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Side-by-side financial comparison of Honest Company, Inc. (HNST) and WD 40 CO (WDFC). Click either name above to swap in a different company.

WD 40 CO is the larger business by last-quarter revenue ($154.4M vs $88.0M, roughly 1.8× Honest Company, Inc.). WD 40 CO runs the higher net margin — 11.3% vs -26.8%, a 38.1% gap on every dollar of revenue. On growth, WD 40 CO posted the faster year-over-year revenue change (0.6% vs -11.8%). Honest Company, Inc. produced more free cash flow last quarter ($18.1M vs $9.1M). Over the past eight quarters, WD 40 CO's revenue compounded faster (5.4% CAGR vs 1.0%).

The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. Carla Vernón, Chief Executive Officer, is one of the first Afro-Latina CEOs of a U.S. publicly traded company. The Honest Company has raised multiple rounds of venture capital, and went public via an initial public offeri...

WD-40 Company is a global consumer and industrial goods manufacturer best known for its signature multi-purpose lubricant of the same name. Its product portfolio includes cleaners, degreasers, rust removers and specialty lubricants, serving retail, industrial and automotive markets across more than 170 countries and regions worldwide.

HNST vs WDFC — Head-to-Head

Bigger by revenue
WDFC
WDFC
1.8× larger
WDFC
$154.4M
$88.0M
HNST
Growing faster (revenue YoY)
WDFC
WDFC
+12.4% gap
WDFC
0.6%
-11.8%
HNST
Higher net margin
WDFC
WDFC
38.1% more per $
WDFC
11.3%
-26.8%
HNST
More free cash flow
HNST
HNST
$9.0M more FCF
HNST
$18.1M
$9.1M
WDFC
Faster 2-yr revenue CAGR
WDFC
WDFC
Annualised
WDFC
5.4%
1.0%
HNST

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
HNST
HNST
WDFC
WDFC
Revenue
$88.0M
$154.4M
Net Profit
$-23.6M
$17.5M
Gross Margin
15.7%
56.2%
Operating Margin
-27.5%
15.1%
Net Margin
-26.8%
11.3%
Revenue YoY
-11.8%
0.6%
Net Profit YoY
-2813.2%
-7.8%
EPS (diluted)
$-0.21
$1.28

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HNST
HNST
WDFC
WDFC
Q4 25
$88.0M
$154.4M
Q3 25
$92.6M
$163.5M
Q2 25
$93.5M
$156.9M
Q1 25
$97.3M
$146.1M
Q4 24
$99.8M
$153.5M
Q3 24
$99.2M
$156.0M
Q2 24
$93.0M
$155.0M
Q1 24
$86.2M
$139.1M
Net Profit
HNST
HNST
WDFC
WDFC
Q4 25
$-23.6M
$17.5M
Q3 25
$758.0K
$21.2M
Q2 25
$3.9M
$21.0M
Q1 25
$3.3M
$29.9M
Q4 24
$-809.0K
$18.9M
Q3 24
$165.0K
$16.8M
Q2 24
$-4.1M
$19.8M
Q1 24
$-1.4M
$15.5M
Gross Margin
HNST
HNST
WDFC
WDFC
Q4 25
15.7%
56.2%
Q3 25
37.3%
54.7%
Q2 25
40.4%
56.2%
Q1 25
38.7%
54.6%
Q4 24
38.8%
54.8%
Q3 24
38.7%
54.1%
Q2 24
38.3%
53.1%
Q1 24
37.0%
52.4%
Operating Margin
HNST
HNST
WDFC
WDFC
Q4 25
-27.5%
15.1%
Q3 25
0.3%
17.1%
Q2 25
3.1%
17.4%
Q1 25
2.6%
15.9%
Q4 24
-1.0%
16.4%
Q3 24
0.1%
15.4%
Q2 24
-4.3%
17.5%
Q1 24
-1.5%
15.1%
Net Margin
HNST
HNST
WDFC
WDFC
Q4 25
-26.8%
11.3%
Q3 25
0.8%
13.0%
Q2 25
4.1%
13.4%
Q1 25
3.3%
20.4%
Q4 24
-0.8%
12.3%
Q3 24
0.2%
10.8%
Q2 24
-4.4%
12.8%
Q1 24
-1.6%
11.2%
EPS (diluted)
HNST
HNST
WDFC
WDFC
Q4 25
$-0.21
$1.28
Q3 25
$0.01
$1.57
Q2 25
$0.03
$1.54
Q1 25
$0.03
$2.19
Q4 24
$-0.01
$1.39
Q3 24
$0.00
$1.23
Q2 24
$-0.04
$1.46
Q1 24
$-0.01
$1.14

