Biggest changeWe believe that increasing our sales force productivity is important to our future success, and we have increased our headcount and investments in our sales and sales support teams accordingly. We market our products and services through our websites: www.connection.com, www.connection.com/enterprise , www.connection.com /publicsector, www.cnxnhelix.com , and www.macconnection.com .
Biggest changeWe believe that increasing our sales force productivity is important to our future success. We market our products and services through our websites: www.connection.com, www.connection.com/enterprise , www.connection.com /publicsector, and www.cnxnhelix.com . Our websites provide extensive product information, customized pricing, rich content, and a digital platform for online orders.
In addition, U.S. government contractors are generally subject to other federal and state laws and regulations, including: ● The Federal Acquisition Regulation, or FAR, agency supplements to the FAR, and related regulations, which regulate the formation, administration, and performance of U.S. federal government contracts; ● The False Claims Act, which allows the government and whistleblowers filing on behalf of the government to pursue treble damages, civil penalties and sanctions for the provision of false or fraudulent claims to the U.S. federal government; 10 Table of Contents ● The Truth in Negotiations Act, which requires certification and disclosure of cost and pricing data in connection with the negotiation of certain contracts, modifications, or task orders; ● The Procurement Integrity Act, which regulates access to competitor bid and proposal information, as well as certain internal government procurement sensitive information, and regulates our ability to provide compensation to certain former government procurement officials; ● Laws and regulations restricting the ability of employees of the U.S. government to accept gifts or gratuities from a contractor; ● Post-government employment laws and regulations, which restrict the ability of a contractor to recruit and hire current employees of the U.S. government and deploy former employees of the U.S. government; ● Laws, regulations, and executive orders requiring the safeguarding of and restricting the use and dissemination of information classified for national security purposes or determined to be “controlled unclassified information,” “covered defense information,” or “for official use only”; ● Laws and regulations relating to the export of certain products, services, and technical data, including requirements regarding any applicable licensing of our employees involved in such work; ● Laws, regulations, and executive orders regulating the handling, use, and dissemination of personally identifiable information in the course of performing a U.S. government contract; ● Laws, regulations, and executive orders governing organizational conflicts of interest that may prevent us from bidding for or restrict our ability to compete for certain U.S. government contracts because of the work that we currently perform for the U.S. government; ● Laws, regulations, and executive orders that mandate compliance with requirements to protect the government from risks related to our supply chain; ● Laws, regulations, and mandatory contract provisions providing protections to employees or subcontractors seeking to report alleged fraud, waste, and abuse related to a government contract; and ● The Cost Accounting Standards and the Cost Principles, which impose accounting requirements that govern our right to reimbursement under certain cost-based U.S. government contracts and require consistency of accounting practices over time. Our Public Sector Solutions is also subject to oversight by the U.S.
In addition, U.S. government contractors are generally subject to other federal and state laws and regulations, including: ● The Federal Acquisition Regulation, or FAR, agency supplements to the FAR, and related regulations, which regulate the formation, administration, and performance of U.S. federal government contracts; ● The False Claims Act, which allows the government and whistleblowers filing on behalf of the government to pursue treble damages, civil penalties and sanctions for the provision of false or fraudulent claims to the U.S. federal government; ● The Truth in Negotiations Act, which requires certification and disclosure of cost and pricing data in connection with the negotiation of certain contracts, modifications, or task orders; ● The Procurement Integrity Act, which regulates access to competitor bid and proposal information, as well as certain internal government procurement sensitive information, and regulates our ability to provide compensation to certain former government procurement officials; ● Laws and regulations restricting the ability of employees of the U.S. government to accept gifts or gratuities from a contractor; ● Post-government employment laws and regulations, which restrict the ability of a contractor to recruit and hire current employees of the U.S. government and deploy former employees of the U.S. government; ● Laws, regulations, and executive orders requiring the safeguarding of and restricting the use and dissemination of information classified for national security purposes or determined to be “controlled unclassified information,” “covered defense information,” or “for official use only”; ● Laws and regulations relating to the export of certain products, services, and technical data, including requirements regarding any applicable licensing of our employees involved in such work; ● Laws, regulations, and executive orders regulating the handling, use, and dissemination of personally identifiable information in the course of performing a U.S. government contract; 10 Table of Contents ● Laws, regulations, and executive orders governing organizational conflicts of interest that may prevent us from bidding for or restrict our ability to compete for certain U.S. government contracts because of the work that we currently perform for the U.S. government; ● Laws, regulations, and executive orders that mandate compliance with requirements to protect the government from risks related to our supply chain; ● Laws, regulations, and mandatory contract provisions providing protections to employees or subcontractors seeking to report alleged fraud, waste, and abuse related to a government contract; and ● The Cost Accounting Standards and the Cost Principles, which impose accounting requirements that govern our right to reimbursement under certain cost-based U.S. government contracts and require consistency of accounting practices over time. Our Public Sector Solutions is also subject to oversight by the U.S.
