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Side-by-side financial comparison of McDonald's (MCD) and ServiceNow (NOW). Click either name above to swap in a different company.

McDonald's is the larger business by last-quarter revenue ($7.0B vs $3.8B, roughly 1.9× ServiceNow). McDonald's runs the higher net margin — 30.9% vs 12.4%, a 18.4% gap on every dollar of revenue. On growth, McDonald's posted the faster year-over-year revenue change (9.7% vs 2.8%). ServiceNow produced more free cash flow last quarter ($1.7B vs $1.6B). Over the past eight quarters, ServiceNow's revenue compounded faster (19.8% CAGR vs 6.6%).

McDonald's Corporation, doing business as McDonald's, is an American multinational fast food restaurant chain. As of 2024, it is the second-largest by number of locations in the world, behind the Chinese chain Mixue Ice Cream & Tea.

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

MCD vs NOW — Head-to-Head

Bigger by revenue
MCD
MCD
1.9× larger
MCD
$7.0B
$3.8B
NOW
Growing faster (revenue YoY)
MCD
MCD
+6.9% gap
MCD
9.7%
2.8%
NOW
Higher net margin
MCD
MCD
18.4% more per $
MCD
30.9%
12.4%
NOW
More free cash flow
NOW
NOW
$27.0M more FCF
NOW
$1.7B
$1.6B
MCD
Faster 2-yr revenue CAGR
NOW
NOW
Annualised
NOW
19.8%
6.6%
MCD

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
MCD
MCD
NOW
NOW
Revenue
$7.0B
$3.8B
Net Profit
$2.2B
$469.0M
Gross Margin
75.1%
Operating Margin
45.0%
13.3%
Net Margin
30.9%
12.4%
Revenue YoY
9.7%
2.8%
Net Profit YoY
7.3%
-53.7%
EPS (diluted)
$3.03
$1.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MCD
MCD
NOW
NOW
Q1 26
$3.8B
Q4 25
$7.0B
$3.6B
Q3 25
$7.1B
$3.4B
Q2 25
$6.8B
$3.2B
Q1 25
$6.0B
$3.1B
Q4 24
$6.4B
$3.0B
Q3 24
$6.9B
$2.8B
Q2 24
$6.5B
$2.6B
Net Profit
MCD
MCD
NOW
NOW
Q1 26
$469.0M
Q4 25
$2.2B
$401.0M
Q3 25
$2.3B
$502.0M
Q2 25
$2.3B
$385.0M
Q1 25
$1.9B
$460.0M
Q4 24
$2.0B
$384.0M
Q3 24
$2.3B
$432.0M
Q2 24
$2.0B
$262.0M
Gross Margin
MCD
MCD
NOW
NOW
Q1 26
75.1%
Q4 25
76.6%
Q3 25
90.6%
77.3%
Q2 25
90.4%
77.5%
Q1 25
89.6%
78.9%
Q4 24
78.7%
Q3 24
90.6%
79.1%
Q2 24
90.3%
79.0%
Operating Margin
MCD
MCD
NOW
NOW
Q1 26
13.3%
Q4 25
45.0%
12.4%
Q3 25
47.4%
16.8%
Q2 25
47.2%
11.1%
Q1 25
44.5%
14.6%
Q4 24
44.9%
12.6%
Q3 24
46.4%
14.9%
Q2 24
45.0%
9.1%
Net Margin
MCD
MCD
NOW
NOW
Q1 26
12.4%
Q4 25
30.9%
11.2%
Q3 25
32.2%
14.7%
Q2 25
32.9%
12.0%
Q1 25
31.4%
14.9%
Q4 24
31.6%
13.0%
Q3 24
32.8%
15.4%
Q2 24
31.2%
10.0%
EPS (diluted)
MCD
MCD
NOW
NOW
Q1 26
$1.04
Q4 25
$3.03
$-4.77
Q3 25
$3.18
$2.40
Q2 25
$3.14
$1.84
Q1 25
$2.60
$2.20
Q4 24
$2.80
$1.84
Q3 24
$3.13
$2.07
Q2 24
$2.80
$1.26

