Biggest changePersonal Systems National Solution Provider of the Year Award, as well as being named to the CRN Tech Elite 250 for the eighth year. Connection has also been twice named “America’s Best-in-State Employers” by Forbes and included on Newsweek’s list of Most Trustworthy Companies in America in 2022 and 2023.
Biggest changeIn addition to being named to the CRN Tech Elite 250, Connection has twice been recognized as one of “America’s Best-in-State Employers” by Forbes, honored as a Gold NH Veteran Friendly Business by the Department of Military Affairs & Veterans Services and NH Employment Security, and earned distinction as one of the “Most Trustworthy Companies in America” by Newsweek for the past three years.
We also believe that through our strong vendor 1 Table of Contents relationships we can provide an efficient supply chain and be an effective IT solution provider for our diverse customer base. We strive to identify the unique needs of our corporate, government, educational, and small business customers, and have designed our business processes to enable our customers to effectively manage their IT systems.
We also believe that through our strong vendor relationships we can provide an efficient supply chain and be an effective IT solution provider for our diverse customer base. 1 Table of Contents We strive to identify the unique needs of our corporate, government, educational, and small business customers, and have designed our business processes to enable our customers to effectively manage their IT systems.
Certain manufacturers who have traditionally used resellers to distribute their products have also, from time to time, established their own direct marketing operations, including sales through the Internet. We believe new entrants to the IT solutions channel must overcome a number of obstacles, including: ● substantial time and resources required to build a customer base of meaningful size and profitability for cost-effective operation; ● significant upfront costs of developing the information systems and operating infrastructure required to successfully compete as a national solutions provider; ● purchasing and operating efficiencies enjoyed by larger and more established competitors; ● difficulty building relationships with vendors needed to gain favorable product allocations and attractive pricing terms; and ● difficulty identifying and recruiting management personnel with significant direct marketing experience in the industry. 2 Table of Contents BUSINESS STRATEGIES We believe that we have become our customers’ IT provider of choice by calming the confusion surrounding IT procurement and solving complex business challenges with innovative IT solutions designed to meet their increased productivity, mobility, virtualization, and security needs in a continuously evolving IT environment.
Certain manufacturers who have traditionally used resellers to distribute their products have also, from time to time, established their own direct marketing operations, including sales through the Internet. We believe new entrants to the IT solutions channel must overcome a number of obstacles, including: ● substantial time and resources required to build a customer base of meaningful size and profitability for cost-effective operation; ● significant upfront costs of developing the information systems and operating infrastructure required to successfully compete as a national solutions provider; ● purchasing and operating efficiencies enjoyed by larger and more established competitors; ● difficulty building relationships with vendors needed to gain favorable product allocations and attractive pricing terms; and ● difficulty identifying and recruiting management personnel with significant direct marketing experience in the industry. BUSINESS STRATEGIES We believe that we have become our customers’ IT provider of choice by calming the confusion surrounding IT procurement and solving complex business challenges with innovative IT solutions designed to meet their increased 2 Table of Contents productivity, mobility, virtualization, and security needs in a continuously evolving IT environment.
Operating Segments . We conduct our business operations through three operating segments: Enterprise Solutions, Business Solutions, and Public Sector Solutions. Enterprise Solutions Segment. Through our custom designed Web-based system, we are able to offer our larger corporate customers an efficient and effective method of sourcing, evaluating, purchasing, and tracking a wide variety of IT products and services.
We conduct our business operations through three operating segments: Enterprise Solutions, Business Solutions, and Public Sector Solutions. Enterprise Solutions Segment. Through our custom designed Web-based system, we are able to offer our larger corporate customers an efficient and effective method of sourcing, evaluating, purchasing, and tracking a wide variety of IT products and services.
We also compete with: ● certain product manufacturers that sell directly to customers as well as some of our own suppliers, such as Apple, Dell Inc., HP Inc., and Lenovo; ● software publishers, such as Microsoft Corporation, VMware, and Adobe; ● distributors that sell directly to certain customers, such as Apple, Dell Inc., Lenovo, and HP Inc.; ● companies that develop and deliver on bespoke AI projects, such as Palantir and Scale.ai; ● local and regional VARs; 9 Table of Contents ● cloud providers, such as Amazon Web Services, Google and Microsoft Corporation; ● large service providers and system integrators, such as Accenture, CGI, and IBM; ● communications service providers, such as AT&T and Verizon; ● various franchisers, office supply superstores, and national computer retailers, such as Office Depot and Staples; and ● e-tailers, such as Amazon, with more extensive commercial online networks. Additional competition may arise if other new methods of distribution emerge in the future.
