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Side-by-side financial comparison of Generac (GNRC) and RUSH ENTERPRISES INC \TX\ (RUSHA). Click either name above to swap in a different company.

RUSH ENTERPRISES INC \TX\ is the larger business by last-quarter revenue ($1.7B vs $1.1B, roughly 1.6× Generac). Generac runs the higher net margin — 6.9% vs 3.7%, a 3.2% gap on every dollar of revenue. On growth, Generac posted the faster year-over-year revenue change (12.4% vs -9.0%). RUSH ENTERPRISES INC \TX\ produced more free cash flow last quarter ($411.6M vs $89.9M). Over the past eight quarters, Generac's revenue compounded faster (3.0% CAGR vs -6.8%).

Generac Holdings Inc., commonly referred to as Generac, is a Fortune 1000 American manufacturer of backup power generation products for residential, light commercial, and industrial markets. Generac's power systems range in output from 800 watts to 9 megawatts and are available through independent dealers, retailers, and wholesalers. Generac has headquarters in Waukesha, Wisconsin, and manufacturing facilities in Berlin, Oshkosh, Jefferson, Eagle, and Whitewater, all in Wisconsin.

Rush Enterprises is an American commercial vehicle dealership headquartered in New Braunfels, Texas. It primarily sells new and used trucks, through its Rush Truck Centers. In 2019, the company operated over 200 Rush Truck Centers in 20 U.S. states as well as 14 locations in Canada. As of 2020, it was a Fortune 500 corporation.

GNRC vs RUSHA — Head-to-Head

Bigger by revenue
RUSHA
RUSHA
1.6× larger
RUSHA
$1.7B
$1.1B
GNRC
Growing faster (revenue YoY)
GNRC
GNRC
+21.4% gap
GNRC
12.4%
-9.0%
RUSHA
Higher net margin
GNRC
GNRC
3.2% more per $
GNRC
6.9%
3.7%
RUSHA
More free cash flow
RUSHA
RUSHA
$321.7M more FCF
RUSHA
$411.6M
$89.9M
GNRC
Faster 2-yr revenue CAGR
GNRC
GNRC
Annualised
GNRC
3.0%
-6.8%
RUSHA

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
GNRC
GNRC
RUSHA
RUSHA
Revenue
$1.1B
$1.7B
Net Profit
$73.1M
$61.7M
Gross Margin
38.7%
20.4%
Operating Margin
11.1%
4.9%
Net Margin
6.9%
3.7%
Revenue YoY
12.4%
-9.0%
Net Profit YoY
65.1%
1.8%
EPS (diluted)
$1.24
$0.77

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$1.1B
$1.7B
Q4 25
$1.1B
$1.7B
Q3 25
$1.1B
$1.8B
Q2 25
$1.1B
$1.8B
Q1 25
$942.1M
$1.8B
Q4 24
$1.2B
$1.9B
Q3 24
$1.2B
$1.8B
Q2 24
$998.2M
$1.9B
Net Profit
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$73.1M
$61.7M
Q4 25
$-24.5M
$64.3M
Q3 25
$66.2M
$66.7M
Q2 25
$74.0M
$72.4M
Q1 25
$43.8M
$60.3M
Q4 24
$117.2M
$74.8M
Q3 24
$113.7M
$79.1M
Q2 24
$59.1M
$78.7M
Gross Margin
GNRC
GNRC
RUSHA
RUSHA
Q1 26
38.7%
20.4%
Q4 25
36.3%
20.8%
Q3 25
38.3%
21.0%
Q2 25
39.3%
20.7%
Q1 25
39.5%
20.3%
Q4 24
40.6%
19.3%
Q3 24
40.2%
21.0%
Q2 24
37.6%
20.2%
Operating Margin
GNRC
GNRC
RUSHA
RUSHA
Q1 26
11.1%
4.9%
Q4 25
-0.9%
5.5%
Q3 25
9.3%
5.6%
Q2 25
10.5%
6.0%
Q1 25
8.9%
5.2%
Q4 24
16.0%
5.8%
Q3 24
14.4%
6.7%
Q2 24
10.3%
6.4%
Net Margin
GNRC
GNRC
RUSHA
RUSHA
Q1 26
6.9%
3.7%
Q4 25
-2.2%
3.8%
Q3 25
5.9%
3.7%
Q2 25
7.0%
3.9%
Q1 25
4.7%
3.4%
Q4 24
9.5%
3.9%
Q3 24
9.7%
4.4%
Q2 24
5.9%
4.1%
EPS (diluted)
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$1.24
$0.77
Q4 25
$-0.41
$0.81
Q3 25
$1.12
$0.83
Q2 25
$1.25
$0.90
Q1 25
$0.73
$0.73
Q4 24
$2.14
$-95.13
Q3 24
$1.89
$0.97
Q2 24
$0.97
$97.00

