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Side-by-side financial comparison of Purple Innovation, Inc. (PRPL) and SMITH & WESSON BRANDS, INC. (SWBI). Click either name above to swap in a different company.

Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $124.7M, roughly 1.1× SMITH & WESSON BRANDS, INC.). SMITH & WESSON BRANDS, INC. runs the higher net margin — 1.5% vs -2.3%, a 3.8% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -3.9%). SMITH & WESSON BRANDS, INC. produced more free cash flow last quarter ($16.3M vs $-7.8M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs -4.8%).

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

Smith & Wesson Brands, Inc. (S&W) is an American firearm manufacturer headquartered in Maryville, Tennessee, United States.

PRPL vs SWBI — Head-to-Head

Bigger by revenue
PRPL
PRPL
1.1× larger
PRPL
$140.7M
$124.7M
SWBI
Growing faster (revenue YoY)
PRPL
PRPL
+12.9% gap
PRPL
9.1%
-3.9%
SWBI
Higher net margin
SWBI
SWBI
3.8% more per $
SWBI
1.5%
-2.3%
PRPL
More free cash flow
SWBI
SWBI
$24.1M more FCF
SWBI
$16.3M
$-7.8M
PRPL
Faster 2-yr revenue CAGR
PRPL
PRPL
Annualised
PRPL
8.3%
-4.8%
SWBI

Income Statement — Q4 FY2025 vs Q2 FY2026

Metric
PRPL
PRPL
SWBI
SWBI
Revenue
$140.7M
$124.7M
Net Profit
$-3.2M
$1.9M
Gross Margin
41.9%
24.3%
Operating Margin
-1.6%
3.3%
Net Margin
-2.3%
1.5%
Revenue YoY
9.1%
-3.9%
Net Profit YoY
62.1%
-53.6%
EPS (diluted)
$0.03
$0.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
PRPL
PRPL
SWBI
SWBI
Q4 25
$140.7M
$124.7M
Q3 25
$118.8M
$85.1M
Q2 25
$105.1M
$140.8M
Q1 25
$104.2M
$115.9M
Q4 24
$129.0M
$129.7M
Q3 24
$118.6M
$88.3M
Q2 24
$120.3M
$159.1M
Q1 24
$120.0M
$137.5M
Net Profit
PRPL
PRPL
SWBI
SWBI
Q4 25
$-3.2M
$1.9M
Q3 25
$-11.7M
$-3.4M
Q2 25
$-17.3M
$8.6M
Q1 25
$-19.1M
$2.1M
Q4 24
$-8.5M
$4.5M
Q3 24
$-39.2M
$-1.9M
Q2 24
$27.0K
$27.9M
Q1 24
$-50.2M
$7.9M
Gross Margin
PRPL
PRPL
SWBI
SWBI
Q4 25
41.9%
24.3%
Q3 25
42.8%
25.9%
Q2 25
35.9%
28.8%
Q1 25
39.4%
24.1%
Q4 24
42.9%
26.6%
Q3 24
29.7%
27.4%
Q2 24
40.7%
35.5%
Q1 24
34.8%
28.7%
Operating Margin
PRPL
PRPL
SWBI
SWBI
Q4 25
-1.6%
3.3%
Q3 25
-10.2%
-3.5%
Q2 25
-13.5%
9.3%
Q1 25
-13.9%
4.1%
Q4 24
-6.0%
5.8%
Q3 24
-39.5%
-1.7%
Q2 24
-12.1%
17.4%
Q1 24
-19.3%
8.2%
Net Margin
PRPL
PRPL
SWBI
SWBI
Q4 25
-2.3%
1.5%
Q3 25
-9.9%
-4.0%
Q2 25
-16.5%
6.1%
Q1 25
-18.4%
1.8%
Q4 24
-6.6%
3.5%
Q3 24
-33.1%
-2.1%
Q2 24
0.0%
17.5%
Q1 24
-41.8%
5.7%
EPS (diluted)
PRPL
PRPL
SWBI
SWBI
Q4 25
$0.03
$0.04
Q3 25
$0.11
$-0.08
Q2 25
$0.16
$0.19
Q1 25
$0.18
$0.05
Q4 24
$0.08
$0.10
Q3 24
$0.36
$-0.04
Q2 24
$0.00
$0.60
Q1 24
$0.47
$0.17

