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Side-by-side financial comparison of LAMAR ADVERTISING CO (LAMR) and Bristow Group Inc. (VTOL). Click either name above to swap in a different company.

LAMAR ADVERTISING CO is the larger business by last-quarter revenue ($595.9M vs $377.3M, roughly 1.6× Bristow Group Inc.). LAMAR ADVERTISING CO runs the higher net margin — 25.6% vs 4.9%, a 20.7% gap on every dollar of revenue. On growth, Bristow Group Inc. posted the faster year-over-year revenue change (6.7% vs 2.8%). LAMAR ADVERTISING CO produced more free cash flow last quarter ($208.3M vs $47.8M). Over the past eight quarters, LAMAR ADVERTISING CO's revenue compounded faster (9.4% CAGR vs 5.8%).

Lamar Advertising Company is an advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 363,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014.

Bristow Helicopters Limited is a British civil helicopter operator originally based at Aberdeen Airport, Scotland, which is currently a part of the U.S.-based Bristow Group which in turn has its corporate headquarters in Houston, Texas, U.S. In 2020, Bristow Group was merged with Era Helicopters, a large U.S.-based commercial helicopter operator that was previously a division of Era Aviation, with the two companies then continuing to use the Bristow name.

LAMR vs VTOL — Head-to-Head

Bigger by revenue
LAMR
LAMR
1.6× larger
LAMR
$595.9M
$377.3M
VTOL
Growing faster (revenue YoY)
VTOL
VTOL
+3.9% gap
VTOL
6.7%
2.8%
LAMR
Higher net margin
LAMR
LAMR
20.7% more per $
LAMR
25.6%
4.9%
VTOL
More free cash flow
LAMR
LAMR
$160.5M more FCF
LAMR
$208.3M
$47.8M
VTOL
Faster 2-yr revenue CAGR
LAMR
LAMR
Annualised
LAMR
9.4%
5.8%
VTOL

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
LAMR
LAMR
VTOL
VTOL
Revenue
$595.9M
$377.3M
Net Profit
$152.3M
$18.4M
Gross Margin
67.7%
Operating Margin
32.9%
8.5%
Net Margin
25.6%
4.9%
Revenue YoY
2.8%
6.7%
Net Profit YoY
12801.3%
-42.1%
EPS (diluted)
$1.50
$0.61

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
LAMR
LAMR
VTOL
VTOL
Q4 25
$595.9M
$377.3M
Q3 25
$585.5M
$386.3M
Q2 25
$579.3M
$376.4M
Q1 25
$505.4M
$350.5M
Q4 24
$579.6M
$353.5M
Q3 24
$564.1M
$365.1M
Q2 24
$565.3M
$359.7M
Q1 24
$498.1M
$337.1M
Net Profit
LAMR
LAMR
VTOL
VTOL
Q4 25
$152.3M
$18.4M
Q3 25
$141.8M
$51.5M
Q2 25
$154.4M
$31.7M
Q1 25
$138.8M
$27.4M
Q4 24
$-1.2M
$31.8M
Q3 24
$147.5M
$28.2M
Q2 24
$137.4M
$28.2M
Q1 24
$78.2M
$6.6M
Gross Margin
LAMR
LAMR
VTOL
VTOL
Q4 25
67.7%
Q3 25
67.9%
Q2 25
67.8%
Q1 25
64.4%
Q4 24
67.8%
Q3 24
67.6%
Q2 24
67.6%
Q1 24
64.7%
Operating Margin
LAMR
LAMR
VTOL
VTOL
Q4 25
32.9%
8.5%
Q3 25
32.3%
13.1%
Q2 25
34.1%
11.3%
Q1 25
37.8%
9.6%
Q4 24
6.3%
9.0%
Q3 24
33.1%
9.1%
Q2 24
32.6%
12.4%
Q1 24
25.0%
6.8%
Net Margin
LAMR
LAMR
VTOL
VTOL
Q4 25
25.6%
4.9%
Q3 25
24.2%
13.3%
Q2 25
26.6%
8.4%
Q1 25
27.5%
7.8%
Q4 24
-0.2%
9.0%
Q3 24
26.1%
7.7%
Q2 24
24.3%
7.8%
Q1 24
15.7%
2.0%
EPS (diluted)
LAMR
LAMR
VTOL
VTOL
Q4 25
$1.50
$0.61
Q3 25
$1.40
$1.72
Q2 25
$1.52
$1.07
Q1 25
$1.35
$0.92
Q4 24
$-0.02
$1.07
Q3 24
$1.44
$0.95
Q2 24
$1.34
$0.96
Q1 24
$0.76
$0.23

