vs
Side-by-side financial comparison of Ibotta, Inc. (IBTA) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.
Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $88.5M, roughly 1.6× Ibotta, Inc.). On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -10.0%). Ibotta, Inc. produced more free cash flow last quarter ($20.3M vs $-7.8M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs 3.7%).
Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app. Ibotta partners with CPG brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022.
Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”
IBTA vs PRPL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $88.5M | $140.7M |
| Net Profit | — | $-3.2M |
| Gross Margin | 78.7% | 41.9% |
| Operating Margin | -1.9% | -1.6% |
| Net Margin | — | -2.3% |
| Revenue YoY | -10.0% | 9.1% |
| Net Profit YoY | — | 62.1% |
| EPS (diluted) | $-0.03 | $0.03 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $88.5M | $140.7M | ||
| Q3 25 | $83.3M | $118.8M | ||
| Q2 25 | $86.0M | $105.1M | ||
| Q1 25 | $84.6M | $104.2M | ||
| Q4 24 | $98.4M | $129.0M | ||
| Q3 24 | $98.6M | $118.6M | ||
| Q2 24 | $87.9M | $120.3M | ||
| Q1 24 | $82.3M | $120.0M |
| Q4 25 | — | $-3.2M | ||
| Q3 25 | $1.5M | $-11.7M | ||
| Q2 25 | $2.5M | $-17.3M | ||
| Q1 25 | $555.0K | $-19.1M | ||
| Q4 24 | — | $-8.5M | ||
| Q3 24 | $17.2M | $-39.2M | ||
| Q2 24 | $-34.0M | $27.0K | ||
| Q1 24 | $9.3M | $-50.2M |
| Q4 25 | 78.7% | 41.9% | ||
| Q3 25 | 79.4% | 42.8% | ||
| Q2 25 | 79.2% | 35.9% | ||
| Q1 25 | 79.8% | 39.4% | ||
| Q4 24 | 84.6% | 42.9% | ||
| Q3 24 | 87.7% | 29.7% | ||
| Q2 24 | 86.0% | 40.7% | ||
| Q1 24 | 87.2% | 34.8% |
| Q4 25 | -1.9% | -1.6% | ||
| Q3 25 | 2.8% | -10.2% | ||
| Q2 25 | 1.4% | -13.5% | ||
| Q1 25 | -3.3% | -13.9% | ||
| Q4 24 | 13.2% | -6.0% | ||
| Q3 24 | 21.0% | -39.5% | ||
| Q2 24 | -24.6% | -12.1% | ||
| Q1 24 | 19.3% | -19.3% |
| Q4 25 | — | -2.3% | ||
| Q3 25 | 1.8% | -9.9% | ||
| Q2 25 | 2.9% | -16.5% | ||
| Q1 25 | 0.7% | -18.4% | ||
| Q4 24 | — | -6.6% | ||
| Q3 24 | 17.5% | -33.1% | ||
| Q2 24 | -38.6% | 0.0% | ||
| Q1 24 | 11.3% | -41.8% |
| Q4 25 | $-0.03 | $0.03 | ||
| Q3 25 | $0.05 | $0.11 | ||
| Q2 25 | $0.08 | $0.16 | ||
| Q1 25 | $0.02 | $0.18 | ||
| Q4 24 | $3.04 | $0.08 | ||
| Q3 24 | $0.51 | $0.36 | ||
| Q2 24 | $-1.32 | $0.00 | ||
| Q1 24 | $0.33 | $0.47 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $186.6M | $24.3M |
| Total DebtLower is stronger | $0 | $126.7M |
| Stockholders' EquityBook value | $287.7M | $-29.7M |
| Total Assets | $525.9M | $296.3M |
| Debt / EquityLower = less leverage | 0.00× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $186.6M | $24.3M | ||
| Q3 25 | $223.3M | $32.4M | ||