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HNST
HNST
WDFC
WDFC
Cash + ST InvestmentsLiquidity on hand
$89.6M
$48.6M
Total DebtLower is stronger
$85.7M
Stockholders' EquityBook value
$169.7M
$264.1M
Total Assets
$225.4M
$459.7M
Debt / EquityLower = less leverage
0.32×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HNST
HNST
WDFC
WDFC
Q4 25
$89.6M
$48.6M
Q3 25
$71.5M
$58.1M
Q2 25
$72.1M
$51.7M
Q1 25
$72.8M
$53.0M
Q4 24
$75.4M
$54.9M
Q3 24
$53.4M
$46.7M
Q2 24
$36.6M
$45.3M
Q1 24
$33.6M
$55.4M
Total Debt
HNST
HNST
WDFC
WDFC
Q4 25
$85.7M
Q3 25
$86.2M
Q2 25
$85.6M
Q1 25
$84.4M
Q4 24
$84.6M
Q3 24
$86.0M
Q2 24
$85.5M
Q1 24
$85.9M
Stockholders' Equity
HNST
HNST
WDFC
WDFC
Q4 25
$169.7M
$264.1M
Q3 25
$190.2M
$268.2M
Q2 25
$187.0M
$257.1M
Q1 25
$180.4M
$242.1M
Q4 24
$174.3M
$226.3M
Q3 24
$133.9M
$230.5M
Q2 24
$129.7M
$222.2M
Q1 24
$124.8M
$216.3M
Total Assets
HNST
HNST
WDFC
WDFC
Q4 25
$225.4M
$459.7M
Q3 25
$241.5M
$475.8M
Q2 25
$249.0M
$456.0M
Q1 25
$265.3M
$458.3M
Q4 24
$247.4M
$447.3M
Q3 24
$209.2M
$449.0M
Q2 24
$200.2M
$443.6M
Q1 24
$198.1M
$442.0M
Debt / Equity
HNST
HNST
WDFC
WDFC
Q4 25
0.32×
Q3 25
0.32×
Q2 25
0.33×
Q1 25
0.35×
Q4 24
0.37×
Q3 24
0.37×
Q2 24
0.38×
Q1 24
0.40×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HNST
HNST
WDFC
WDFC
Operating Cash FlowLast quarter
$19.3M
$10.0M
Free Cash FlowOCF − Capex
$18.1M
$9.1M
FCF MarginFCF / Revenue
20.5%
5.9%
Capex IntensityCapex / Revenue
1.4%
0.6%
Cash ConversionOCF / Net Profit
0.57×
TTM Free Cash FlowTrailing 4 quarters
$13.6M
$78.2M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HNST
HNST
WDFC
WDFC
Q4 25
$19.3M
$10.0M
Q3 25
$-504.0K
$29.9M
Q2 25
$-745.0K
$35.1M
Q1 25
$-2.9M
$8.0M
Q4 24
$-16.8M
$14.9M
Q3 24
$15.1M
$27.2M
Q2 24
$2.9M
$19.9M
Q1 24
$336.0K
$18.0M
Free Cash Flow
HNST
HNST
WDFC
WDFC
Q4 25
$18.1M
$9.1M
Q3 25
$-624.0K
$28.6M
Q2 25
$-826.0K
$34.0M
Q1 25
$-3.0M
$6.6M
Q4 24
$-17.2M
$14.2M
Q3 24
$15.0M
$26.4M
Q2 24
$2.9M
$18.7M
Q1 24
$260.0K
$16.7M
FCF Margin
HNST
HNST
WDFC
WDFC
Q4 25
20.5%
5.9%
Q3 25
-0.7%
17.5%
Q2 25
-0.9%
21.6%
Q1 25
-3.1%
4.5%
Q4 24
-17.2%
9.3%
Q3 24
15.1%
16.9%
Q2 24
3.1%
12.0%
Q1 24
0.3%
12.0%
Capex Intensity
HNST
HNST
WDFC
WDFC
Q4 25
1.4%
0.6%
Q3 25
0.1%
0.8%
Q2 25
0.1%
0.7%
Q1 25
0.1%
0.9%
Q4 24
0.3%
0.5%
Q3 24
0.1%
0.5%
Q2 24
0.0%
0.8%
Q1 24
0.1%
0.9%
Cash Conversion
HNST
HNST
WDFC
WDFC
Q4 25
0.57×
Q3 25
-0.66×
1.41×
Q2 25
-0.19×
1.67×
Q1 25
-0.90×
0.27×
Q4 24
0.79×
Q3 24
91.42×
1.62×
Q2 24
1.00×
Q1 24
1.16×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HNST
HNST

Segment breakdown not available.

WDFC
WDFC

Other$82.6M53%
WD40Multi Use Product$56.0M36%
WD40Specialist$9.0M6%
Other Maintenance Products$4.0M3%
Homecare And Cleaning Products$2.7M2%

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