Certain manufacturers who have traditionally used resellers to distribute their products have also, from time to time, established their own direct marketing operations, including sales through the Internet. We believe new entrants to the IT solutions channel must overcome a number of obstacles, including: ● substantial time and resources required to build a customer base of meaningful size and profitability for cost-effective operation; ● significant upfront costs of developing the information systems and operating infrastructure required to successfully compete as a national solutions provider; ● purchasing and operating efficiencies enjoyed by larger and more established competitors; ● difficulty building relationships with vendors needed to gain favorable product allocations and attractive pricing terms; and ● difficulty identifying and recruiting management personnel with significant direct marketing experience in the industry. BUSINESS STRATEGIES We believe that we have become our customers’ IT provider of choice by calming the confusion surrounding IT procurement and solving complex business challenges with innovative IT solutions designed to meet their increased 2 Table of Contents productivity, mobility, virtualization, and security needs in a continuously evolving IT environment.
Certain manufacturers who have traditionally used resellers to distribute their products have also, from time to time, established their own direct marketing operations, including sales through the Internet. We believe new entrants to the IT solutions channel must overcome a number of obstacles, including: ● substantial time and resources required to build a customer base of meaningful size and profitability for cost-effective operation; ● significant upfront costs of developing the information systems and operating infrastructure required to successfully compete as a national solutions provider; ● purchasing and operating efficiencies enjoyed by larger and more established competitors; ● difficulty building relationships with vendors needed to gain favorable product allocations and attractive pricing terms; and ● difficulty identifying and recruiting management personnel with significant direct marketing experience in the industry. BUSINESS STRATEGIES We believe that we have become our customers’ IT provider of choice by calming the confusion surrounding IT procurement and solving complex business challenges with innovative IT solutions designed to meet their increased productivity, mobility, virtualization, and security needs in a continuously evolving IT environment.
These sales representatives focus on current and prospective customers and are supported by an increasing number of engineering, technical, and administrative staff through our TSO. Our Industry Solutions Group, or ISG, provides our sales team and customers with insights and guidance customized to the unique needs of our vertical markets, including healthcare, retail, finance, and manufacturing.
These sales representatives focus on current and prospective customers and are supported by an increasing number of engineering, technical, and administrative staff through our TSSO. Our Industry Solutions Group, or ISG, provides our sales team and customers with insights and guidance customized to the unique needs of our vertical markets, including healthcare, retail, finance, and manufacturing.
Supplementing our sales force, our TSO offers in-depth technical support across a wide range of advanced technology solutions. These teams of engineers and solution architects design end-to-end IT solutions tailored to our customers’ unique environments and serve as technology consultants. Our TIDC ensures a superior customer experience, with seamless configuration, deployment, and support services.
Supplementing our sales force, our TSSO offers in-depth technical support across a wide range of advanced technology solutions. These teams of engineers and solution architects design end-to-end IT solutions tailored to our customers’ unique environments and serve as technology consultants. Our TIDC ensures a superior customer experience, with seamless configuration, deployment, and support services.
We also host a series of Technology Summits each year, with a focus on building stronger relationships with our customers and reinforcing our reputation as a trusted source of expertise. Customers. We maintain an extensive database of customers and prospects. However, no single customer accounted for more than 10% of our consolidated revenue in 2024, 2023, and 2022.
We also host a series of Technology Summits each year, with a focus on building stronger relationships with our customers and reinforcing our reputation as a trusted source of expertise. Customers. We maintain an extensive database of customers and prospects. However, no single customer accounted for more than 10% of our consolidated revenue in 2025, 2024, and 2023.
Item 1. Business GENERAL We are a Fortune 1000 Global Solutions Provider that simplifies the IT customer experience, guiding the connection between people and technology. Our dedicated account managers partner with customers to design, deploy, and support cutting-edge IT environments using the latest hardware, software, and services.
Item 1. Business GENERAL We are a Fortune 1000 Global Solutions Provider that simplifies IT, guiding the connection between people and technology. Our dedicated account managers partner with customers to design, deploy, and support cutting-edge IT environments using the latest hardware, software, and services.
We also will stock product to support customer rollouts, including product that is running through our configuration and integration services prior to shipment. MARKETING AND SALES We sell our products through our direct marketing channels to (i) SMBs including small office/home office customers, (ii) government and educational institutions, and (iii) medium-to-large businesses.
We also will stock product to support customer rollouts, including product that is running through our configuration and integration services prior to shipment. MARKETING AND SALES We sell our solutions through our direct marketing channels to (i) SMBs including small office/home office customers, (ii) government and educational institutions, and (iii) medium-to-large businesses.
