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Side-by-side financial comparison of DELUXE CORP (DLX) and Hims & Hers Health, Inc. (HIMS). Click either name above to swap in a different company.

Hims & Hers Health, Inc. is the larger business by last-quarter revenue ($617.8M vs $535.2M, roughly 1.2× DELUXE CORP). Hims & Hers Health, Inc. runs the higher net margin — 3.3% vs 2.2%, a 1.1% gap on every dollar of revenue. On growth, Hims & Hers Health, Inc. posted the faster year-over-year revenue change (28.4% vs 2.8%). Over the past eight quarters, Hims & Hers Health, Inc.'s revenue compounded faster (49.0% CAGR vs 0.0%).

Deluxe Corporation is an American company that provides payment processing, data services, checks and promotional products, and merchant services. It operates in four divisions: B2B payments, data, print, and merchant services. As of 2025, the company serves millions of small businesses and thousands of financial institutions, processing more than $2.8 trillion in payments annually. While its legacy business centers on check printing and other printed products, payments and data services now ...

Hims & Hers Health, Inc. is an American telehealth company established in 2017. The company provides prescription medications, over-the-counter medications, and personal care products.

DLX vs HIMS — Head-to-Head

Bigger by revenue
HIMS
HIMS
1.2× larger
HIMS
$617.8M
$535.2M
DLX
Growing faster (revenue YoY)
HIMS
HIMS
+25.6% gap
HIMS
28.4%
2.8%
DLX
Higher net margin
HIMS
HIMS
1.1% more per $
HIMS
3.3%
2.2%
DLX
Faster 2-yr revenue CAGR
HIMS
HIMS
Annualised
HIMS
49.0%
0.0%
DLX

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
DLX
DLX
HIMS
HIMS
Revenue
$535.2M
$617.8M
Net Profit
$12.0M
$20.6M
Gross Margin
52.2%
71.9%
Operating Margin
8.9%
1.5%
Net Margin
2.2%
3.3%
Revenue YoY
2.8%
28.4%
Net Profit YoY
-5.0%
-20.8%
EPS (diluted)
$0.25
$0.08

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
DLX
DLX
HIMS
HIMS
Q4 25
$535.2M
$617.8M
Q3 25
$540.2M
$599.0M
Q2 25
$521.3M
$544.8M
Q1 25
$536.5M
$586.0M
Q4 24
$520.6M
$481.1M
Q3 24
$528.4M
$401.6M
Q2 24
$537.8M
$315.6M
Q1 24
$535.0M
$278.2M
Net Profit
DLX
DLX
HIMS
HIMS
Q4 25
$12.0M
$20.6M
Q3 25
$33.7M
$15.8M
Q2 25
$22.4M
$42.5M
Q1 25
$14.0M
$49.5M
Q4 24
$12.6M
$26.0M
Q3 24
$8.9M
$75.6M
Q2 24
$20.5M
$13.3M
Q1 24
$10.8M
$11.1M
Gross Margin
DLX
DLX
HIMS
HIMS
Q4 25
52.2%
71.9%
Q3 25
53.9%
73.8%
Q2 25
53.6%
76.4%
Q1 25
52.4%
73.5%
Q4 24
52.3%
76.8%
Q3 24
53.3%
79.2%
Q2 24
53.7%
81.3%
Q1 24
53.0%
82.4%
Operating Margin
DLX
DLX
HIMS
HIMS
Q4 25
8.9%
1.5%
Q3 25
14.0%
2.0%
Q2 25
11.7%
4.9%
Q1 25
9.0%
9.9%
Q4 24
9.0%
3.9%
Q3 24
7.9%
5.6%
Q2 24
11.0%
3.5%
Q1 24
8.3%
3.6%
Net Margin
DLX
DLX
HIMS
HIMS
Q4 25
2.2%
3.3%
Q3 25
6.2%
2.6%
Q2 25
4.3%
7.8%
Q1 25
2.6%
8.4%
Q4 24
2.4%
5.4%
Q3 24
1.7%
18.8%
Q2 24
3.8%
4.2%
Q1 24
2.0%
4.0%
EPS (diluted)
DLX
DLX
HIMS
HIMS
Q4 25
$0.25
$0.08
Q3 25
$0.74
$0.06
Q2 25
$0.50
$0.17
Q1 25
$0.31
$0.20
Q4 24
$0.28
$0.10
Q3 24
$0.20
$0.32
Q2 24
$0.46
$0.06
Q1 24
$0.24
$0.05

