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Side-by-side financial comparison of MediaAlpha, Inc. (MAX) and E.W. SCRIPPS Co (SSP). Click either name above to swap in a different company.

E.W. SCRIPPS Co is the larger business by last-quarter revenue ($560.3M vs $310.0M, roughly 1.8× MediaAlpha, Inc.). MediaAlpha, Inc. runs the higher net margin — 4.5% vs -5.1%, a 9.6% gap on every dollar of revenue. On growth, MediaAlpha, Inc. posted the faster year-over-year revenue change (17.3% vs -23.1%). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (31.9% CAGR vs -0.1%).

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

The E. W. Scripps Company, also known as Scripps, is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is headquartered at the Scripps Center in Cincinnati, Ohio. Its corporate motto is "Give light and the people will find their own way", which is symbolized by the media empire's longtime lighthouse logo.

MAX vs SSP — Head-to-Head

Bigger by revenue
SSP
SSP
1.8× larger
SSP
$560.3M
$310.0M
MAX
Growing faster (revenue YoY)
MAX
MAX
+40.4% gap
MAX
17.3%
-23.1%
SSP
Higher net margin
MAX
MAX
9.6% more per $
MAX
4.5%
-5.1%
SSP
Faster 2-yr revenue CAGR
MAX
MAX
Annualised
MAX
31.9%
-0.1%
SSP

Income Statement — Q1 FY2026 vs Q4 FY2025

Metric
MAX
MAX
SSP
SSP
Revenue
$310.0M
$560.3M
Net Profit
$14.0M
$-28.5M
Gross Margin
15.1%
Operating Margin
7.2%
7.5%
Net Margin
4.5%
-5.1%
Revenue YoY
17.3%
-23.1%
Net Profit YoY
701.8%
-129.9%
EPS (diluted)
$-0.51

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MAX
MAX
SSP
SSP
Q1 26
$310.0M
Q4 25
$291.2M
$560.3M
Q3 25
$306.5M
$525.9M
Q2 25
$251.6M
$540.1M
Q1 25
$264.3M
$524.4M
Q4 24
$300.6M
$728.4M
Q3 24
$259.1M
$646.3M
Q2 24
$178.3M
$573.6M
Net Profit
MAX
MAX
SSP
SSP
Q1 26
$14.0M
Q4 25
$31.4M
$-28.5M
Q3 25
$14.9M
$-33.0M
Q2 25
$-18.7M
$-36.0M
Q1 25
$-1.9M
$-3.5M
Q4 24
$4.6M
$95.4M
Q3 24
$9.5M
$47.8M
Q2 24
$3.6M
$1.4M
Gross Margin
MAX
MAX
SSP
SSP
Q1 26
15.1%
Q4 25
15.4%
Q3 25
14.2%
Q2 25
15.0%
Q1 25
15.8%
Q4 24
16.3%
Q3 24
15.1%
Q2 24
17.8%
Operating Margin
MAX
MAX
SSP
SSP
Q1 26
7.2%
Q4 25
7.7%
7.5%
Q3 25
6.4%
7.2%
Q2 25
-8.0%
14.2%
Q1 25
0.0%
5.2%
Q4 24
6.1%
26.3%
Q3 24
6.0%
18.8%
Q2 24
3.6%
9.7%
Net Margin
MAX
MAX
SSP
SSP
Q1 26
4.5%
Q4 25
10.8%
-5.1%
Q3 25
4.9%
-6.3%
Q2 25
-7.4%
-6.7%
Q1 25
-0.7%
-0.7%
Q4 24
1.5%
13.1%
Q3 24
3.7%
7.4%
Q2 24
2.0%
0.2%
EPS (diluted)
MAX
MAX
SSP
SSP
Q1 26
Q4 25
$0.50
$-0.51
Q3 25
$0.26
$-0.55
Q2 25
$-0.33
$-0.59
Q1 25
$-0.04
$-0.22
Q4 24
$0.09
$0.94
Q3 24
$0.17
$0.37
Q2 24
$0.07
$-0.15