We also compete with: ● certain product manufacturers that sell directly to customers as well as some of our own suppliers, such as Apple, Dell Inc., HP Inc., and Lenovo; ● software publishers, such as Microsoft Corporation, VMware, and Adobe; ● companies that develop and deliver on bespoke AI projects, such as Palantir and Scale.ai; ● local and regional VARs; ● cloud providers, such as Amazon Web Services, Google and Microsoft Corporation; 9 Table of Contents ● large service providers and system integrators, such as Accenture, CGI, and IBM; ● communications service providers, such as AT&T and Verizon; ● various franchisers, office supply superstores, and national computer retailers, such as Office Depot and Staples; and ● e-tailers, such as Amazon, with more extensive commercial online networks. Additional competition may arise if other new methods of distribution emerge in the future.
We currently offer our customers over 460,000 IT products designed for business applications from more than 2,500 vendors. These products consist of hardware, including devices, peripherals, accessories, servers, and networking products, along with cloud solutions, software and services.
We currently offer our customers over 460,000 IT products designed for business applications from more than 2,500 vendors. These products consist of hardware, including devices, peripherals, accessories, servers, storage, and networking products, along with cloud solutions, software and services.
We believe that increasing our sales force productivity is important to our future success, and we have increased our headcount and investments in our sales and sales support teams accordingly. We market our products and services through our websites: www.connection.com, www.connection.com/enterprise , www.connection.com /publicsector, and www.macconnection.com .
We believe that increasing our sales force productivity is important to our future success, and we have increased our headcount and investments in our sales and sales support teams accordingly. We market our products and services through our websites: www.connection.com, www.connection.com/enterprise , www.connection.com /publicsector, www.cnxnhelix.com , and www.macconnection.com .
Such phone calls are typically shorter and have higher close rates than calls from customers who have not visited our websites first. ● Leveraging the time of experienced sales representatives — Our investments in technology-based sales and service programs allow our sales representatives more time to build and maintain relationships with our customers and to help them to solve their business problems.
Such phone calls are typically shorter and have higher close rates than calls from customers who have not visited our websites first. ● Leveraging the time of experienced sales representatives — Our investments in technology-based sales and service programs allow our sales representatives more time to build and maintain relationships with our customers and to help them to solve their business problems. Operating Segments .
For example, we recognize AI as a potentially transformational force and anticipate that AI will significantly impact our product offerings and the business operations of our clientele in the long term. REGULATORY MATTERS Government Contracting Our Public Sector Solutions segment is heavily regulated and, as a result, our need for compliance awareness and business and employee support is significant.
For example, we recognize AI as a potentially transformational force and anticipate that AI will significantly impact our product offerings and the business operations of our clientele in both the short term and long term. REGULATORY MATTERS Government Contracting Our Public Sector Solutions segment is heavily regulated and, as a result, our need for compliance awareness and business and employee support is significant.
These and other factors related to our competitive position are discussed more fully in the “Overview” of Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and in Item 1A, “Risk Factors—Substantial competition could reduce our market share and may negatively affect our business” of this Annual Report on Form 10-K. We believe that price, product selection and availability, solutions capabilities, and service and support are the most important competitive factors in our industry. INTELLECTUAL PROPERTY RIGHTS Our trademarks include, among others, Connection®, PC Connection®, GovConnection®, MacConnection®, we solve IT®, Everything Overnight®, Mobile Connection®, Cloud Connection®, Education Connection®, MoreDirect™, WebSPOC®, Softmart®, GlobalServe®, Raccoon Character, Connection Cloud MarkITplace™, and their related logos and all iterations thereof.
These and other factors related to our competitive position are discussed more fully in the “Overview” of Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and in Item 1A, “Risk Factors—Substantial competition could reduce our market share and may negatively affect our business” of this Annual Report on Form 10-K. We believe that price, product selection and availability, solutions capabilities, and service and support are the most important competitive factors in our industry. INTELLECTUAL PROPERTY RIGHTS Our trademarks include, among others, Connection®, PC Connection®, GovConnection®, MacConnection®, we solve IT®, Everything Overnight®, Mobile Connection®, Cloud Connection®, Education Connection®, MoreDirect™, CNXN Helix™, WebSPOC®, Softmart®, GlobalServe®, Raccoon Character, Connection Cloud MarkITplace™, ConnectOne™, QaaM™, and their related logos and all iterations thereof.