To better address their business needs, we have focused our solution service capabilities on several key areas: data and automation, workplace transformation, cloud, cybersecurity, and technology services. Our TSO is responsible for understanding the infrastructure needs of our customers, and for designing cost-effective technology solutions to address them.
To better address their business needs, we have focused our solution service capabilities on several key areas: data and automation, workplace transformation, cloud, cybersecurity, and technology services. Our TSSO is responsible for understanding the infrastructure needs of our customers, and for designing cost-effective technology solutions to address them.
We also compete with: ● certain product manufacturers that sell directly to customers as well as some of our own suppliers, such as Apple, Dell Inc., HP Inc., and Lenovo; ● software publishers, such as Microsoft Corporation, VMware, and Adobe; ● companies that develop and deliver on bespoke AI projects, such as Palantir and Scale.ai; ● local and regional VARs; ● cloud providers, such as Amazon Web Services, Google and Microsoft Corporation; 9 Table of Contents ● large service providers and system integrators, such as Accenture, CGI, and IBM; ● communications service providers, such as AT&T and Verizon; ● various franchisers, office supply superstores, and national computer retailers, such as Office Depot and Staples; and ● e-tailers, such as Amazon, with more extensive commercial online networks. Additional competition may arise if other new methods of distribution emerge in the future.
We also compete with: ● certain product manufacturers that sell directly to customers as well as some of our own suppliers, such as Apple, Dell Inc., HP Inc., and Lenovo; ● software publishers, such as Microsoft Corporation, VMware by Broadcom, and Adobe; ● companies that develop and deliver on bespoke AI projects, such as Palantir and Scale.ai; ● local and regional VARs; ● cloud providers, such as Amazon Web Services, Google and Microsoft Corporation; ● large service providers and system integrators, such as Accenture, CGI, and IBM; ● communications service providers, such as AT&T and Verizon; ● various franchisers, office supply superstores, and national computer retailers, such as Office Depot and Staples; and ● e-tailers, such as Amazon, with more extensive commercial online networks. Additional competition may arise if other new methods of distribution emerge in the future.
We believe that offering our customers superior value, through a combination of product knowledge, consistent and reliable service and support, and leading products at competitive prices, differentiates us from other global solutions providers and serves as the foundation for developing a broad and loyal customer base. We invest in training programs for our service and support personnel, with an emphasis on putting customer needs and service first.
We believe that offering our customers superior value, through a combination of product knowledge, consistent and reliable service and support, and leading products at competitive prices, differentiates us from other global solutions providers and serves as the foundation for developing a broad and loyal customer base. 4 Table of Contents We invest in training programs for our service and support personnel, with an emphasis on putting customer needs and service first.
We target each of the four distinct market sectors within this segment—federal government, higher educational institutions, school grades K-12, and state and local governments. The following table sets forth the relative distribution of net sales by operating segment for the periods presented: Years Ended December 31, 2024 2023 2022 Operating Segment Enterprise Solutions 42 % 42 % 42 % Business Solutions 38 38 40 Public Sector Solutions 20 20 18 Total 100 % 100 % 100 % Our ISG works across all operating segments to service the unique needs of healthcare, retail, finance, and manufacturing customers.
We target each of the four distinct market sectors within this segment—federal government, higher educational institutions, school grades K-12, and state and local governments. The following table sets forth the relative distribution of net sales by operating segment for the periods presented: Years Ended December 31, 2025 2024 2023 Operating Segment Enterprise Solutions 44 % 42 % 42 % Business Solutions 38 38 38 Public Sector Solutions 18 20 20 Total 100 % 100 % 100 % Our ISG works across all operating segments to service the unique needs of healthcare, retail, finance, and manufacturing customers.
Therefore, we encourage investors, the media, and others interested in our company to review the information we post on the “Investor Relations” section of our corporate website. The contents of our corporate website are not, however, a part of this Annual Report on Form 10-K.
Therefore, we encourage investors, the media, and others interested in our company to review the information we post on the “Investor Relations” section of our corporate website. The contents of our corporate website are not, however, a part of this Annual Report on Form 10-K. 13 Table of Contents
Since our founding in 1982, we have built a strong brand name and customer awareness. We have been named to the Fortune 1000 and the CRN Solution Provider 500 for each of the last twenty-four years.
Since our founding in 1982, we have built a strong brand name and customer awareness. We have been named to the Fortune 1000 and the CRN Solution Provider 500 for each of the last twenty-five years.
