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Side-by-side financial comparison of Generac (GNRC) and Rockwell Automation (ROK), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.

Rockwell Automation is the larger business by last-quarter revenue ($2.1B vs $1.1B, roughly 1.9× Generac). Rockwell Automation runs the higher net margin — -2.2% vs 14.5%, a 16.7% gap on every dollar of revenue. On growth, Rockwell Automation posted the faster year-over-year revenue change (11.9% vs -11.6%). Rockwell Automation produced more free cash flow last quarter ($170.0M vs $129.9M). Over the past eight quarters, Generac's revenue compounded faster (10.8% CAGR vs -0.5%).

Generac Holdings Inc., commonly referred to as Generac, is a Fortune 1000 American manufacturer of backup power generation products for residential, light commercial, and industrial markets. Generac's power systems range in output from 800 watts to 9 megawatts and are available through independent dealers, retailers, and wholesalers. Generac has headquarters in Waukesha, Wisconsin, and manufacturing facilities in Berlin, Oshkosh, Jefferson, Eagle, and Whitewater, all in Wisconsin.

Rockwell Automation, Inc. is an American provider of industrial automation and digital transformation technologies headquartered in Milwaukee, Wisconsin. Its brands include Allen-Bradley, FactoryTalk software and LifecycleIQ Services. Rockwell Automation employs approximately 27,000 people and has customers in more than 100 countries worldwide.

GNRC vs ROK — Head-to-Head

Bigger by revenue
ROK
ROK
1.9× larger
ROK
$2.1B
$1.1B
GNRC
Growing faster (revenue YoY)
ROK
ROK
+23.5% gap
ROK
11.9%
-11.6%
GNRC
Higher net margin
ROK
ROK
16.7% more per $
ROK
14.5%
-2.2%
GNRC
More free cash flow
ROK
ROK
$40.1M more FCF
ROK
$170.0M
$129.9M
GNRC
Faster 2-yr revenue CAGR
GNRC
GNRC
Annualised
GNRC
10.8%
-0.5%
ROK

Income Statement — Q4 2025 vs Q1 2026

Metric
GNRC
GNRC
ROK
ROK
Revenue
$1.1B
$2.1B
Net Profit
$-24.5M
$305.0M
Gross Margin
36.3%
48.3%
Operating Margin
-0.9%
20.7%
Net Margin
-2.2%
14.5%
Revenue YoY
-11.6%
11.9%
Net Profit YoY
-120.9%
65.8%
EPS (diluted)
$-0.41
$2.69

Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.

Revenue
GNRC
GNRC
ROK
ROK
Q4 25
$1.1B
$2.1B
Q3 25
$1.1B
$2.3B
Q2 25
$1.1B
$2.1B
Q1 25
$942.1M
$2.0B
Q4 24
$1.2B
$1.9B
Q3 24
$1.2B
$2.0B
Q2 24
$998.2M
$2.1B
Q1 24
$889.3M
$2.1B
Net Profit
GNRC
GNRC
ROK
ROK
Q4 25
$-24.5M
$305.0M
Q3 25
$66.2M
$138.0M
Q2 25
$74.0M
$295.0M
Q1 25
$43.8M
$252.0M
Q4 24
$117.2M
$184.0M
Q3 24
$113.7M
$239.1M
Q2 24
$59.1M
$232.0M
Q1 24
$26.2M
$266.2M
Gross Margin
GNRC
GNRC
ROK
ROK
Q4 25
36.3%
48.3%
Q3 25
38.3%
69.4%
Q2 25
39.3%
40.9%
Q1 25
39.5%
40.5%
Q4 24
40.6%
38.4%
Q3 24
40.2%
37.9%
Q2 24
37.6%
38.8%
Q1 24
35.6%
39.2%
Operating Margin
GNRC
GNRC
ROK
ROK
Q4 25
-0.9%
20.7%
Q3 25
9.3%
2.7%
Q2 25
10.5%
16.0%
Q1 25
8.9%
14.9%
Q4 24
16.0%
17.1%
Q3 24
14.4%
13.5%
Q2 24
10.3%
12.4%
Q1 24
7.5%
14.6%
Net Margin
GNRC
GNRC
ROK
ROK
Q4 25
-2.2%
14.5%
Q3 25
5.9%
6.0%
Q2 25
7.0%
13.8%
Q1 25
4.7%
12.6%
Q4 24
9.5%
9.8%
Q3 24
9.7%
11.7%
Q2 24
5.9%
11.3%
Q1 24
2.9%
12.5%
EPS (diluted)
GNRC
GNRC
ROK
ROK
Q4 25
$-0.41
$2.69
Q3 25
$1.12
$1.24
Q2 25
$1.25
$2.60
Q1 25
$0.73
$2.22
Q4 24
$2.14
$1.61
Q3 24
$1.89
$2.09
Q2 24
$0.97
$2.02
Q1 24
$0.39
$2.31

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.

