vs
Side-by-side financial comparison of e.l.f. Beauty, Inc. (ELF) and GreenTree Hospitality Group Ltd. (GHG). Click either name above to swap in a different company.
e.l.f. Beauty, Inc. is the larger business by last-quarter revenue ($489.5M vs $286.9M, roughly 1.7× GreenTree Hospitality Group Ltd.). e.l.f. Beauty, Inc. produced more free cash flow last quarter ($52.8M vs $16.2M).
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. The company sells items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes and mascara. Its products are sold in 18 countries and in several stores including Target, Kmart, Dollar General and Walmart. Over half the company's sales come from its website, which is als...
GreenTree Hospitality Group Ltd. is a pure play franchised hotel operator, headquartered in Shanghai, China, with the majority of its hotels both franchised-and-managed. In 2017, GreenTree was the fourth largest economy to mid-scale hotel group in China based on the number of hotel rooms according to China Hospitality Association.
ELF vs GHG — Head-to-Head
Income Statement — Q3 FY2026 vs Q3 FY2024
| Metric | | |
|---|---|---|
| Revenue | $489.5M | $286.9M |
| Net Profit | $39.4M | — |
| Gross Margin | 71.0% | — |
| Operating Margin | 13.8% | — |
| Net Margin | 8.0% | — |
| Revenue YoY | 37.8% | — |
| Net Profit YoY | 128.1% | — |
| EPS (diluted) | $0.65 | — |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $489.5M | — | ||
| Q3 25 | $343.9M | — | ||
| Q2 25 | $353.7M | — | ||
| Q3 24 | — | $286.9M |
| Q4 25 | $39.4M | — | ||
| Q3 25 | $3.0M | — | ||
| Q2 25 | $33.3M | — | ||
| Q3 24 | — | — |
| Q4 25 | 71.0% | — | ||
| Q3 25 | 69.4% | — | ||
| Q2 25 | 69.1% | — | ||
| Q3 24 | — | — |
| Q4 25 | 13.8% | — | ||
| Q3 25 | 2.2% | — | ||
| Q2 25 | 13.8% | — | ||
| Q3 24 | — | — |
| Q4 25 | 8.0% | — | ||
| Q3 25 | 0.9% | — | ||
| Q2 25 | 9.4% | — | ||
| Q3 24 | — | — |
| Q4 25 | $0.65 | — | ||
| Q3 25 | $0.05 | — | ||
| Q2 25 | $0.58 | — | ||
| Q3 24 | — | — |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $196.8M | — |
| Total DebtLower is stronger | $816.7M | — |
| Stockholders' EquityBook value | $1.2B | — |
| Total Assets | $2.3B | — |
| Debt / EquityLower = less leverage | 0.70× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $196.8M | — | ||
| Q3 25 | $194.4M | — | ||
| Q2 25 | $170.0M | — | ||
| Q3 24 | — | — |
| Q4 25 | $816.7M | — | ||
| Q3 25 | $831.6M | — | ||
| Q2 25 | $256.7M | — | ||
| Q3 24 | — | — |
| Q4 25 | $1.2B | — | ||
| Q3 25 | $1.1B | — | ||
| Q2 25 | $804.9M | — | ||
| Q3 24 | — | — |
| Q4 25 | $2.3B | — | ||
| Q3 25 | $2.3B | — | ||
| Q2 25 | $1.3B | — | ||
| Q3 24 | — | — |
| Q4 25 | 0.70× | — | ||
| Q3 25 | 0.73× | — | ||
| Q2 25 | 0.32× | — | ||
| Q3 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $59.4M | $20.3M |
| Free Cash FlowOCF − Capex | $52.8M | $16.2M |
| FCF MarginFCF / Revenue | 10.8% | 5.6% |
| Capex IntensityCapex / Revenue | 1.4% | 1.4% |
| Cash ConversionOCF / Net Profit | 1.51× | — |
| TTM Free Cash FlowTrailing 4 quarters | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $59.4M | — | ||
| Q3 25 | $23.4M | — | ||
| Q2 25 | $27.2M | — | ||
| Q3 24 | — | $20.3M |
| Q4 25 | $52.8M | — | ||
| Q3 25 | $16.6M | — | ||
| Q2 25 | $20.1M | — | ||
| Q3 24 | — | $16.2M |
| Q4 25 | 10.8% | — | ||
| Q3 25 | 4.8% | — | ||
| Q2 25 | 5.7% | — | ||
| Q3 24 | — | 5.6% |
| Q4 25 | 1.4% | — | ||
| Q3 25 | 2.0% | — | ||
| Q2 25 | 2.0% | — | ||
| Q3 24 | — | 1.4% |
| Q4 25 | 1.51× | — | ||
| Q3 25 | 7.82× | — | ||
| Q2 25 | 0.82× | — | ||
| Q3 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