The following table sets forth our percentage of net sales for major product categories for the periods presented: Years Ended December 31, 2024 2023 2022 Notebooks/Mobility 35 % 33 % 37 % Desktops 11 9 10 Software 10 12 9 Servers/Storage 7 7 7 Net/Com Products 8 10 7 Displays and Sound 10 9 10 Accessories 12 11 13 Other Hardware/Services 7 9 7 Total 100 % 100 % 100 % We offer a 30-day right of return on most of the products we sell, generally limited to defective merchandise.
The following table sets forth our percentage of net sales for major product categories for the periods presented: Years Ended December 31, 2025 2024 2023 Notebooks/Mobility 35 % 35 % 33 % Desktops 12 11 9 Software 11 10 12 Servers/Storage 8 7 7 Net/Com Products 7 8 10 Displays and Sound 9 10 9 Accessories 11 12 11 Other Hardware/Services 7 7 9 Total 100 % 100 % 100 % We offer a 30-day right of return on most of the products we sell, generally limited to defective merchandise.
Incentive compensation is tied generally to gross profit dollars produced by the individual account manager. E-commerce Sales. We generally provide product descriptions and prices for all of the products we offer through the e-commerce websites we maintain and operate. Our Connection website also provides updated information for more than 460,000 items.
Incentive compensation is tied generally to gross profit dollars produced by the individual account manager. E-commerce Sales. We generally provide product descriptions and prices for all of the products we offer through the e-commerce websites we maintain and operate. Our Connection website also provides updated information for more 5 Table of Contents than 460,000 items.
We provide our employees with support, training, and engagement opportunities to build stronger and more diverse teams. Our culture—and the employees who share that culture with our customers and communities—are essential to our success and our ability to attract and retain top talent.
We provide our employees with support, training, and engagement opportunities to build stronger and more inclusive teams. Our culture—and the employees who share that culture with our customers and communities—are essential to our success and our ability to attract and retain top talent.
Although brand names and individual product offerings are important to our business, we believe that competitive products are available in substantially all of the merchandise categories offered by us. 8 Table of Contents DISTRIBUTION We fulfill orders from customers both from products we hold in inventory and through drop shipping arrangements with manufacturers and distributors.
Although brand names and individual product offerings are important to our business, we believe that competitive products are available in substantially all of the merchandise categories offered by us. DISTRIBUTION We fulfill orders from customers both from products we hold in inventory and through drop shipping arrangements with manufacturers and distributors.
These systems permit centralized management of key functions, including order taking and processing, inventory and accounts receivable management, purchasing, sales, and distribution, and the preparation of daily operating control reports on key aspects of the business. We also operate advanced telecommunications equipment to support our sales and customer service operations.
These systems permit centralized management of key functions, including order taking and processing, inventory and accounts receivable management, purchasing, sales, and distribution, and the preparation of daily operating control 8 Table of Contents reports on key aspects of the business. We also operate advanced telecommunications equipment to support our sales and customer service operations.
We offer a broad range of IT products and solutions, including personal computers and related peripheral products, servers, storage, managed services, cloud solutions, and networking infrastructure, at costs that are designed to allow our customers to be more productive while maximizing their IT budgets.
We offer a broad range of IT products and solutions, including personal computers and related peripheral products, servers, storage, managed services, cloud 2 Table of Contents solutions, and networking infrastructure, at costs that are designed to allow our customers to be more productive while maximizing their IT budgets.
In addition, certain state and non-US laws, such as the California Consumer Privacy Act and the California Privacy Rights Act govern the privacy and security of personal information, many of which differ from each other in significant ways and may not have the same effect, thus 12 Table of Contents complicating compliance efforts.
In addition, certain state and non-US laws, such as the California Consumer Privacy Act and the California Privacy Rights Act govern the privacy and security of personal information, many of which differ from each other in significant ways and may not have the same effect, thus complicating compliance efforts.
Within each of these vertical markets, our ISG experts offer technology solutions and guidance backed by real-world experience. Our ISG combines extensive knowledge of the latest technologies, brands, and trends with industry experience that reassures our customers that we understand their businesses and their technology challenges.
Within each of these vertical markets, our ISG experts offer technology solutions and 6 Table of Contents guidance backed by real-world experience. Our ISG combines extensive knowledge of the latest technologies, brands, and trends with industry experience that reassures our customers that we understand their businesses and their technology challenges.
Order status with distributors is tracked online and a confirmation of shipment from manufacturers and/or distribution companies is received prior to initial recording of the transaction. Products drop shipped by suppliers were 69%, 69%, and 71%, of net sales in 2024, 2023, and 2022, respectively.
Order status with distributors is tracked online and a confirmation of shipment from manufacturers and/or distribution companies is received prior to initial recording of the transaction. Products drop shipped by suppliers were 69%, 69%, and 69%, of net sales in 2025, 2024, and 2023, respectively.
In the event of termination of a contract for convenience, a contractor is normally able to recover costs already incurred on the contract and profit on those costs up to the amount authorized under the contract, but not the remaining profit that would have been earned had the contract been completed.