Our technicians maintain extensive certifications and authorizations from all major manufacturers, with more than 90% of the TIDC team holding one or more CompTIA certifications.
Our technicians maintain extensive certifications and authorizations from all major manufacturers, with more than 90% of the TIDC technicians holding one or more CompTIA certifications.
We target each of the four distinct market sectors within this segment—federal government, higher educational institutions, school grades K-12, and state and local governments. The following table sets forth the relative distribution of net sales by operating segment for the periods presented: Years Ended December 31, 2023 2022 2021 Operating Segment Enterprise Solutions 42 % 42 % 43 % Business Solutions 38 40 38 Public Sector Solutions 20 18 19 Total 100 % 100 % 100 % Our ISG works across all operating segments to service the unique needs of healthcare, retail, finance, and manufacturing customers.
We target each of the four distinct market sectors within this segment—federal government, higher educational institutions, school grades K-12, and state and local governments. The following table sets forth the relative distribution of net sales by operating segment for the periods presented: Years Ended December 31, 2024 2023 2022 Operating Segment Enterprise Solutions 42 % 42 % 42 % Business Solutions 38 38 40 Public Sector Solutions 20 20 18 Total 100 % 100 % 100 % Our ISG works across all operating segments to service the unique needs of healthcare, retail, finance, and manufacturing customers.
Since our founding in 1982, we have built a strong brand name and customer awareness. We have been named to the Fortune 1000 and the CRN Solution Provider 500 for each of the last twenty-three years.
Since our founding in 1982, we have built a strong brand name and customer awareness. We have been named to the Fortune 1000 and the CRN Solution Provider 500 for each of the last twenty-four years.
Electronic delivery for software licenses were approximately 12%, 9%, and 10% of total net sales in 2023, 2022, and 2021, respectively. MANAGEMENT INFORMATION SYSTEMS Our subsidiaries utilize management information systems which have been significantly customized for our use.
Electronic delivery for software licenses were approximately 10%, 12%, and 9% of total net sales in 2024, 2023, and 2022, respectively. MANAGEMENT INFORMATION SYSTEMS Our subsidiaries utilize management information systems which have been significantly customized for our use.
At our 268,000 square foot technology TIDC in Wilmington, Ohio, we receive and ship inventory, configure and integrate technology solutions, provide depot maintenance and services, and process returned products. The TIDC features a state-of-the-art ISO 9001:2015-certified Configuration Lab that completed more than 500,000 custom configurations in 2023—including personal computing devices, servers, mobile devices, and networking hardware.
At our 268,000 square foot technology TIDC in Wilmington, Ohio, we receive and ship inventory, configure and integrate technology solutions, provide depot maintenance and services, and process returned products. The TIDC features a state-of-the-art ISO 9001:2015-certified Configuration Lab that completed more than 550,000 custom configurations in 2024—including personal computing devices, servers, mobile devices, and networking hardware.
Order status with distributors is tracked online and a confirmation of shipment from manufacturers and/or distribution companies is received prior to initial recording of the transaction. Products drop shipped by suppliers were 69%, 71%, and 72%, of net sales in 2023, 2022, and 2021, respectively.
Order status with distributors is tracked online and a confirmation of shipment from manufacturers and/or distribution companies is received prior to initial recording of the transaction. Products drop shipped by suppliers were 69%, 69%, and 71%, of net sales in 2024, 2023, and 2022, respectively.
We provide value by offering our customers efficient design, integration, deployment, and support of their IT environments. As of December 31, 2023, we employed 820 sales representatives. Sales representatives are responsible for managing enterprise, commercial, and public sector accounts, as specialization and a deep understanding of unique customer environments are more important than ever.
We provide value by offering our customers efficient design, integration, deployment, and support of their IT environments. As of December 31, 2024, we employed 711 sales representatives. Sales representatives are responsible for managing enterprise, commercial, and public sector accounts, as specialization and a deep understanding of unique customer environments are more important than ever.
We meet regularly with our partners to share feedback and explore strategies to promote greater engagement and better serve our mutual customers. GROWTH STRATEGIES Our growth strategies are designed to increase revenues by maximizing operational efficiencies while offering innovative products and value-added service offerings, expanding our offerings to our existing customers, and expanding our customer base.
