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Side-by-side financial comparison of FORRESTER RESEARCH, INC. (FORR) and Xponential Fitness, Inc. (XPOF). Click either name above to swap in a different company.

FORRESTER RESEARCH, INC. is the larger business by last-quarter revenue ($101.1M vs $83.0M, roughly 1.2× Xponential Fitness, Inc.). FORRESTER RESEARCH, INC. runs the higher net margin — -33.5% vs -39.6%, a 6.1% gap on every dollar of revenue. On growth, Xponential Fitness, Inc. posted the faster year-over-year revenue change (-0.3% vs -6.5%). Xponential Fitness, Inc. produced more free cash flow last quarter ($10.2M vs $-4.3M). Over the past eight quarters, Xponential Fitness, Inc.'s revenue compounded faster (2.0% CAGR vs 0.5%).

Forrester Research, Inc. is a research and advisory firm working in research, consulting and events. Forrester’s clients include large global business, technology and consumer enterprises. The firm is headquartered in Cambridge, MA.

Xponential Fitness is one of the largest global franchisor of fitness boutiques. Its franchises operate in 49 U.S. states and 31 countries with more than 3,000 studios open. The company is headquartered in Irvine, California.

FORR vs XPOF — Head-to-Head

Bigger by revenue
FORR
FORR
1.2× larger
FORR
$101.1M
$83.0M
XPOF
Growing faster (revenue YoY)
XPOF
XPOF
+6.2% gap
XPOF
-0.3%
-6.5%
FORR
Higher net margin
FORR
FORR
6.1% more per $
FORR
-33.5%
-39.6%
XPOF
More free cash flow
XPOF
XPOF
$14.4M more FCF
XPOF
$10.2M
$-4.3M
FORR
Faster 2-yr revenue CAGR
XPOF
XPOF
Annualised
XPOF
2.0%
0.5%
FORR

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
FORR
FORR
XPOF
XPOF
Revenue
$101.1M
$83.0M
Net Profit
$-33.9M
$-32.9M
Gross Margin
56.7%
Operating Margin
-36.6%
-9.9%
Net Margin
-33.5%
-39.6%
Revenue YoY
-6.5%
-0.3%
Net Profit YoY
-7941.4%
24.4%
EPS (diluted)
$-1.75
$-1.18

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
FORR
FORR
XPOF
XPOF
Q4 25
$101.1M
$83.0M
Q3 25
$94.3M
$78.8M
Q2 25
$111.7M
$76.2M
Q1 25
$89.9M
$76.9M
Q4 24
$108.0M
$83.2M
Q3 24
$102.5M
$80.5M
Q2 24
$121.8M
$76.9M
Q1 24
$100.1M
$79.7M
Net Profit
FORR
FORR
XPOF
XPOF
Q4 25
$-33.9M
$-32.9M
Q3 25
$-2.1M
$-4.9M
Q2 25
$3.9M
$969.0K
Q1 25
$-87.3M
$-1.9M
Q4 24
$432.0K
$-43.5M
Q3 24
$-5.8M
$-12.1M
Q2 24
$6.3M
$-9.6M
Q1 24
$-6.7M
$-2.5M
Gross Margin
FORR
FORR
XPOF
XPOF
Q4 25
56.7%
Q3 25
60.0%
Q2 25
55.5%
Q1 25
55.9%
Q4 24
58.8%
Q3 24
60.5%
Q2 24
57.3%
Q1 24
54.9%
Operating Margin
FORR
FORR
XPOF
XPOF
Q4 25
-36.6%
-9.9%
Q3 25
4.7%
4.5%
Q2 25
6.2%
19.5%
Q1 25
-97.5%
12.6%
Q4 24
-0.5%
-62.4%
Q3 24
-0.7%
-8.2%
Q2 24
9.3%
-4.0%
Q1 24
-9.3%
10.0%
Net Margin
FORR
FORR
XPOF
XPOF
Q4 25
-33.5%
-39.6%
Q3 25
-2.3%
-6.2%
Q2 25
3.5%
1.3%
Q1 25
-97.1%
-2.5%
Q4 24
0.4%
-52.3%
Q3 24
-5.7%
-15.1%
Q2 24
5.2%
-12.4%
Q1 24
-6.7%
-3.1%
EPS (diluted)
FORR
FORR
XPOF
XPOF
Q4 25
$-1.75
$-1.18
Q3 25
$-0.11
$-0.18
Q2 25
$0.20
$-0.01
Q1 25
$-4.62
$-0.10
Q4 24
$0.02
$-1.39
Q3 24
$-0.30
$-0.29
Q2 24
$0.33
$-0.30
Q1 24
$-0.35
$-0.29