In the event of termination of a contract for convenience, a contractor is normally able to recover costs already incurred on the contract and profit on those costs up to the amount authorized under the contract, but not the remaining profit that would have been earned had the contract 11 Table of Contents been completed.
We plan to expand our cloud-based solution sales and assist our customers in navigating the complex and growing field of multicloud-solution offerings. This focus on cloud includes investing in the training and certification resources required to help our customers adopt and 4 Table of Contents optimize cloud technologies.
We plan to expand our cloud-based solution sales and assist our customers in navigating the complex and growing field of multicloud-solution offerings. This focus on cloud includes investing in the training and certification resources required to help our customers adopt and optimize cloud technologies.
We generate sales through (i) outbound inside sales and field sales contacts by sales representatives focused on the business, educational, healthcare, retail, manufacturing, and government markets, (ii) our websites, and (iii) direct responses from customers responding to our advertising media.
We generate sales through (i) outbound inside sales and field sales contacts by sales representatives focused on the business, educational, healthcare, retail, manufacturing, and government markets, (ii) our websites, and (iii) direct responses from customers responding to our outreach.
We provide value by offering our customers efficient design, integration, deployment, and support of their IT environments. As of December 31, 2024, we employed 711 sales representatives. Sales representatives are responsible for managing enterprise, commercial, and public sector accounts, as specialization and a deep understanding of unique customer environments are more important than ever.
We provide value by offering our customers efficient design, integration, deployment, and support of their IT environments. As of December 31, 2025, we employed 679 sales representatives. Sales representatives are responsible for managing enterprise, commercial, and public sector accounts, as specialization and a deep understanding of unique customer environments are more important than ever.
We meet regularly with our partners to share feedback and explore strategies to promote greater engagement and better serve our mutual customers. 3 Table of Contents GROWTH STRATEGIES Our growth strategies are designed to increase revenues by maximizing operational efficiencies while offering innovative products and value-added service offerings, expanding our offerings to our existing customers, and expanding our customer base.
We meet regularly with our partners to share feedback and explore strategies to promote greater engagement and better serve our mutual customers. GROWTH STRATEGIES Our growth strategies are designed to increase revenues by maximizing operational efficiencies while offering innovative products and value-added service offerings, expanding our offerings to our existing customers, and expanding our customer base.
No other singular vendor supplied more than 10% of our total product purchases in 2024, 2023, and 2022, as applicable.
No other singular vendor supplied more than 10% of our total product purchases in 2025, 2024, and 2023, as applicable.
No other singular product manufacturer produced more than 10% of our total product purchases in 2024, 2023, and 2022, as applicable.
No other singular product manufacturer produced more than 10% of our total product purchases in 2025, 2024, and 2023, as applicable.
These and other factors related to our competitive position are discussed more fully in the “Overview” of Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and in Item 1A, “Risk Factors—Substantial competition could reduce our market share and may negatively affect our business” of this Annual Report on Form 10-K. We believe that price, product selection and availability, solutions capabilities, and service and support are the most important competitive factors in our industry. INTELLECTUAL PROPERTY RIGHTS Our trademarks include, among others, Connection®, PC Connection®, GovConnection®, MacConnection®, we solve IT®, Everything Overnight®, Mobile Connection®, Cloud Connection®, Education Connection®, MoreDirect™, CNXN Helix™, WebSPOC®, Softmart®, GlobalServe®, Raccoon Character, Connection Cloud MarkITplace™, ConnectOne™, QaaM™, and their related logos and all iterations thereof.
These and other factors related to our competitive position are discussed more fully in the “Overview” of Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and in Item 1A, “Risk Factors—Substantial competition could reduce our market share and may negatively affect our business” of this Annual Report on Form 10-K. We believe that price, product selection and availability, solutions capabilities, and service and support are the most important competitive factors in our industry. INTELLECTUAL PROPERTY RIGHTS Our trademarks include, among others, Connection®, PC Connection®, GovConnection®, MacConnection®, we solve IT®, Everything Overnight®, Mobile Connection®, Cloud Connection®, Education Connection®, MoreDirect™, 9 Table of Contents CNXN Helix™, WebSPOC®, Softmart®, GlobalServe®, Raccoon Character, Connection Cloud MarkITplace™, ConnectONE™, ConnectNOW™, OneSource™, Quality-as-a-Mindset™, QaaM™, WE SOLVE AI™, and their related logos and all iterations thereof.
We currently offer our customers over 460,000 IT products designed for business applications from more than 2,500 vendors. These products consist of hardware, including devices, peripherals, accessories, servers, storage, and networking products, along with cloud solutions, software and services.
