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Side-by-side financial comparison of Hims & Hers Health, Inc. (HIMS) and MediaAlpha, Inc. (MAX). Click either name above to swap in a different company.

Hims & Hers Health, Inc. is the larger business by last-quarter revenue ($617.8M vs $310.0M, roughly 2.0× MediaAlpha, Inc.). MediaAlpha, Inc. runs the higher net margin — 4.5% vs 3.3%, a 1.2% gap on every dollar of revenue. On growth, Hims & Hers Health, Inc. posted the faster year-over-year revenue change (28.4% vs 17.3%). Over the past eight quarters, Hims & Hers Health, Inc.'s revenue compounded faster (49.0% CAGR vs 31.9%).

Hims & Hers Health, Inc. is an American telehealth company established in 2017. The company provides prescription medications, over-the-counter medications, and personal care products.

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

HIMS vs MAX — Head-to-Head

Bigger by revenue
HIMS
HIMS
2.0× larger
HIMS
$617.8M
$310.0M
MAX
Growing faster (revenue YoY)
HIMS
HIMS
+11.1% gap
HIMS
28.4%
17.3%
MAX
Higher net margin
MAX
MAX
1.2% more per $
MAX
4.5%
3.3%
HIMS
Faster 2-yr revenue CAGR
HIMS
HIMS
Annualised
HIMS
49.0%
31.9%
MAX

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
HIMS
HIMS
MAX
MAX
Revenue
$617.8M
$310.0M
Net Profit
$20.6M
$14.0M
Gross Margin
71.9%
15.1%
Operating Margin
1.5%
7.2%
Net Margin
3.3%
4.5%
Revenue YoY
28.4%
17.3%
Net Profit YoY
-20.8%
701.8%
EPS (diluted)
$0.08

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HIMS
HIMS
MAX
MAX
Q1 26
$310.0M
Q4 25
$617.8M
$291.2M
Q3 25
$599.0M
$306.5M
Q2 25
$544.8M
$251.6M
Q1 25
$586.0M
$264.3M
Q4 24
$481.1M
$300.6M
Q3 24
$401.6M
$259.1M
Q2 24
$315.6M
$178.3M
Net Profit
HIMS
HIMS
MAX
MAX
Q1 26
$14.0M
Q4 25
$20.6M
$31.4M
Q3 25
$15.8M
$14.9M
Q2 25
$42.5M
$-18.7M
Q1 25
$49.5M
$-1.9M
Q4 24
$26.0M
$4.6M
Q3 24
$75.6M
$9.5M
Q2 24
$13.3M
$3.6M
Gross Margin
HIMS
HIMS
MAX
MAX
Q1 26
15.1%
Q4 25
71.9%
15.4%
Q3 25
73.8%
14.2%
Q2 25
76.4%
15.0%
Q1 25
73.5%
15.8%
Q4 24
76.8%
16.3%
Q3 24
79.2%
15.1%
Q2 24
81.3%
17.8%
Operating Margin
HIMS
HIMS
MAX
MAX
Q1 26
7.2%
Q4 25
1.5%
7.7%
Q3 25
2.0%
6.4%
Q2 25
4.9%
-8.0%
Q1 25
9.9%
0.0%
Q4 24
3.9%
6.1%
Q3 24
5.6%
6.0%
Q2 24
3.5%
3.6%
Net Margin
HIMS
HIMS
MAX
MAX
Q1 26
4.5%
Q4 25
3.3%
10.8%
Q3 25
2.6%
4.9%
Q2 25
7.8%
-7.4%
Q1 25
8.4%
-0.7%
Q4 24
5.4%
1.5%
Q3 24
18.8%
3.7%
Q2 24
4.2%
2.0%
EPS (diluted)
HIMS
HIMS
MAX
MAX
Q1 26
Q4 25
$0.08
$0.50
Q3 25
$0.06
$0.26
Q2 25
$0.17
$-0.33
Q1 25
$0.20
$-0.04
Q4 24
$0.10
$0.09
Q3 24
$0.32
$0.17
Q2 24
$0.06
$0.07

