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Side-by-side financial comparison of McDonald's (MCD) and Viking Holdings Ltd (VIK). Click either name above to swap in a different company.

McDonald's is the larger business by last-quarter revenue ($7.0B vs $4.0B, roughly 1.8× Viking Holdings Ltd). McDonald's runs the higher net margin — 30.9% vs 12.9%, a 18.0% gap on every dollar of revenue.

McDonald's Corporation, doing business as McDonald's, is an American multinational fast food restaurant chain. As of 2024, it is the second-largest by number of locations in the world, behind the Chinese chain Mixue Ice Cream & Tea.

Norwegian Cruise Line Holdings (NCLH) is a holding company that is based in the United States and domiciled in Bermuda. It operates three cruise lines as wholly owned subsidiaries: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises. With its subsidiaries combined, it is the third-largest cruise operator in the world. It is a publicly traded company listed on the New York Stock Exchange.

MCD vs VIK — Head-to-Head

Bigger by revenue
MCD
MCD
1.8× larger
MCD
$7.0B
$4.0B
VIK
Higher net margin
MCD
MCD
18.0% more per $
MCD
30.9%
12.9%
VIK

Income Statement — Q4 FY2025 vs Q3 FY2025

Metric
MCD
MCD
VIK
VIK
Revenue
$7.0B
$4.0B
Net Profit
$2.2B
$514.0M
Gross Margin
73.4%
Operating Margin
45.0%
15.2%
Net Margin
30.9%
12.9%
Revenue YoY
9.7%
Net Profit YoY
7.3%
35.4%
EPS (diluted)
$3.03
$1.15

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MCD
MCD
VIK
VIK
Q4 25
$7.0B
Q3 25
$7.1B
$4.0B
Q2 25
$6.8B
$2.3B
Q1 25
$6.0B
$718.2M
Q4 24
$6.4B
Q3 24
$6.9B
$3.6B
Q2 24
$6.5B
$2.1B
Q1 24
$6.2B
Net Profit
MCD
MCD
VIK
VIK
Q4 25
$2.2B
Q3 25
$2.3B
$514.0M
Q2 25
$2.3B
$439.2M
Q1 25
$1.9B
$-105.5M
Q4 24
$2.0B
Q3 24
$2.3B
$379.7M
Q2 24
$2.0B
$159.8M
Q1 24
$1.9B
Gross Margin
MCD
MCD
VIK
VIK
Q4 25
Q3 25
90.6%
73.4%
Q2 25
90.4%
55.7%
Q1 25
89.6%
17.3%
Q4 24
Q3 24
90.6%
74.7%
Q2 24
90.3%
57.8%
Q1 24
89.8%
Operating Margin
MCD
MCD
VIK
VIK
Q4 25
45.0%
Q3 25
47.4%
15.2%
Q2 25
47.2%
23.7%
Q1 25
44.5%
-1.3%
Q4 24
44.9%
Q3 24
46.4%
13.6%
Q2 24
45.0%
20.5%
Q1 24
44.4%
Net Margin
MCD
MCD
VIK
VIK
Q4 25
30.9%
Q3 25
32.2%
12.9%
Q2 25
32.9%
19.1%
Q1 25
31.4%
-14.7%
Q4 24
31.6%
Q3 24
32.8%
10.6%
Q2 24
31.2%
7.7%
Q1 24
31.3%
EPS (diluted)
MCD
MCD
VIK
VIK
Q4 25
$3.03
Q3 25
$3.18
$1.15
Q2 25
$3.14
$0.99
Q1 25
$2.60
$-0.24
Q4 24
$2.80
Q3 24
$3.13
$0.87
Q2 24
$2.80
$0.38
Q1 24
$2.66

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MCD
MCD
VIK
VIK
Cash + ST InvestmentsLiquidity on hand
$774.0M
$3.0B
Total DebtLower is stronger
$40.0B
Stockholders' EquityBook value
$-1.8B
$803.5M
Total Assets
$59.5B
$11.5B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MCD
MCD
VIK
VIK
Q4 25
$774.0M
Q3 25
$2.4B
$3.0B
Q2 25
$1.9B
$2.6B
Q1 25
$1.2B
$2.8B
Q4 24
$1.1B
Q3 24
$1.2B
$2.4B
Q2 24
$792.0M
$1.8B
Q1 24
$838.0M
Total Debt
MCD
MCD
VIK
VIK
Q4 25
$40.0B
Q3 25
Q2 25
Q1 25
Q4 24
$38.4B
Q3 24
Q2 24
Q1 24
Stockholders' Equity
MCD
MCD
VIK
VIK
Q4 25
$-1.8B
Q3 25
$-2.2B
$803.5M
Q2 25
$-2.8B
$278.3M
Q1 25
$-3.5B
$-267.5M
Q4 24
$-3.8B
Q3 24
$-5.2B
$-688.9M
Q2 24
$-4.8B
$-1.1B
Q1 24
$-4.8B
Total Assets
MCD
MCD
VIK
VIK
Q4 25
$59.5B
Q3 25
$60.6B
$11.5B
Q2 25
$59.6B
$11.1B
Q1 25
$56.3B
$10.7B
Q4 24
$55.2B
Q3 24
$56.2B
Q2 24
$53.8B
Q1 24
$53.5B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MCD
MCD
VIK
VIK
Operating Cash FlowLast quarter
$2.7B
$663.9M
Free Cash FlowOCF − Capex
$1.6B
FCF MarginFCF / Revenue
23.4%
Capex IntensityCapex / Revenue
15.1%
Cash ConversionOCF / Net Profit
1.25×
1.29×
TTM Free Cash FlowTrailing 4 quarters
$7.2B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MCD
MCD
VIK
VIK
Q4 25
$2.7B
Q3 25
$3.4B
$663.9M
Q2 25
$2.0B
$470.7M
Q1 25
$2.4B
$587.9M
Q4 24
$2.6B
Q3 24
$2.7B
$828.7M
Q2 24
$1.7B
$419.8M
Q1 24
$2.4B
Free Cash Flow
MCD
MCD
VIK
VIK
Q4 25
$1.6B
Q3 25
$2.4B
Q2 25
$1.3B
Q1 25
$1.9B
Q4 24
$1.8B
Q3 24
$1.9B
Q2 24
$1.1B
Q1 24
$1.8B
FCF Margin
MCD
MCD
VIK
VIK
Q4 25
23.4%
Q3 25
34.1%
Q2 25
18.3%
Q1 25
31.5%
Q4 24
28.6%
Q3 24
28.3%
Q2 24
16.3%
Q1 24
29.9%
Capex Intensity
MCD
MCD
VIK
VIK
Q4 25
15.1%
Q3 25
14.3%
Q2 25
10.9%
Q1 25
9.3%
Q4 24
12.6%
Q3 24
11.6%
Q2 24
9.7%
Q1 24
8.9%
Cash Conversion
MCD
MCD
VIK
VIK
Q4 25
1.25×
Q3 25
1.50×
1.29×
Q2 25
0.89×
1.07×
Q1 25
1.30×
Q4 24
1.30×
Q3 24
1.21×
2.18×
Q2 24
0.84×
2.63×
Q1 24
1.24×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MCD
MCD

International Operated Markets$3.6B51%
Other$2.8B40%
International Developmental Licensed Marketsand Corporate$633.0M9%

VIK
VIK

Segment breakdown not available.

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