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Side-by-side financial comparison of HARTE HANKS INC (HHS) and SMARTFINANCIAL INC. (SMBK). Click either name above to swap in a different company.
SMARTFINANCIAL INC. is the larger business by last-quarter revenue ($53.8M vs $39.9M, roughly 1.4× HARTE HANKS INC). SMARTFINANCIAL INC. runs the higher net margin — 25.4% vs 5.5%, a 19.9% gap on every dollar of revenue. Over the past eight quarters, SMARTFINANCIAL INC.'s revenue compounded faster (15.4% CAGR vs -6.4%).
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
SmartFinancial Inc. is a U.S.-based bank holding company that operates its wholly owned subsidiary SmartBank. It offers a full range of retail and commercial banking products including deposit accounts, personal and business loans, mortgage services, and wealth management solutions, primarily serving individual customers and small-to-medium enterprises across the Southeastern United States.
HHS vs SMBK — Head-to-Head
Income Statement — Q4 FY2025 vs Q1 FY2026
| Metric | | |
|---|---|---|
| Revenue | $39.9M | $53.8M |
| Net Profit | $2.2M | $13.7M |
| Gross Margin | — | — |
| Operating Margin | -0.3% | — |
| Net Margin | 5.5% | 25.4% |
| Revenue YoY | -15.4% | — |
| Net Profit YoY | — | 21.6% |
| EPS (diluted) | $0.30 | $0.81 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q1 26 | — | $53.8M | ||
| Q4 25 | $39.9M | $53.3M | ||
| Q3 25 | $39.5M | $51.1M | ||
| Q2 25 | $38.6M | $49.2M | ||
| Q1 25 | $41.6M | $46.8M | ||
| Q4 24 | $47.1M | $46.8M | ||
| Q3 24 | $47.6M | $44.2M | ||
| Q2 24 | $45.0M | $40.4M |
| Q1 26 | — | $13.7M | ||
| Q4 25 | $2.2M | $13.7M | ||
| Q3 25 | $-2.3M | $13.7M | ||
| Q2 25 | $-335.0K | $11.7M | ||
| Q1 25 | $-392.0K | $11.3M | ||
| Q4 24 | — | $9.6M | ||
| Q3 24 | $142.0K | $9.1M | ||
| Q2 24 | $-27.8M | $8.0M |
| Q1 26 | — | — | ||
| Q4 25 | -0.3% | 31.3% | ||
| Q3 25 | 1.3% | 33.2% | ||
| Q2 25 | 0.1% | 29.0% | ||
| Q1 25 | -0.1% | 29.0% | ||
| Q4 24 | -3.3% | 26.5% | ||
| Q3 24 | 4.0% | 24.3% | ||
| Q2 24 | 3.0% | 25.6% |
| Q1 26 | — | 25.4% | ||
| Q4 25 | 5.5% | 25.7% | ||
| Q3 25 | -5.8% | 26.8% | ||
| Q2 25 | -0.9% | 23.8% | ||
| Q1 25 | -0.9% | 24.0% | ||
| Q4 24 | — | 20.6% | ||
| Q3 24 | 0.3% | 20.7% | ||
| Q2 24 | -61.8% | 19.8% |
| Q1 26 | — | $0.81 | ||
| Q4 25 | $0.30 | $0.81 | ||
| Q3 25 | $-0.31 | $0.81 | ||
| Q2 25 | $-0.05 | $0.69 | ||
| Q1 25 | $-0.05 | $0.67 | ||
| Q4 24 | $-0.31 | $0.57 | ||
| Q3 24 | $0.02 | $0.54 | ||
| Q2 24 | $-3.84 | $0.48 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $5.6M | $346.1M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $20.5M | $562.2M |
| Total Assets | $91.8M | $5.9B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | $346.1M | ||
