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Side-by-side financial comparison of HEARTLAND EXPRESS INC (HTLD) and NATURES SUNSHINE PRODUCTS INC (NATR). Click either name above to swap in a different company.

HEARTLAND EXPRESS INC is the larger business by last-quarter revenue ($179.4M vs $123.8M, roughly 1.4× NATURES SUNSHINE PRODUCTS INC). NATURES SUNSHINE PRODUCTS INC runs the higher net margin — 3.3% vs -10.8%, a 14.2% gap on every dollar of revenue. On growth, NATURES SUNSHINE PRODUCTS INC posted the faster year-over-year revenue change (4.7% vs -26.1%). NATURES SUNSHINE PRODUCTS INC produced more free cash flow last quarter ($7.6M vs $-44.2M). Over the past eight quarters, NATURES SUNSHINE PRODUCTS INC's revenue compounded faster (5.6% CAGR vs -18.5%).

Heartland Express is an American trucking company headquartered in North Liberty, Iowa. The company offers truckload shipping services across the United States.

Nature's Sunshine Products, Inc. also known as "NSP", is a manufacturer of dietary supplements, including herbs, vitamins, minerals, and personal care products. It is based in Lehi, Utah, with a manufacturing facility in Spanish Fork, Utah.

HTLD vs NATR — Head-to-Head

Bigger by revenue
HTLD
HTLD
1.4× larger
HTLD
$179.4M
$123.8M
NATR
Growing faster (revenue YoY)
NATR
NATR
+30.8% gap
NATR
4.7%
-26.1%
HTLD
Higher net margin
NATR
NATR
14.2% more per $
NATR
3.3%
-10.8%
HTLD
More free cash flow
NATR
NATR
$51.8M more FCF
NATR
$7.6M
$-44.2M
HTLD
Faster 2-yr revenue CAGR
NATR
NATR
Annualised
NATR
5.6%
-18.5%
HTLD

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
HTLD
HTLD
NATR
NATR
Revenue
$179.4M
$123.8M
Net Profit
$-19.4M
$4.1M
Gross Margin
72.5%
Operating Margin
-12.7%
4.3%
Net Margin
-10.8%
3.3%
Revenue YoY
-26.1%
4.7%
Net Profit YoY
-949.2%
1379.4%
EPS (diluted)
$-0.24
$0.23

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HTLD
HTLD
NATR
NATR
Q4 25
$179.4M
$123.8M
Q3 25
$196.5M
$128.3M
Q2 25
$210.4M
$114.8M
Q1 25
$219.4M
$113.2M
Q4 24
$242.6M
$118.2M
Q3 24
$259.9M
$114.6M
Q2 24
$274.8M
$110.6M
Q1 24
$270.3M
$111.0M
Net Profit
HTLD
HTLD
NATR
NATR
Q4 25
$-19.4M
$4.1M
Q3 25
$-8.3M
$5.3M
Q2 25
$-10.9M
$5.3M
Q1 25
$-13.9M
$4.7M
Q4 24
$-1.9M
$-321.0K
Q3 24
$-9.3M
$4.3M
Q2 24
$-3.5M
$1.3M
Q1 24
$-15.1M
$2.3M
Gross Margin
HTLD
HTLD
NATR
NATR
Q4 25
72.5%
Q3 25
73.3%
Q2 25
71.7%
Q1 25
72.1%
Q4 24
72.0%
Q3 24
71.3%
Q2 24
71.4%
Q1 24
71.2%
Operating Margin
HTLD
HTLD
NATR
NATR
Q4 25
-12.7%
4.3%
Q3 25
-3.7%
7.0%
Q2 25
-5.9%
3.7%
Q1 25
-6.8%
5.4%
Q4 24
0.4%
3.8%
Q3 24
-2.7%
4.6%
Q2 24
0.1%
5.1%
Q1 24
-5.3%
4.2%
Net Margin
HTLD
HTLD
NATR
NATR
Q4 25
-10.8%
3.3%
Q3 25
-4.2%
4.2%
Q2 25
-5.2%
4.6%
Q1 25
-6.3%
4.2%
Q4 24
-0.8%
-0.3%
Q3 24
-3.6%
3.8%
Q2 24
-1.3%
1.2%
Q1 24
-5.6%
2.1%
EPS (diluted)
HTLD
HTLD
NATR
NATR
Q4 25
$-0.24
$0.23
Q3 25
$-0.11
$0.30
Q2 25
$-0.14
$0.28
Q1 25
$-0.18
$0.25
Q4 24
$-0.03
$-0.02
Q3 24
$-0.12
$0.23
Q2 24
$-0.04
$0.07
Q1 24
$-0.19
$0.12

