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Side-by-side financial comparison of MEDIFAST INC (MED) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.

Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $75.1M, roughly 1.9× MEDIFAST INC). On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -36.9%). MEDIFAST INC produced more free cash flow last quarter ($-6.6M vs $-7.8M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs -34.4%).

Medifast, Inc. is an American nutrition and weight loss company based in Baltimore, Maryland. Medifast produces, distributes, and sells weight loss and health-related products through websites, multi-level marketing, telemarketing, and franchised weight loss clinics.

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

MED vs PRPL — Head-to-Head

Bigger by revenue
PRPL
PRPL
1.9× larger
PRPL
$140.7M
$75.1M
MED
Growing faster (revenue YoY)
PRPL
PRPL
+46.0% gap
PRPL
9.1%
-36.9%
MED
More free cash flow
MED
MED
$1.2M more FCF
MED
$-6.6M
$-7.8M
PRPL
Faster 2-yr revenue CAGR
PRPL
PRPL
Annualised
PRPL
8.3%
-34.4%
MED

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
MED
MED
PRPL
PRPL
Revenue
$75.1M
$140.7M
Net Profit
$-3.2M
Gross Margin
69.4%
41.9%
Operating Margin
-10.4%
-1.6%
Net Margin
-2.3%
Revenue YoY
-36.9%
9.1%
Net Profit YoY
62.1%
EPS (diluted)
$-1.64
$0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MED
MED
PRPL
PRPL
Q4 25
$75.1M
$140.7M
Q3 25
$89.4M
$118.8M
Q2 25
$105.6M
$105.1M
Q1 25
$115.7M
$104.2M
Q4 24
$119.0M
$129.0M
Q3 24
$140.2M
$118.6M
Q2 24
$168.6M
$120.3M
Q1 24
$174.7M
$120.0M
Net Profit
MED
MED
PRPL
PRPL
Q4 25
$-3.2M
Q3 25
$-2.3M
$-11.7M
Q2 25
$2.5M
$-17.3M
Q1 25
$-772.0K
$-19.1M
Q4 24
$-8.5M
Q3 24
$1.1M
$-39.2M
Q2 24
$-8.2M
$27.0K
Q1 24
$8.3M
$-50.2M
Gross Margin
MED
MED
PRPL
PRPL
Q4 25
69.4%
41.9%
Q3 25
69.5%
42.8%
Q2 25
72.6%
35.9%
Q1 25
72.8%
39.4%
Q4 24
74.1%
42.9%
Q3 24
75.4%
29.7%
Q2 24
73.2%
40.7%
Q1 24
72.8%
34.8%
Operating Margin
MED
MED
PRPL
PRPL
Q4 25
-10.4%
-1.6%
Q3 25
-4.6%
-10.2%
Q2 25
-1.0%
-13.5%
Q1 25
-1.1%
-13.9%
Q4 24
0.6%
-6.0%
Q3 24
1.5%
-39.5%
Q2 24
-4.7%
-12.1%
Q1 24
4.5%
-19.3%
Net Margin
MED
MED
PRPL
PRPL
Q4 25
-2.3%
Q3 25
-2.5%
-9.9%
Q2 25
2.3%
-16.5%
Q1 25
-0.7%
-18.4%
Q4 24
-6.6%
Q3 24
0.8%
-33.1%
Q2 24
-4.8%
0.0%
Q1 24
4.8%
-41.8%
EPS (diluted)
MED
MED
PRPL
PRPL
Q4 25
$-1.64
$0.03
Q3 25
$-0.21
$0.11
Q2 25
$0.22
$0.16
Q1 25
$-0.07
$0.18
Q4 24
$0.08
$0.08
Q3 24
$0.10
$0.36
Q2 24
$-0.75
$0.00
Q1 24
$0.76
$0.47