Metric
GNRC
GNRC
ROK
ROK
Cash + ST InvestmentsLiquidity on hand
$341.4M
$444.0M
Total DebtLower is stronger
$1.3B
Stockholders' EquityBook value
$2.6B
$3.7B
Total Assets
$5.6B
$11.2B
Debt / EquityLower = less leverage
0.48×

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Cash + ST Investments
GNRC
GNRC
ROK
ROK
Q4 25
$341.4M
$444.0M
Q3 25
$300.0M
$468.0M
Q2 25
$223.5M
$495.0M
Q1 25
$187.5M
$456.0M
Q4 24
$281.3M
$477.0M
Q3 24
$214.2M
$471.3M
Q2 24
$218.3M
$407.0M
Q1 24
$249.4M
$470.5M
Total Debt
GNRC
GNRC
ROK
ROK
Q4 25
$1.3B
Q3 25
$1.4B
$2.6B
Q2 25
$1.3B
Q1 25
$1.2B
Q4 24
$1.2B
Q3 24
$1.4B
$2.6B
Q2 24
$1.4B
Q1 24
$1.4B
Stockholders' Equity
GNRC
GNRC
ROK
ROK
Q4 25
$2.6B
$3.7B
Q3 25
$2.6B
$3.7B
Q2 25
$2.6B
$3.5B
Q1 25
$2.5B
$3.4B
Q4 24
$2.5B
$3.4B
Q3 24
$2.4B
$3.5B
Q2 24
$2.4B
$3.3B
Q1 24
$2.4B
$3.5B
Total Assets
GNRC
GNRC
ROK
ROK
Q4 25
$5.6B
$11.2B
Q3 25
$5.6B
$11.2B
Q2 25
$5.4B
$11.2B
Q1 25
$5.1B
$11.0B
Q4 24
$5.1B
$10.9B
Q3 24
$5.2B
$11.2B
Q2 24
$5.1B
$11.2B
Q1 24
$5.1B
$11.4B
Debt / Equity
GNRC
GNRC
ROK
ROK
Q4 25
0.48×
Q3 25
0.51×
0.72×
Q2 25
0.50×
Q1 25
0.48×
Q4 24
0.49×
Q3 24
0.56×
0.73×
Q2 24
0.61×
Q1 24
0.61×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Net income can be massaged; cash flow is harder to fake.

Metric
GNRC
GNRC
ROK
ROK
Operating Cash FlowLast quarter
$189.3M
$234.0M
Free Cash FlowOCF − Capex
$129.9M
$170.0M
FCF MarginFCF / Revenue
11.9%
8.1%
Capex IntensityCapex / Revenue; lower = less reinvestment burden
5.4%
3.0%
Cash ConversionOCF / Net Profit; >1× = earnings back up with cash
0.77×
TTM Free Cash FlowTrailing 4 quarters
$268.1M

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Operating Cash Flow
GNRC
GNRC
ROK
ROK
Q4 25
$189.3M
$234.0M
Q3 25
$118.4M
$454.0M
Q2 25
$72.2M
$527.0M
Q1 25
$58.2M
$199.0M
Q4 24
$339.5M
$364.0M
Q3 24
$212.3M
$432.3M
Q2 24
$77.7M
$279.1M
Q1 24
$111.9M
$119.8M
Free Cash Flow
GNRC
GNRC
ROK
ROK
Q4 25
$129.9M
$170.0M
Q3 25
$96.5M
Q2 25
$14.5M
$489.0M
Q1 25
$27.2M
$171.0M
Q4 24
$286.1M
$293.0M
Q3 24
$183.7M
Q2 24
$49.7M
$238.4M
Q1 24
$85.1M
$68.6M
FCF Margin
GNRC
GNRC
ROK
ROK
Q4 25
11.9%
8.1%
Q3 25
8.7%
Q2 25
1.4%
22.8%
Q1 25
2.9%
8.5%
Q4 24
23.2%
15.6%
Q3 24
15.6%
Q2 24
5.0%
11.6%
Q1 24
9.6%
3.2%
Capex Intensity
GNRC
GNRC
ROK
ROK
Q4 25
5.4%
3.0%
Q3 25
2.0%
Q2 25
5.4%
1.8%
Q1 25
3.3%
1.4%
Q4 24
4.3%
3.8%
Q3 24
2.4%
Q2 24
2.8%
2.0%
Q1 24
3.0%
2.4%
Cash Conversion
GNRC
GNRC
ROK
ROK
Q4 25
0.77×
Q3 25
1.79×
3.29×
Q2 25
0.98×
1.79×
Q1 25
1.33×
0.79×
Q4 24
2.90×
1.98×
Q3 24
1.87×
1.81×
Q2 24
1.31×
1.20×
Q1 24
4.27×
0.45×

Financial Flow Comparison

Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.

Revenue Breakdown by Segment

GNRC
GNRC

Residential Power Products$550.1M50%
Commercial And Industrial Power Products$228.4M21%
Other$202.3M19%
Other Products And Services$106.0M10%
Intersegment Sales$4.8M0%

ROK
ROK

Productsand Solutions$1.9B89%
Lifecycle Services Segment$259.0M12%

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