We meet regularly with our partners to share feedback and explore strategies to promote greater engagement and better serve our mutual customers. 3 Table of Contents GROWTH STRATEGIES Our growth strategies are designed to increase revenues by maximizing operational efficiencies while offering innovative products and value-added service offerings, expanding our offerings to our existing customers, and expanding our customer base.
We actively work with our existing customers to become their IT provider of choice for products and enhanced solution services, while seeking to ensure our reputation of high-quality customer service, tailored marketing programs, and competitive pricing lead the way to expanding our share of the overall IT market we serve.
We actively work with our existing customers to become their IT provider of choice for products and enhanced solution services, while seeking to ensure our reputation of high-quality support, tailored marketing programs, and competitive pricing that lead the way to expanding our share of the overall IT market we serve.
We believe that, while we may experience some short-term disruption if products from Ingram Micro, Inc., TD Synnex Corporation, Microsoft Corporation, Dell Inc., or any of these vendors become unavailable to us, alternative sources are available. Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 13%, and 11%, respectively, of our total product purchases in 2023.
We believe that, while we may experience some short-term disruption if products from Ingram Micro, Inc., TD Synnex Corporation, Dell Inc., Microsoft Corporation, or any of these vendors become unavailable to us, alternative sources are available. Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 12%, and 12%, respectively, of our total product purchases in 2024.
We believe our focus on helping customers understand this intricate landscape, discover and define their unique AI value path, and realize its envisioned potential will enable us to serve as a trusted advisor and deliver a holistic approach to AI and automation that encompasses strategy, technical expertise, and integration. ● Targeting customer segments.
We believe our focus on helping customers understand this intricate landscape, discover and define their unique AI value path, and realize AI’s envisioned potential will enable us to serve as a trusted advisor and deliver a holistic approach to AI and automation that encompasses strategy, technical expertise, and integration.
We are not including the information contained in our websites as part of, or incorporating by reference into, this Annual Report on Form 10-K. MARKET AND COMPETITION In the fiscal year ended December 31, 2023, we generated approximately 37.7% of our sales from SMBs, 42.2% from medium-to-large businesses (Fortune 1000), and 20.1% from government and educational institutions. The largest segment of the United States IT market that we operate within is served by local and regional value-added resellers, or VARs, many of whom we believe are transitioning from the hardware and software products business to higher-margin IT services.
We are not including the information contained in our websites as part of, or incorporating by reference into, this Annual Report on Form 10-K. MARKET AND COMPETITION In the fiscal year ended December 31, 2024, we generated approximately 42.2% of our sales from medium-to-large businesses (Fortune 1000), 37.4% from SMBs, and 20.4% from government and educational institutions. The largest segment of the United States IT market that we operate within is served by local and regional value-added resellers, or VARs, many of whom engage in the sales of hardware and software products, as well as higher-margin IT services.
The following table sets forth our percentage of net sales for major product categories for the periods presented: Years Ended December 31, 2023 2022 2021 Notebooks/Mobility 33 % 37 % 38 % Desktops 9 10 9 Software 12 9 10 Servers/Storage 7 7 7 Net/Com Products 10 7 7 Displays and Sound 9 10 10 Accessories 11 13 12 Other Hardware/Services 9 7 7 Total 100 % 100 % 100 % We offer a 30-day right of return generally limited to defective merchandise.
The following table sets forth our percentage of net sales for major product categories for the periods presented: Years Ended December 31, 2024 2023 2022 Notebooks/Mobility 35 % 33 % 37 % Desktops 11 9 10 Software 10 12 9 Servers/Storage 7 7 7 Net/Com Products 8 10 7 Displays and Sound 10 9 10 Accessories 12 11 13 Other Hardware/Services 7 9 7 Total 100 % 100 % 100 % We offer a 30-day right of return on most of the products we sell, generally limited to defective merchandise.
Products manufactured by HP Inc., Dell Inc., Microsoft Corporation, and Lenovo represented approximately 14%, 13%, 12%, and 11% of our total product purchases in 2022. Products manufactured by HP Inc., Dell Inc., Microsoft Corporation, and Lenovo represented approximately 15%, 14%, 11%, and 10% of our total product purchases in 2021.
Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 13%, and 11%, respectively, of our total product purchases in 2023. Products manufactured by HP Inc., Dell Inc., Microsoft Corporation, and Lenovo represented approximately 14%, 13%, 12%, and 11% of our total product purchases in 2022.
