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Side-by-side financial comparison of HARTE HANKS INC (HHS) and Rumble Inc. (RUM). Click either name above to swap in a different company.
HARTE HANKS INC is the larger business by last-quarter revenue ($39.9M vs $27.1M, roughly 1.5× Rumble Inc.). HARTE HANKS INC runs the higher net margin — 5.5% vs -120.8%, a 126.3% gap on every dollar of revenue. On growth, Rumble Inc. posted the faster year-over-year revenue change (-10.5% vs -15.4%). HARTE HANKS INC produced more free cash flow last quarter ($-686.0K vs $-31.7M). Over the past eight quarters, Rumble Inc.'s revenue compounded faster (15.2% CAGR vs -6.4%).
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".
HHS vs RUM — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $39.9M | $27.1M |
| Net Profit | $2.2M | $-32.7M |
| Gross Margin | — | 5.5% |
| Operating Margin | -0.3% | -131.1% |
| Net Margin | 5.5% | -120.8% |
| Revenue YoY | -15.4% | -10.5% |
| Net Profit YoY | — | 86.2% |
| EPS (diluted) | $0.30 | $-0.13 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $39.9M | $27.1M | ||
| Q3 25 | $39.5M | $24.8M | ||
| Q2 25 | $38.6M | — | ||
| Q1 25 | $41.6M | $23.7M | ||
| Q4 24 | $47.1M | $30.2M | ||
| Q3 24 | $47.6M | $25.1M | ||
| Q2 24 | $45.0M | $22.5M | ||
| Q1 24 | $45.4M | $17.7M |
| Q4 25 | $2.2M | $-32.7M | ||
| Q3 25 | $-2.3M | $-16.3M | ||
| Q2 25 | $-335.0K | — | ||
| Q1 25 | $-392.0K | $-2.7M | ||
| Q4 24 | — | $-236.8M | ||
| Q3 24 | $142.0K | $-31.5M | ||
| Q2 24 | $-27.8M | $-26.8M | ||
| Q1 24 | $-171.0K | $-43.3M |
| Q4 25 | — | 5.5% | ||
| Q3 25 | — | -1.8% | ||
| Q2 25 | — | — | ||
| Q1 25 | — | -26.7% | ||
| Q4 24 | — | -14.2% | ||
| Q3 24 | — | -45.4% | ||
| Q2 24 | — | -58.8% | ||
| Q1 24 | — | -79.5% |
| Q4 25 | -0.3% | -131.1% | ||
| Q3 25 | 1.3% | -113.6% | ||
| Q2 25 | 0.1% | — | ||
| Q1 25 | -0.1% | -153.5% | ||
| Q4 24 | -3.3% | -80.1% | ||
| Q3 24 | 4.0% | -131.0% | ||
| Q2 24 | 3.0% | -172.7% | ||
| Q1 24 | 0.8% | -197.4% |
| Q4 25 | 5.5% | -120.8% | ||
| Q3 25 | -5.8% | -65.7% | ||
| Q2 25 | -0.9% | — | ||
| Q1 25 | -0.9% | -11.2% | ||
| Q4 24 | — | -783.2% | ||
| Q3 24 | 0.3% | -125.9% | ||
| Q2 24 | -61.8% | -119.2% | ||
| Q1 24 | -0.4% | -244.1% |
| Q4 25 | $0.30 | $-0.13 | ||
| Q3 25 | $-0.31 | $-0.06 | ||
| Q2 25 | $-0.05 | — | ||
| Q1 25 | $-0.05 | $-0.01 | ||
| Q4 24 | $-0.31 | $-1.17 | ||
| Q3 24 | $0.02 | $-0.15 | ||
| Q2 24 | $-3.84 | $-0.13 | ||
| Q1 24 | $-0.02 | $-0.21 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $5.6M | $237.9M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $20.5M | $274.8M |
| Total Assets | $91.8M | $336.8M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $5.6M | $237.9M | ||
| Q3 25 | $6.5M | $269.8M | ||
| Q2 25 | $4.8M | — | ||
| Q1 25 | $9.0M | $301.3M | ||
| Q4 24 | $9.8M | $114.0M | ||
| Q3 24 | $5.9M | $132.0M | ||
| Q2 24 | $11.0M | $154.2M | ||
| Q1 24 | $11.5M | $183.8M |
| Q4 25 | $20.5M | $274.8M | ||
| Q3 25 | $19.9M | $302.2M | ||
| Q2 25 | $22.2M | — | ||
| Q1 25 | $21.4M | $339.6M | ||
| Q4 24 | $21.7M | $-63.1M | ||
| Q3 24 | $21.0M | $166.1M | ||
| Q2 24 | $20.6M | $192.7M | ||
| Q1 24 | $20.0M | $210.7M |
| Q4 25 | $91.8M | $336.8M | ||
| Q3 25 | $92.7M | $367.2M | ||
| Q2 25 | $95.0M | — | ||
| Q1 25 | $100.6M | $391.1M | ||
| Q4 24 | $101.8M | $195.3M | ||
| Q3 24 | $108.1M | $217.2M | ||
| Q2 24 | $109.7M | $243.2M | ||
| Q1 24 | $113.4M | $263.0M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $737.0K | $-29.4M |
| Free Cash FlowOCF − Capex | $-686.0K | $-31.7M |
| FCF MarginFCF / Revenue | -1.7% | -117.2% |
| Capex IntensityCapex / Revenue | 3.6% | 8.5% |
| Cash ConversionOCF / Net Profit | 0.33× | — |
| TTM Free Cash FlowTrailing 4 quarters | $-4.5M | $-70.8M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $737.0K | $-29.4M | ||
| Q3 25 | $3.2M | $-10.6M | ||
| Q2 25 | $-4.8M | — | ||
| Q1 25 | $-818.0K | $-14.5M | ||
| Q4 24 | $4.0M | $-12.4M | ||
| Q3 24 | $-2.9M | $-19.1M | ||
| Q2 24 | $1.6M | $-21.7M | ||
| Q1 24 | $-5.7M | $-33.9M |
| Q4 25 | $-686.0K | $-31.7M | ||
| Q3 25 | $2.2M | $-12.0M | ||
| Q2 25 | $-5.1M | — | ||
| Q1 25 | $-923.0K | $-14.6M | ||
| Q4 24 | $3.4M | $-12.4M | ||
| Q3 24 | $-4.9M | $-19.9M | ||
| Q2 24 | $926.0K | $-23.1M | ||
| Q1 24 | $-6.2M | $-34.3M |
| Q4 25 | -1.7% | -117.2% | ||
| Q3 25 | 5.5% | -48.6% | ||
| Q2 25 | -13.1% | — | ||
| Q1 25 | -2.2% | -61.7% | ||
| Q4 24 | 7.3% | -40.9% | ||
| Q3 24 | -10.2% | -79.5% | ||
| Q2 24 | 2.1% | -102.8% | ||
| Q1 24 | -13.7% | -193.3% |
| Q4 25 | 3.6% | 8.5% | ||
| Q3 25 | 2.5% | 5.7% | ||
| Q2 25 | 0.6% | — | ||
| Q1 25 | 0.3% | 0.6% | ||
| Q4 24 | 1.3% | 0.1% | ||
| Q3 24 | 4.0% | 3.4% | ||
| Q2 24 | 1.5% | 6.1% | ||
| Q1 24 | 1.2% | 2.4% |
| Q4 25 | 0.33× | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | -20.76× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
RUM
| Audience Monetization | $23.8M | 88% |
| Other Initiatives | $3.3M | 12% |
