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Side-by-side financial comparison of FITLIFE BRANDS, INC. (FTLF) and HARTE HANKS INC (HHS). Click either name above to swap in a different company.
HARTE HANKS INC is the larger business by last-quarter revenue ($39.9M vs $25.9M, roughly 1.5× FITLIFE BRANDS, INC.). FITLIFE BRANDS, INC. runs the higher net margin — 6.3% vs 5.5%, a 0.8% gap on every dollar of revenue. On growth, FITLIFE BRANDS, INC. posted the faster year-over-year revenue change (72.6% vs -15.4%). FITLIFE BRANDS, INC. produced more free cash flow last quarter ($239.0K vs $-686.0K). Over the past eight quarters, FITLIFE BRANDS, INC.'s revenue compounded faster (25.1% CAGR vs -6.4%).
FitLife Brands, Inc. is a health and wellness firm developing, marketing and distributing premium nutritional supplements, sports nutrition products and weight management solutions. It serves North American fitness enthusiasts, athletes and health-focused consumers via retail and e-commerce channels.
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
FTLF vs HHS — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $25.9M | $39.9M |
| Net Profit | $1.6M | $2.2M |
| Gross Margin | 34.5% | — |
| Operating Margin | 8.8% | -0.3% |
| Net Margin | 6.3% | 5.5% |
| Revenue YoY | 72.6% | -15.4% |
| Net Profit YoY | -20.8% | — |
| EPS (diluted) | $0.16 | $0.30 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $25.9M | $39.9M | ||
| Q3 25 | $23.5M | $39.5M | ||
| Q2 25 | $16.1M | $38.6M | ||
| Q1 25 | $15.9M | $41.6M | ||
| Q4 24 | $15.0M | $47.1M | ||
| Q3 24 | $16.0M | $47.6M | ||
| Q2 24 | $16.9M | $45.0M | ||
| Q1 24 | $16.5M | $45.4M |
| Q4 25 | $1.6M | $2.2M | ||
| Q3 25 | $921.0K | $-2.3M | ||
| Q2 25 | $1.7M | $-335.0K | ||
| Q1 25 | $2.0M | $-392.0K | ||
| Q4 24 | $2.1M | — | ||
| Q3 24 | $2.1M | $142.0K | ||
| Q2 24 | $2.6M | $-27.8M | ||
| Q1 24 | $2.2M | $-171.0K |
| Q4 25 | 34.5% | — | ||
| Q3 25 | 37.2% | — | ||
| Q2 25 | 42.8% | — | ||
| Q1 25 | 43.1% | — | ||
| Q4 24 | 41.4% | — | ||
| Q3 24 | 43.8% | — | ||
| Q2 24 | 44.8% | — | ||
| Q1 24 | 44.0% | — |
| Q4 25 | 8.8% | -0.3% | ||
| Q3 25 | 9.9% | 1.3% | ||
| Q2 25 | 15.6% | 0.1% | ||
| Q1 25 | 18.6% | -0.1% | ||
| Q4 24 | 19.2% | -3.3% | ||
| Q3 24 | 19.9% | 4.0% | ||
| Q2 24 | 21.7% | 3.0% | ||
| Q1 24 | 20.4% | 0.8% |
| Q4 25 | 6.3% | 5.5% | ||
| Q3 25 | 3.9% | -5.8% | ||
| Q2 25 | 10.8% | -0.9% | ||
| Q1 25 | 12.7% | -0.9% | ||
| Q4 24 | 13.8% | — | ||
| Q3 24 | 13.3% | 0.3% | ||
| Q2 24 | 15.5% | -61.8% | ||
| Q1 24 | 13.1% | -0.4% |
| Q4 25 | $0.16 | $0.30 | ||
| Q3 25 | $0.09 | $-0.31 | ||
| Q2 25 | $0.18 | $-0.05 | ||
| Q1 25 | $0.20 | $-0.05 | ||
| Q4 24 | $0.22 | $-0.31 | ||
| Q3 24 | $0.21 | $0.02 | ||
| Q2 24 | $0.27 | $-3.84 | ||
