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Side-by-side financial comparison of HARTE HANKS INC (HHS) and SmartRent, Inc. (SMRT). Click either name above to swap in a different company.
HARTE HANKS INC is the larger business by last-quarter revenue ($39.9M vs $36.5M, roughly 1.1× SmartRent, Inc.). HARTE HANKS INC runs the higher net margin — 5.5% vs -8.9%, a 14.4% gap on every dollar of revenue. On growth, SmartRent, Inc. posted the faster year-over-year revenue change (3.1% vs -15.4%). SmartRent, Inc. produced more free cash flow last quarter ($7.7M vs $-686.0K). Over the past eight quarters, HARTE HANKS INC's revenue compounded faster (-6.4% CAGR vs -15.0%).
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
Budget Rent a Car System, Inc. is an American car rental company that was founded in 1958 in Los Angeles, California by Morris Mirkin. Budget is a subsidiary of the Avis Budget Group, with its operations headquartered in Parsippany, New Jersey.
HHS vs SMRT — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $39.9M | $36.5M |
| Net Profit | $2.2M | $-3.2M |
| Gross Margin | — | 38.6% |
| Operating Margin | -0.3% | -10.9% |
| Net Margin | 5.5% | -8.9% |
| Revenue YoY | -15.4% | 3.1% |
| Net Profit YoY | — | 71.6% |
| EPS (diluted) | $0.30 | $-0.02 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $39.9M | $36.5M | ||
| Q3 25 | $39.5M | $36.2M | ||
| Q2 25 | $38.6M | $38.3M | ||
| Q1 25 | $41.6M | $41.3M | ||
| Q4 24 | $47.1M | $35.4M | ||
| Q3 24 | $47.6M | $40.5M | ||
| Q2 24 | $45.0M | $48.5M | ||
| Q1 24 | $45.4M | $50.5M |
| Q4 25 | $2.2M | $-3.2M | ||
| Q3 25 | $-2.3M | $-6.3M | ||
| Q2 25 | $-335.0K | $-10.9M | ||
| Q1 25 | $-392.0K | $-40.2M | ||
| Q4 24 | — | $-11.4M | ||
| Q3 24 | $142.0K | $-9.9M | ||
| Q2 24 | $-27.8M | $-4.6M | ||
| Q1 24 | $-171.0K | $-7.7M |
| Q4 25 | — | 38.6% | ||
| Q3 25 | — | 26.4% | ||
| Q2 25 | — | 33.1% | ||
| Q1 25 | — | 32.8% | ||
| Q4 24 | — | 28.7% | ||
| Q3 24 | — | 33.2% | ||
| Q2 24 | — | 35.7% | ||
| Q1 24 | — | 38.5% |
| Q4 25 | -0.3% | -10.9% | ||
| Q3 25 | 1.3% | -19.4% | ||
| Q2 25 | 0.1% | -30.5% | ||
| Q1 25 | -0.1% | -99.9% | ||
| Q4 24 | -3.3% | -36.6% | ||
| Q3 24 | 4.0% | -29.0% | ||
| Q2 24 | 3.0% | -14.3% | ||
| Q1 24 | 0.8% | -20.1% |
| Q4 25 | 5.5% | -8.9% | ||
| Q3 25 | -5.8% | -17.3% | ||
| Q2 25 | -0.9% | -28.3% | ||
| Q1 25 | -0.9% | -97.2% | ||
| Q4 24 | — | -32.3% | ||
| Q3 24 | 0.3% | -24.5% | ||
| Q2 24 | -61.8% | -9.5% | ||
| Q1 24 | -0.4% | -15.2% |
| Q4 25 | $0.30 | $-0.02 | ||
| Q3 25 | $-0.31 | $-0.03 | ||
| Q2 25 | $-0.05 | $-0.06 | ||
| Q1 25 | $-0.05 | $-0.21 | ||
| Q4 24 | $-0.31 | $-0.06 | ||
| Q3 24 | $0.02 | $-0.05 | ||