In 2023, we maintained Microsoft Azure Expert Managed Service Provider status—an exclusive designation that requires an intensive auditing process and a proven record of delivering exceptional customer service and in-depth technical expertise around core cloud competencies. ● Pursuing strategic acquisitions and alliances.
Connection is a Microsoft Azure Expert Managed Service Provider—an exclusive designation that requires an intensive auditing process and a proven record of delivering exceptional customer service and in-depth technical expertise around core cloud competencies. ● Pursuing strategic acquisitions and alliances.
We generally accept returns directly from the customer and then either credit the customer’s account or ship the customer a replacement or similar product from our inventory. PURCHASING AND VENDOR RELATIONS Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Microsoft Corporation accounted for approximately 21%, 19%, and 11%, respectively, of our total product purchases in 2023.
We generally accept returns directly from the customer and then either credit the customer’s account or ship the customer a replacement or similar product from our inventory. PURCHASING AND VENDOR RELATIONS Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 25%, 23%, and 11%, respectively, of our total product purchases in 2024.
Our Board of Directors understands the importance of our inclusive, performance-driven culture to our ongoing success and is actively engaged with our President and Chief Executive Officer and our Senior Vice President of Human Resources across a broad range of human capital management topics. As of December 31, 2023, we employed 2,703 persons (full-time equivalent), of whom 1,152 (including 332 management and support personnel) were engaged in sales-related activities, 616 were engaged in providing IT services and customer service and support, 607 were engaged in purchasing, marketing, and distribution-related activities, 124 were engaged in the operation and development of management information systems, and 204 were engaged in administrative and finance functions.
Our Board of Directors understands the importance of our inclusive, performance-driven culture to our ongoing success and is actively engaged with our President and Chief Executive Officer and our Senior Vice President of Human Resources across a broad range of human capital management topics. As of December 31, 2024, we employed 2,580 persons (full-time equivalent), of whom 1,035 (including 324 management and support personnel) were engaged in sales-related activities, 532 were engaged in providing IT services and customer service and support, 645 were engaged in purchasing, marketing, and distribution-related activities, 153 were engaged in the operation and development of management information systems, and 215 were engaged in administrative and finance functions.
No other singular vendor supplied more than 10% of our total product purchases in 2023, 2022, and 2021.
No other singular vendor supplied more than 10% of our total product purchases in 2024, 2023, and 2022, as applicable.
No other singular product manufacturer produced more than 10% of our total product purchases in 2023, 2022, and 2021.
No other singular product manufacturer produced more than 10% of our total product purchases in 2024, 2023, and 2022, as applicable.
We are currently in the process of expanding on these services to include other areas that represent a broader AI ecosystem of development.
We are currently in the process of expanding these services to include other areas that we believe are relevant to the broader AI ecosystem of development.
Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 23%, 22%, and 15%, respectively, of our total product purchases in 2022. Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 23%, 23%, and 12%, respectively, of our total product purchases in 2021.
Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Microsoft Corporation accounted for approximately 21%, 19%, and 11%, respectively, of our total product purchases in 2023. Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 23%, 22%, and 15%, respectively, of our total product purchases in 2022.
Our strategy’s effectiveness is reflected in the recognition we have received, including being named to the Fortune 1000 and the CRN Solution Provider 500 for twenty-three straight years.
Our strategy’s effectiveness is reflected in the recognition we have received, including being named to the Fortune 1000 and the CRN Solution Provider 500 for twenty-four straight years. In recent years, we have received numerous awards, including HP U.S.
We believe that in the event we experience either a short-term or permanent disruption of supply of Microsoft Corporation, HP Inc., or Dell Inc. products, such disruption would likely have a material adverse effect on our results of operations and cash flows. Throughout the year, we saw continued improvement in the supply chain as constraints brought on by the COVID-19 pandemic were resolved and products now are generally in adequate supply. Many product suppliers reimburse us for advertisements or other cooperative marketing programs through various marketing vehicles.
We believe that in the event we experience either a short-term or permanent disruption of supply of Microsoft Corporation, HP Inc., or Dell Inc. products, such disruption would likely have a material adverse effect on our results of operations and cash flows. Throughout the year, we did not experience any significant challenges or disruptions in the supply chain and products were generally available in adequate supply. Many product suppliers reimburse us for advertisements or other cooperative marketing programs through various marketing vehicles.
