vs
Side-by-side financial comparison of Rumble Inc. (RUM) and SMARTFINANCIAL INC. (SMBK). Click either name above to swap in a different company.
SMARTFINANCIAL INC. is the larger business by last-quarter revenue ($53.8M vs $27.1M, roughly 2.0× Rumble Inc.). SMARTFINANCIAL INC. runs the higher net margin — 25.4% vs -120.8%, a 146.2% gap on every dollar of revenue. Over the past eight quarters, SMARTFINANCIAL INC.'s revenue compounded faster (15.4% CAGR vs 15.2%).
Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".
SmartFinancial Inc. is a U.S.-based bank holding company that operates its wholly owned subsidiary SmartBank. It offers a full range of retail and commercial banking products including deposit accounts, personal and business loans, mortgage services, and wealth management solutions, primarily serving individual customers and small-to-medium enterprises across the Southeastern United States.
RUM vs SMBK — Head-to-Head
Income Statement — Q4 FY2025 vs Q1 FY2026
| Metric | | |
|---|---|---|
| Revenue | $27.1M | $53.8M |
| Net Profit | $-32.7M | $13.7M |
| Gross Margin | 5.5% | — |
| Operating Margin | -131.1% | — |
| Net Margin | -120.8% | 25.4% |
| Revenue YoY | -10.5% | — |
| Net Profit YoY | 86.2% | 21.6% |
| EPS (diluted) | $-0.13 | $0.81 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q1 26 | — | $53.8M | ||
| Q4 25 | $27.1M | $53.3M | ||
| Q3 25 | $24.8M | $51.1M | ||
| Q2 25 | — | $49.2M | ||
| Q1 25 | $23.7M | $46.8M | ||
| Q4 24 | $30.2M | $46.8M | ||
| Q3 24 | $25.1M | $44.2M | ||
| Q2 24 | $22.5M | $40.4M |
| Q1 26 | — | $13.7M | ||
| Q4 25 | $-32.7M | $13.7M | ||
| Q3 25 | $-16.3M | $13.7M | ||
| Q2 25 | — | $11.7M | ||
| Q1 25 | $-2.7M | $11.3M | ||
| Q4 24 | $-236.8M | $9.6M | ||
| Q3 24 | $-31.5M | $9.1M | ||
| Q2 24 | $-26.8M | $8.0M |
| Q1 26 | — | — | ||
| Q4 25 | 5.5% | — | ||
| Q3 25 | -1.8% | — | ||
| Q2 25 | — | — | ||
| Q1 25 | -26.7% | — | ||
| Q4 24 | -14.2% | — | ||
| Q3 24 | -45.4% | — | ||
| Q2 24 | -58.8% | — |
| Q1 26 | — | — | ||
| Q4 25 | -131.1% | 31.3% | ||
| Q3 25 | -113.6% | 33.2% | ||
| Q2 25 | — | 29.0% | ||
| Q1 25 | -153.5% | 29.0% | ||
| Q4 24 | -80.1% | 26.5% | ||
| Q3 24 | -131.0% | 24.3% | ||
| Q2 24 | -172.7% | 25.6% |
| Q1 26 | — | 25.4% | ||
| Q4 25 | -120.8% | 25.7% | ||
| Q3 25 | -65.7% | 26.8% | ||
| Q2 25 | — | 23.8% | ||
| Q1 25 | -11.2% | 24.0% | ||
| Q4 24 | -783.2% | 20.6% | ||
| Q3 24 | -125.9% | 20.7% | ||
| Q2 24 | -119.2% | 19.8% |
| Q1 26 | — | $0.81 | ||
| Q4 25 | $-0.13 | $0.81 | ||
| Q3 25 | $-0.06 | $0.81 | ||
| Q2 25 | — | $0.69 | ||
| Q1 25 | $-0.01 | $0.67 | ||
| Q4 24 | $-1.17 | $0.57 | ||
| Q3 24 | $-0.15 | $0.54 | ||
| Q2 24 | $-0.13 | $0.48 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $237.9M | $346.1M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $274.8M | $562.2M |
