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Side-by-side financial comparison of HUBSPOT INC (HUBS) and WORKIVA INC (WK). Click either name above to swap in a different company.
HUBSPOT INC is the larger business by last-quarter revenue ($846.7M vs $238.9M, roughly 3.5× WORKIVA INC). HUBSPOT INC runs the higher net margin — 6.4% vs 4.9%, a 1.5% gap on every dollar of revenue. On growth, HUBSPOT INC posted the faster year-over-year revenue change (20.4% vs 19.5%). HUBSPOT INC produced more free cash flow last quarter ($234.0M vs $50.7M). Over the past eight quarters, HUBSPOT INC's revenue compounded faster (17.1% CAGR vs 16.6%).
HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. The global headquarters is in Cambridge, MA.
Workiva, Inc. is a global software-as-a-service (SaaS) company. It provides a cloud-based connected and reporting compliance platform that enables the use of connected data and automation of reporting across finance, accounting, risk, and compliance.
HUBS vs WK — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $846.7M | $238.9M |
| Net Profit | $54.4M | $11.8M |
| Gross Margin | 83.7% | 80.7% |
| Operating Margin | 5.7% | 3.3% |
| Net Margin | 6.4% | 4.9% |
| Revenue YoY | 20.4% | 19.5% |
| Net Profit YoY | 992.2% | 234.0% |
| EPS (diluted) | $1.03 | $0.21 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $846.7M | $238.9M | ||
| Q3 25 | $809.5M | $224.2M | ||
| Q2 25 | $760.9M | $215.2M | ||
| Q1 25 | $714.1M | $206.3M | ||
| Q4 24 | $703.2M | $199.9M | ||
| Q3 24 | $669.7M | $185.6M | ||
| Q2 24 | $637.2M | $177.5M | ||
| Q1 24 | $617.4M | $175.7M |
| Q4 25 | $54.4M | $11.8M | ||
| Q3 25 | $16.5M | $2.8M | ||
| Q2 25 | $-3.3M | $-19.4M | ||
| Q1 25 | $-21.8M | $-21.4M | ||
| Q4 24 | $5.0M | $-8.8M | ||
| Q3 24 | $8.1M | $-17.0M | ||
| Q2 24 | $-14.4M | $-17.5M | ||
| Q1 24 | $5.9M | $-11.7M |
| Q4 25 | 83.7% | 80.7% | ||
| Q3 25 | 83.5% | 79.3% | ||
| Q2 25 | 83.9% | 77.0% | ||
| Q1 25 | 83.9% | 76.6% | ||
| Q4 24 | 85.3% | 77.1% | ||
| Q3 24 | 85.2% | 76.5% | ||
| Q2 24 | 85.0% | 76.8% | ||
| Q1 24 | 84.6% | 76.4% |
| Q4 25 | 5.7% | 3.3% | ||
| Q3 25 | 1.4% | -1.5% | ||
| Q2 25 | -3.2% | -10.3% | ||
| Q1 25 | -3.8% | -12.0% | ||
| Q4 24 | -1.5% | -6.7% | ||
| Q3 24 | -1.4% | -11.7% | ||
| Q2 24 | -3.8% | -13.0% | ||
| Q1 24 | -3.8% | -10.4% |
| Q4 25 | 6.4% | 4.9% | ||
| Q3 25 | 2.0% | 1.2% | ||
| Q2 25 | -0.4% | -9.0% | ||
| Q1 25 | -3.1% | -10.4% | ||
| Q4 24 | 0.7% | -4.4% | ||
| Q3 24 | 1.2% | -9.2% | ||
| Q2 24 | -2.3% | -9.9% | ||
| Q1 24 | 1.0% | -6.7% |
| Q4 25 | $1.03 | $0.21 | ||
| Q3 25 | $0.31 | $0.05 | ||
| Q2 25 | $-0.06 | $-0.35 | ||
| Q1 25 | $-0.42 | $-0.38 | ||
| Q4 24 | $0.09 | $-0.15 | ||
| Q3 24 | $0.16 | $-0.31 | ||
| Q2 24 | $-0.28 | $-0.32 | ||