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MAX
MAX
SSP
SSP
Cash + ST InvestmentsLiquidity on hand
$26.1M
$27.9M
Total DebtLower is stronger
$163.5M
Stockholders' EquityBook value
$1.2B
Total Assets
$367.7M
$5.0B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MAX
MAX
SSP
SSP
Q1 26
$26.1M
Q4 25
$46.9M
$27.9M
Q3 25
$38.8M
$54.7M
Q2 25
$85.4M
$31.7M
Q1 25
$63.6M
$24.0M
Q4 24
$43.3M
$23.9M
Q3 24
$32.3M
$34.6M
Q2 24
$28.7M
$26.7M
Total Debt
MAX
MAX
SSP
SSP
Q1 26
$163.5M
Q4 25
$153.4M
Q3 25
$155.7M
Q2 25
$158.0M
Q1 25
$160.2M
Q4 24
$162.4M
$2.6B
Q3 24
$164.7M
Q2 24
$166.9M
Stockholders' Equity
MAX
MAX
SSP
SSP
Q1 26
Q4 25
$4.2M
$1.2B
Q3 25
$-29.8M
$1.3B
Q2 25
$-3.8M
$1.3B
Q1 25
$7.9M
$1.3B
Q4 24
$2.4M
$1.3B
Q3 24
$-8.4M
$1.2B
Q2 24
$-24.4M
$1.2B
Total Assets
MAX
MAX
SSP
SSP
Q1 26
$367.7M
Q4 25
$383.8M
$5.0B
Q3 25
$266.2M
$5.1B
Q2 25
$249.4M
$5.1B
Q1 25
$240.0M
$5.1B
Q4 24
$262.4M
$5.2B
Q3 24
$236.1M
$5.3B
Q2 24
$198.2M
$5.3B
Debt / Equity
MAX
MAX
SSP
SSP
Q1 26
Q4 25
36.88×
Q3 25
Q2 25
Q1 25
20.23×
Q4 24
68.31×
1.98×
Q3 24
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MAX
MAX
SSP
SSP
Operating Cash FlowLast quarter
$45.1M
Free Cash FlowOCF − Capex
$31.2M
FCF MarginFCF / Revenue
5.6%
Capex IntensityCapex / Revenue
2.5%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$6.5M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MAX
MAX
SSP
SSP
Q1 26
Q4 25
$-7.4M
$45.1M
Q3 25
$23.6M
$21.8M
Q2 25
$25.7M
$-10.5M
Q1 25
$23.7M
$-3.3M
Q4 24
$14.5M
$153.3M
Q3 24
$8.1M
$140.6M
Q2 24
$21.6M
$26.4M
Free Cash Flow
MAX
MAX
SSP
SSP
Q1 26
Q4 25
$-7.5M
$31.2M
Q3 25
$23.6M
$6.4M
Q2 25
$25.5M
$-22.7M
Q1 25
$23.6M
$-8.4M
Q4 24
$14.5M
$146.9M
Q3 24
$8.0M
$127.4M
Q2 24
$21.5M
$2.8M
FCF Margin
MAX
MAX
SSP
SSP
Q1 26
Q4 25
-2.6%
5.6%
Q3 25
7.7%
1.2%
Q2 25
10.2%
-4.2%
Q1 25
8.9%
-1.6%
Q4 24
4.8%
20.2%
Q3 24
3.1%
19.7%
Q2 24
12.0%
0.5%
Capex Intensity
MAX
MAX
SSP
SSP
Q1 26
Q4 25
0.0%
2.5%
Q3 25
0.0%
2.9%
Q2 25
0.1%
2.3%
Q1 25
0.0%
1.0%
Q4 24
0.0%
0.9%
Q3 24
0.0%
2.0%
Q2 24
0.1%
4.1%
Cash Conversion
MAX
MAX
SSP
SSP
Q1 26
Q4 25
-0.24×
Q3 25
1.58×
Q2 25
Q1 25
Q4 24
3.13×
1.61×
Q3 24
0.85×
2.94×
Q2 24
5.97×
18.45×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MAX
MAX

Segment breakdown not available.

SSP
SSP

Local Media Segment$355.1M63%
Scripps Networks$199.5M36%
Political Advertising Revenue$10.0M2%

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