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Side-by-side financial comparison of NATURES SUNSHINE PRODUCTS INC (NATR) and Safehold Inc. (SAFE). Click either name above to swap in a different company.

NATURES SUNSHINE PRODUCTS INC is the larger business by last-quarter revenue ($123.8M vs $97.9M, roughly 1.3× Safehold Inc.). Safehold Inc. runs the higher net margin — 28.5% vs 3.3%, a 25.2% gap on every dollar of revenue. On growth, Safehold Inc. posted the faster year-over-year revenue change (6.5% vs 4.7%). Over the past eight quarters, NATURES SUNSHINE PRODUCTS INC's revenue compounded faster (5.6% CAGR vs 2.5%).

Nature's Sunshine Products, Inc. also known as "NSP", is a manufacturer of dietary supplements, including herbs, vitamins, minerals, and personal care products. It is based in Lehi, Utah, with a manufacturing facility in Spanish Fork, Utah.

SAFE Investment Company Limited is a Chinese sovereign wealth fund based in Hong Kong.

NATR vs SAFE — Head-to-Head

Bigger by revenue
NATR
NATR
1.3× larger
NATR
$123.8M
$97.9M
SAFE
Growing faster (revenue YoY)
SAFE
SAFE
+1.8% gap
SAFE
6.5%
4.7%
NATR
Higher net margin
SAFE
SAFE
25.2% more per $
SAFE
28.5%
3.3%
NATR
Faster 2-yr revenue CAGR
NATR
NATR
Annualised
NATR
5.6%
2.5%
SAFE

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
NATR
NATR
SAFE
SAFE
Revenue
$123.8M
$97.9M
Net Profit
$4.1M
$27.9M
Gross Margin
72.5%
98.6%
Operating Margin
4.3%
27.4%
Net Margin
3.3%
28.5%
Revenue YoY
4.7%
6.5%
Net Profit YoY
1379.4%
7.1%
EPS (diluted)
$0.23
$0.38

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
NATR
NATR
SAFE
SAFE
Q4 25
$123.8M
$97.9M
Q3 25
$128.3M
$96.2M
Q2 25
$114.8M
$93.8M
Q1 25
$113.2M
$97.7M
Q4 24
$118.2M
$91.9M
Q3 24
$114.6M
$90.7M
Q2 24
$110.6M
$89.9M
Q1 24
$111.0M
$93.2M
Net Profit
NATR
NATR
SAFE
SAFE
Q4 25
$4.1M
$27.9M
Q3 25
$5.3M
$29.3M
Q2 25
$5.3M
$27.9M
Q1 25
$4.7M
$29.4M
Q4 24
$-321.0K
$26.0M
Q3 24
$4.3M
$19.3M
Q2 24
$1.3M
$29.7M
Q1 24
$2.3M
$30.7M
Gross Margin
NATR
NATR
SAFE
SAFE
Q4 25
72.5%
98.6%
Q3 25
73.3%
98.5%
Q2 25
71.7%
99.1%
Q1 25
72.1%
98.8%
Q4 24
72.0%
98.8%
Q3 24
71.3%
98.8%
Q2 24
71.4%
98.8%
Q1 24
71.2%
98.8%
Operating Margin
NATR
NATR
SAFE
SAFE
Q4 25
4.3%
27.4%
Q3 25
7.0%
25.9%
Q2 25
3.7%
25.5%
Q1 25
5.4%
25.9%
Q4 24
3.8%
24.6%
Q3 24
4.6%
17.5%
Q2 24
5.1%
26.7%
Q1 24
4.2%
26.4%
Net Margin
NATR
NATR
SAFE
SAFE
Q4 25
3.3%
28.5%
Q3 25
4.2%
30.5%
Q2 25
4.6%
29.8%
Q1 25
4.2%
30.1%
Q4 24
-0.3%
28.3%
Q3 24
3.8%
21.3%
Q2 24
1.2%
33.0%
Q1 24
2.1%
33.0%
EPS (diluted)
NATR
NATR
SAFE
SAFE
Q4 25
$0.23
$0.38
Q3 25
$0.30
$0.41
Q2 25
$0.28
$0.39
Q1 25
$0.25
$0.41
Q4 24
$-0.02
$0.36
Q3 24
$0.23
$0.27
Q2 24
$0.07
$0.42
Q1 24
$0.12
$0.43