| Q2 24 | $-3.84 | $-0.02 | ||
| Q1 24 | $-0.02 | $-0.04 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $5.6M | $104.5M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $20.5M | $232.1M |
| Total Assets | $91.8M | $320.9M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $5.6M | $104.5M | ||
| Q3 25 | $6.5M | $100.0M | ||
| Q2 25 | $4.8M | $105.0M | ||
| Q1 25 | $9.0M | $125.6M | ||
| Q4 24 | $9.8M | $142.5M | ||
| Q3 24 | $5.9M | $163.4M | ||
| Q2 24 | $11.0M | $187.4M | ||
| Q1 24 | $11.5M | $204.7M |
| Q4 25 | $20.5M | $232.1M | ||
| Q3 25 | $19.9M | $234.4M | ||
| Q2 25 | $22.2M | $238.8M | ||
| Q1 25 | $21.4M | $250.7M | ||
| Q4 24 | $21.7M | $289.4M | ||
| Q3 24 | $21.0M | $305.1M | ||
| Q2 24 | $20.6M | $329.4M | ||
| Q1 24 | $20.0M | $333.1M |
| Q4 25 | $91.8M | $320.9M | ||
| Q3 25 | $92.7M | $335.8M | ||
| Q2 25 | $95.0M | $354.0M | ||
| Q1 25 | $100.6M | $366.1M | ||
| Q4 24 | $101.8M | $420.2M | ||
| Q3 24 | $108.1M | $448.6M | ||
| Q2 24 | $109.7M | $475.3M | ||
| Q1 24 | $113.4M | $485.5M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $737.0K | $7.7M |
| Free Cash FlowOCF − Capex | $-686.0K | $7.7M |
| FCF MarginFCF / Revenue | -1.7% | 21.0% |
| Capex IntensityCapex / Revenue | 3.6% | 0.0% |
| Cash ConversionOCF / Net Profit | 0.33× | — |
| TTM Free Cash FlowTrailing 4 quarters | $-4.5M | $-25.1M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $737.0K | $7.7M | ||
| Q3 25 | $3.2M | $-2.1M | ||
| Q2 25 | $-4.8M | $-14.9M | ||
| Q1 25 | $-818.0K | $-12.2M | ||
| Q4 24 | $4.0M | $-12.0M | ||
| Q3 24 | $-2.9M | $-3.7M | ||
| Q2 24 | $1.6M | $-13.9M | ||
| Q1 24 | $-5.7M | $-3.3M |
| Q4 25 | $-686.0K | $7.7M | ||
| Q3 25 | $2.2M | $-2.2M | ||
| Q2 25 | $-5.1M | $-16.2M | ||
| Q1 25 | $-923.0K | $-14.3M | ||
| Q4 24 | $3.4M | $-13.3M | ||
| Q3 24 | $-4.9M | $-3.9M | ||
| Q2 24 | $926.0K | $-14.1M | ||
| Q1 24 | $-6.2M | $-3.4M |
| Q4 25 | -1.7% | 21.0% | ||
| Q3 25 | 5.5% | -6.1% | ||
| Q2 25 | -13.1% | -42.3% | ||
| Q1 25 | -2.2% | -34.7% | ||
| Q4 24 | 7.3% | -37.5% | ||
| Q3 24 | -10.2% | -9.7% | ||
| Q2 24 | 2.1% | -29.1% | ||
| Q1 24 | -13.7% | -6.7% |
| Q4 25 | 3.6% | 0.0% | ||
| Q3 25 | 2.5% | 0.2% | ||
| Q2 25 | 0.6% | 3.3% | ||
| Q1 25 | 0.3% | 5.3% | ||
| Q4 24 | 1.3% | 3.5% | ||
| Q3 24 | 4.0% | 0.6% | ||
| Q2 24 | 1.5% | 0.5% | ||
| Q1 24 | 1.2% | 0.1% |
| Q4 25 | 0.33× | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | -20.76× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
SMRT
| Hosted Services | $18.1M | 50% |
| Hardware Service | $12.5M | 34% |
| Smart Operations Solutions | $2.6M | 7% |
| Access Control | $2.0M | 5% |
| Other Smart Communities Solutions | $1.3M | 3% |