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
GNRC
GNRC
RUSHA
RUSHA
Cash + ST InvestmentsLiquidity on hand
$265.5M
Total DebtLower is stronger
$44.0M
$277.8M
Stockholders' EquityBook value
$2.7B
$2.3B
Total Assets
$5.6B
$4.5B
Debt / EquityLower = less leverage
0.02×
0.12×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$265.5M
Q4 25
$341.4M
$212.6M
Q3 25
$300.0M
$242.0M
Q2 25
$223.5M
$211.1M
Q1 25
$187.5M
$228.7M
Q4 24
$281.3M
$228.1M
Q3 24
$214.2M
$185.1M
Q2 24
$218.3M
$167.3M
Total Debt
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$44.0M
$277.8M
Q4 25
$1.3B
$274.8M
Q3 25
$1.4B
Q2 25
$1.3B
Q1 25
$1.2B
Q4 24
$1.2B
$408.4M
Q3 24
$1.4B
Q2 24
$1.4B
Stockholders' Equity
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$2.7B
$2.3B
Q4 25
$2.6B
$2.2B
Q3 25
$2.6B
$2.2B
Q2 25
$2.6B
$2.2B
Q1 25
$2.5B
$2.2B
Q4 24
$2.5B
$2.1B
Q3 24
$2.4B
$2.1B
Q2 24
$2.4B
$2.0B
Total Assets
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$5.6B
$4.5B
Q4 25
$5.6B
$4.4B
Q3 25
$5.6B
$4.6B
Q2 25
$5.4B
$4.7B
Q1 25
$5.1B
$4.7B
Q4 24
$5.1B
$4.6B
Q3 24
$5.2B
$4.6B
Q2 24
$5.1B
$4.5B
Debt / Equity
GNRC
GNRC
RUSHA
RUSHA
Q1 26
0.02×
0.12×
Q4 25
0.48×
0.12×
Q3 25
0.51×
Q2 25
0.50×
Q1 25
0.48×
Q4 24
0.49×
0.19×
Q3 24
0.56×
Q2 24
0.61×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
GNRC
GNRC
RUSHA
RUSHA
Operating Cash FlowLast quarter
$119.3M
Free Cash FlowOCF − Capex
$89.9M
$411.6M
FCF MarginFCF / Revenue
8.5%
24.4%
Capex IntensityCapex / Revenue
2.0%
Cash ConversionOCF / Net Profit
1.63×
TTM Free Cash FlowTrailing 4 quarters
$330.8M
$828.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$119.3M
Q4 25
$189.3M
$112.9M
Q3 25
$118.4M
$367.8M
Q2 25
$72.2M
$227.6M
Q1 25
$58.2M
$153.5M
Q4 24
$339.5M
$392.3M
Q3 24
$212.3M
$111.7M
Q2 24
$77.7M
$270.6M
Free Cash Flow
GNRC
GNRC
RUSHA
RUSHA
Q1 26
$89.9M
$411.6M
Q4 25
$129.9M
$31.9M
Q3 25
$96.5M
$271.2M
Q2 25
$14.5M
$113.8M
Q1 25
$27.2M
$45.1M
Q4 24
$286.1M
$263.5M
Q3 24
$183.7M
$-20.0M
Q2 24
$49.7M
$177.2M
FCF Margin
GNRC
GNRC
RUSHA
RUSHA
Q1 26
8.5%
24.4%
Q4 25
11.9%
1.9%
Q3 25
8.7%
15.2%
Q2 25
1.4%
6.2%
Q1 25
2.9%
2.6%
Q4 24
23.2%
13.7%
Q3 24
15.6%
-1.1%
Q2 24
5.0%
9.1%
Capex Intensity
GNRC
GNRC
RUSHA
RUSHA
Q1 26
2.0%
Q4 25
5.4%
4.8%
Q3 25
2.0%
5.4%
Q2 25
5.4%
6.2%
Q1 25
3.3%
6.2%
Q4 24
4.3%
6.7%
Q3 24
2.4%
7.3%
Q2 24
2.8%
4.8%
Cash Conversion
GNRC
GNRC
RUSHA
RUSHA
Q1 26
1.63×
Q4 25
1.75×
Q3 25
1.79×
5.51×
Q2 25
0.98×
3.14×
Q1 25
1.33×
2.55×
Q4 24
2.90×
5.25×
Q3 24
1.87×
1.41×
Q2 24
1.31×
3.44×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

GNRC
GNRC

Residential$549.3M52%
Commercial & Industrial$510.0M48%

RUSHA
RUSHA

New and used commercial vehicle sales$955.1M57%
Aftermarket products and services sales$627.2M37%
Lease and rental sales$92.3M5%
Finance and insurance$5.6M0%

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