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Side-by-side financial comparison of FIRST MID BANCSHARES, INC. (FMBH) and NATURES SUNSHINE PRODUCTS INC (NATR). Click either name above to swap in a different company.

NATURES SUNSHINE PRODUCTS INC is the larger business by last-quarter revenue ($123.8M vs $88.2M, roughly 1.4× FIRST MID BANCSHARES, INC.). FIRST MID BANCSHARES, INC. runs the higher net margin — 26.8% vs 3.3%, a 23.5% gap on every dollar of revenue. On growth, NATURES SUNSHINE PRODUCTS INC posted the faster year-over-year revenue change (4.7% vs 3.4%). FIRST MID BANCSHARES, INC. produced more free cash flow last quarter ($124.0M vs $7.6M). Over the past eight quarters, NATURES SUNSHINE PRODUCTS INC's revenue compounded faster (5.6% CAGR vs 5.0%).

First Mid Bancshares Inc. is a U.S.-headquartered regional financial services holding company. It provides full-range retail and commercial banking products, wealth management, insurance solutions, and agricultural financing, mainly serving individual consumers, small and medium-sized enterprises, and agricultural clients across multiple Midwestern states including Illinois, Missouri, and Indiana.

Nature's Sunshine Products, Inc. also known as "NSP", is a manufacturer of dietary supplements, including herbs, vitamins, minerals, and personal care products. It is based in Lehi, Utah, with a manufacturing facility in Spanish Fork, Utah.

FMBH vs NATR — Head-to-Head

Bigger by revenue
NATR
NATR
1.4× larger
NATR
$123.8M
$88.2M
FMBH
Growing faster (revenue YoY)
NATR
NATR
+1.3% gap
NATR
4.7%
3.4%
FMBH
Higher net margin
FMBH
FMBH
23.5% more per $
FMBH
26.8%
3.3%
NATR
More free cash flow
FMBH
FMBH
$116.5M more FCF
FMBH
$124.0M
$7.6M
NATR
Faster 2-yr revenue CAGR
NATR
NATR
Annualised
NATR
5.6%
5.0%
FMBH

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
FMBH
FMBH
NATR
NATR
Revenue
$88.2M
$123.8M
Net Profit
$23.7M
$4.1M
Gross Margin
72.5%
Operating Margin
34.0%
4.3%
Net Margin
26.8%
3.3%
Revenue YoY
3.4%
4.7%
Net Profit YoY
23.5%
1379.4%
EPS (diluted)
$0.98
$0.23

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
FMBH
FMBH
NATR
NATR
Q4 25
$88.2M
$123.8M
Q3 25
$89.3M
$128.3M
Q2 25
$87.5M
$114.8M
Q1 25
$84.3M
$113.2M
Q4 24
$85.3M
$118.2M
Q3 24
$80.6M
$114.6M
Q2 24
$79.2M
$110.6M
Q1 24
$79.9M
$111.0M
Net Profit
FMBH
FMBH
NATR
NATR
Q4 25
$23.7M
$4.1M
Q3 25
$22.5M
$5.3M
Q2 25
$23.4M
$5.3M
Q1 25
$22.2M
$4.7M
Q4 24
$19.2M
$-321.0K
Q3 24
$19.5M
$4.3M
Q2 24
$19.7M
$1.3M
Q1 24
$20.5M
$2.3M
Gross Margin
FMBH
FMBH
NATR
NATR
Q4 25
72.5%
Q3 25
73.3%
Q2 25
71.7%
Q1 25
72.1%
Q4 24
72.0%
Q3 24
71.3%
Q2 24
71.4%
Q1 24
71.2%
Operating Margin
FMBH
FMBH
NATR
NATR
Q4 25
34.0%
4.3%
Q3 25
32.2%
7.0%
Q2 25
34.4%
3.7%
Q1 25
33.4%
5.4%
Q4 24
29.7%
3.8%
Q3 24
31.5%
4.6%
Q2 24
33.7%
5.1%
Q1 24
33.7%
4.2%
Net Margin
FMBH
FMBH
NATR
NATR
Q4 25
26.8%
3.3%
Q3 25
25.2%
4.2%
Q2 25
26.8%
4.6%
Q1 25
26.3%
4.2%
Q4 24
22.5%
-0.3%
Q3 24
24.2%
3.8%
Q2 24
24.9%
1.2%
Q1 24
25.6%
2.1%
EPS (diluted)
FMBH
FMBH
NATR
NATR
Q4 25
$0.98
$0.23
Q3 25
$0.94
$0.30
Q2 25
$0.98
$0.28
Q1 25
$0.93
$0.25
Q4 24
$0.81
$-0.02
Q3 24
$0.81
$0.23
Q2 24
$0.82
$0.07
Q1 24
$0.86
$0.12

