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Side-by-side financial comparison of Generac (GNRC) and ROKU, INC (ROKU). Click either name above to swap in a different company.

ROKU, INC is the larger business by last-quarter revenue ($1.2B vs $1.1B, roughly 1.2× Generac). Generac runs the higher net margin — 6.9% vs -2.2%, a 9.1% gap on every dollar of revenue. On growth, Generac posted the faster year-over-year revenue change (12.4% vs -18.3%). ROKU, INC produced more free cash flow last quarter ($298.4M vs $89.9M). Over the past eight quarters, ROKU, INC's revenue compounded faster (13.6% CAGR vs 3.0%).

Generac Holdings Inc., commonly referred to as Generac, is a Fortune 1000 American manufacturer of backup power generation products for residential, light commercial, and industrial markets. Generac's power systems range in output from 800 watts to 9 megawatts and are available through independent dealers, retailers, and wholesalers. Generac has headquarters in Waukesha, Wisconsin, and manufacturing facilities in Berlin, Oshkosh, Jefferson, Eagle, and Whitewater, all in Wisconsin.

Roku, Inc. is an American streaming technology company. Founded in 2002 by Anthony Wood, it produces digital media players and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, reaching 145 million people as of 2024. The company also operates in Australia, Canada, France, Germany, the U.K., and Latin America.

GNRC vs ROKU — Head-to-Head

Bigger by revenue
ROKU
ROKU
1.2× larger
ROKU
$1.2B
$1.1B
GNRC
Growing faster (revenue YoY)
GNRC
GNRC
+30.7% gap
GNRC
12.4%
-18.3%
ROKU
Higher net margin
GNRC
GNRC
9.1% more per $
GNRC
6.9%
-2.2%
ROKU
More free cash flow
ROKU
ROKU
$208.5M more FCF
ROKU
$298.4M
$89.9M
GNRC
Faster 2-yr revenue CAGR
ROKU
ROKU
Annualised
ROKU
13.6%
3.0%
GNRC

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
GNRC
GNRC
ROKU
ROKU
Revenue
$1.1B
$1.2B
Net Profit
$73.1M
$-27.4M
Gross Margin
38.7%
35.6%
Operating Margin
11.1%
59.7%
Net Margin
6.9%
-2.2%
Revenue YoY
12.4%
-18.3%
Net Profit YoY
65.1%
-361.0%
EPS (diluted)
$1.24
$0.57

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
GNRC
GNRC
ROKU
ROKU
Q1 26
$1.1B
$1.2B
Q4 25
$1.1B
$1.4B
Q3 25
$1.1B
$1.2B
Q2 25
$1.1B
$1.1B
Q1 25
$942.1M
$1.0B
Q4 24
$1.2B
$1.2B
Q3 24
$1.2B
$1.1B
Q2 24
$998.2M
$968.2M
Net Profit
GNRC
GNRC
ROKU
ROKU
Q1 26
$73.1M
$-27.4M
Q4 25
$-24.5M
$80.5M
Q3 25
$66.2M
$24.8M
Q2 25
$74.0M
$10.5M
Q1 25
$43.8M
$-27.4M
Q4 24
$117.2M
$-35.5M
Q3 24
$113.7M
$-9.0M
Q2 24
$59.1M
$-34.0M
Gross Margin
GNRC
GNRC
ROKU
ROKU
Q1 26
38.7%
35.6%
Q4 25
36.3%
43.5%
Q3 25
38.3%
43.4%
Q2 25
39.3%
44.8%
Q1 25
39.5%
43.6%
Q4 24
40.6%
42.7%
Q3 24
40.2%
45.2%
Q2 24
37.6%
43.9%
Operating Margin
GNRC
GNRC
ROKU
ROKU
Q1 26
11.1%
59.7%
Q4 25
-0.9%
4.7%
Q3 25
9.3%
0.8%
Q2 25
10.5%
-2.1%
Q1 25
8.9%
-5.7%
Q4 24
16.0%
-3.3%
Q3 24
14.4%
-3.4%
Q2 24
10.3%
-7.4%
Net Margin
GNRC
GNRC
ROKU
ROKU
Q1 26
6.9%
-2.2%
Q4 25
-2.2%
5.8%
Q3 25
5.9%
2.0%
Q2 25
7.0%
0.9%
Q1 25
4.7%
-2.7%
Q4 24
9.5%
-3.0%
Q3 24
9.7%
-0.9%
Q2 24
5.9%
-3.5%
EPS (diluted)
GNRC
GNRC
ROKU
ROKU
Q1 26
$1.24
$0.57
Q4 25
$-0.41
$0.55
Q3 25
$1.12
$0.16
Q2 25
$1.25
$0.07
Q1 25
$0.73
$-0.19
Q4 24
$2.14
$-0.24
Q3 24
$1.89
$-0.06
Q2 24
$0.97
$-0.24