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
FORR
FORR
XPOF
XPOF
Cash + ST InvestmentsLiquidity on hand
$63.3M
Total DebtLower is stronger
$525.0M
Stockholders' EquityBook value
$126.5M
$-269.1M
Total Assets
$404.0M
$345.6M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
FORR
FORR
XPOF
XPOF
Q4 25
$63.3M
Q3 25
$65.1M
Q2 25
$67.8M
Q1 25
$75.6M
Q4 24
$56.1M
Q3 24
$62.8M
Q2 24
$58.9M
Q1 24
$61.4M
Total Debt
FORR
FORR
XPOF
XPOF
Q4 25
$525.0M
Q3 25
$376.4M
Q2 25
$377.8M
Q1 25
$379.1M
Q4 24
$352.4M
Q3 24
$353.8M
Q2 24
$330.1M
Q1 24
$331.4M
Stockholders' Equity
FORR
FORR
XPOF
XPOF
Q4 25
$126.5M
$-269.1M
Q3 25
$157.7M
$-230.4M
Q2 25
$159.5M
$-225.0M
Q1 25
$147.4M
$-225.2M
Q4 24
$229.5M
$-216.6M
Q3 24
$234.3M
$-155.7M
Q2 24
$237.1M
$-151.9M
Q1 24
$230.9M
$-144.4M
Total Assets
FORR
FORR
XPOF
XPOF
Q4 25
$404.0M
$345.6M
Q3 25
$414.2M
$355.3M
Q2 25
$436.0M
$399.8M
Q1 25
$439.8M
$412.4M
Q4 24
$503.9M
$403.4M
Q3 24
$505.3M
$472.2M
Q2 24
$524.2M
$475.2M
Q1 24
$555.7M
$508.4M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
FORR
FORR
XPOF
XPOF
Operating Cash FlowLast quarter
$-3.2M
$10.7M
Free Cash FlowOCF − Capex
$-4.3M
$10.2M
FCF MarginFCF / Revenue
-4.2%
12.3%
Capex IntensityCapex / Revenue
1.1%
0.6%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$18.1M
$24.7M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
FORR
FORR
XPOF
XPOF
Q4 25
$-3.2M
$10.7M
Q3 25
$1.2M
$9.3M
Q2 25
$-3.6M
$2.5M
Q1 25
$26.7M
$5.8M
Q4 24
$-1.8M
$776.0K
Q3 24
$264.0K
$5.2M
Q2 24
$-2.9M
$3.0M
Q1 24
$611.0K
$2.7M
Free Cash Flow
FORR
FORR
XPOF
XPOF
Q4 25
$-4.3M
$10.2M
Q3 25
$524.0K
$8.2M
Q2 25
$-4.2M
$996.0K
Q1 25
$26.1M
$5.4M
Q4 24
$-2.5M
$674.0K
Q3 24
$-223.0K
$3.4M
Q2 24
$-3.7M
$872.0K
Q1 24
$-815.0K
$1.8M
FCF Margin
FORR
FORR
XPOF
XPOF
Q4 25
-4.2%
12.3%
Q3 25
0.6%
10.4%
Q2 25
-3.8%
1.3%
Q1 25
29.0%
7.0%
Q4 24
-2.3%
0.8%
Q3 24
-0.2%
4.2%
Q2 24
-3.1%
1.1%
Q1 24
-0.8%
2.3%
Capex Intensity
FORR
FORR
XPOF
XPOF
Q4 25
1.1%
0.6%
Q3 25
0.7%
1.4%
Q2 25
0.5%
2.0%
Q1 25
0.7%
0.6%
Q4 24
0.6%
0.1%
Q3 24
0.5%
2.3%
Q2 24
0.7%
2.8%
Q1 24
1.4%
1.1%
Cash Conversion
FORR
FORR
XPOF
XPOF
Q4 25
Q3 25
Q2 25
-0.93×
2.60×
Q1 25
Q4 24
-4.24×
Q3 24
Q2 24
-0.46×
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

FORR
FORR

Research Segment$82.2M81%
Consulting Segment$16.2M16%
Billable Expenses$1.5M2%
Professional Services$1.4M1%

XPOF
XPOF

Franchise$51.5M62%
Products$9.7M12%
Franchise Marketing Fund Revenue$8.9M11%
Service Other$8.3M10%
Spartan Fitness$4.5M5%

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