| Q4 25 | $5.6M | $464.4M | ||
| Q3 25 | $6.5M | $557.1M | ||
| Q2 25 | $4.8M | $365.1M | ||
| Q1 25 | $9.0M | $423.0M | ||
| Q4 24 | $9.8M | $387.6M | ||
| Q3 24 | $5.9M | $192.9M | ||
| Q2 24 | $11.0M | $342.8M |
| Q1 26 | — | — | ||
| Q4 25 | — | — | ||
| Q3 25 | — | $1.3M | ||
| Q2 25 | — | $7.0M | ||
| Q1 25 | — | $7.6M | ||
| Q4 24 | — | $8.1M | ||
| Q3 24 | — | $9.0M | ||
| Q2 24 | — | $12.7M |
| Q1 26 | — | $562.2M | ||
| Q4 25 | $20.5M | $552.4M | ||
| Q3 25 | $19.9M | $538.4M | ||
| Q2 25 | $22.2M | $519.0M | ||
| Q1 25 | $21.4M | $505.8M | ||
| Q4 24 | $21.7M | $491.3M | ||
| Q3 24 | $21.0M | $489.0M | ||
| Q2 24 | $20.6M | $472.5M |
| Q1 26 | — | $5.9B | ||
| Q4 25 | $91.8M | $5.9B | ||
| Q3 25 | $92.7M | $5.8B | ||
| Q2 25 | $95.0M | $5.5B | ||
| Q1 25 | $100.6M | $5.4B | ||
| Q4 24 | $101.8M | $5.3B | ||
| Q3 24 | $108.1M | $4.9B | ||
| Q2 24 | $109.7M | $4.9B |
| Q1 26 | — | — | ||
| Q4 25 | — | — | ||
| Q3 25 | — | 0.00× | ||
| Q2 25 | — | 0.01× | ||
| Q1 25 | — | 0.02× | ||
| Q4 24 | — | 0.02× | ||
| Q3 24 | — | 0.02× | ||
| Q2 24 | — | 0.03× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $737.0K | — |
| Free Cash FlowOCF − Capex | $-686.0K | — |
| FCF MarginFCF / Revenue | -1.7% | — |
| Capex IntensityCapex / Revenue | 3.6% | — |
| Cash ConversionOCF / Net Profit | 0.33× | — |
| TTM Free Cash FlowTrailing 4 quarters | $-4.5M | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | — | ||
| Q4 25 | $737.0K | $61.7M | ||
| Q3 25 | $3.2M | $16.9M | ||
| Q2 25 | $-4.8M | $14.0M | ||
| Q1 25 | $-818.0K | $14.3M | ||
| Q4 24 | $4.0M | $52.7M | ||
| Q3 24 | $-2.9M | $12.4M | ||
| Q2 24 | $1.6M | $16.5M |
| Q1 26 | — | — | ||
| Q4 25 | $-686.0K | $59.3M | ||
| Q3 25 | $2.2M | $16.6M | ||
| Q2 25 | $-5.1M | $13.2M | ||
| Q1 25 | $-923.0K | $13.4M | ||
| Q4 24 | $3.4M | $46.3M | ||
| Q3 24 | $-4.9M | $11.3M | ||
| Q2 24 | $926.0K | $15.4M |
| Q1 26 | — | — | ||
| Q4 25 | -1.7% | 111.3% | ||
| Q3 25 | 5.5% | 32.4% | ||
| Q2 25 | -13.1% | 26.9% | ||
| Q1 25 | -2.2% | 28.5% | ||
| Q4 24 | 7.3% | 98.9% | ||
| Q3 24 | -10.2% | 25.7% | ||
| Q2 24 | 2.1% | 38.2% |
| Q1 26 | — | — | ||
| Q4 25 | 3.6% | 4.5% | ||
| Q3 25 | 2.5% | 0.6% | ||
| Q2 25 | 0.6% | 1.6% | ||
| Q1 25 | 0.3% | 2.0% | ||
| Q4 24 | 1.3% | 13.7% | ||
| Q3 24 | 4.0% | 2.4% | ||
| Q2 24 | 1.5% | 2.7% |
| Q1 26 | — | — | ||
| Q4 25 | 0.33× | 4.50× | ||
| Q3 25 | — | 1.23× | ||
| Q2 25 | — | 1.20× | ||
| Q1 25 | — | 1.27× | ||
| Q4 24 | — | 5.47× | ||
| Q3 24 | -20.76× | 1.36× | ||
| Q2 24 | — | 2.07× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
SMBK
| Net Interest Income | $45.9M | 85% |
| Noninterest Income | $7.9M | 15% |
