vs

Side-by-side financial comparison of MediaAlpha, Inc. (MAX) and Wingstop Inc. (WING). Click either name above to swap in a different company.

MediaAlpha, Inc. is the larger business by last-quarter revenue ($291.2M vs $175.7M, roughly 1.7× Wingstop Inc.). Wingstop Inc. runs the higher net margin — 15.2% vs 10.8%, a 4.4% gap on every dollar of revenue. On growth, Wingstop Inc. posted the faster year-over-year revenue change (8.6% vs -3.2%). Wingstop Inc. produced more free cash flow last quarter ($34.5M vs $-7.5M). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (51.6% CAGR vs 9.8%).

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

Wingstop Inc. is an American international fast food chain that primarily sells buffalo wings. Wingstop locations are decorated with a 1930s and 1940s pre-jet aviation theme.

MAX vs WING — Head-to-Head

Bigger by revenue
MAX
MAX
1.7× larger
MAX
$291.2M
$175.7M
WING
Growing faster (revenue YoY)
WING
WING
+11.7% gap
WING
8.6%
-3.2%
MAX
Higher net margin
WING
WING
4.4% more per $
WING
15.2%
10.8%
MAX
More free cash flow
WING
WING
$42.0M more FCF
WING
$34.5M
$-7.5M
MAX
Faster 2-yr revenue CAGR
MAX
MAX
Annualised
MAX
51.6%
9.8%
WING

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
MAX
MAX
WING
WING
Revenue
$291.2M
$175.7M
Net Profit
$31.4M
$26.8M
Gross Margin
15.4%
Operating Margin
7.7%
26.7%
Net Margin
10.8%
15.2%
Revenue YoY
-3.2%
8.6%
Net Profit YoY
576.9%
0.0%
EPS (diluted)
$0.50
$0.99

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MAX
MAX
WING
WING
Q4 25
$291.2M
$175.7M
Q3 25
$306.5M
$175.7M
Q2 25
$251.6M
$174.3M
Q1 25
$264.3M
$171.1M
Q4 24
$300.6M
$161.8M
Q3 24
$259.1M
$162.5M
Q2 24
$178.3M
$155.7M
Q1 24
$126.6M
$145.8M
Net Profit
MAX
MAX
WING
WING
Q4 25
$31.4M
$26.8M
Q3 25
$14.9M
$28.5M
Q2 25
$-18.7M
$26.8M
Q1 25
$-1.9M
$92.3M
Q4 24
$4.6M
$26.8M
Q3 24
$9.5M
$25.7M
Q2 24
$3.6M
$27.5M
Q1 24
$-1.1M
$28.7M
Gross Margin
MAX
MAX
WING
WING
Q4 25
15.4%
Q3 25
14.2%
Q2 25
15.0%
Q1 25
15.8%
Q4 24
16.3%
85.6%
Q3 24
15.1%
85.0%
Q2 24
17.8%
85.4%
Q1 24
18.7%
85.4%
Operating Margin
MAX
MAX
WING
WING
Q4 25
7.7%
26.7%
Q3 25
6.4%
27.9%
Q2 25
-8.0%
25.9%
Q1 25
0.0%
22.4%
Q4 24
6.1%
25.9%
Q3 24
6.0%
24.5%
Q2 24
3.6%
26.5%
Q1 24
1.9%
29.3%
Net Margin
MAX
MAX
WING
WING
Q4 25
10.8%
15.2%
Q3 25
4.9%
16.2%
Q2 25
-7.4%
15.4%
Q1 25
-0.7%
53.9%
Q4 24
1.5%
16.5%
Q3 24
3.7%
15.8%
Q2 24
2.0%
17.7%
Q1 24
-0.9%
19.7%
EPS (diluted)
MAX
MAX
WING
WING
Q4 25
$0.50
$0.99
Q3 25
$0.26
$1.02
Q2 25
$-0.33
$0.96
Q1 25
$-0.04
$3.24
Q4 24
$0.09
$0.91
Q3 24
$0.17
$0.88
Q2 24
$0.07
$0.93
Q1 24
$-0.02
$0.98

