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Side-by-side financial comparison of Sinclair, Inc. (SBGI) and Trade Desk (The) (TTD). Click either name above to swap in a different company.

Trade Desk (The) is the larger business by last-quarter revenue ($846.8M vs $836.0M, roughly 1.0× Sinclair, Inc.). Trade Desk (The) runs the higher net margin — 22.1% vs 13.0%, a 9.0% gap on every dollar of revenue. On growth, Trade Desk (The) posted the faster year-over-year revenue change (14.3% vs -16.7%). Trade Desk (The) produced more free cash flow last quarter ($285.3M vs $79.0M). Over the past eight quarters, Trade Desk (The)'s revenue compounded faster (31.3% CAGR vs 2.4%).

Sinclair, Inc., doing business as Sinclair Broadcast Group, is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, the company is the second-largest television station operator in the United States by number of stations after Nexstar Media Group, owning or operating 193 stations across the country in over 100 markets, covering 40% of American ...

The Trade Desk, Inc. is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.

SBGI vs TTD — Head-to-Head

Bigger by revenue
TTD
TTD
1.0× larger
TTD
$846.8M
$836.0M
SBGI
Growing faster (revenue YoY)
TTD
TTD
+31.0% gap
TTD
14.3%
-16.7%
SBGI
Higher net margin
TTD
TTD
9.0% more per $
TTD
22.1%
13.0%
SBGI
More free cash flow
TTD
TTD
$206.3M more FCF
TTD
$285.3M
$79.0M
SBGI
Faster 2-yr revenue CAGR
TTD
TTD
Annualised
TTD
31.3%
2.4%
SBGI

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
SBGI
SBGI
TTD
TTD
Revenue
$836.0M
$846.8M
Net Profit
$109.0M
$186.9M
Gross Margin
80.7%
Operating Margin
9.6%
30.3%
Net Margin
13.0%
22.1%
Revenue YoY
-16.7%
14.3%
Net Profit YoY
-38.1%
2.6%
EPS (diluted)
$1.62
$0.39

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
SBGI
SBGI
TTD
TTD
Q4 25
$836.0M
$846.8M
Q3 25
$773.0M
$739.4M
Q2 25
$784.0M
$694.0M
Q1 25
$776.0M
$616.0M
Q4 24
$1.0B
$741.0M
Q3 24
$917.0M
$628.0M
Q2 24
$829.0M
$584.5M
Q1 24
$798.0M
$491.3M
Net Profit
SBGI
SBGI
TTD
TTD
Q4 25
$109.0M
$186.9M
Q3 25
$-1.0M
$115.5M
Q2 25
$-64.0M
$90.1M
Q1 25
$-156.0M
$50.7M
Q4 24
$176.0M
$182.2M
Q3 24
$94.0M
$94.2M
Q2 24
$17.0M
$85.0M
Q1 24
$23.0M
$31.7M
Gross Margin
SBGI
SBGI
TTD
TTD
Q4 25
80.7%
Q3 25
78.1%
Q2 25
78.2%
Q1 25
76.8%
Q4 24
81.7%
Q3 24
80.5%
Q2 24
81.1%
Q1 24
78.9%
Operating Margin
SBGI
SBGI
TTD
TTD
Q4 25
9.6%
30.3%
Q3 25
7.5%
21.8%
Q2 25
2.7%
16.8%
Q1 25
1.8%
8.8%
Q4 24
26.5%
26.4%
Q3 24
19.5%
17.3%
Q2 24
7.7%
16.2%
Q1 24
5.3%
5.8%
Net Margin
SBGI
SBGI
TTD
TTD
Q4 25
13.0%
22.1%
Q3 25
-0.1%
15.6%
Q2 25
-8.2%
13.0%
Q1 25
-20.1%
8.2%
Q4 24
17.5%
24.6%
Q3 24
10.3%
15.0%
Q2 24
2.1%
14.5%
Q1 24
2.9%
6.4%
EPS (diluted)
SBGI
SBGI
TTD
TTD
Q4 25
$1.62
$0.39
Q3 25
$-0.02
$0.23
Q2 25
$-0.91
$0.18
Q1 25
$-2.30
$0.10
Q4 24
$2.64
$0.36
Q3 24
$1.43
$0.19
Q2 24
$0.27
$0.17
Q1 24
$0.35
$0.06