We currently offer our customers over 460,000 IT products designed for business applications from more than 1,600 vendors. These products consist of hardware, including devices, peripherals, accessories, servers, storage, and networking products, along with cloud solutions, software and services.
We use a combination of outbound inside sales, including some on-site sales solicitation by business development managers, and Internet sales through customized Internet Business Accounts, to 6 Table of Contents reach these customers.
We use a combination of outbound inside sales, including some on-site sales solicitation by business development managers, and Internet sales through customized Internet Business Accounts, to reach these customers.
We provide a comprehensive benefits package to our employees, including medical coverage, retirement plans with matching contributions, tuition assistance, inclusive parental leave policies, adoption assistance, paid time off, paid volunteer hours, and wellness hours. ● Oversight and Management.
We provide a comprehensive benefits package to our employees, including medical 12 Table of Contents coverage, retirement plans with matching contributions, tuition assistance, inclusive parental leave policies, adoption assistance, paid time off, paid volunteer hours, and wellness hours. ● Oversight and Management.
Office of Federal Contract Compliance Programs, or OFCCP, for federal contract and affirmative action compliance, including the following areas: ● affirmative action plans; ● applicant tracking; ● compliance training; ● customized affirmative action databases and forms; ● glass ceiling and compensation audits; ● desk and on-site audits; ● conciliation agreements; 11 Table of Contents ● disability accessibility for applicants and employees; ● diversity initiatives; ● equal employment opportunity compliance; ● employment eligibility verification (known as “E-Verify”); ● internal affirmative action audits; ● internet recruiting and hiring processes; ● OFCCP administrative enforcement actions; ● record-keeping requirements; and ● Sarbanes-Oxley Act of 2002 compliance. The U.S. federal government routinely revises its procurement practices and adopts new contract statutes, rules and regulations.
Office of Federal Contract Compliance Programs, or OFCCP, for federal contract compliance, including the following areas: ● applicant tracking; ● compliance training; ● customized databases and forms; ● glass ceiling and compensation audits; ● desk and on-site audits; ● conciliation agreements; ● disability accessibility for applicants and employees; ● equal employment opportunity compliance; ● employment eligibility verification (known as “E-Verify”); ● internet recruiting and hiring processes; ● OFCCP administrative enforcement actions; ● record-keeping requirements; and ● Sarbanes-Oxley Act of 2002 compliance. The U.S. federal government routinely revises its procurement practices and adopts new contract statutes, rules and regulations.
Electronic delivery for software licenses were approximately 10%, 12%, and 9% of total net sales in 2024, 2023, and 2022, respectively. MANAGEMENT INFORMATION SYSTEMS Our subsidiaries utilize management information systems which have been significantly customized for our use.
Electronic delivery for software licenses were approximately 11%, 10%, and 12% of total net sales in 2025, 2024, and 2023, respectively. MANAGEMENT INFORMATION SYSTEMS Our subsidiaries utilize management information systems which have been significantly customized for our use.
Our strategy is to be the primary single source procurement portal for our large corporate customers. Business Solutions Segment . Our principal target markets in this segment are small to medium-sized business customers.
Our strategy is to be the primary single source procurement portal for our large corporate customers. Business Solutions Segment . Our principal target markets in this segment are SMB customers.
We believe that, while we may experience some short-term disruption if products from Ingram Micro, Inc., TD Synnex Corporation, Dell Inc., Microsoft Corporation, or any of these vendors become unavailable to us, alternative sources are available. Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 12%, and 12%, respectively, of our total product purchases in 2024.
We 7 Table of Contents believe that, while we may experience some short-term disruption if products from TD Synnex Corporation, Ingram Micro, Inc., Microsoft Corporation, Dell Inc., or any of these vendors become unavailable to us, alternative sources are available. Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 16%, 13%, and 12%, respectively, of our total product purchases in 2025.
Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 13%, and 11%, respectively, of our total product purchases in 2023. Products manufactured by HP Inc., Dell Inc., Microsoft Corporation, and Lenovo represented approximately 14%, 13%, 12%, and 11% of our total product purchases in 2022.
Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 12%, and 12%, respectively, of our total product purchases in 2024. Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 13%, and 11%, respectively, of our total product purchases in 2023.
We are not including the information contained in our websites as part of, or incorporating by reference into, this Annual Report on Form 10-K. MARKET AND COMPETITION In the fiscal year ended December 31, 2024, we generated approximately 42.2% of our sales from medium-to-large businesses (Fortune 1000), 37.4% from SMBs, and 20.4% from government and educational institutions. The largest segment of the United States IT market that we operate within is served by local and regional value-added resellers, or VARs, many of whom engage in the sales of hardware and software products, as well as higher-margin IT services.