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
GNRC
GNRC
ROKU
ROKU
Cash + ST InvestmentsLiquidity on hand
$265.5M
$2.4B
Total DebtLower is stronger
$44.0M
Stockholders' EquityBook value
$2.7B
$2.7B
Total Assets
$5.6B
$4.4B
Debt / EquityLower = less leverage
0.02×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
GNRC
GNRC
ROKU
ROKU
Q1 26
$265.5M
$2.4B
Q4 25
$341.4M
$2.3B
Q3 25
$300.0M
$2.3B
Q2 25
$223.5M
$2.3B
Q1 25
$187.5M
$2.3B
Q4 24
$281.3M
$2.2B
Q3 24
$214.2M
$2.1B
Q2 24
$218.3M
$2.1B
Total Debt
GNRC
GNRC
ROKU
ROKU
Q1 26
$44.0M
Q4 25
$1.3B
Q3 25
$1.4B
Q2 25
$1.3B
Q1 25
$1.2B
Q4 24
$1.2B
Q3 24
$1.4B
Q2 24
$1.4B
Stockholders' Equity
GNRC
GNRC
ROKU
ROKU
Q1 26
$2.7B
$2.7B
Q4 25
$2.6B
$2.7B
Q3 25
$2.6B
$2.6B
Q2 25
$2.6B
$2.6B
Q1 25
$2.5B
$2.5B
Q4 24
$2.5B
$2.5B
Q3 24
$2.4B
$2.5B
Q2 24
$2.4B
$2.4B
Total Assets
GNRC
GNRC
ROKU
ROKU
Q1 26
$5.6B
$4.4B
Q4 25
$5.6B
$4.4B
Q3 25
$5.6B
$4.4B
Q2 25
$5.4B
$4.3B
Q1 25
$5.1B
$4.2B
Q4 24
$5.1B
$4.3B
Q3 24
$5.2B
$4.3B
Q2 24
$5.1B
$4.1B
Debt / Equity
GNRC
GNRC
ROKU
ROKU
Q1 26
0.02×
Q4 25
0.48×
Q3 25
0.51×
Q2 25
0.50×
Q1 25
0.48×
Q4 24
0.49×
Q3 24
0.56×
Q2 24
0.61×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
GNRC
GNRC
ROKU
ROKU
Operating Cash FlowLast quarter
$119.3M
$199.1M
Free Cash FlowOCF − Capex
$89.9M
$298.4M
FCF MarginFCF / Revenue
8.5%
23.9%
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
1.63×
TTM Free Cash FlowTrailing 4 quarters
$330.8M
$640.0M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
GNRC
GNRC
ROKU
ROKU
Q1 26
$119.3M
$199.1M
Q4 25
$189.3M
$107.7M
Q3 25
$118.4M
$127.6M
Q2 25
$72.2M
$109.7M
Q1 25
$58.2M
$138.7M
Q4 24
$339.5M
$79.3M
Q3 24
$212.3M
$68.7M
Q2 24
$77.7M
$23.4M
Free Cash Flow
GNRC
GNRC
ROKU
ROKU
Q1 26
$89.9M
$298.4M
Q4 25
$129.9M
$106.6M
Q3 25
$96.5M
$126.5M
Q2 25
$14.5M
$108.6M
Q1 25
$27.2M
$136.8M
Q4 24
$286.1M
$76.8M
Q3 24
$183.7M
$67.6M
Q2 24
$49.7M
$22.5M
FCF Margin
GNRC
GNRC
ROKU
ROKU
Q1 26
8.5%
23.9%
Q4 25
11.9%
7.6%
Q3 25
8.7%
10.4%
Q2 25
1.4%
9.8%
Q1 25
2.9%
13.4%
Q4 24
23.2%
6.4%
Q3 24
15.6%
6.4%
Q2 24
5.0%
2.3%
Capex Intensity
GNRC
GNRC
ROKU
ROKU
Q1 26
Q4 25
5.4%
0.1%
Q3 25
2.0%
0.1%
Q2 25
5.4%
0.1%
Q1 25
3.3%
0.2%
Q4 24
4.3%
0.2%
Q3 24
2.4%
0.1%
Q2 24
2.8%
0.1%
Cash Conversion
GNRC
GNRC
ROKU
ROKU
Q1 26
1.63×
Q4 25
1.34×
Q3 25
1.79×
5.14×
Q2 25
0.98×
10.45×
Q1 25
1.33×
Q4 24
2.90×
Q3 24
1.87×
Q2 24
1.31×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

GNRC
GNRC

Residential$549.3M52%
Commercial & Industrial$510.0M48%

ROKU
ROKU

Advertising$612.7M49%
Subscriptions$518.5M42%
Devices$117.6M9%

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