| Q1 24 | $0.12 | $-0.21 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $882.2M | $338.8M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $2.1B | $-5.4M |
| Total Assets | $3.9B | $1.5B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $882.2M | $338.8M | ||
| Q3 25 | $614.4M | $315.9M | ||
| Q2 25 | $601.2M | $284.3M | ||
| Q1 25 | $625.0M | $242.0M | ||
| Q4 24 | $512.7M | $301.8M | ||
| Q3 24 | $410.1M | $248.2M | ||
| Q2 24 | $797.9M | $267.9M | ||
| Q1 24 | $447.8M | $296.1M |
| Q4 25 | $2.1B | $-5.4M | ||
| Q3 25 | $1.9B | $-36.9M | ||
| Q2 25 | $2.1B | $-66.5M | ||
| Q1 25 | $2.0B | $-75.7M | ||
| Q4 24 | $1.9B | $-41.7M | ||
| Q3 24 | $1.8B | $-50.8M | ||
| Q2 24 | $1.6B | $-77.7M | ||
| Q1 24 | $1.4B | $-83.2M |
| Q4 25 | $3.9B | $1.5B | ||
| Q3 25 | $3.5B | $1.4B | ||
| Q2 25 | $3.7B | $1.3B | ||
| Q1 25 | $3.9B | $1.3B | ||
| Q4 24 | $3.8B | $1.4B | ||
| Q3 24 | $3.6B | $1.3B | ||
| Q2 24 | $3.4B | $1.2B | ||
| Q1 24 | $3.2B | $1.2B |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $247.4M | $51.0M |
| Free Cash FlowOCF − Capex | $234.0M | $50.7M |
| FCF MarginFCF / Revenue | 27.6% | 21.2% |
| Capex IntensityCapex / Revenue | 1.6% | 0.1% |
| Cash ConversionOCF / Net Profit | 4.55× | 4.31× |
| TTM Free Cash FlowTrailing 4 quarters | $707.6M | $138.0M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $247.4M | $51.0M | ||
| Q3 25 | $187.4M | $46.2M | ||
| Q2 25 | $164.4M | $50.3M | ||
| Q1 25 | $161.6M | $-7.4M | ||
| Q4 24 | $194.1M | $44.0M | ||
| Q3 24 | $159.5M | $18.9M | ||
| Q2 24 | $117.8M | $-14.0K | ||
| Q1 24 | $127.1M | $24.8M |
| Q4 25 | $234.0M | $50.7M | ||
| Q3 25 | $177.0M | $46.1M | ||
| Q2 25 | $148.3M | $49.3M | ||
| Q1 25 | $148.2M | $-8.1M | ||
| Q4 24 | $181.4M | $43.2M | ||
| Q3 24 | $148.4M | $18.7M | ||
| Q2 24 | $109.6M | $-122.0K | ||
| Q1 24 | $121.2M | $24.6M |
| Q4 25 | 27.6% | 21.2% | ||
| Q3 25 | 21.9% | 20.5% | ||
| Q2 25 | 19.5% | 22.9% | ||
| Q1 25 | 20.8% | -3.9% | ||
| Q4 24 | 25.8% | 21.6% | ||
| Q3 24 | 22.2% | 10.1% | ||
| Q2 24 | 17.2% | -0.1% | ||
| Q1 24 | 19.6% | 14.0% |
| Q4 25 | 1.6% | 0.1% | ||
| Q3 25 | 1.3% | 0.0% | ||
| Q2 25 | 2.1% | 0.5% | ||
| Q1 25 | 1.9% | 0.4% | ||
| Q4 24 | 1.8% | 0.4% | ||
| Q3 24 | 1.7% | 0.1% | ||
| Q2 24 | 1.3% | 0.1% | ||
| Q1 24 | 1.0% | 0.1% |
| Q4 25 | 4.55× | 4.31× | ||
| Q3 25 | 11.33× | 16.57× | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 38.96× | — | ||
| Q3 24 | 19.59× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 21.42× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HUBS
| Subscription And Circulation | $829.0M | 98% |
| Services | $17.8M | 2% |
WK
| License And Service | $219.3M | 92% |
| XBRL Professional Services | $16.4M | 7% |
| Other Services | $3.2M | 1% |