We are not including the information contained in our websites as part of, or incorporating by reference into, this Annual Report on Form 10-K. 1 Table of Contents MARKET AND COMPETITION In the fiscal year ended December 31, 2025, we generated approximately 44.6% of our sales from medium-to-large businesses (Fortune 1000), 37.7% from SMBs, and 17.7% from government and educational institutions. The largest segment of the United States IT market that we operate within is served by local and regional value-added resellers, or VARs, many of whom engage in the sales of hardware and software products, as well as higher-margin IT services.
We believe our investment in these areas may increase our share of our existing customers’ annual IT expenditures by broadening the range of products and services they purchase from us. ● Delivering artificial intelligence, or AI, and automation solutions.
We believe our 3 Table of Contents investment in these areas may increase our share of our existing customers’ annual IT expenditures by broadening the range of products and services they purchase from us. ● Delivering AI and automation solutions.
We offer a broad selection of over 460,000 products at competitive prices, including products from vendors like Apple, Cisco, Dell Inc., Hewlett-Packard Inc., Hewlett-Packard Enterprise, Intel, Lenovo, Microsoft Corporation, and VMware, and we partner with more than 2,500 suppliers.
We offer a broad selection of over 460,000 products at competitive prices, including products from vendors like Apple, Cisco, Dell Inc., HP Inc., Hewlett-Packard Enterprise, Intel, Lenovo, Microsoft Corporation, and VMware by Broadcom, and we partner with more than 1,600 suppliers.
We select the products and solutions we sell based upon their technology and 7 Table of Contents effectiveness, market demand, product features, quality, price, margins, and warranties.
We select the products and solutions we sell based upon their technology and effectiveness, market demand, product features, quality, price, margins, and warranties.
We generally accept returns directly from the customer and then either credit the customer’s account or ship the customer a replacement or similar product from our inventory. PURCHASING AND VENDOR RELATIONS Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 25%, 23%, and 11%, respectively, of our total product purchases in 2024.
We generally accept returns directly from the customer and then either credit the customer’s account or ship the customer a replacement or similar product from our inventory. PURCHASING AND VENDOR RELATIONS Product purchases from TD Synnex Corporation, Ingram Micro, Inc., and Microsoft Corporation accounted for approximately 25%, 21%, and 13%, respectively, of our total product purchases in 2025.
Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Microsoft Corporation accounted for approximately 21%, 19%, and 11%, respectively, of our total product purchases in 2023. Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 23%, 22%, and 15%, respectively, of our total product purchases in 2022.
Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 25%, 23%, and 11%, respectively, of our total product purchases in 2024. Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Microsoft Corporation accounted for approximately 21%, 19%, and 11%, respectively, of our total product purchases in 2023.
We provide a wide range of IT solutions, from the desktop to the cloud—including computer systems, data center solutions, software and peripheral equipment, networking communications, and other products and accessories that we purchase from manufacturers, distributors, and other suppliers.
We provide a wide range of IT solutions, from the desktop to the cloud—including computer systems, data center solutions, security, artificial intelligence, or AI, software and peripheral equipment, networking communications, and other products and accessories that we develop internally and secure from manufacturers, distributors, and other suppliers.
We believe that in the event we experience either a short-term or permanent disruption of supply of Microsoft Corporation, HP Inc., or Dell Inc. products, such disruption would likely have a material adverse effect on our results of operations and cash flows. Throughout the year, we did not experience any significant challenges or disruptions in the supply chain and products were generally available in adequate supply. Many product suppliers reimburse us for advertisements or other cooperative marketing programs through various marketing vehicles.
We believe that in the event we experience either a short-term or permanent disruption of supply of Microsoft Corporation, HP Inc., or Dell Inc. products, such disruption would likely have a material adverse effect on our results of operations and cash flows. Throughout the majority of the year, we did not experience any significant challenges or disruptions in the supply chain and products were generally available in adequate supply.
Our Board of Directors understands the importance of our inclusive, performance-driven culture to our ongoing success and is actively engaged with our President and Chief Executive Officer and our Senior Vice President of Human Resources across a broad range of human capital management topics. As of December 31, 2024, we employed 2,580 persons (full-time equivalent), of whom 1,035 (including 324 management and support personnel) were engaged in sales-related activities, 532 were engaged in providing IT services and customer service and support, 645 were engaged in purchasing, marketing, and distribution-related activities, 153 were engaged in the operation and development of management information systems, and 215 were engaged in administrative and finance functions.
Our Board of Directors understands the importance of our inclusive, performance-driven culture to our ongoing success and is actively engaged with our President and Chief Executive Officer and our Vice President of Legal Services & Administration across a broad range of human capital management topics. As of December 31, 2025, we employed 2,525 persons (full-time equivalent), of whom 999 (including 320 management and support personnel) were engaged in sales-related activities, 444 were engaged in providing IT services and customer service and support, 665 were engaged in purchasing, marketing, and distribution-related activities, 210 were engaged in the operation and development of management information systems, and 207 were engaged in administrative and finance functions.