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
NATR
NATR
SAFE
SAFE
Cash + ST InvestmentsLiquidity on hand
$93.9M
$21.7M
Total DebtLower is stronger
$4.6B
Stockholders' EquityBook value
$161.6M
$2.4B
Total Assets
$261.1M
$7.2B
Debt / EquityLower = less leverage
1.90×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
NATR
NATR
SAFE
SAFE
Q4 25
$93.9M
$21.7M
Q3 25
$95.6M
$12.1M
Q2 25
$81.3M
$13.9M
Q1 25
$86.5M
$17.3M
Q4 24
$84.7M
$8.3M
Q3 24
$78.7M
$15.6M
Q2 24
$68.7M
$13.4M
Q1 24
$77.8M
$11.3M
Total Debt
NATR
NATR
SAFE
SAFE
Q4 25
$4.6B
Q3 25
$4.5B
Q2 25
$4.4B
Q1 25
$4.3B
Q4 24
$4.3B
Q3 24
$4.3B
Q2 24
$4.2B
Q1 24
$2.1M
$4.1B
Stockholders' Equity
NATR
NATR
SAFE
SAFE
Q4 25
$161.6M
$2.4B
Q3 25
$166.7M
$2.4B
Q2 25
$163.7M
$2.4B
Q1 25
$167.1M
$2.4B
Q4 24
$161.0M
$2.3B
Q3 24
$162.6M
$2.3B
Q2 24
$156.4M
$2.3B
Q1 24
$159.7M
$2.3B
Total Assets
NATR
NATR
SAFE
SAFE
Q4 25
$261.1M
$7.2B
Q3 25
$264.8M
$7.1B
Q2 25
$254.9M
$7.1B
Q1 25
$252.7M
$6.9B
Q4 24
$240.9M
$6.9B
Q3 24
$245.3M
$6.8B
Q2 24
$235.8M
$6.8B
Q1 24
$247.3M
$6.7B
Debt / Equity
NATR
NATR
SAFE
SAFE
Q4 25
1.90×
Q3 25
1.89×
Q2 25
1.87×
Q1 25
1.85×
Q4 24
1.84×
Q3 24
1.88×
Q2 24
1.81×
Q1 24
0.01×
1.81×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
NATR
NATR
SAFE
SAFE
Operating Cash FlowLast quarter
$9.9M
$47.8M
Free Cash FlowOCF − Capex
$7.6M
FCF MarginFCF / Revenue
6.1%
Capex IntensityCapex / Revenue
1.9%
Cash ConversionOCF / Net Profit
2.41×
1.72×
TTM Free Cash FlowTrailing 4 quarters
$28.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
NATR
NATR
SAFE
SAFE
Q4 25
$9.9M
$47.8M
Q3 25
$18.5M
$-1.4M
Q2 25
$4.3M
$28.0M
Q1 25
$2.6M
$8.9M
Q4 24
$12.2M
$37.9M
Q3 24
$9.6M
$8.3M
Q2 24
$1.3M
$24.8M
Q1 24
$2.2M
$-3.1M
Free Cash Flow
NATR
NATR
SAFE
SAFE
Q4 25
$7.6M
Q3 25
$16.8M
Q2 25
$3.0M
Q1 25
$1.5M
Q4 24
$10.0M
Q3 24
$7.9M
Q2 24
$-2.0M
Q1 24
$-1.5M
FCF Margin
NATR
NATR
SAFE
SAFE
Q4 25
6.1%
Q3 25
13.1%
Q2 25
2.6%
Q1 25
1.3%
Q4 24
8.5%
Q3 24
6.9%
Q2 24
-1.9%
Q1 24
-1.4%
Capex Intensity
NATR
NATR
SAFE
SAFE
Q4 25
1.9%
Q3 25
1.3%
Q2 25
1.2%
Q1 25
1.0%
Q4 24
1.9%
Q3 24
1.5%
Q2 24
3.0%
Q1 24
3.3%
Cash Conversion
NATR
NATR
SAFE
SAFE
Q4 25
2.41×
1.72×
Q3 25
3.46×
-0.05×
Q2 25
0.81×
1.00×
Q1 25
0.55×
0.30×
Q4 24
1.45×
Q3 24
2.21×
0.43×
Q2 24
0.97×
0.83×
Q1 24
0.94×
-0.10×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

NATR
NATR

Other$68.1M55%
General Health Products$20.2M16%
Digestive Products$13.8M11%
Cardiovascular Products$12.1M10%
Personal Care Products$4.4M4%
Immunity Products$3.1M3%
Weight Management Products$2.1M2%

SAFE
SAFE

Equity Method Investment Nonconsolidated Investee Or Group Of Investees$60.3M62%
Other$33.7M34%
Stabilized Properties$3.8M4%

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