vs
Side-by-side financial comparison of Baozun Inc. (BZUN) and Honest Company, Inc. (HNST). Click either name above to swap in a different company.
Honest Company, Inc. is the larger business by last-quarter revenue ($88.0M vs $84.2M, roughly 1.0× Baozun Inc.). Baozun Inc. runs the higher net margin — -2.0% vs -26.8%, a 24.8% gap on every dollar of revenue.
Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.
The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. Carla Vernón, Chief Executive Officer, is one of the first Afro-Latina CEOs of a U.S. publicly traded company. The Honest Company has raised multiple rounds of venture capital, and went public via an initial public offeri...
BZUN vs HNST — Head-to-Head
Income Statement — Q2 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $84.2M | $88.0M |
| Net Profit | $-1.7M | $-23.6M |
| Gross Margin | — | 15.7% |
| Operating Margin | -1.7% | -27.5% |
| Net Margin | -2.0% | -26.8% |
| Revenue YoY | — | -11.8% |
| Net Profit YoY | — | -2813.2% |
| EPS (diluted) | — | $-0.21 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | — | $88.0M | ||
| Q3 25 | — | $92.6M | ||
| Q2 25 | $84.2M | $93.5M | ||
| Q1 25 | — | $97.3M | ||
| Q4 24 | — | $99.8M | ||
| Q3 24 | — | $99.2M | ||
| Q2 24 | — | $93.0M | ||
| Q1 24 | — | $86.2M |
| Q4 25 | — | $-23.6M | ||
| Q3 25 | — | $758.0K | ||
| Q2 25 | $-1.7M | $3.9M | ||
| Q1 25 | — | $3.3M | ||
| Q4 24 | — | $-809.0K | ||
| Q3 24 | — | $165.0K | ||
| Q2 24 | — | $-4.1M | ||
| Q1 24 | — | $-1.4M |
| Q4 25 | — | 15.7% | ||
| Q3 25 | — | 37.3% | ||
| Q2 25 | — | 40.4% | ||
| Q1 25 | — | 38.7% | ||
| Q4 24 | — | 38.8% | ||
| Q3 24 | — | 38.7% | ||
| Q2 24 | — | 38.3% | ||
| Q1 24 | — | 37.0% |
| Q4 25 | — | -27.5% | ||
| Q3 25 | — | 0.3% | ||
| Q2 25 | -1.7% | 3.1% | ||
| Q1 25 | — | 2.6% | ||
| Q4 24 | — | -1.0% | ||
| Q3 24 | — | 0.1% | ||
| Q2 24 | — | -4.3% | ||
| Q1 24 | — | -1.5% |
| Q4 25 | — | -26.8% | ||
| Q3 25 | — | 0.8% | ||
| Q2 25 | -2.0% | 4.1% | ||
| Q1 25 | — | 3.3% | ||
| Q4 24 | — | -0.8% | ||
| Q3 24 | — | 0.2% | ||
| Q2 24 | — | -4.4% | ||
| Q1 24 | — | -1.6% |
| Q4 25 | — | $-0.21 | ||
| Q3 25 | — | $0.01 | ||
| Q2 25 | — | $0.03 | ||
| Q1 25 | — | $0.03 | ||
| Q4 24 | — | $-0.01 | ||
| Q3 24 | — | $0.00 | ||
| Q2 24 | — | $-0.04 | ||
| Q1 24 | — | $-0.01 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $6.9M | $89.6M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $10.7M | $169.7M |
| Total Assets | $25.9M | $225.4M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $89.6M | ||
| Q3 25 | — | $71.5M | ||
| Q2 25 | $6.9M | $72.1M | ||
| Q1 25 | — | $72.8M | ||
| Q4 24 | — | $75.4M | ||
| Q3 24 | — | $53.4M | ||
| Q2 24 | — | $36.6M | ||
| Q1 24 | — | $33.6M |
| Q4 25 | — | $169.7M | ||
| Q3 25 | — | $190.2M | ||
| Q2 25 | $10.7M | $187.0M | ||
| Q1 25 | — | $180.4M | ||
| Q4 24 | — | $174.3M | ||
| Q3 24 | — | $133.9M | ||
| Q2 24 | — | $129.7M | ||
| Q1 24 | — | $124.8M |
| Q4 25 | — | $225.4M | ||
| Q3 25 | — | $241.5M | ||
| Q2 25 | $25.9M | $249.0M | ||
| Q1 25 | — | $265.3M | ||
| Q4 24 | — | $247.4M | ||
| Q3 24 | — | $209.2M | ||
| Q2 24 | — | $200.2M | ||
| Q1 24 | — | $198.1M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | — | $19.3M |
| Free Cash FlowOCF − Capex | — | $18.1M |
| FCF MarginFCF / Revenue | — | 20.5% |
| Capex IntensityCapex / Revenue | — | 1.4% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | — | $13.6M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $19.3M | ||
| Q3 25 | — | $-504.0K | ||
| Q2 25 | — | $-745.0K | ||
| Q1 25 | — | $-2.9M | ||
| Q4 24 | — | $-16.8M | ||
| Q3 24 | — | $15.1M | ||
| Q2 24 | — | $2.9M | ||
| Q1 24 | — | $336.0K |
| Q4 25 | — | $18.1M | ||
| Q3 25 | — | $-624.0K | ||
| Q2 25 | — | $-826.0K | ||
| Q1 25 | — | $-3.0M | ||
| Q4 24 | — | $-17.2M | ||
| Q3 24 | — | $15.0M | ||
| Q2 24 | — | $2.9M | ||
| Q1 24 | — | $260.0K |
| Q4 25 | — | 20.5% | ||
| Q3 25 | — | -0.7% | ||
| Q2 25 | — | -0.9% | ||
| Q1 25 | — | -3.1% | ||
| Q4 24 | — | -17.2% | ||
| Q3 24 | — | 15.1% | ||
| Q2 24 | — | 3.1% | ||
| Q1 24 | — | 0.3% |
| Q4 25 | — | 1.4% | ||
| Q3 25 | — | 0.1% | ||
| Q2 25 | — | 0.1% | ||
| Q1 25 | — | 0.1% | ||
| Q4 24 | — | 0.3% | ||
| Q3 24 | — | 0.1% | ||
| Q2 24 | — | 0.0% | ||
| Q1 24 | — | 0.1% |
| Q4 25 | — | — | ||
| Q3 25 | — | -0.66× | ||
| Q2 25 | — | -0.19× | ||
| Q1 25 | — | -0.90× | ||
| Q4 24 | — | — | ||
| Q3 24 | — | 91.42× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