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
SBGI
SBGI
TTD
TTD
Cash + ST InvestmentsLiquidity on hand
$866.0M
$1.3B
Total DebtLower is stronger
$4.4B
Stockholders' EquityBook value
$443.0M
$2.5B
Total Assets
$5.9B
$6.2B
Debt / EquityLower = less leverage
9.84×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
SBGI
SBGI
TTD
TTD
Q4 25
$866.0M
$1.3B
Q3 25
$526.0M
$1.4B
Q2 25
$616.0M
$1.7B
Q1 25
$631.0M
$1.7B
Q4 24
$697.0M
$1.9B
Q3 24
$536.0M
$1.7B
Q2 24
$378.0M
$1.5B
Q1 24
$655.0M
$1.4B
Total Debt
SBGI
SBGI
TTD
TTD
Q4 25
$4.4B
Q3 25
$4.1B
Q2 25
$4.1B
Q1 25
$4.2B
Q4 24
$4.1B
Q3 24
$4.1B
Q2 24
$4.1B
Q1 24
$4.1B
Stockholders' Equity
SBGI
SBGI
TTD
TTD
Q4 25
$443.0M
$2.5B
Q3 25
$347.0M
$2.6B
Q2 25
$361.0M
$2.7B
Q1 25
$436.0M
$2.7B
Q4 24
$583.0M
$2.9B
Q3 24
$415.0M
$2.6B
Q2 24
$340.0M
$2.4B
Q1 24
$333.0M
$2.2B
Total Assets
SBGI
SBGI
TTD
TTD
Q4 25
$5.9B
$6.2B
Q3 25
$5.6B
$5.9B
Q2 25
$5.7B
$6.0B
Q1 25
$5.8B
$5.7B
Q4 24
$5.9B
$6.1B
Q3 24
$5.8B
$5.5B
Q2 24
$5.7B
$5.2B
Q1 24
$6.0B
$4.7B
Debt / Equity
SBGI
SBGI
TTD
TTD
Q4 25
9.84×
Q3 25
11.75×
Q2 25
11.30×
Q1 25
9.56×
Q4 24
7.02×
Q3 24
9.86×
Q2 24
12.08×
Q1 24
12.35×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
SBGI
SBGI
TTD
TTD
Operating Cash FlowLast quarter
$98.0M
$311.6M
Free Cash FlowOCF − Capex
$79.0M
$285.3M
FCF MarginFCF / Revenue
9.4%
33.7%
Capex IntensityCapex / Revenue
2.3%
3.1%
Cash ConversionOCF / Net Profit
0.90×
1.67×
TTM Free Cash FlowTrailing 4 quarters
$115.0M
$795.7M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
SBGI
SBGI
TTD
TTD
Q4 25
$98.0M
$311.6M
Q3 25
$-36.0M
$224.7M
Q2 25
$122.0M
$165.0M
Q1 25
$5.0M
$291.4M
Q4 24
$198.0M
$199.4M
Q3 24
$210.0M
$273.3M
Q2 24
$-306.0M
$81.3M
Q1 24
$-4.0M
$185.5M
Free Cash Flow
SBGI
SBGI
TTD
TTD
Q4 25
$79.0M
$285.3M
Q3 25
$-58.0M
$158.3M
Q2 25
$105.0M
$119.8M
Q1 25
$-11.0M
$232.3M
Q4 24
$175.0M
$179.2M
Q3 24
$193.0M
$224.6M
Q2 24
$-329.0M
$59.1M
Q1 24
$-25.0M
$178.2M
FCF Margin
SBGI
SBGI
TTD
TTD
Q4 25
9.4%
33.7%
Q3 25
-7.5%
21.4%
Q2 25
13.4%
17.3%
Q1 25
-1.4%
37.7%
Q4 24
17.4%
24.2%
Q3 24
21.0%
35.8%
Q2 24
-39.7%
10.1%
Q1 24
-3.1%
36.3%
Capex Intensity
SBGI
SBGI
TTD
TTD
Q4 25
2.3%
3.1%
Q3 25
2.8%
9.0%
Q2 25
2.2%
6.5%
Q1 25
2.1%
9.6%
Q4 24
2.3%
2.7%
Q3 24
1.9%
7.8%
Q2 24
2.8%
3.8%
Q1 24
2.6%
1.5%
Cash Conversion
SBGI
SBGI
TTD
TTD
Q4 25
0.90×
1.67×
Q3 25
1.94×
Q2 25
1.83×
Q1 25
5.75×
Q4 24
1.13×
1.09×
Q3 24
2.23×
2.90×
Q2 24
-18.00×
0.96×
Q1 24
-0.17×
5.86×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

SBGI
SBGI

Distribution Revenue$384.0M46%
Core Advertising Revenue$312.0M37%
Tennis Segment$62.0M7%
Other$40.0M5%
Other Media Non Media Revenuesand Intercompany Revenues$24.0M3%
Political Advertising Revenue$14.0M2%

TTD
TTD

Other$427.2M50%
Non Us$419.6M50%

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