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HIMS
HIMS
MAX
MAX
Cash + ST InvestmentsLiquidity on hand
$228.6M
$26.1M
Total DebtLower is stronger
$163.5M
Stockholders' EquityBook value
$540.9M
Total Assets
$2.2B
$367.7M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HIMS
HIMS
MAX
MAX
Q1 26
$26.1M
Q4 25
$228.6M
$46.9M
Q3 25
$345.8M
$38.8M
Q2 25
$1.1B
$85.4M
Q1 25
$273.7M
$63.6M
Q4 24
$220.6M
$43.3M
Q3 24
$165.5M
$32.3M
Q2 24
$129.3M
$28.7M
Total Debt
HIMS
HIMS
MAX
MAX
Q1 26
$163.5M
Q4 25
$153.4M
Q3 25
$155.7M
Q2 25
$158.0M
Q1 25
$160.2M
Q4 24
$162.4M
Q3 24
$164.7M
Q2 24
$166.9M
Stockholders' Equity
HIMS
HIMS
MAX
MAX
Q1 26
Q4 25
$540.9M
$4.2M
Q3 25
$581.0M
$-29.8M
Q2 25
$562.7M
$-3.8M
Q1 25
$549.3M
$7.9M
Q4 24
$476.7M
$2.4M
Q3 24
$440.1M
$-8.4M
Q2 24
$362.0M
$-24.4M
Total Assets
HIMS
HIMS
MAX
MAX
Q1 26
$367.7M
Q4 25
$2.2B
$383.8M
Q3 25
$2.2B
$266.2M
Q2 25
$1.9B
$249.4M
Q1 25
$891.7M
$240.0M
Q4 24
$707.5M
$262.4M
Q3 24
$602.3M
$236.1M
Q2 24
$480.5M
$198.2M
Debt / Equity
HIMS
HIMS
MAX
MAX
Q1 26
Q4 25
36.88×
Q3 25
Q2 25
Q1 25
20.23×
Q4 24
68.31×
Q3 24
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HIMS
HIMS
MAX
MAX
Operating Cash FlowLast quarter
$61.3M
Free Cash FlowOCF − Capex
$-2.5M
FCF MarginFCF / Revenue
-0.4%
Capex IntensityCapex / Revenue
10.3%
Cash ConversionOCF / Net Profit
2.98×
TTM Free Cash FlowTrailing 4 quarters
$57.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HIMS
HIMS
MAX
MAX
Q1 26
Q4 25
$61.3M
$-7.4M
Q3 25
$148.7M
$23.6M
Q2 25
$-19.1M
$25.7M
Q1 25
$109.1M
$23.7M
Q4 24
$86.4M
$14.5M
Q3 24
$85.3M
$8.1M
Q2 24
$53.6M
$21.6M
Free Cash Flow
HIMS
HIMS
MAX
MAX
Q1 26
Q4 25
$-2.5M
$-7.5M
Q3 25
$79.3M
$23.6M
Q2 25
$-69.5M
$25.5M
Q1 25
$50.1M
$23.6M
Q4 24
$59.5M
$14.5M
Q3 24
$79.4M
$8.0M
Q2 24
$47.6M
$21.5M
FCF Margin
HIMS
HIMS
MAX
MAX
Q1 26
Q4 25
-0.4%
-2.6%
Q3 25
13.2%
7.7%
Q2 25
-12.8%
10.2%
Q1 25
8.5%
8.9%
Q4 24
12.4%
4.8%
Q3 24
19.8%
3.1%
Q2 24
15.1%
12.0%
Capex Intensity
HIMS
HIMS
MAX
MAX
Q1 26
Q4 25
10.3%
0.0%
Q3 25
11.6%
0.0%
Q2 25
9.3%
0.1%
Q1 25
10.1%
0.0%
Q4 24
5.6%
0.0%
Q3 24
1.5%
0.0%
Q2 24
1.9%
0.1%
Cash Conversion
HIMS
HIMS
MAX
MAX
Q1 26
Q4 25
2.98×
-0.24×
Q3 25
9.43×
1.58×
Q2 25
-0.45×
Q1 25
2.20×
Q4 24
3.32×
3.13×
Q3 24
1.13×
0.85×
Q2 24
4.03×
5.97×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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