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MCD
MCD
NOW
NOW
Cash + ST InvestmentsLiquidity on hand
$774.0M
$2.7B
Total DebtLower is stronger
$40.0B
Stockholders' EquityBook value
$-1.8B
$11.7B
Total Assets
$59.5B
$24.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MCD
MCD
NOW
NOW
Q1 26
$2.7B
Q4 25
$774.0M
$3.7B
Q3 25
$2.4B
$2.7B
Q2 25
$1.9B
$3.1B
Q1 25
$1.2B
$3.4B
Q4 24
$1.1B
$2.3B
Q3 24
$1.2B
$1.9B
Q2 24
$792.0M
$2.2B
Total Debt
MCD
MCD
NOW
NOW
Q1 26
Q4 25
$40.0B
Q3 25
Q2 25
Q1 25
Q4 24
$38.4B
Q3 24
Q2 24
Stockholders' Equity
MCD
MCD
NOW
NOW
Q1 26
$11.7B
Q4 25
$-1.8B
$13.0B
Q3 25
$-2.2B
$11.3B
Q2 25
$-2.8B
$10.9B
Q1 25
$-3.5B
$10.1B
Q4 24
$-3.8B
$9.6B
Q3 24
$-5.2B
$9.3B
Q2 24
$-4.8B
$8.7B
Total Assets
MCD
MCD
NOW
NOW
Q1 26
$24.4B
Q4 25
$59.5B
$26.0B
Q3 25
$60.6B
$21.8B
Q2 25
$59.6B
$22.1B
Q1 25
$56.3B
$21.0B
Q4 24
$55.2B
$20.4B
Q3 24
$56.2B
$18.4B
Q2 24
$53.8B
$18.2B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MCD
MCD
NOW
NOW
Operating Cash FlowLast quarter
$2.7B
$1.7B
Free Cash FlowOCF − Capex
$1.6B
$1.7B
FCF MarginFCF / Revenue
23.4%
44.2%
Capex IntensityCapex / Revenue
15.1%
Cash ConversionOCF / Net Profit
1.25×
3.56×
TTM Free Cash FlowTrailing 4 quarters
$7.2B
$4.8B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MCD
MCD
NOW
NOW
Q1 26
$1.7B
Q4 25
$2.7B
$2.2B
Q3 25
$3.4B
$813.0M
Q2 25
$2.0B
$716.0M
Q1 25
$2.4B
$1.7B
Q4 24
$2.6B
$1.6B
Q3 24
$2.7B
$671.0M
Q2 24
$1.7B
$620.0M
Free Cash Flow
MCD
MCD
NOW
NOW
Q1 26
$1.7B
Q4 25
$1.6B
$2.0B
Q3 25
$2.4B
$578.0M
Q2 25
$1.3B
$526.0M
Q1 25
$1.9B
$1.5B
Q4 24
$1.8B
$1.4B
Q3 24
$1.9B
$469.0M
Q2 24
$1.1B
$358.0M
FCF Margin
MCD
MCD
NOW
NOW
Q1 26
44.2%
Q4 25
23.4%
56.1%
Q3 25
34.1%
17.0%
Q2 25
18.3%
16.4%
Q1 25
31.5%
47.7%
Q4 24
28.6%
46.7%
Q3 24
28.3%
16.8%
Q2 24
16.3%
13.6%
Capex Intensity
MCD
MCD
NOW
NOW
Q1 26
Q4 25
15.1%
6.7%
Q3 25
14.3%
6.9%
Q2 25
10.9%
5.9%
Q1 25
9.3%
6.6%
Q4 24
12.6%
8.6%
Q3 24
11.6%
7.2%
Q2 24
9.7%
10.0%
Cash Conversion
MCD
MCD
NOW
NOW
Q1 26
3.56×
Q4 25
1.25×
5.58×
Q3 25
1.50×
1.62×
Q2 25
0.89×
1.86×
Q1 25
1.30×
3.65×
Q4 24
1.30×
4.26×
Q3 24
1.21×
1.55×
Q2 24
0.84×
2.37×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MCD
MCD

International Operated Markets$3.6B51%
Other$2.8B40%
International Developmental Licensed Marketsand Corporate$633.0M9%

NOW
NOW

Subscription revenues$3.7B97%
Other$80.5M2%
Professional services and other revenues$18.5M0%

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