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
FMBH
FMBH
NATR
NATR
Cash + ST InvestmentsLiquidity on hand
$93.9M
Total DebtLower is stronger
$354.5M
Stockholders' EquityBook value
$958.7M
$161.6M
Total Assets
$8.0B
$261.1M
Debt / EquityLower = less leverage
0.37×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
FMBH
FMBH
NATR
NATR
Q4 25
$93.9M
Q3 25
$95.6M
Q2 25
$81.3M
Q1 25
$86.5M
Q4 24
$84.7M
Q3 24
$78.7M
Q2 24
$68.7M
Q1 24
$77.8M
Total Debt
FMBH
FMBH
NATR
NATR
Q4 25
$354.5M
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
Q1 24
$2.1M
Stockholders' Equity
FMBH
FMBH
NATR
NATR
Q4 25
$958.7M
$161.6M
Q3 25
$932.2M
$166.7M
Q2 25
$894.1M
$163.7M
Q1 25
$870.9M
$167.1M
Q4 24
$846.4M
$161.0M
Q3 24
$858.5M
$162.6M
Q2 24
$813.6M
$156.4M
Q1 24
$798.0M
$159.7M
Total Assets
FMBH
FMBH
NATR
NATR
Q4 25
$8.0B
$261.1M
Q3 25
$7.8B
$264.8M
Q2 25
$7.7B
$254.9M
Q1 25
$7.6B
$252.7M
Q4 24
$7.5B
$240.9M
Q3 24
$7.6B
$245.3M
Q2 24
$7.6B
$235.8M
Q1 24
$7.7B
$247.3M
Debt / Equity
FMBH
FMBH
NATR
NATR
Q4 25
0.37×
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
Q1 24
0.01×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
FMBH
FMBH
NATR
NATR
Operating Cash FlowLast quarter
$130.9M
$9.9M
Free Cash FlowOCF − Capex
$124.0M
$7.6M
FCF MarginFCF / Revenue
140.6%
6.1%
Capex IntensityCapex / Revenue
7.8%
1.9%
Cash ConversionOCF / Net Profit
5.53×
2.41×
TTM Free Cash FlowTrailing 4 quarters
$207.9M
$28.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
FMBH
FMBH
NATR
NATR
Q4 25
$130.9M
$9.9M
Q3 25
$33.0M
$18.5M
Q2 25
$7.7M
$4.3M
Q1 25
$47.9M
$2.6M
Q4 24
$124.4M
$12.2M
Q3 24
$33.1M
$9.6M
Q2 24
$24.0M
$1.3M
Q1 24
$29.0M
$2.2M
Free Cash Flow
FMBH
FMBH
NATR
NATR
Q4 25
$124.0M
$7.6M
Q3 25
$31.9M
$16.8M
Q2 25
$6.0M
$3.0M
Q1 25
$46.0M
$1.5M
Q4 24
$119.5M
$10.0M
Q3 24
$32.0M
$7.9M
Q2 24
$22.9M
$-2.0M
Q1 24
$27.6M
$-1.5M
FCF Margin
FMBH
FMBH
NATR
NATR
Q4 25
140.6%
6.1%
Q3 25
35.8%
13.1%
Q2 25
6.8%
2.6%
Q1 25
54.5%
1.3%
Q4 24
140.0%
8.5%
Q3 24
39.7%
6.9%
Q2 24
28.9%
-1.9%
Q1 24
34.5%
-1.4%
Capex Intensity
FMBH
FMBH
NATR
NATR
Q4 25
7.8%
1.9%
Q3 25
1.2%
1.3%
Q2 25
2.0%
1.2%
Q1 25
2.3%
1.0%
Q4 24
5.8%
1.9%
Q3 24
1.4%
1.5%
Q2 24
1.4%
3.0%
Q1 24
1.9%
3.3%
Cash Conversion
FMBH
FMBH
NATR
NATR
Q4 25
5.53×
2.41×
Q3 25
1.47×
3.46×
Q2 25
0.33×
0.81×
Q1 25
2.16×
0.55×
Q4 24
6.49×
Q3 24
1.70×
2.21×
Q2 24
1.21×
0.97×
Q1 24
1.42×
0.94×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

FMBH
FMBH

Segment breakdown not available.

NATR
NATR

Other$68.1M55%
General Health Products$20.2M16%
Digestive Products$13.8M11%
Cardiovascular Products$12.1M10%
Personal Care Products$4.4M4%
Immunity Products$3.1M3%
Weight Management Products$2.1M2%

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