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
LAMR
LAMR
VTOL
VTOL
Cash + ST InvestmentsLiquidity on hand
$64.8M
$286.2M
Total DebtLower is stronger
$671.5M
Stockholders' EquityBook value
$1.0B
$1.1B
Total Assets
$6.9B
$2.3B
Debt / EquityLower = less leverage
0.63×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
LAMR
LAMR
VTOL
VTOL
Q4 25
$64.8M
$286.2M
Q3 25
$22.0M
$245.5M
Q2 25
$55.7M
$251.8M
Q1 25
$36.1M
$191.1M
Q4 24
$49.5M
$247.5M
Q3 24
$29.5M
$200.3M
Q2 24
$77.9M
$178.6M
Q1 24
$36.4M
$140.6M
Total Debt
LAMR
LAMR
VTOL
VTOL
Q4 25
$671.5M
Q3 25
$675.0M
Q2 25
$705.2M
Q1 25
$701.9M
Q4 24
$689.8M
Q3 24
$629.1M
Q2 24
$594.2M
Q1 24
$544.1M
Stockholders' Equity
LAMR
LAMR
VTOL
VTOL
Q4 25
$1.0B
$1.1B
Q3 25
$1.0B
$1.0B
Q2 25
$906.9M
$984.4M
Q1 25
$1.0B
$931.7M
Q4 24
$1.0B
$891.7M
Q3 24
$1.2B
$899.2M
Q2 24
$1.2B
$849.1M
Q1 24
$1.2B
$820.7M
Total Assets
LAMR
LAMR
VTOL
VTOL
Q4 25
$6.9B
$2.3B
Q3 25
$6.8B
$2.3B
Q2 25
$6.7B
$2.3B
Q1 25
$6.5B
$2.2B
Q4 24
$6.6B
$2.1B
Q3 24
$6.5B
$2.1B
Q2 24
$6.6B
$2.0B
Q1 24
$6.5B
$1.9B
Debt / Equity
LAMR
LAMR
VTOL
VTOL
Q4 25
0.63×
Q3 25
0.65×
Q2 25
0.72×
Q1 25
0.75×
Q4 24
0.77×
Q3 24
0.70×
Q2 24
0.70×
Q1 24
0.66×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
LAMR
LAMR
VTOL
VTOL
Operating Cash FlowLast quarter
$271.2M
$76.9M
Free Cash FlowOCF − Capex
$208.3M
$47.8M
FCF MarginFCF / Revenue
35.0%
12.7%
Capex IntensityCapex / Revenue
10.5%
7.7%
Cash ConversionOCF / Net Profit
1.78×
4.17×
TTM Free Cash FlowTrailing 4 quarters
$683.2M
$56.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
LAMR
LAMR
VTOL
VTOL
Q4 25
$271.2M
$76.9M
Q3 25
$235.7M
$23.1M
Q2 25
$229.5M
$99.0M
Q1 25
$127.7M
$-603.0K
Q4 24
$279.3M
$51.1M
Q3 24
$227.4M
$66.0M
Q2 24
$256.3M
$33.7M
Q1 24
$110.6M
$26.7M
Free Cash Flow
LAMR
LAMR
VTOL
VTOL
Q4 25
$208.3M
$47.8M
Q3 25
$185.8M
$-6.2M
Q2 25
$191.3M
$67.4M
Q1 25
$97.9M
$-52.7M
Q4 24
$236.3M
$-32.4M
Q3 24
$197.3M
$9.0M
Q2 24
$233.7M
$-16.7M
Q1 24
$81.1M
$-37.9M
FCF Margin
LAMR
LAMR
VTOL
VTOL
Q4 25
35.0%
12.7%
Q3 25
31.7%
-1.6%
Q2 25
33.0%
17.9%
Q1 25
19.4%
-15.0%
Q4 24
40.8%
-9.2%
Q3 24
35.0%
2.5%
Q2 24
41.3%
-4.6%
Q1 24
16.3%
-11.2%
Capex Intensity
LAMR
LAMR
VTOL
VTOL
Q4 25
10.5%
7.7%
Q3 25
8.5%
7.6%
Q2 25
6.6%
8.4%
Q1 25
5.9%
14.9%
Q4 24
7.4%
23.6%
Q3 24
5.3%
15.6%
Q2 24
4.0%
14.0%
Q1 24
5.9%
19.2%
Cash Conversion
LAMR
LAMR
VTOL
VTOL
Q4 25
1.78×
4.17×
Q3 25
1.66×
0.45×
Q2 25
1.49×
3.12×
Q1 25
0.92×
-0.02×
Q4 24
1.61×
Q3 24
1.54×
2.34×
Q2 24
1.87×
1.20×
Q1 24
1.41×
4.04×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

LAMR
LAMR

Reportable Segment Aggregation Before Other Operating Segment$531.9M89%
Transit Advertising$42.0M7%
Logo Advertising$22.1M4%

VTOL
VTOL

Offshore Energy Services$247.5M66%
Government Services$100.1M27%
Other$21.9M6%
Related Party$7.8M2%

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