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
DLX
DLX
HIMS
HIMS
Cash + ST InvestmentsLiquidity on hand
$36.9M
$228.6M
Total DebtLower is stronger
Stockholders' EquityBook value
$680.7M
$540.9M
Total Assets
$2.9B
$2.2B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
DLX
DLX
HIMS
HIMS
Q4 25
$36.9M
$228.6M
Q3 25
$25.8M
$345.8M
Q2 25
$26.0M
$1.1B
Q1 25
$30.3M
$273.7M
Q4 24
$34.4M
$220.6M
Q3 24
$41.3M
$165.5M
Q2 24
$23.1M
$129.3M
Q1 24
$23.5M
$105.2M
Stockholders' Equity
DLX
DLX
HIMS
HIMS
Q4 25
$680.7M
$540.9M
Q3 25
$664.1M
$581.0M
Q2 25
$638.7M
$562.7M
Q1 25
$622.5M
$549.3M
Q4 24
$620.9M
$476.7M
Q3 24
$612.7M
$440.1M
Q2 24
$620.5M
$362.0M
Q1 24
$608.4M
$344.5M
Total Assets
DLX
DLX
HIMS
HIMS
Q4 25
$2.9B
$2.2B
Q3 25
$2.6B
$2.2B
Q2 25
$2.5B
$1.9B
Q1 25
$2.6B
$891.7M
Q4 24
$2.8B
$707.5M
Q3 24
$2.6B
$602.3M
Q2 24
$2.7B
$480.5M
Q1 24
$2.7B
$448.1M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
DLX
DLX
HIMS
HIMS
Operating Cash FlowLast quarter
$102.1M
$61.3M
Free Cash FlowOCF − Capex
$-2.5M
FCF MarginFCF / Revenue
-0.4%
Capex IntensityCapex / Revenue
10.3%
Cash ConversionOCF / Net Profit
8.53×
2.98×
TTM Free Cash FlowTrailing 4 quarters
$57.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
DLX
DLX
HIMS
HIMS
Q4 25
$102.1M
$61.3M
Q3 25
$67.1M
$148.7M
Q2 25
$51.1M
$-19.1M
Q1 25
$50.3M
$109.1M
Q4 24
$60.2M
$86.4M
Q3 24
$67.9M
$85.3M
Q2 24
$39.6M
$53.6M
Q1 24
$26.6M
$25.8M
Free Cash Flow
DLX
DLX
HIMS
HIMS
Q4 25
$-2.5M
Q3 25
$79.3M
Q2 25
$27.8M
$-69.5M
Q1 25
$24.3M
$50.1M
Q4 24
$59.5M
Q3 24
$46.7M
$79.4M
Q2 24
$11.4M
$47.6M
Q1 24
$6.1M
$11.8M
FCF Margin
DLX
DLX
HIMS
HIMS
Q4 25
-0.4%
Q3 25
13.2%
Q2 25
5.3%
-12.8%
Q1 25
4.5%
8.5%
Q4 24
12.4%
Q3 24
8.8%
19.8%
Q2 24
2.1%
15.1%
Q1 24
1.1%
4.3%
Capex Intensity
DLX
DLX
HIMS
HIMS
Q4 25
10.3%
Q3 25
11.6%
Q2 25
4.5%
9.3%
Q1 25
4.8%
10.1%
Q4 24
5.6%
Q3 24
4.0%
1.5%
Q2 24
5.2%
1.9%
Q1 24
3.8%
5.0%
Cash Conversion
DLX
DLX
HIMS
HIMS
Q4 25
8.53×
2.98×
Q3 25
1.99×
9.43×
Q2 25
2.28×
-0.45×
Q1 25
3.59×
2.20×
Q4 24
4.77×
3.32×
Q3 24
7.60×
1.13×
Q2 24
1.94×
4.03×
Q1 24
2.46×
2.32×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

DLX
DLX

Services$247.9M46%
B2B Payments$76.3M14%
Datadrivenmarketingsolutions$68.5M13%
Promotional Solutions Revenue$60.9M11%
Treasurymanagementsolutions$59.8M11%
Other$17.3M3%
Other Web Based Solutions$4.6M1%

HIMS
HIMS

Segment breakdown not available.

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