15.7%
10.6%
Capex Intensity
CREX
CREX
OPRX
OPRX
Q4 25
0.4%
0.0%
Q3 25
1.0%
0.0%
Q2 25
0.8%
0.0%
Q1 25
0.1%
0.1%
Q4 24
0.0%
0.1%
Q3 24
0.0%
0.1%
Q2 24
0.0%
0.2%
Q1 24
0.0%
0.2%
Cash Conversion
CREX
CREX
OPRX
OPRX
Q4 25
1.41×
Q3 25
4.11×
Q2 25
2.98×
Q1 25
-0.73×
Q4 24
Q3 24
10.07×
Q2 24
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

CREX
CREX

Service And Other$17.3M72%
Managed Services$4.7M20%
Installation Services$1.7M7%

OPRX
OPRX

Segment breakdown not available.

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