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HTLD
HTLD
NATR
NATR
Cash + ST InvestmentsLiquidity on hand
$18.5M
$93.9M
Total DebtLower is stronger
$154.1M
Stockholders' EquityBook value
$755.3M
$161.6M
Total Assets
$1.2B
$261.1M
Debt / EquityLower = less leverage
0.20×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HTLD
HTLD
NATR
NATR
Q4 25
$18.5M
$93.9M
Q3 25
$32.7M
$95.6M
Q2 25
$22.9M
$81.3M
Q1 25
$23.9M
$86.5M
Q4 24
$12.8M
$84.7M
Q3 24
$30.7M
$78.7M
Q2 24
$23.9M
$68.7M
Q1 24
$23.8M
$77.8M
Total Debt
HTLD
HTLD
NATR
NATR
Q4 25
$154.1M
Q3 25
Q2 25
Q1 25
Q4 24
$187.9M
Q3 24
Q2 24
Q1 24
$2.1M
Stockholders' Equity
HTLD
HTLD
NATR
NATR
Q4 25
$755.3M
$161.6M
Q3 25
$775.6M
$166.7M
Q2 25
$786.7M
$163.7M
Q1 25
$807.7M
$167.1M
Q4 24
$822.6M
$161.0M
Q3 24
$825.7M
$162.6M
Q2 24
$836.8M
$156.4M
Q1 24
$848.8M
$159.7M
Total Assets
HTLD
HTLD
NATR
NATR
Q4 25
$1.2B
$261.1M
Q3 25
$1.3B
$264.8M
Q2 25
$1.3B
$254.9M
Q1 25
$1.3B
$252.7M
Q4 24
$1.3B
$240.9M
Q3 24
$1.4B
$245.3M
Q2 24
$1.4B
$235.8M
Q1 24
$1.5B
$247.3M
Debt / Equity
HTLD
HTLD
NATR
NATR
Q4 25
0.20×
Q3 25
Q2 25
Q1 25
Q4 24
0.23×
Q3 24
Q2 24
Q1 24
0.01×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HTLD
HTLD
NATR
NATR
Operating Cash FlowLast quarter
$14.9M
$9.9M
Free Cash FlowOCF − Capex
$-44.2M
$7.6M
FCF MarginFCF / Revenue
-24.6%
6.1%
Capex IntensityCapex / Revenue
33.0%
1.9%
Cash ConversionOCF / Net Profit
2.41×
TTM Free Cash FlowTrailing 4 quarters
$-66.9M
$28.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HTLD
HTLD
NATR
NATR
Q4 25
$14.9M
$9.9M
Q3 25
$27.5M
$18.5M
Q2 25
$21.0M
$4.3M
Q1 25
$25.8M
$2.6M
Q4 24
$37.8M
$12.2M
Q3 24
$35.6M
$9.6M
Q2 24
$40.0M
$1.3M
Q1 24
$31.0M
$2.2M
Free Cash Flow
HTLD
HTLD
NATR
NATR
Q4 25
$-44.2M
$7.6M
Q3 25
$-12.2M
$16.8M
Q2 25
$-12.8M
$3.0M
Q1 25
$2.3M
$1.5M
Q4 24
$-45.5M
$10.0M
Q3 24
$24.6M
$7.9M
Q2 24
$29.4M
$-2.0M
Q1 24
$26.3M
$-1.5M
FCF Margin
HTLD
HTLD
NATR
NATR
Q4 25
-24.6%
6.1%
Q3 25
-6.2%
13.1%
Q2 25
-6.1%
2.6%
Q1 25
1.0%
1.3%
Q4 24
-18.8%
8.5%
Q3 24
9.5%
6.9%
Q2 24
10.7%
-1.9%
Q1 24
9.7%
-1.4%
Capex Intensity
HTLD
HTLD
NATR
NATR
Q4 25
33.0%
1.9%
Q3 25
20.2%
1.3%
Q2 25
16.1%
1.2%
Q1 25
10.7%
1.0%
Q4 24
34.3%
1.9%
Q3 24
4.2%
1.5%
Q2 24
3.8%
3.0%
Q1 24
1.7%
3.3%
Cash Conversion
HTLD
HTLD
NATR
NATR
Q4 25
2.41×
Q3 25
3.46×
Q2 25
0.81×
Q1 25
0.55×
Q4 24
Q3 24
2.21×
Q2 24
0.97×
Q1 24
0.94×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HTLD
HTLD

Segment breakdown not available.

NATR
NATR

Other$68.1M55%
General Health Products$20.2M16%
Digestive Products$13.8M11%
Cardiovascular Products$12.1M10%
Personal Care Products$4.4M4%
Immunity Products$3.1M3%
Weight Management Products$2.1M2%

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