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
PRPL
PRPL
SWBI
SWBI
Cash + ST InvestmentsLiquidity on hand
$24.3M
$22.4M
Total DebtLower is stronger
$126.7M
Stockholders' EquityBook value
$-29.7M
$363.2M
Total Assets
$296.3M
$548.6M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
PRPL
PRPL
SWBI
SWBI
Q4 25
$24.3M
$22.4M
Q3 25
$32.4M
$18.0M
Q2 25
$34.2M
$25.2M
Q1 25
$21.6M
$26.7M
Q4 24
$29.0M
$39.1M
Q3 24
$23.4M
$35.5M
Q2 24
$23.4M
$60.8M
Q1 24
$34.5M
$47.4M
Total Debt
PRPL
PRPL
SWBI
SWBI
Q4 25
$126.7M
Q3 25
Q2 25
Q1 25
Q4 24
$70.7M
Q3 24
$50.8M
Q2 24
Q1 24
Stockholders' Equity
PRPL
PRPL
SWBI
SWBI
Q4 25
$-29.7M
$363.2M
Q3 25
$-26.9M
$364.4M
Q2 25
$-15.6M
$372.5M
Q1 25
$1.3M
$366.9M
Q4 24
$20.2M
$371.5M
Q3 24
$28.0M
$380.0M
Q2 24
$66.4M
$399.9M
Q1 24
$65.5M
$376.4M
Total Assets
PRPL
PRPL
SWBI
SWBI
Q4 25
$296.3M
$548.6M
Q3 25
$302.1M
$554.6M
Q2 25
$303.8M
$559.6M
Q1 25
$293.8M
$578.9M
Q4 24
$307.8M
$587.4M
Q3 24
$309.3M
$571.3M
Q2 24
$362.1M
$577.4M
Q1 24
$382.1M
$570.6M
Debt / Equity
PRPL
PRPL
SWBI
SWBI
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
3.50×
Q3 24
1.82×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
PRPL
PRPL
SWBI
SWBI
Operating Cash FlowLast quarter
$-5.8M
$27.3M
Free Cash FlowOCF − Capex
$-7.8M
$16.3M
FCF MarginFCF / Revenue
-5.5%
13.1%
Capex IntensityCapex / Revenue
1.4%
8.8%
Cash ConversionOCF / Net Profit
14.22×
TTM Free Cash FlowTrailing 4 quarters
$-41.9M
$21.3M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
PRPL
PRPL
SWBI
SWBI
Q4 25
$-5.8M
$27.3M
Q3 25
$-968.0K
$-8.1M
Q2 25
$-4.0M
$40.8M
Q1 25
$-23.1M
$-9.8M
Q4 24
$6.8M
$-7.4M
Q3 24
$1.1M
$-30.8M
Q2 24
$-8.9M
$43.7M
Q1 24
$-16.8M
$25.2M
Free Cash Flow
PRPL
PRPL
SWBI
SWBI
Q4 25
$-7.8M
$16.3M
Q3 25
$-1.8M
$-12.4M
Q2 25
$-7.0M
$33.5M
Q1 25
$-25.3M
$-16.1M
Q4 24
$5.7M
$-10.7M
Q3 24
$101.0K
$-35.5M
Q2 24
$-11.0M
$38.2M
Q1 24
$-19.9M
$7.0M
FCF Margin
PRPL
PRPL
SWBI
SWBI
Q4 25
-5.5%
13.1%
Q3 25
-1.5%
-14.6%
Q2 25
-6.6%
23.8%
Q1 25
-24.3%
-13.9%
Q4 24
4.4%
-8.3%
Q3 24
0.1%
-40.2%
Q2 24
-9.2%
24.0%
Q1 24
-16.5%
5.1%
Capex Intensity
PRPL
PRPL
SWBI
SWBI
Q4 25
1.4%
8.8%
Q3 25
0.7%
5.0%
Q2 25
2.8%
5.2%
Q1 25
2.2%
5.4%
Q4 24
0.8%
2.5%
Q3 24
0.9%
5.3%
Q2 24
1.7%
3.5%
Q1 24
2.5%
13.2%
Cash Conversion
PRPL
PRPL
SWBI
SWBI
Q4 25
14.22×
Q3 25
Q2 25
4.73×
Q1 25
-4.68×
Q4 24
-1.63×
Q3 24
Q2 24
-330.22×
1.57×
Q1 24
3.20×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

SWBI
SWBI

Segment breakdown not available.

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