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MAX
MAX
WING
WING
Cash + ST InvestmentsLiquidity on hand
$46.9M
$196.6M
Total DebtLower is stronger
$153.4M
$1.2B
Stockholders' EquityBook value
$4.2M
$-736.8M
Total Assets
$383.8M
$693.4M
Debt / EquityLower = less leverage
36.88×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MAX
MAX
WING
WING
Q4 25
$46.9M
$196.6M
Q3 25
$38.8M
$237.6M
Q2 25
$85.4M
$227.9M
Q1 25
$63.6M
$251.4M
Q4 24
$43.3M
$315.9M
Q3 24
$32.3M
$84.0M
Q2 24
$28.7M
$96.7M
Q1 24
$14.5M
$108.3M
Total Debt
MAX
MAX
WING
WING
Q4 25
$153.4M
$1.2B
Q3 25
$155.7M
Q2 25
$158.0M
Q1 25
$160.2M
Q4 24
$162.4M
$1.2B
Q3 24
$164.7M
Q2 24
$166.9M
Q1 24
$172.1M
Stockholders' Equity
MAX
MAX
WING
WING
Q4 25
$4.2M
$-736.8M
Q3 25
$-29.8M
$-702.6M
Q2 25
$-3.8M
$-686.0M
Q1 25
$7.9M
$-715.0M
Q4 24
$2.4M
$-675.6M
Q3 24
$-8.4M
$-447.5M
Q2 24
$-24.4M
$-437.5M
Q1 24
$-19.1M
$-434.4M
Total Assets
MAX
MAX
WING
WING
Q4 25
$383.8M
$693.4M
Q3 25
$266.2M
$721.0M
Q2 25
$249.4M
$708.3M
Q1 25
$240.0M
$696.8M
Q4 24
$262.4M
$716.2M
Q3 24
$236.1M
$484.8M
Q2 24
$198.2M
$451.8M
Q1 24
$153.0M
$412.3M
Debt / Equity
MAX
MAX
WING
WING
Q4 25
36.88×
Q3 25
Q2 25
Q1 25
20.23×
Q4 24
68.31×
Q3 24
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MAX
MAX
WING
WING
Operating Cash FlowLast quarter
$-7.4M
$57.3M
Free Cash FlowOCF − Capex
$-7.5M
$34.5M
FCF MarginFCF / Revenue
-2.6%
19.6%
Capex IntensityCapex / Revenue
0.0%
13.0%
Cash ConversionOCF / Net Profit
-0.24×
2.14×
TTM Free Cash FlowTrailing 4 quarters
$65.3M
$105.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MAX
MAX
WING
WING
Q4 25
$-7.4M
$57.3M
Q3 25
$23.6M
$63.9M
Q2 25
$25.7M
$6.6M
Q1 25
$23.7M
$25.3M
Q4 24
$14.5M
$7.7M
Q3 24
$8.1M
$69.0M
Q2 24
$21.6M
$36.2M
Q1 24
$1.7M
$44.7M
Free Cash Flow
MAX
MAX
WING
WING
Q4 25
$-7.5M
$34.5M
Q3 25
$23.6M
$61.7M
Q2 25
$25.5M
$-7.8M
Q1 25
$23.6M
$17.3M
Q4 24
$14.5M
$-8.6M
Q3 24
$8.0M
$54.9M
Q2 24
$21.5M
$25.9M
Q1 24
$1.6M
$33.5M
FCF Margin
MAX
MAX
WING
WING
Q4 25
-2.6%
19.6%
Q3 25
7.7%
35.1%
Q2 25
10.2%
-4.5%
Q1 25
8.9%
10.1%
Q4 24
4.8%
-5.3%
Q3 24
3.1%
33.8%
Q2 24
12.0%
16.6%
Q1 24
1.3%
23.0%
Capex Intensity
MAX
MAX
WING
WING
Q4 25
0.0%
13.0%
Q3 25
0.0%
1.3%
Q2 25
0.1%
8.2%
Q1 25
0.0%
4.7%
Q4 24
0.0%
10.1%
Q3 24
0.0%
8.7%
Q2 24
0.1%
6.6%
Q1 24
0.0%
7.7%
Cash Conversion
MAX
MAX
WING
WING
Q4 25
-0.24×
2.14×
Q3 25
1.58×
2.24×
Q2 25
0.25×
Q1 25
0.27×
Q4 24
3.13×
0.29×
Q3 24
0.85×
2.68×
Q2 24
5.97×
1.32×
Q1 24
1.55×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MAX
MAX

Property And Casualty Insurance$264.8M91%
Health Insurance$20.8M7%
Sales Channel Through Intermediary$7.2M2%

WING
WING

Royalty$73.7M42%
Advertising$61.4M35%
Franchisor Owned Outlet$32.4M18%
Other$6.4M4%
Franchise$1.8M1%

Related Comparisons