| Q2 25 | $250.5M | $34.2M | ||
| Q1 25 | $297.1M | $21.6M | ||
| Q4 24 | $349.3M | $29.0M | ||
| Q3 24 | $341.3M | $23.4M | ||
| Q2 24 | $317.9M | $23.4M | ||
| Q1 24 | $79.5M | $34.5M |
| Q4 25 | $0 | $126.7M | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | $0 | $70.7M | ||
| Q3 24 | $0 | $50.8M | ||
| Q2 24 | $0 | — | ||
| Q1 24 | $65.3M | — |
| Q4 25 | $287.7M | $-29.7M | ||
| Q3 25 | $329.6M | $-26.9M | ||
| Q2 25 | $354.1M | $-15.6M | ||
| Q1 25 | $401.3M | $1.3M | ||
| Q4 24 | $457.3M | $20.2M | ||
| Q3 24 | $378.0M | $28.0M | ||
| Q2 24 | $359.7M | $66.4M | ||
| Q1 24 | $44.1M | $65.5M |
| Q4 25 | $525.9M | $296.3M | ||
| Q3 25 | $569.4M | $302.1M | ||
| Q2 25 | $600.8M | $303.8M | ||
| Q1 25 | $639.3M | $293.8M | ||
| Q4 24 | $678.4M | $307.8M | ||
| Q3 24 | $598.3M | $309.3M | ||
| Q2 24 | $556.0M | $362.1M | ||
| Q1 24 | $322.1M | $382.1M |
| Q4 25 | 0.00× | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 0.00× | 3.50× | ||
| Q3 24 | 0.00× | 1.82× | ||
| Q2 24 | 0.00× | — | ||
| Q1 24 | 1.48× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $27.8M | $-5.8M |
| Free Cash FlowOCF − Capex | $20.3M | $-7.8M |
| FCF MarginFCF / Revenue | 22.9% | -5.5% |
| Capex IntensityCapex / Revenue | 8.5% | 1.4% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $75.0M | $-41.9M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $27.8M | $-5.8M | ||
| Q3 25 | $21.8M | $-968.0K | ||
| Q2 25 | $25.9M | $-4.0M | ||
| Q1 25 | $19.9M | $-23.1M | ||
| Q4 24 | $22.0M | $6.8M | ||
| Q3 24 | $39.5M | $1.1M | ||
| Q2 24 | $35.0M | $-8.9M | ||
| Q1 24 | $19.4M | $-16.8M |
| Q4 25 | $20.3M | $-7.8M | ||
| Q3 25 | $14.5M | $-1.8M | ||
| Q2 25 | $22.2M | $-7.0M | ||
| Q1 25 | $18.0M | $-25.3M | ||
| Q4 24 | $21.8M | $5.7M | ||
| Q3 24 | $39.2M | $101.0K | ||
| Q2 24 | $34.8M | $-11.0M | ||
| Q1 24 | $19.2M | $-19.9M |
| Q4 25 | 22.9% | -5.5% | ||
| Q3 25 | 17.4% | -1.5% | ||
| Q2 25 | 25.8% | -6.6% | ||
| Q1 25 | 21.2% | -24.3% | ||
| Q4 24 | 22.1% | 4.4% | ||
| Q3 24 | 39.8% | 0.1% | ||
| Q2 24 | 39.6% | -9.2% | ||
| Q1 24 | 23.3% | -16.5% |
| Q4 25 | 8.5% | 1.4% | ||
| Q3 25 | 8.7% | 0.7% | ||
| Q2 25 | 4.2% | 2.8% | ||
| Q1 25 | 2.2% | 2.2% | ||
| Q4 24 | 0.2% | 0.8% | ||
| Q3 24 | 0.3% | 0.9% | ||
| Q2 24 | 0.2% | 1.7% | ||
| Q1 24 | 0.2% | 2.5% |
| Q4 25 | — | — | ||
| Q3 25 | 14.19× | — | ||
| Q2 25 | 10.38× | — | ||
| Q1 25 | 35.78× | — | ||
| Q4 24 | — | — | ||
| Q3 24 | 2.29× | — | ||
| Q2 24 | — | -330.22× | ||
| Q1 24 | 2.08× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
IBTA
| Redemption Revenue | $78.5M | 89% |
| Ad Other Revenue | $10.0M | 11% |
| Breakage | $2.1M | 2% |
PRPL
| Cost Of Revenues | $81.7M | 58% |
| Other | $59.0M | 42% |