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MED
MED
PRPL
PRPL
Cash + ST InvestmentsLiquidity on hand
$167.3M
$24.3M
Total DebtLower is stronger
$126.7M
Stockholders' EquityBook value
$198.9M
$-29.7M
Total Assets
$248.0M
$296.3M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MED
MED
PRPL
PRPL
Q4 25
$167.3M
$24.3M
Q3 25
$173.5M
$32.4M
Q2 25
$162.7M
$34.2M
Q1 25
$164.6M
$21.6M
Q4 24
$162.3M
$29.0M
Q3 24
$170.0M
$23.4M
Q2 24
$163.5M
$23.4M
Q1 24
$156.4M
$34.5M
Total Debt
MED
MED
PRPL
PRPL
Q4 25
$126.7M
Q3 25
Q2 25
Q1 25
Q4 24
$70.7M
Q3 24
$50.8M
Q2 24
Q1 24
Stockholders' Equity
MED
MED
PRPL
PRPL
Q4 25
$198.9M
$-29.7M
Q3 25
$214.7M
$-26.9M
Q2 25
$216.0M
$-15.6M
Q1 25
$211.0M
$1.3M
Q4 24
$210.1M
$20.2M
Q3 24
$207.3M
$28.0M
Q2 24
$205.3M
$66.4M
Q1 24
$211.0M
$65.5M
Total Assets
MED
MED
PRPL
PRPL
Q4 25
$248.0M
$296.3M
Q3 25
$268.2M
$302.1M
Q2 25
$269.3M
$303.8M
Q1 25
$280.0M
$293.8M
Q4 24
$284.2M
$307.8M
Q3 24
$291.2M
$309.3M
Q2 24
$293.5M
$362.1M
Q1 24
$302.8M
$382.1M
Debt / Equity
MED
MED
PRPL
PRPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
3.50×
Q3 24
1.82×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MED
MED
PRPL
PRPL
Operating Cash FlowLast quarter
$-5.3M
$-5.8M
Free Cash FlowOCF − Capex
$-6.6M
$-7.8M
FCF MarginFCF / Revenue
-8.8%
-5.5%
Capex IntensityCapex / Revenue
1.8%
1.4%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$1.2M
$-41.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MED
MED
PRPL
PRPL
Q4 25
$-5.3M
$-5.8M
Q3 25
$12.1M
$-968.0K
Q2 25
$-3.4M
$-4.0M
Q1 25
$3.4M
$-23.1M
Q4 24
$-4.9M
$6.8M
Q3 24
$9.1M
$1.1M
Q2 24
$13.1M
$-8.9M
Q1 24
$7.3M
$-16.8M
Free Cash Flow
MED
MED
PRPL
PRPL
Q4 25
$-6.6M
$-7.8M
Q3 25
$10.8M
$-1.8M
Q2 25
$-4.8M
$-7.0M
Q1 25
$1.9M
$-25.3M
Q4 24
$-7.2M
$5.7M
Q3 24
$7.7M
$101.0K
Q2 24
$11.1M
$-11.0M
Q1 24
$5.4M
$-19.9M
FCF Margin
MED
MED
PRPL
PRPL
Q4 25
-8.8%
-5.5%
Q3 25
12.0%
-1.5%
Q2 25
-4.5%
-6.6%
Q1 25
1.6%
-24.3%
Q4 24
-6.1%
4.4%
Q3 24
5.5%
0.1%
Q2 24
6.6%
-9.2%
Q1 24
3.1%
-16.5%
Capex Intensity
MED
MED
PRPL
PRPL
Q4 25
1.8%
1.4%
Q3 25
1.5%
0.7%
Q2 25
1.3%
2.8%
Q1 25
1.3%
2.2%
Q4 24
1.9%
0.8%
Q3 24
1.0%
0.9%
Q2 24
1.1%
1.7%
Q1 24
1.1%
2.5%
Cash Conversion
MED
MED
PRPL
PRPL
Q4 25
Q3 25
Q2 25
-1.36×
Q1 25
Q4 24
Q3 24
8.04×
Q2 24
-330.22×
Q1 24
0.88×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MED
MED

Segment breakdown not available.

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

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