In addition, certain state and non-US laws, such as the California Consumer Privacy Act and the California Privacy Rights Act govern the privacy and security of personal information, many of which differ from each other in significant ways and may not have the same effect, thus complicating compliance efforts. 12 Table of Contents Failure to comply with these laws, where applicable, can result in the imposition of significant civil and/or criminal penalties and private litigation.
In addition, certain state and non-US laws, such as the California Consumer Privacy Act and the California Privacy Rights Act govern the privacy and security of personal information, many of which differ from each other in significant ways and may not have the same effect, thus 12 Table of Contents complicating compliance efforts.
We also host a series of Technology Summits each year, with a focus on building stronger relationships with our customers and reinforcing our reputation as a trusted source of expertise. Customers. We maintain an extensive database of customers and prospects.
We also host a series of Technology Summits each year, with a focus on building stronger relationships with our customers and reinforcing our reputation as a trusted source of expertise. Customers. We maintain an extensive database of customers and prospects. However, no single customer accounted for more than 10% of our consolidated revenue in 2024, 2023, and 2022.
We make available free of charge through our investor relations website our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, and amendments to these reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practical after we electronically file these materials with, or otherwise furnish them to, the SEC. 13 Table of Contents In addition, we routinely post on the “Investor Relations” section of our website news releases, announcements, and other statements about our business, some of which may contain information that may be deemed material to investors.
We make available free of charge through our investor relations website our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, and amendments to these reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practical after we electronically file these materials with, or otherwise furnish them to, the SEC.
By working closely with our vendors to provide an efficient channel for the advertising and distribution of their products and 3 Table of Contents solutions, we expect to expand market share and generate opportunities for optimizing partner incentive programs.
By working closely with our vendors to provide an efficient channel for the advertising and distribution of their products and solutions, we expect to expand market share and generate opportunities for optimizing partner incentive programs. We promote communication and collaboration with our partner community at every level of our organization, from sales and product management to leadership.
AVAILABLE INFORMATION We are subject to the informational requirements of the Securities Exchange Act of 1934 (the “Exchange Act”), and accordingly, we file reports, proxy and information statements, and other information with the Securities and Exchange Commission, or SEC.
Our employees are not represented by a labor union, and, to date, we have never experienced a labor related work stoppage. 13 Table of Contents AVAILABLE INFORMATION We are subject to the informational requirements of the Securities Exchange Act of 1934 (the “Exchange Act”), and accordingly, we file reports, proxy and information statements, and other information with the Securities and Exchange Commission, or SEC.
Through increased targeted marketing, we seek to expand the number of our active customers and generate additional sales to existing customers by providing more value-added services and solutions. We have also developed digital marketing capabilities, which include but are not limited to digital remarketing, digital buying guides, Google shopping integration, along with social media advertising and search engine optimization.
We have also developed digital marketing capabilities, which include but are not limited to digital remarketing, digital buying guides, Google shopping integration, along with social media advertising and search engine optimization.
Our technical experts hold more than 5,000 professional certifications, and we have been awarded industry-leading partner authorizations, including Microsoft Azure Expert Managed Service Provider status. We believe this pursuit of excellence and our ability to understand our customers’ needs and provide comprehensive and effective IT solutions has earned us strong brand name recognition and a broad and loyal customer base.
We believe this pursuit of excellence and our ability to understand our customers’ needs and provide comprehensive and effective IT solutions has earned us strong brand name recognition and a broad and loyal customer base.
The majority of our backlog historically has been and continues to be open cancelable purchase orders.
The loss of any single customer would not have a material adverse effect on any of our operating segments. The majority of our backlog historically has been and continues to be open cancelable purchase orders.
In 2023, we restructured and combined our Technology Solutions Group and Technical Sales Organization into one organization to be referred to as our Technology Solutions Organization, or TSO. Our TSO and state-of-the-art Technology Integration and Distribution Center, or TIDC, with ISO 9001:2015 certified technical configuration lab offer end-to-end services related to the design, configuration, and implementation of IT solutions.
Our Technology Solutions Organization, or TSO, and state-of-the-art Technology Integration and Distribution Center, or TIDC, with ISO 9001:2015 certified technical configuration lab, offer end-to-end services related to the design, configuration, and implementation of IT solutions. Our team also provides a comprehensive portfolio of managed services and professional services. These services are performed by our personnel and by third-party providers.