| Total Assets | $336.8M | $5.9B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | $346.1M | ||
| Q4 25 | $237.9M | $464.4M | ||
| Q3 25 | $269.8M | $557.1M | ||
| Q2 25 | — | $365.1M | ||
| Q1 25 | $301.3M | $423.0M | ||
| Q4 24 | $114.0M | $387.6M | ||
| Q3 24 | $132.0M | $192.9M | ||
| Q2 24 | $154.2M | $342.8M |
| Q1 26 | — | — | ||
| Q4 25 | — | — | ||
| Q3 25 | — | $1.3M | ||
| Q2 25 | — | $7.0M | ||
| Q1 25 | — | $7.6M | ||
| Q4 24 | — | $8.1M | ||
| Q3 24 | — | $9.0M | ||
| Q2 24 | — | $12.7M |
| Q1 26 | — | $562.2M | ||
| Q4 25 | $274.8M | $552.4M | ||
| Q3 25 | $302.2M | $538.4M | ||
| Q2 25 | — | $519.0M | ||
| Q1 25 | $339.6M | $505.8M | ||
| Q4 24 | $-63.1M | $491.3M | ||
| Q3 24 | $166.1M | $489.0M | ||
| Q2 24 | $192.7M | $472.5M |
| Q1 26 | — | $5.9B | ||
| Q4 25 | $336.8M | $5.9B | ||
| Q3 25 | $367.2M | $5.8B | ||
| Q2 25 | — | $5.5B | ||
| Q1 25 | $391.1M | $5.4B | ||
| Q4 24 | $195.3M | $5.3B | ||
| Q3 24 | $217.2M | $4.9B | ||
| Q2 24 | $243.2M | $4.9B |
| Q1 26 | — | — | ||
| Q4 25 | — | — | ||
| Q3 25 | — | 0.00× | ||
| Q2 25 | — | 0.01× | ||
| Q1 25 | — | 0.02× | ||
| Q4 24 | — | 0.02× | ||
| Q3 24 | — | 0.02× | ||
| Q2 24 | — | 0.03× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-29.4M | — |
| Free Cash FlowOCF − Capex | $-31.7M | — |
| FCF MarginFCF / Revenue | -117.2% | — |
| Capex IntensityCapex / Revenue | 8.5% | — |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-70.8M | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | — | ||
| Q4 25 | $-29.4M | $61.7M | ||
| Q3 25 | $-10.6M | $16.9M | ||
| Q2 25 | — | $14.0M | ||
| Q1 25 | $-14.5M | $14.3M | ||
| Q4 24 | $-12.4M | $52.7M | ||
| Q3 24 | $-19.1M | $12.4M | ||
| Q2 24 | $-21.7M | $16.5M |
| Q1 26 | — | — | ||
| Q4 25 | $-31.7M | $59.3M | ||
| Q3 25 | $-12.0M | $16.6M | ||
| Q2 25 | — | $13.2M | ||
| Q1 25 | $-14.6M | $13.4M | ||
| Q4 24 | $-12.4M | $46.3M | ||
| Q3 24 | $-19.9M | $11.3M | ||
| Q2 24 | $-23.1M | $15.4M |
| Q1 26 | — | — | ||
| Q4 25 | -117.2% | 111.3% | ||
| Q3 25 | -48.6% | 32.4% | ||
| Q2 25 | — | 26.9% | ||
| Q1 25 | -61.7% | 28.5% | ||
| Q4 24 | -40.9% | 98.9% | ||
| Q3 24 | -79.5% | 25.7% | ||
| Q2 24 | -102.8% | 38.2% |
| Q1 26 | — | — | ||
| Q4 25 | 8.5% | 4.5% | ||
| Q3 25 | 5.7% | 0.6% | ||
| Q2 25 | — | 1.6% | ||
| Q1 25 | 0.6% | 2.0% | ||
| Q4 24 | 0.1% | 13.7% | ||
| Q3 24 | 3.4% | 2.4% | ||
| Q2 24 | 6.1% | 2.7% |
| Q1 26 | — | — | ||
| Q4 25 | — | 4.50× | ||
| Q3 25 | — | 1.23× | ||
| Q2 25 | — | 1.20× | ||
| Q1 25 | — | 1.27× | ||
| Q4 24 | — | 5.47× | ||
| Q3 24 | — | 1.36× | ||
| Q2 24 | — | 2.07× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
RUM
| Audience Monetization | $23.8M | 88% |
| Other Initiatives | $3.3M | 12% |
SMBK
| Net Interest Income | $45.9M | 85% |
| Noninterest Income | $7.9M | 15% |