| Q1 24 | $0.21 | $-0.02 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | — | $5.6M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $43.6M | $20.5M |
| Total Assets | $106.3M | $91.8M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $5.6M | ||
| Q3 25 | — | $6.5M | ||
| Q2 25 | — | $4.8M | ||
| Q1 25 | — | $9.0M | ||
| Q4 24 | — | $9.8M | ||
| Q3 24 | — | $5.9M | ||
| Q2 24 | — | $11.0M | ||
| Q1 24 | — | $11.5M |
| Q4 25 | — | — | ||
| Q3 25 | $46.5M | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | $13.1M | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $16.5M | — |
| Q4 25 | $43.6M | $20.5M | ||
| Q3 25 | $41.9M | $19.9M | ||
| Q2 25 | $40.9M | $22.2M | ||
| Q1 25 | $38.9M | $21.4M | ||
| Q4 24 | $36.1M | $21.7M | ||
| Q3 24 | $34.2M | $21.0M | ||
| Q2 24 | $31.9M | $20.6M | ||
| Q1 24 | $29.4M | $20.0M |
| Q4 25 | $106.3M | $91.8M | ||
| Q3 25 | $110.0M | $92.7M | ||
| Q2 25 | $62.8M | $95.0M | ||
| Q1 25 | $62.2M | $100.6M | ||
| Q4 24 | $58.5M | $101.8M | ||
| Q3 24 | $58.6M | $108.1M | ||
| Q2 24 | $57.3M | $109.7M | ||
| Q1 24 | $55.5M | $113.4M |
| Q4 25 | — | — | ||
| Q3 25 | 1.11× | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 0.36× | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 0.56× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $244.0K | $737.0K |
| Free Cash FlowOCF − Capex | $239.0K | $-686.0K |
| FCF MarginFCF / Revenue | 0.9% | -1.7% |
| Capex IntensityCapex / Revenue | 0.0% | 3.6% |
| Cash ConversionOCF / Net Profit | 0.15× | 0.33× |
| TTM Free Cash FlowTrailing 4 quarters | $7.4M | $-4.5M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $244.0K | $737.0K | ||
| Q3 25 | $3.7M | $3.2M | ||
| Q2 25 | $1.2M | $-4.8M | ||
| Q1 25 | $2.3M | $-818.0K | ||
| Q4 24 | $957.0K | $4.0M | ||
| Q3 24 | $2.0M | $-2.9M | ||
| Q2 24 | $1.6M | $1.6M | ||
| Q1 24 | $5.0M | $-5.7M |
| Q4 25 | $239.0K | $-686.0K | ||
| Q3 25 | $3.7M | $2.2M | ||
| Q2 25 | $1.2M | $-5.1M | ||
| Q1 25 | $2.3M | $-923.0K | ||
| Q4 24 | — | $3.4M | ||
| Q3 24 | — | $-4.9M | ||
| Q2 24 | — | $926.0K | ||
| Q1 24 | $5.0M | $-6.2M |
| Q4 25 | 0.9% | -1.7% | ||
| Q3 25 | 15.6% | 5.5% | ||
| Q2 25 | 7.4% | -13.1% | ||
| Q1 25 | 14.5% | -2.2% | ||
| Q4 24 | — | 7.3% | ||
| Q3 24 | — | -10.2% | ||
| Q2 24 | — | 2.1% | ||
| Q1 24 | 30.4% | -13.7% |
| Q4 25 | 0.0% | 3.6% | ||
| Q3 25 | 0.0% | 2.5% | ||
| Q2 25 | 0.0% | 0.6% | ||
| Q1 25 | 0.2% | 0.3% | ||
| Q4 24 | 0.0% | 1.3% | ||
| Q3 24 | 0.0% | 4.0% | ||
| Q2 24 | 0.0% | 1.5% | ||
| Q1 24 | 0.1% | 1.2% |
| Q4 25 | 0.15× | 0.33× | ||
| Q3 25 | 3.99× | — | ||
| Q2 25 | 0.68× | — | ||
| Q1 25 | 1.15× | — | ||
| Q4 24 | 0.46× | — | ||
| Q3 24 | 0.96× | -20.76× | ||
| Q2 24 | 0.60× | — | ||
| Q1 24 | 2.33× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
FTLF
| US | $24.3M | 94% |
| Other | $1.7M | 6% |
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