Our GlobalServe offering ensures worldwide coverage for our multinational customers, delivering global procurement solutions through our network of in-country suppliers in over 150 countries. The “Connection®” brand includes Connection Enterprise Solutions, Connection Business Solutions, and Connection Public Sector Solutions.
These services are performed by our personnel and by third-party providers. Our GlobalServe offering ensures worldwide coverage for our multinational customers, delivering global procurement solutions through our network of in-country suppliers in over 150 countries. The “Connection” brand includes Connection Enterprise Solutions, Connection Business Solutions, and Connection Public Sector Solutions.
We use multiple marketing approaches to reach existing and prospective customers, including: ● outbound inside sales and field sales; ● digital, web, and print media advertising; and ● targeted marketing programs to specific customer populations. All of our marketing approaches emphasize our broad product offerings, fast delivery, customer support, competitive pricing, and our wide range of service solutions. 5 Table of Contents Sales Channels.
We use multiple marketing approaches to reach existing and prospective customers, including: ● outbound inside sales and field sales; ● digital and web advertising; and ● targeted marketing programs to specific market segments. All of our marketing approaches emphasize our innovative solution offerings, fast delivery, customer support, competitive pricing, and our wide range of services. Sales Channels.
Our Technology Solutions Organization, or TSO, and state-of-the-art Technology Integration and Distribution Center, or TIDC, with ISO 9001:2015 certified technical configuration lab, offer end-to-end services related to the design, configuration, and implementation of IT solutions. Our team also provides a comprehensive portfolio of managed services and professional services. These services are performed by our personnel and by third-party providers.
Our Technology Solutions and Services Organization, or TSSO, and state-of-the-art ISO 9001:2015 SOC 2 Type 2 certified Technology Integration and Distribution Center, or TIDC, offer end-to-end services related to the design, configuration, and implementation of IT solutions. Our team also provides a comprehensive portfolio of managed services and professional services.
Our employees are not represented by a labor union, and, to date, we have never experienced a labor related work stoppage. 13 Table of Contents AVAILABLE INFORMATION We are subject to the informational requirements of the Securities Exchange Act of 1934 (the “Exchange Act”), and accordingly, we file reports, proxy and information statements, and other information with the Securities and Exchange Commission, or SEC.
AVAILABLE INFORMATION We are subject to the informational requirements of the Securities Exchange Act of 1934, or the Exchange Act, and accordingly, we file reports, proxy and information statements, and other information with the Securities and Exchange Commission, or SEC.
Our Connection Cares initiative, launched in 2021, builds on the company’s long history of inclusivity and social responsibility with working groups focused on key areas: employee recognition, charitable giving, sustainability, and diversity, equity, and inclusion. Employees volunteer within these groups to share their ideas, conduct company-wide campaigns, and make a positive impact throughout the company and our wider community.
Our Connection Cares initiative, launched in 2021, builds on the company’s long history of inclusivity and social responsibility with working groups focused on key areas: employee recognition; charitable giving; sustainability; and cultivating a welcoming, accepting, and fair workplace.
At our 268,000 square foot technology TIDC in Wilmington, Ohio, we receive and ship inventory, configure and integrate technology solutions, provide depot maintenance and services, and process returned products. The TIDC features a state-of-the-art ISO 9001:2015-certified Configuration Lab that completed more than 550,000 custom configurations in 2024—including personal computing devices, servers, mobile devices, and networking hardware.
At our 268,000 square foot technology TIDC in Wilmington, Ohio, we receive and ship inventory, configure and integrate technology solutions, provide depot maintenance and services, and process returned products.
Our technicians maintain extensive certifications and authorizations from all major manufacturers, with more than 90% of the TIDC technicians holding one or more CompTIA certifications.
The ISO 9001:2015 SOC 2 Type 2 certified TIDC features a state-of-the-art Configuration Lab that completed more than 550,000 custom configurations in 2025—including personal computing devices, servers, mobile devices, and networking hardware. Our technicians maintain extensive certifications and authorizations from all major manufacturers, with more than 90% of the TIDC technicians holding one or more CompTIA certifications.
We also believe that through our strong vendor relationships we can provide an efficient supply chain and be an effective IT solution provider for our diverse customer base. 1 Table of Contents We strive to identify the unique needs of our corporate, government, educational, and small business customers, and have designed our business processes to enable our customers to effectively manage their IT systems.
We are able to leverage our state-of-the art logistic capabilities to rapidly ship product to customers. We strive to identify the unique needs of our corporate, government, educational, and small business customers, and have designed our business processes to enable our customers to effectively manage their IT systems.